205 episodes

How do I grow my restaurant sales? What actually works in restaurant marketing: messenger bot, mobile marketing, email, Facebook ads, monthly promotions, events, fundraisers.. How do I track the results? How do I lower food cost and labor so we are more profitable? How do we retain staff?

These are some of the topics covered in this show hosted by restauranteurs, engineers, chief ops and marketing officers Matthew and Hengameh Stanfield.
They believe every restauranteur deserves owning a PROFITABLE restaurant that does not own them.
Got questions? Email us at makingdoughshow@gmail.com

Making Dough Show | Restaurant Show Making Dough Show | Restaurant Show

    • Business
    • 4.3 • 12 Ratings

How do I grow my restaurant sales? What actually works in restaurant marketing: messenger bot, mobile marketing, email, Facebook ads, monthly promotions, events, fundraisers.. How do I track the results? How do I lower food cost and labor so we are more profitable? How do we retain staff?

These are some of the topics covered in this show hosted by restauranteurs, engineers, chief ops and marketing officers Matthew and Hengameh Stanfield.
They believe every restauranteur deserves owning a PROFITABLE restaurant that does not own them.
Got questions? Email us at makingdoughshow@gmail.com

    218. 3 Key Elements of a Successful Restaurant Business

    218. 3 Key Elements of a Successful Restaurant Business

    Download for FREE: Restaurant Business Plan | Free PDF

    https://mds.mykajabi.com/RestaurantBusinessPlan

    Watch: Opening a Restaurant: 3 Common Mistakes to Avoid https://youtu.be/ffVyRNhF6cE

    Watch: Restaurant Business Plan | 3 Reasons Your Restaurant Needs It, plus a free PDF to get you started!

    https://youtu.be/5ix5P_tUomM



    3 Key Elements of a Successful Restaurant Business

    Opening a restaurant is an adventure filled with excitement and challenges. But before you set sail, you need a map to navigate the treacherous waters of the food industry. That map? Your restaurant business plan. Today, we'll dive into the three non-negotiable elements that must be included in your business plan to captivate investors, secure financing, and pave the way for success. Let's get straight to the essence, no fluff, just the crucial components you need to focus on.

    **1. Market Analysis and Concept Clarity**: First up, your business plan must showcase a thorough market analysis and a clear, compelling restaurant concept. This means understanding your target demographic, the competition, and current market trends. A well-defined concept that aligns with your market analysis demonstrates to investors that you're not shooting in the dark; you know exactly who your customers are and how to outshine the competition. This section should answer why the market needs your restaurant and how you plan to meet that need uniquely.

    **2. Detailed Financial Projections**: The heart of your business plan lies in its financial projections. This section should include startup costs, projected income statements, cash flow estimates, and a break-even analysis. Realism is key here; overly optimistic projections can be a red flag for potential investors. These numbers show that you've crunched the data and understand not just the costs of starting your restaurant, but also the financial path to profitability. It’s crucial to justify your assumptions with industry benchmarks and your market analysis.

    **3. Marketing and Growth Strategy**: Finally, your business plan must outline a robust marketing and growth strategy. This isn't just about how you plan to attract customers initially but also how you intend to retain them and scale your business. Detail your pre-launch marketing plan, ongoing promotional tactics, customer loyalty programs, and any plans for future expansion. This section demonstrates your vision for not just launching a restaurant, but growing it into a thriving business.

    Your restaurant business plan is more than a document; it's a roadmap to success, a pitch to investors, and a guide for your entrepreneurial journey. 

    **Question of the Day**:

    Which of these three elements do you feel most confident about, and which one seems the most challenging? Share your thoughts in the comments below. Engaging with your feedback not only helps us tailor our content but also fosters a community of passionate entrepreneurs who learn and grow together. Remember to hit like and subscribe for more no-nonsense advice on making your restaurant dream a reality. Let's cook up some success together!



    LET'S CONNECT: 

    SUBSCRIBE to our YouTube Channel: https://bit.ly/2sif5kX​

    SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow​ 

    CONNECT on Linked-In: https://www.linkedin.com/in/hengamstanfield/



    #restaurant​

    #restaurantmanagement​

    #restaurantmarketing​ 

    #restaurantmanager​

    #makingdoughshow

    • 6 min
    217. Restaurant Business Plan | 3 reasons you need it plus a free PDF to get you started

    217. Restaurant Business Plan | 3 reasons you need it plus a free PDF to get you started

    Download for FREE: Restaurant Business Plan | Free PDF

    https://mds.mykajabi.com/RestaurantBusinessPlan



    Watch: Opening a Restaurant: 3 Common Mistakes to Avoid

    https://youtu.be/ffVyRNhF6cE



    Watch: AI Marketing: 12 Genius Ways ChatGPT Boosts Your Restaurant Business https://youtu.be/WAV4HkdO4a0



    Restaurant Business Plan | 3 reasons you need it plus a free PDF to get you started  

    Unlock the secrets to restaurant success with a solid business plan! In this episode of Making Dough Show, we delve into why a restaurant business plan is crucial for navigating the competitive landscape of the restaurant industry. From understanding market demographics to conducting thorough market and competitive analysis, we uncover the essential ingredients needed to craft a profitable strategy. Learn how to project financials accurately, identify potential challenges, and capitalize on opportunities for growth. Whether you're a seasoned owner looking to refine your approach or a newcomer eager to make your mark, this episode offers invaluable insights into strategic planning and management. Discover the importance of SWOT analysis, profitability tactics, and effective budgeting to steer your restaurant towards long-term success. Don't miss out on this recipe for success! Subscribe to Making Dough Show for more expert tips and strategies on mastering the art of making dough in the restaurant business.



    LET'S CONNECT: 

    SUBSCRIBE to our YouTube Channel: https://bit.ly/2sif5kX​ 

    SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow​ 

    CONNECT on Linked-In: https://www.linkedin.com/in/hengamstanfield/



    #restaurant​

    #restaurantmanagement​

    #restaurantmarketing​ 

    #restaurantmanager​

    #makingdoughshow

    • 6 min
    216. Opening a Restaurant: 3 Common Mistakes to Avoid

    216. Opening a Restaurant: 3 Common Mistakes to Avoid

    Download for FREE: Restaurant Location Assessment Guide | Free pdf download

    https://mds.mykajabi.com/RestaurantLocationAssessmentGuide

    Watch: 37 RESTAURANT SYSTEMS | Run a restaurant successfully  https://youtu.be/OAHE8zfFFNs

    Watch: AI Marketing: 12 Genius Ways ChatGPT Boosts Your Restaurant Business https://youtu.be/WAV4HkdO4a0



    Opening a Restaurant: 3 Common Mistakes to Avoid 

    Are you envisioning the grand opening of your own restaurant but feeling anxious about potential stumbling blocks along the way? Dive into the latest episode of the Making Dough Show where we delve deep into the intricacies of restaurant ownership. With a track record of managing six thriving restaurants and poised to open three more in the coming months, we intimately understand the fears and uncertainties that accompany this journey. Join us as we candidly share our experiences and offer invaluable insights to help you navigate the complexities of the restaurant industry.

    From meticulously planning budgets to strategically selecting the perfect location, we shed light on the common mistakes that can jeopardize your restaurant's success. One of the most significant blunders aspiring restaurateurs often make is underestimating the initial costs involved. Whether you're revamping a pre-existing space or starting from scratch, overlooking essential expenses like permits, equipment upgrades, and marketing efforts can lead to financial strain and setbacks.

    Moreover, the importance of choosing the right location cannot be overstated. It's not just about foot traffic or rental rates; factors like visibility, demographic appeal, and accessibility play pivotal roles in determining your restaurant's viability. Our comprehensive location scoring checklist, available for download, arms you with the tools to make informed decisions and avoid regrettable leases or unfavorable locales.

    Don't let uncertainty hold you back from realizing your culinary dreams. Tune in now to the Making Dough Show and embark on a journey towards restaurant success, armed with insider insights, practical advice, and the determination to make your mark in the world of hospitality. Subscribe today and join our community of passionate restaurateurs dedicated to making dough—both figuratively and literally!

    LET'S CONNECT: 

    SUBSCRIBE to our YouTube Channel: https://bit.ly/2sif5kX​ 

    SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow​ 

    CONNECT on Linked-In: https://www.linkedin.com/in/hengamstanfield/

    #restaurant​

    #restaurantmanagement​

    #restaurantmarketing​ 

    #restaurantmanager​

    #makingdoughshow

    • 5 min
    215. AI Marketing: 12 Genius Ways ChatGPT Boosts Your Restaurant Business

    215. AI Marketing: 12 Genius Ways ChatGPT Boosts Your Restaurant Business

    Download PDF for FREE: 12 Genius Ways ChatGPT Can Transform Your Restaurant Business
    https://mds.mykajabi.com/12-ways-chatGPT-can-transform-your-restaurant-business

    Watch: 37 RESTAURANT SYSTEMS | Run a restaurant successfully https://youtu.be/OAHE8zfFFNs

    Watch: The Ultimate TOAST Demo and Honest Review | Restaurant Owner Guide https://youtu.be/bcsiKtTa0TM


    AI Marketing: 12 Genius Ways ChatGPT Boosts Your Restaurant Business

    Join us on the Making Dough Show, where we explore the exciting possibilities of AI in restaurant management. In this episode, we uncover how ChatGPT can revolutionize your restaurant business. From crafting compelling email marketing campaigns to creating mouthwatering seasonal menus, we'll delve into 12 ingenious ways ChatGPT can transform your operations.

    Discover how ChatGPT simplifies social media content creation, inventory management, and competitor analysis, giving your restaurant a competitive edge. Learn how to analyze customer feedback, adapt to emerging culinary trends, and ensure compliance with health and safety regulations using ChatGPT's powerful capabilities.

    Whether you're a seasoned restaurateur or just starting out, the Making Dough Show provides valuable insights and practical strategies to help your restaurant thrive in today's fast-paced world. Tune in now to unlock the full potential of AI and cook up success with us!



    LET'S CONNECT:
    SUBSCRIBE to our YouTube Channel: https://bit.ly/2sif5kX​
    SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow​
    CONNECT on Linked-In: https://www.linkedin.com/in/hengamstanfield/



    #restaurant​#restaurantmanagement​#restaurantmarketing​
    #restaurantmanager​#makingdoughshow

    • 8 min
    214. Feedback: The Key to Growth and Success | Tips for Restaurant Managers

    214. Feedback: The Key to Growth and Success | Tips for Restaurant Managers

    Download for FREE: The RESTAURANT MANAGER SCORE SHEET at
    https://mds.mykajabi.com/restaurantmanagerscoresheet

    Watch: 4 Roles of a RESTAURANT MANAGER | Guide to Restaurant Management https://youtu.be/RWy998r37oM

    Watch: Customer Service Secrets: Surpass Expectation | Restaurant Owner Tips https://youtu.be/rMpjQn4XSSQ


    Feedback: The Key to Growth and Success | Tips for Restaurant Managers

    In this enlightening episode of Making Dough Show, we delve deep into the critical realm of feedback and its pivotal role in fostering growth and success. Join us as we uncover the intricacies of cultivating a robust feedback culture within leadership, exploring the profound impact of constructive criticism and its transformative power in driving professional development.

    As leaders, it's essential to understand the nuances of effective communication and embrace feedback as a catalyst for continuous improvement. From navigating performance evaluations to empowering team collaboration, we provide invaluable insights and strategies to enhance leadership skills and nurture employee engagement.

    Discover the art of feedback acceptance and how it fuels a growth mindset, propelling individuals and teams towards excellence. Gain practical advice on managing expectations, fostering open dialogue, and embracing feedback with grace and humility.

    Whether you're a seasoned manager, aspiring entrepreneur, or passionate team member, this episode offers indispensable guidance on navigating feedback dynamics, fostering a culture of trust and accountability, and unlocking the full potential of your team.

    Don't let your ego hinder your progress—embrace feedback as a cornerstone of success and embark on a journey of continuous learning and improvement. Join us as we explore the transformative power of feedback and pave the way for unparalleled growth and achievement.

    LET'S CONNECT:
    SUBSCRIBE to our YouTube Channel: https://bit.ly/2sif5kX​
    SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow​
    CONNECT on Linked-In: https://www.linkedin.com/in/hengamstanfield/

    #RestaurantOwner #RestaurantMarketingTips

    • 4 min
    213. 5 Common Restaurant Complaints and How to Handle Them Like a Pro

    213. 5 Common Restaurant Complaints and How to Handle Them Like a Pro

    Download for FREE: The RESTAURANT MANAGER SCORE SHEET at
    https://mds.mykajabi.com/restaurantmanagerscoresheet

    Watch: 3 Restaurant Managers Key Team Building Strategies https://youtu.be/j5IKDD3KVhw

    Watch: 4 Roles of a RESTAURANT MANAGER | Guide to Restaurant Management https://youtu.be/RWy998r37oM


    5 Common Restaurant Complaints and How to Handle Them Like a Pro

    In this episode, we uncover the top 5 common complaints from our beloved customers and offer essential strategies to tackle them head-on. From addressing wait time woes to ensuring order accuracy, we leave no stone unturned in optimizing your restaurant's customer experience.

    Join us as we explore the importance of cleanliness standards, friendly service, and effective complaint resolution protocols. Learn how to enhance customer satisfaction, improve service excellence, and elevate your restaurant's operations to new heights.

    🔍 Dive into the world of restaurant management with our comprehensive guide to handling customer concerns, implementing quality checkpoints, and enhancing staff training. Discover the secrets to transforming feedback into success and mastering the art of customer communication.

    If you're ready to take your restaurant to the next level, don't miss this episode! Subscribe now to stay updated on all our latest tips and insights for restaurant owners and managers. Let's turn complaints into commendations and make every dining experience extraordinary!

    🍽️ Comment below to share your own restaurant complaints and join the conversation! And if you're listening on the podcast, we'd love to hear your feedback—leave us a review to let us know how we're doing. Thank you for tuning in, and we'll catch you in the next episode of Making Dough Show! 🍽️



    LET'S CONNECT:
    SUBSCRIBE to our YouTube Channel: https://bit.ly/2sif5kX​
    SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow​
    CONNECT on Linked-In: https://www.linkedin.com/in/hengamstanfield/



    #restaurant​#restaurantmanagement​#restaurantmarketing​
    #restaurantmanager​#makingdoughshow

    • 15 min

Customer Reviews

4.3 out of 5
12 Ratings

12 Ratings

Joseohmckeown17 ,

Pizzeria owner

Great podcast! Lots of practical tips and tricks. Very helpful!

sanzabarbarian ,

?

Good tips but what’s up with the sound effects. Very distracting and hokey.

HengamStanfield ,

Making Dough

Love this podcast specially because Hengam is a restaurant owner herself.. She shares what they are doing to be successful when it comes to marketing, handling customers and SYSTEMS.

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