19 episodes

If you look hard enough, there are marketing lessons everywhere in pop culture. From music, to TV, sports, and movies, brands can identify ways to appeal to their audiences by understanding more about what they love -- what's popular in culture. If musicians, athletes, and actors can build loyal followings, brands can follow suit.

Join your podcast host, Brianne Fleming, to chat about pop culture trends (past and present!) that will inform your marketing strategy and help you build your own audience of adoring fans.

Making the Brand | Marketing with a Pop Culture Twist Brianne Fleming

    • Marketing

If you look hard enough, there are marketing lessons everywhere in pop culture. From music, to TV, sports, and movies, brands can identify ways to appeal to their audiences by understanding more about what they love -- what's popular in culture. If musicians, athletes, and actors can build loyal followings, brands can follow suit.

Join your podcast host, Brianne Fleming, to chat about pop culture trends (past and present!) that will inform your marketing strategy and help you build your own audience of adoring fans.

    Jessica Simpson's Brilliant Tips to Build Your Online Presence

    Jessica Simpson's Brilliant Tips to Build Your Online Presence

    In the marketing and social media field, we always hear the term “authenticity.” This speaks to presenting your true self with your audience, rather than portraying a facade.

    Jessica Simpson exemplifies authenticity in her new memoir, Open Book. She lets herself be vulnerable and bravely puts everything out there. No topic is too personal or humiliating to address.

    Whether you simply want to improve your mental health or find the courage to share more of who you are online, there are many takeaways inspired by Jessica Simpson and Open Book. 

    • 11 min
    Aviation Gin's Pop Culture Mastery

    Aviation Gin's Pop Culture Mastery

    Ryan Reynolds is certainly a successful fixture in popular culture. You may love him for his movies, his looks, or his charm, but I love him for something more: his creative genius.

    In February 2018, Ryan Reynolds acquired a stake in the liquor brand, Aviation American Gin. Along with a small but mighty marketing team, he has helped take the company to new heights with some of the most clever marketing campaigns we’ve seen in a long time.

    Who could forget their incredibly swift move when they hired the infamous Peloton wife for a commercial?

    But the brilliant marketing hasn’t stopped there. Fast Company named the Aviation Gin one of the most innovative brands of 2020, in large part to their quick responses to pop culture moments.

    On the latest episode of the Making the Brand podcast, I had the pleasure of chatting with Adrian Molina, the senior brand manager behind Aviation Gin, and social media expert and professor, Dr. Karen Freberg.

    It turns out that other companies should be taking notes on what Aviation Gin is doing. Pour yourself a negroni (Ryan’s favorite drink!) and listen in to hear the method to their madness.



    Follow! 

    @aviationgin

    @kfreberg

    @theadrianmolina

    @brianne2k

    Not like he needs the followers but, @vancityreynolds



    www.briannefleming.com

    • 1 hr 4 min
    6 Reasons to Leverage Pop Culture in Your Marketing

    6 Reasons to Leverage Pop Culture in Your Marketing

    I don’t advise brands to brush up on popular culture or trending topics just because it’s fun to chime in with a cheeky meme, remark about celebrity news, or contribute to a viral dance challenge. I do it because this approach is one of your strongest marketing strategies.

    In this episode, I break down the benefits of incorporating popular culture into your social media content and share lots of examples!

    Show notes: https://briannefleming.com/pop-culture-and-social-media/

    • 14 min
    6 Steps to Create Brand Superfans

    6 Steps to Create Brand Superfans

    Fangirls aren't just for boy bands. Nope, BRANDS need them too.

    Cultivating your audience to become passionate superfans will grow your company faster than chasing down leads.

    Here are six steps to turn ordinary customers into passionate groupies.



    Read more on BrianneFleming.com

    • 9 min
    Just Dance: What Makes TikTok Tick

    Just Dance: What Makes TikTok Tick

    If you didn’t make up dances with your friends, did you even have a childhood?

    Well, kids these days are making dances, posting them on TikTok and becoming viral sensations.

    But why? Is it really that simple?

    In this episode, we break down why TikTok is such a huge success and what makes it different than every other social media platform we've known to date.

    • 11 min
    Every Social Media Platform Explained as a Friends Character

    Every Social Media Platform Explained as a Friends Character

    Social media encompasses several different platforms that we all know and love, but for your strategy to succeed, you can’t treat them all the same. 

    From Facebook to Instagram, Twitter to YouTube, and LinkedIn to now TikTok, each channel has their own considerations when it comes to content, voice, and audience expectations. 

    To explain the need-to-knows for these social media channels a little further, I thought I’d get a little help from my Friends.

    Rachel, Phoebe, Monica, Chandler, Ross, and Joey.

    Download your free brand voice word bank here!

    • 14 min

Customer Reviews

ElenaCicc ,

The podcast you never knew you needed!

I love how Brianne puts a pop culture spin on everything she presents. Her tips and strategies on building a brand make it so RELATABLE and EASY to implement. If you’re diving into the personal branding space for the first time and you’re completely lost on how to find your voice, Brianne is your girl! PS... and the titles of these episodes are insane. If you grew up in the 90’s how can you NOT love this?!

AshHoovBake ,

Helpful and hilarious

I am binging Making The Brand so hard right now. Brianne has a fantastic ability to deliver content I didn’t know I needed to hear, in a way that is incredibly fun and easy to follow/implement. This is very helpful in my journey starting a brand of my own!

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