60 episodes

If you look hard enough, there are marketing lessons everywhere in pop culture. From music, to TV, sports, and movies, brands can identify ways to appeal to their audiences by understanding more about what they love -- what's popular in culture. If musicians, athletes, and actors can build loyal followings, brands can follow suit.

Join your podcast host, Brianne Fleming, to chat about pop culture trends (past and present!) that will inform your marketing strategy and help you build your own audience of adoring fans.

Making the Brand | Marketing with a Pop Culture Twist Brianne Fleming

    • Business
    • 4.9 • 15 Ratings

If you look hard enough, there are marketing lessons everywhere in pop culture. From music, to TV, sports, and movies, brands can identify ways to appeal to their audiences by understanding more about what they love -- what's popular in culture. If musicians, athletes, and actors can build loyal followings, brands can follow suit.

Join your podcast host, Brianne Fleming, to chat about pop culture trends (past and present!) that will inform your marketing strategy and help you build your own audience of adoring fans.

    It's Gonna Be a MEME! w/ Kianna Davis

    It's Gonna Be a MEME! w/ Kianna Davis

    Boy bands and memes are colliding on this episode! I had the chance to interview Kianna Davis, the original creator behind a meme we all know and love, the IT'S GONNA BE MAY meme featuring Justin Timberlake.

    Hear the story about how she came up with this meme in 2012, and the cool things that have happened since.

    We also touch on the importance of giving credit to creators like her. 

    Follow Kianna on Instagram at @astro_kianna

    • 41 min
    Taking Marketing on Tour with Jess of Roadie Social

    Taking Marketing on Tour with Jess of Roadie Social

    In this episode, I had the chance to interview Jess Sanfilippo, the founder of Roadie Social. Jess is setting out to help musicians create better experiences and foster a deeper connection with fans through social media. She shares her entrepreneurial journey — spoiler alert – Harry Styles is a big part of it! We also hear Jess's tips for how any brand can build stronger relationships with their audience.



    Check out Roadie Social at roadiesocial.com

    Twitter and IG: @roadiesocial

    Follow Jess!

    • 1 hr 4 min
    Want to Get Hired? T-Pain Says You Need a Personal Website

    Want to Get Hired? T-Pain Says You Need a Personal Website

    In the age of social media, do you need a personal website to showcase your work? According to T-Pain, the answer is yes.

    • 9 min
    All The Small Things Content Creators Have to Do

    All The Small Things Content Creators Have to Do

    From blogs to video, social, email, and everything in between, content creation is a bit of a bear! It goes beyond just the idea and the piece of content itself. Just when you thought your work was done, you also have to complete several smaller steps and details to optimize your work. As Blink-182 said, "Work sucks, I know." Here are all the small things that can make or break your content. 

    www.briannefleming.com

    • 12 min
    Romy & Michele's High School Reunion is the Perfect Personal Branding Metaphor

    Romy & Michele's High School Reunion is the Perfect Personal Branding Metaphor

    You may know Romy & Michele's High School Reunion as one of the most beloved comedies of the '90s, but it's actually about personal branding. Here are some personal branding lessons inspired by this iconic film! 

    • 5 min
    How Did MTV Collect UGC in the Year 2000? Tips to Make the Most of User-Generated Content

    How Did MTV Collect UGC in the Year 2000? Tips to Make the Most of User-Generated Content

    Sharing user-generated content in the age of social media is simple! But what was it like in the year 2000? How did brands hold contests or gather earned media?

    In this episode, we go down memory lane to hear how MTV's Total Request Live collected UGC. We'll also share some tips on how to make the most of your UGC. Spoiler alert: some UGC is good, but not good enough. 

    • 10 min

Customer Reviews

4.9 out of 5
15 Ratings

15 Ratings

annajeanrem ,

A combo of my favorite things!

So fun to hear a combination of two of my favorite things, pop culture and marketing! Also love the tips, they are very digestible and useful!

NOLAgirl1689 ,

Marketing genius!

I love when Brianne drops a new episode! She is so relatable and always teaches me something new. Five stars!!!

Lindsay Moran ,

Relatable!

Brianne’s podcast is amazing and so relatable! So many golden nuggets of marketing knowledge to walk away with, but the best part is taking a trip down memory lane and experiencing the nostalgia her and her guests create! Highly recommend you give this one a listen! Even if it’s just an excuse to think about all your favorite boy bands and TGIF sitcoms. 🙃

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