14 episodes

The Making of a Video Marketer is a podcast to help you navigate the wild west of marketing videos, so your videos are engaging and persuasive. Freelance scriptwriter Ame Proietti ventures through this wild frontier on her way to becoming a video marketer (with help from expert video marketer guests). She takes on every burning question about scripting, producing and promoting marketing videos so you put out videos that actually get results.If you’re new to video marketing or your videos are left to the coyotes, this podcast is for you.

Making a Video Marketer Ame Proietti

    • Business
    • 5.0 • 1 Rating

The Making of a Video Marketer is a podcast to help you navigate the wild west of marketing videos, so your videos are engaging and persuasive. Freelance scriptwriter Ame Proietti ventures through this wild frontier on her way to becoming a video marketer (with help from expert video marketer guests). She takes on every burning question about scripting, producing and promoting marketing videos so you put out videos that actually get results.If you’re new to video marketing or your videos are left to the coyotes, this podcast is for you.

    Charles Gibson-Signs You're a Competent Video Scriptwriter

    Charles Gibson-Signs You're a Competent Video Scriptwriter

    As a new scriptwriter, it's hard to know where to start and it's even harder to know if you're on the right path (cue an existential crisis).

    In this episode, Charles and I talk about progress signs scriptwriters can look for so they know they're improving and on the right track to writing high-converting video scripts.

    Follow Ame on Twitter
    Connect with Charles Gibson on LinkedIn

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    For Scriptwriters
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    Get 1 actionable tip to every week to help you write engaging and persuasive marketing video scripts. 

    • 27 min
    3 Copywriting Formulas to Use in Video to Drive Conversion

    3 Copywriting Formulas to Use in Video to Drive Conversion

    It sucks to put a video out there and get little reaction.

    A few likes, maybe a website click or two...but you expected more.

    To get engagement and see conversion in your marketing videos, you need to think like a copywriter.

    Because copywriters use tried-and-true techniques to get someone from a headline to "buy now".

    And you can use the same in your script.

    In this episode, I cover 3 copywriting formulas you can use immediately to write a persuasive video script.

    Links mentioned
    Kodiak Cakes ad: https://www.youtube.com/watch?v=-gcTXKPmio4

    Contact info:
    email: contact@ameproietti.com
    LI: https://www.linkedin.com/in/ame-proietti/
    Twitter: @ameproietti

    • 16 min
    Reason Why People Buy (and How to Use that In Your Marketing Videos)

    Reason Why People Buy (and How to Use that In Your Marketing Videos)

    Why do people buy your product or service? It's not the answer you're thinking of.
    It's a simple question, with simple answers that should be in every marketing video (but usually aren't). Telling people about a problem isn't enough to bring in the mountain of leads and revenue you hope for because your problem doesn't go deep enough.
    In this episode, I share my insights into one of Jim Edward's "secrets" from his Copywriting Secrets book and how it applies to your marketing videos so you know what really drives people to buy. 
    Contact info:
    email: contact@ameproietti.com
    LI: https://www.linkedin.com/in/ame-proietti/
    Twitter: @ameproietti


    Link to Copywriting Secrets (NOT an affiliate link)
    https://copywritingsecrets.com/order-form-1860195732552197

    • 8 min
    4 Must-Read Resources for Scripting Stellar Marketing Videos

    4 Must-Read Resources for Scripting Stellar Marketing Videos

    Scriptwriting is under the marketing and copywriting spotlight. But, most resources on scriptwriting share the same basic advice. You don't need that. You need a gem that will take your script from "alright" to "brilliant (because it actually works)"!

    In this episode, I share my 4 must-read resources for writing stellar video scripts. 

    • 9 min
    7 Things a Professional Scriptwriter Does

    7 Things a Professional Scriptwriter Does

    Just like we trust content to content writers, copy to copywriters, scriptwriters are there for your marketing videos. 

    "Professional scriptwriter" still means a TV or movie scriptwriter to most people. But scriptwriting is an up and coming copywriting niche.

    There's a big difference between some random person you hire for $5 and a professional scriptwriter though (and it's not just cost). 

    This episode is for you if don't know what to expect from your scriptwriter, or if you're planning to become the pro.

    Links mentioned in the episode:
    Check out the full blog post here.
    Check out my 14-question questionnaire I use for every scriptwriting project here.
    Learn to write a video script with this comprehensive mammoth of a guide on how to write a video script. 

    • 16 min
    How Long Should a Video Script Be?

    How Long Should a Video Script Be?

    You've seen amazing video ranging from 30 seconds to 60 minutes. But, how long should your marketing video be?

    In this episode, I ask and answer the burning question, "how long should a video script be?" (so your video works for you, not against you).

    References made in the episode:
    1) Geico Commercial
    2) BreadnBeyond explainer video case study
    3) Will It Blend? (the iPhone 10...I was on the edge of my seat for this one)

    • 13 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Hide-Ho-man ,

Great for beginners!

I’m so glad I added this podcast! Simple and easy to follow. I didn’t know much about scriptwriting for marketing videos, but this one-stop-shop gave me the tools I needed to start! I thought the information was easily digestible