We talk a lot on this podcast about branding and how to optimise your branding image, but one thing that often goes ignored is something that plays a massive role in their success, and that’s the retail side of things. There’s a saying in the world of retail: retail is in the detail. It might sound daft, but it’s a very accurate and apposite representation of what the retail industry is all about. Everything a retail store does matters - every nook and cranny; every employee; how the store is laid out; they’re all vital, contributing parts to their success.
In this episode of Building Brand Advocacy, Paul is joined by retail legend Marni Shapiro, Founding Partner of The Retail Tracker, an organisation that provides insight from expertise gathered from both virtual and physical attendance in stores, existing consumer knowledge, and time spent with executives! She is also the Chief Marketing Officer of HARVST Foods and was previously the Director of Equity Research at Merrill Lynch.
Having worked with The Retail Tracker since 2006, she is more than qualified to talk about brand advocacy and provide us with all sorts of wisdom in the world of retail.
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LinkedIn: https://www.linkedin.com/in/marnishapiro Website: https://theretailtracker.comBuilding Brand Advocacy is handcrafted by our friends over at: www.fame.so
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