Making AI Work for You: What Marketers Need to Get Right

In this episode of the WeMarketers Podcast, Andrew discusses the future of artificial intelligence in marketing with Maximilian vom Eyser, a senior digital growth strategist at Google's EMEA headquarters. They delve into the opportunities and risks associated with AI, the importance of not over-relying on AI tools, and the need for marketers to maintain emotional intelligence and manual skills.

Additionally, they explore changing customer behaviors, the unpredictable nature of user interactions, and how marketers can stay ahead of the curve. Maximilian shares his insights on balancing personalized experiences with data privacy, staying up-to-date with AI advancements, and leveraging AI for practical tasks.

Timecodes:

01:42 Welcome to the WeMarketers Podcast

02:24 Maximilian vom Eyser on AI in Marketing

03:00 The Risks of Overreliance on AI

11:53 Changing Customer Behaviors with AI

19:56 Balancing Personalization and Data Privacy

24:53 Transparency in AI Usage by Brands

31:36 Maximilian's Personal Approach to Staying Ahead in AI

37:46 Essential Skills for Marketers in the Age of AI

42:43 Conclusion and Contact Information

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Connect with Maximilian vom Eyser: https://www.linkedin.com/in/maximilian-vom-eyser/

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Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

WeMarketers Podcast Website: wemarketerspodcast.com

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

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Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com