Making the Brand | Marketing with a Pop Culture Twist Brianne Fleming

In this episode, I chat with Brent McCreary, the teenage visionary behind the go-to Beanie Baby information site in the late '90s. Brent takes us on a nostalgic journey, recounting the Beanie Baby mania and sharing insights into the tech stack that powered the site during that era (Geocities, anyone?)

We also discuss why we love to collect things, and the sense of community among Beanie Baby enthusiasts. Brent also dives into the monetization strategies employed during the late '90s compared to today.

Tune in for a fun conversation that intertwines nostalgia, old school tech, and the magic of Beanie Babies!



Follow Brent on IG: @crazyforconcerts

Follow Brent on X/Twitter: @gaygay4gaga

Get ready to experience the ultimate Barbie takeover in this episode! s I sit down with the brand strategist, Moshe Isaacian, whose tweet about the 100+ marketing activations for the upcoming Barbie movie went mega viral

From being an astronaut to a veterinarian, Barbie already does it all, but now she's everywhere, and we mean EVERYWHERE! In this podcast, we'll discuss Barbie's history, exploring how this iconic brand has transcended generations. We'll also dive into Barbie's undeniable impact on pop culture.

Learn how Barbie's 100+ brand activations are popping up in the most unexpected places, and how they've got us all buzzing with excitement!

So, whether you're a Barbie fanatic or simply love a good marketing spectacle, tune in as we celebrate all things Barbie.



Connect w/ Moshe:

LinkedIn: https://www.linkedin.com/in/mosheisaacian/

Twitter: https://twitter.com/MosheIsaacian



This episode is sponsored by ⁠⁠⁠⁠VNYL⁠⁠⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠⁠⁠Learn more at VNYL.org. ⁠⁠⁠⁠

⁠⁠⁠⁠vnyl.me/makingthebrand⁠



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From 'girl boss' to 'hot girl walk' and the latest phenomenon, 'girl math'... girl trends are taking over. Is this good or bad?



In this episode, we discuss a thought-provoking Vox article by Rebecca Jennings called "Girl trends and the repackaging of womanhood"



Why are these trends taking off and what can we learn from them? Are they problematic these days (isn't everything??)?



We also discuss a copywriting framework to help you write messaging that resonates with your audience.



This episode is sponsored by ⁠⁠⁠⁠⁠VNYL⁠⁠⁠⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠⁠⁠⁠Learn more at VNYL.org. ⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠vnyl.me/makingthebrand⁠

It's been a weird week — I went viral on Twitter (X?) and beyond! In this episode, I share the backstory behind the tweet and what happened next. Hear why trolls are calling me a bitch, and what I said after being approached by the @FuckJerry meme account.



This episode is sponsored by ⁠⁠⁠⁠VNYL⁠⁠⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠⁠⁠Learn more at VNYL.org. ⁠⁠⁠⁠

⁠⁠⁠⁠vnyl.me/makingthebrand⁠

In this episode of Making the Brand, we talk about the TikTok sensation, Matt Rife. The comedian who's breaking records and making millions laugh on social media.

What makes Matt Rife different from most comedians? He doesn't make his act about him. His jokes are about people in his audience.

We discuss why involving your followers is the key to creating a thriving community. From hilarious interactions to surprise moments, we unveil the strategies that make Matt Rife a master of engagement.

We also discuss parallels between Matt Rife's comedy style and Taylor Swift's surprise songs while on tour. What makes this so brilliant? Listen and find out how you can apply lessons from their approach to your social media!



This episode is sponsored by ⁠⁠⁠VNYL⁠⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠⁠Learn more at VNYL.org. ⁠⁠⁠

⁠⁠⁠vnyl.me/makingthebrand⁠

When they heard Taylor Swift was coming to town on her Eras Tour, the City of Las Vegas went all-in. In this episode, I chat with Jennifer Davies and Kira Siqueiros from the city's digital team to discuss how they celebrated Taylor Swift's arrival and engaged with her fanbase on social media and beyond.



We cover topics like:


How the digital team prepped their Taylor Swift Eras Tour campaign
The specific ways they sparked excitement on the Las Vegas strip and on social media
The perfect Taylor Swift lyric that led to a viral tweet
How the city marketed to both locals and tourists
The misconceptions about government social media
Why Taylor Swift's tour is such an opportunity for cities across the country
What defined success for this campaign and what the city is planning for next...



Check out the show notes to see some examples and content from the campaign here! Follow the @CityOfLasVegas on Twitter and Instagram.



This episode is sponsored by ⁠⁠VNYL⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠Learn more at VNYL.org. ⁠⁠

⁠⁠vnyl.me/makingthebrand⁠