Video is the Wild West of marketing with questions at every turn (and no hard-and-fast rules). Ame, freelance scriptwriter, ventures through this frontier with an honest account of what goes into producing a successful video from concept to promotion. She asks (and answers with the help of expert guests) every possible burning question about scripting, producing, editing and promoting marketing videos. If you're new to making marketing videos, or feel like you're trapped in the Wild West too, this podcast is for you.
14 Questions to Ask Before You Write a Video Script
Writing a video script without a plan is like shooting in the dark (and blindfolded). To make a plan, you gotta do your research. That means getting the right information and asking the right questions.
In this episode, I detail the 14 questions I ask before I sit down to write any video script.
Click here to download a FREE planning guide for your next high-converting script.
How to Write Effective Visuals in a Script: Interview with Charles Gibson
Writing a persuasive narration (that instantly attracts your customers) is half the battle in making a high-converting marketing video. ... the other half is figuring out what visuals to use.
And choosing the right visuals is the hardest part about writing a video script.
In this episode, I interview expert scriptwriter Charles Gibson on writing good visuals for a marketing script.
How to craft a strong message in a video
What information you need to get started
How to tell whether your visuals are good or not
How to Format a Script?
Effective scriptwriting is more than the words you write. You also have to know how to format your script so someone can produce your video.
In the episode, I tackle the burning question of how to format a script. And more specifically, which format to choose?
As promised in the episode, here are links to examples of the script formats I cover.
Example of a screenplay
Example of an AV script
Ready to write your own script? Download my free AV script template to get started.
Making a Video Marketer Trailer
Making a Video Marketer is the podcast that asks--and answers--ALL those burning questions you've ever had about making high-converting marketing videos from concept to promotion. Even the silly questions.
Video is the Wild West of marketing where one trail leads you to fives new ones, and there's not a map in sight.
In each episode, freelance scriptwriter Ame covers one burning question about scripting, producing, editing or promoting videos.
Subscribe to keep up with her journey through the Wild West of marketing videos.
My 5 Biggest Scriptwriting Mistakes (An Embarrassing Reflection)
Mistakes are a big part of learning something new, and my journey to mastering scriptwriting has been full of them.
In this episode, I share the 5 biggest mistakes I've made while writing marketing video scripts-the bad, the ugly and the just plain embarrassing.
If you want to read about the hard lessons I've learned from my mentor (the one who delivered soul-crushing feedback), check out my blog post here.
What Elements Belong in a Video Script?
How do you go from "a bunch of words on paper" to a production-ready video script?
Much to my embarrassment, I didn't know what belonged in a script for almost 3 years. In this episode, I discuss:
what elements belong in a production-ready scripthow much detail you need to writethe existence of math rock