Making The Most Of Marketing Automation: How To Leverage Salesforce and HubSpot Marketing Mistakes (And How To Avoid Them)

In this episode, Stacy sits down with Lauren Kennedy, who is the Chief Marketing Nerd of Coastal Consulting—a firm that helps organizations create an automated and personalized customer experience by helping them leverage HubSpot and Salesforce. The two discuss the importance of creating a persona, and the do’s and don’ts of HubSpot sequences. Lauren also talks about the approach businesses should take when trying to integrate HubSpot with Salesforce, while making the most of each system. They also touch on the benefits of using HubSpot for inbound marketing. Check here for some notes

Hollywood Branded Refresher Episodes
Check out some of the past episodes we’ve covered on this topic:


EP 262: Building Brand Partnerships With Professional Athletes: The Do's, Don'ts, Rewards, And Risks With Brittany Gilman
EP 119: Using Influencer Marketing To Create Brand Partnerships With Keith Stoeckeler | MKTG
EP 65: The Truth About Independent Films and Brand Partnerships

You can check out our playlist here

Hollywood Branded  Content Marketing Case Studies
The following content marketing case studies below provide even more insights.


Top Brand Partnerships With Upcoming 2021 Films
Top Brand Partnerships With Avengers: Endgame
A Timeline Of Marvel's Top Brand Partnerships


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