Making a sustainable impact

Consumers in APAC are choosing to shop with brands that align with their values, as they grow more conscious of the social and environmental impact of their lifestyle choices. The data supports this – 60% of consumers in the region will not buy from businesses with known ethical issues in their supply chain. Besides, 57% of APAC consumers prefer to buy from retailers who support social and environmental causes. How can businesses leverage these changing consumer mindsets to create new growth opportunities?