Leader Generation TenloRadio

This week, Tessa and her guest, Evan Shapiro, explore how brands must adjust to changing consumer behaviors, highlighting the essential shift from reach to meaningful engagement.

Discover key strategies for navigating the post-cookie marketing landscape on this episode of the Leader Generation podcast.

In this episode, you’ll hear why it’s smart to get your data house in order before bringing AI into the mix and why running fast into automation without a plan can lead you to more mess than success.

Learn how to make data your ally in the creative process, and shape campaigns that speak directly to the hearts and minds of your ideal customers.

In this episode, Len Gilbert and Tessa Burg discuss the human side of digital transformation. They highlight the importance of using technology to improve customer experience.
Len opens up with a personal story about his father's recent health emergency and how it shed light on the positive impact of technology in healthcare. He introduces us to the 'hospital at home' program, which not only helped his father recover faster but also illustrates the potential of tech-driven care. This story isn't just interesting; it offers a practical guide for any industry looking to succeed with digital transformation.
As the conversation shifts from Len’s story to broader business strategies, the focus remains on customer experience as the key to getting digital transformation right. Marketing leaders will find this episode rich with practical tips on choosing the right technology to meet customer needs.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 
About Len Gilbert:
Len Gilbert is the EVP and Head of Strategic Consulting at Mod Op. With more than 25 years of experience, he helps companies strategically use data and technology to innovate, grow, launch new products, stay competitive, and future-proof their businesses against the risks of digital disruption. Len can be reached at len.gilbert@modop.com.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Gareth Cunningham, a search expert, argues that the integration of AI into SEO is not entirely new. Google already uses AI and machine learning to optimize search results, detect spam and match content with search intent. He views AI as an enhancement to SEO rather than its replacement.