Making Insurance Cool: Meet Laka Venture Out

Genuine business model innovation has created a cycling insurance company so loved by their customers, they're actually queueing up to buy kit with it's name on it.
Laka looked at how insurance worked and thought it was broken. Insurers only make money when customers don't claim, but customers only need their insurers when they do. So they flipped the business model. Now, they only charge customers when they claim.
We dig into the model to learn
How Laka only make money when they pay out a customer claim
How starting with a niche can give you the best base for expansion
Why customer development never ends but just turns into new product lines
How to jump on 'micro' marketing opportunities to gain traction
What it's like joining a startup accelerator when you used to run it
Why content marketing and product development need to overlap
How to have fun with your in a conservative industry
Why anyone would love their insurer so much they follow them on instagram
Why an insurer would dream of making their own clothing line