48 episodes

If you look hard enough, there are marketing lessons everywhere in pop culture. From music, to TV, sports, and movies, brands can identify ways to appeal to their audiences by understanding more about what they love -- what's popular in culture. If musicians, athletes, and actors can build loyal followings, brands can follow suit.

Join your podcast host, Brianne Fleming, to chat about pop culture trends (past and present!) that will inform your marketing strategy and help you build your own audience of adoring fans.

Making the Brand | Marketing with a Pop Culture Twis‪t‬ Brianne Fleming

    • Marketing
    • 4.9 • 12 Ratings

If you look hard enough, there are marketing lessons everywhere in pop culture. From music, to TV, sports, and movies, brands can identify ways to appeal to their audiences by understanding more about what they love -- what's popular in culture. If musicians, athletes, and actors can build loyal followings, brands can follow suit.

Join your podcast host, Brianne Fleming, to chat about pop culture trends (past and present!) that will inform your marketing strategy and help you build your own audience of adoring fans.

    BONUS Episode: We Want It That Way — How BSB Can Transform their Website w/ Britt Hyatt

    BONUS Episode: We Want It That Way — How BSB Can Transform their Website w/ Britt Hyatt

    My friend Britt and I got so caught up talking about the Backstreet Boys, I had enough content to break it out into a mini bonus episode! 

    We do a deeper dive on BackstreetBoys.com and all the potential the band could tap into to bring more excitement to their site. Enjoy!    

                                           

    Check out Britt online here:


    BrittHyatt.com

    Launch Your Daydream

    Twitter

    • 14 min
    Why You and Your Favorite Musician Should Focus on a Personal Website w/ Britt Hyatt

    Why You and Your Favorite Musician Should Focus on a Personal Website w/ Britt Hyatt

    We love to follow our favorite musicians on social media, but very few have us following their websites. Why do they lack consistency, updates, and great content?!

    Social media is nice, but your website is your brand's (or band's!) biggest opportunity. In this episode, I chat with my friend, fellow fangirl, and web designer Britt Hyatt about how you AND celebrities can transform your online presence and grow your brand with your website.

    Check out Britt online here:


    BrittHyatt.com 
    Launch Your Daydream
    Twitter

    • 1 hr 5 min
    What the Spice Girls Teach Us About Brand Purpose

    What the Spice Girls Teach Us About Brand Purpose

    If you were a young girl growing up in the ’90s, you pretty much had no choice but to love the Spice Girls. They were absolutely EVERYWHERE. 

    As part of their legacy, they taught us the importance of friendship. But if you look a little closer, they also taught us about brand purpose. 

    In this episode, I break down how the Spice Girls' mantra of 'Girl Power' can inspire your brand to do something bigger than sell, sell, sell. 

    • 7 min
    The Marketing Wizardry of Harry Potter w/ Jake Zachariah

    The Marketing Wizardry of Harry Potter w/ Jake Zachariah

    In this episode, we dive into the wizarding world of Harry Potter's marketing. I chatted with Jake 'JZ' Zachariah -- a marketer and total Potterhead.

    From the books, to the movies, merch, and experiences, there's so much we can learn from HP. 

    Follow JZ: @jzjakez

    Website: http://jakezachariah.com/ 

    • 58 min
    Peloton's Pop Culture Brilliance w/ Christina Garnett & Adam Pierno

    Peloton's Pop Culture Brilliance w/ Christina Garnett & Adam Pierno

    If you ask me, Peloton wins the award for brand of the year in 2020. We couldn't have predicted the huge at-home fitness boom the pandemic forced upon us!

    In this episode, I chatted with passionate Peloton rider and marketing strategist, Christina Garnett, as well as Adam Pierno -- an author, podcast host, and strategist. 

    We discussed how Peloton brilliantly builds community while leveraging pop culture, and what other brands can learn from their lead.

    Follow Christina @ThatChristinaG
    Medium

    Follow Adam @apierno
    Website
    Strategy Inside Everything Podcast
    Books

    • 1 hr 18 min
    How to Be a Content Superhero: Inspiration from Comics w/ Jon-Stephen Stansel

    How to Be a Content Superhero: Inspiration from Comics w/ Jon-Stephen Stansel

    The comic book industry began sparking imaginations and building memories for audiences as early as the 1960s, and its magic isn't slowing down anytime soon

    In this episode, I chat with social media marketer, Jon-Stephen Stansel, about why comics have stood the test of time, and what brands can learn from their success.

    We dig into specifics like brand voice and other takeaways for content creators.

    Follow Jon-Stephen on Twitter at @jsstansel
    Website: https://www.jsstansel.com/
    Podcast: ThoughtFeeder

    • 47 min

Customer Reviews

4.9 out of 5
12 Ratings

12 Ratings

Lindsay Moran ,

Relatable!

Brianne’s podcast is amazing and so relatable! So many golden nuggets of marketing knowledge to walk away with, but the best part is taking a trip down memory lane and experiencing the nostalgia her and her guests create! Highly recommend you give this one a listen! Even if it’s just an excuse to think about all your favorite boy bands and TGIF sitcoms. 🙃

Katie Lyerly ,

So fun & informative!!

Brianne’s personality is so fun and refreshing!! Her marketing advice is always on point and I can’t wait for more!😍

Andy_Ford ,

Fun AND Informative

Brianne's podcasts and other marketing content are engaging, informative, and fun! I enjoy her fresh perspective on tried and true tactics as she applies them to the modern marketing world. No matter your skill level, there are actionable takeaways from each of her sessions. And if you like pop culture, that's a plus

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