31 min
Malhar Kamdar, Chief Ecosystem Officer at Celonis, on Ecosystem Strategy and How to Develop it Successfully. The European Startup Show
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- Entrepreneurship
When you are thinking about your go-to-market strategy, when should you go direct and when should you build a partner strategy? My guest today is Malhar Kamdar, the Chief Ecosystem Officer at Celonis who sat down with me to talk about how Celonis thought about their ecosystem strategy - when they decided to double down on it; what makes for a successful ecosystem strategy; how to structure it and how to measure it.
When you are thinking about your go-to-market strategy, when should you go direct and when should you build a partner strategy? My guest today is Malhar Kamdar, the Chief Ecosystem Officer at Celonis who sat down with me to talk about how Celonis thought about their ecosystem strategy - when they decided to double down on it; what makes for a successful ecosystem strategy; how to structure it and how to measure it.
31 min