Manage Smarter C. Lee Smith, Audrey Strong & C-Suite Radio

Marc Reifenrath is the CEO & Co-founder of Spinutech, a full-service digital marketing agency with 150+ team members across the U.S. In that capacity, he understands firsthand how critical a company’s culture is to achieving and maintaining success.
Marc has helped Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. The secret ingredient? Company values that are truly lived, including a commitment to “Get Better Every Day”. 
In this podcast for managers, Audrey, Lee and Marc discuss: 
·       Why the first 100 days of a new employee are the most important
·       How he was able to have zero turnover the first 10 years of his company
·       How to attract “A” Players
·       Growing a “walk the walk” culture
"The #1 mistake managers make is trying to lead every person the same way and with the same message. You have to say the main points at least seven times before the team will truly hear it. You also have to say it many different ways because we all hear the same words differently.”– Marc Reifenrath  
Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  
Connect with Marc Reifenrath
www.spinutech.com
https://www.linkedin.com/in/marcreifenrath/
Connect with Manage Smarter Hosts
·         Website: ManageSmarter.com 
·         LinkedIn: Audrey Strong                                                                
·         LinkedIn: C. Lee Smith  
Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Elizabeth Rosenberg is a personal branding expert, strategic communications consultant, intuitive, and founder of The Good Advice Company. Her company is a marketing and communications consultancy, and with more than two decades of experience working with some of the most innovative brands and leaders in the world, Elizabeth taps her knowledge, intuition and truths to uncover and amplify purpose and ownable narratives.
In this podcast for managers, Audrey, Lee and Elizabeth discuss: 
-Personal branding for managers
-Popularity vs. impact
-How your credibility is affected in how you’re thought of by others and how to change that
-How to change your personal brand and make sure it’s authentic
-Intuitive readings for executives to help shift personal brands
"Leaders make a mistake when they are living and leading in fear of being accepted as our authentic selves. And when they want to be famous, well known, or popular vs. wanting to make an impact.”– Elizabeth Rosenberg  
Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  
Connect with Elizabeth Rosenberg
www.thegoodadvicecompany.com
https://www.linkedin.com/in/elizabethrosenberg/
https://twitter.com/goodadviceco
Connect with Manage Smarter Hosts
·         Website: ManageSmarter.com 
·         LinkedIn: Audrey Strong                                                                
·         LinkedIn: C. Lee Smith  
Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Dana Pharant grew up in a cult and in her journey to healing became a Dominatrix. She's the author of "Become a Badass in Business.” These days, she has changed gears to help leaders show up with true authenticity and confidence by standing in what she calls the Inner Dominatrix energy. Her training and philosophy show leaders how to become a badass in life and business by being unique and standing in your own personal power.
In this podcast for managers, Audrey, Lee and Dana discuss: 
-Definition of Badass Leadership and how leaders can transition from submissive leadership to dominant leadership styles
-Inner Dominatrix energy channeling for leaders
-Finding the courage to make bold decisions outside your leadership comfort zone
-How her cult upbringing drove her to the business philosophy she has today showcasing empowered leadership
-Tangible exercises to shift your mindset
"For the term dominatrix, most people think in terms of what Hollywood presents. But what a dominatrix is actually about is taking people on this journey where we use pain as a way to transform what is going on in your life and to drop you into a space where you can see you are far more powerful than you thought.”– Dana Pharant 
Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  
Connect with Dana Pharant
http://www.danapharant.com
https://twitter.com/DanaPharant
https://ca.linkedin.com/in/danapharant
http://www.facebook.com/Powernatrix
 
Connect with Manage Smarter Hosts
·         Website: ManageSmarter.com 
·         LinkedIn: Audrey Strong                                                                
·         LinkedIn: C. Lee Smith  
 
Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jody Grunden co-founded Summit CPA Group (Summit) in 2002, which merged with Anders CPAs + Advisors (Anders) in 2022. Summit, now a division of Anders, was the first fully distributed accounting firm. As the leading provider of Virtual CFO Services in North America, Summit provides professional Virtual CFO Services for over 100 companies across the United States, helping business owners dive deep into the financial side of their business to maximize profits, minimize taxes, and increase cash flow.
In this podcast for managers, Audrey, Lee and Jody discuss: 
-The Four Most Important Financial Metrics for Growing Your Business
-Cash flow as it relates to profit
-Jody’s recommendations on accurate financial forecasting
-How to preserve the bottom line no matter what changes happen in real time
-How to grow the company financially while maintaining firm control and agility 
"The biggest mistake managers make is not knowing or understanding their non-financial KPIs.”– Jody Grunden 
Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  
Connect with Jody Grunden
https://www.summitcpa.net/
https://twitter.com/jgrunden
https://www.linkedin.com/in/jodygrunden/
https://www.facebook.com/summitcpagroup
 Connect with Manage Smarter Hosts
·         Website: ManageSmarter.com 
·         LinkedIn: Audrey Strong                                                                
·         LinkedIn: C. Lee Smith  
 Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
 
Learn more about your ad choices. Visit megaphone.fm/adchoices

David Horsager, MA, CSP, CPAE is the CEO of Trust Edge Leadership Institute, Trust Expert in Residence at High Point University and The Wall Street Journal best-selling author of The Trust Edge, The Daily Edge, and Trusted Leader. He is also a podcaster, creator of the Enterprise Trust Index™, and director of one of the nation’s foremost trust studies, The Trust Outlook. ® Horsager has advised leaders and delivered life-changing presentations on six continents, with audiences ranging from Delta, FedEx, and Toyota to the New York Yankees, MIT and the Department of Homeland Security. His work has been featured in prominent media such as Harvard Business Review, Forbes, and MSNBC. Through speaking, training, consulting, and coaching, David and his team at Trust Edge Leadership Institute make it their mission to develop trusted leaders and organizations. With his trademark 8 Pillar Framework, David breaks trust down into tangible steps that can be leveraged right away to build a high-trust culture— because high-trust leaders and organizations bring out the best in their people and get measurable results.
In this podcast for managers, Audrey, Lee and David discuss: 
-Definition of a high trust environment
-How to build trust among fellow leaders and stakeholders in complex organization
-The Enterprise Trust Index
-How long does it typically take to establish trust?
 "Leaders don’t realize that a lack of trust is their biggest expense. They often don't see how a lack of trust affects EVERY aspect of the business!”– David Horsager 
Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  
Connect with David Horsager
https://www.linkedin.com/in/dhorsager/
https://trustedge.com/
http://www.davidhorsager.com/
 Connect with Manage Smarter Hosts
·         Website: ManageSmarter.com 
·         LinkedIn: Audrey Strong                                                                
·         LinkedIn: C. Lee Smith  
Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jon Morris is the founder & CEO of Ramsay Innovations and a serial entrepreneur. Prior to Ramsay, he established Rise Interactive in 2004,with prize money from his second-place finish in the University of Chicago’s prestigious New venture Challenge. Over the next 16 years he grew Rise from a one-person shop to one of the largest independent marketing agencies in the world, selling in 2018. While pondering his next move, he realized that he was most energized when connecting and helping fellow entrepreneurs grow their businesses. Ramsay Innovations’ mission is to transform marketing agencies by providing them with world-class, agency-specific finance management and strategic planning at a fraction of the cost.
In this episode, Lee, Audrey and Jon discuss:
-Current landscape of agencies in the U.S. and prediction for 2023 given a possible recession
-The huge opportunities Jon sees for agency sales reps this year and methods to grab more market share
-How to expand owned and earned media
-EBITA for agencies and recommended percentages to keep this year
-How to scale up your sales departments to drive growth and gross margins he recommends for 2023
-Jon's methods for accurately budgeting and forecasting for the year
"The biggest mistake agency managers make is the lack of understanding how to use financial insights to improve decision making that will lead to more profits, cash and growth." - Jon Morris
Build Credibility and Effective Leadership with the Manage Smarter Podcast
Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  
Connect with Jon Morris
https://ramsayinnovations.com/
https://www.linkedin.com/in/jonmorrisramsayinnovations/
Connect with Manage Smarter Hosts
·         Website: ManageSmarter.com 
·         LinkedIn: Audrey Strong                                                                
·         LinkedIn: C. Lee Smith  
Connect with SalesFuel
·         Website: http://salesfuel.com/ 
·         Twitter: @SalesFuel 
·         Facebook: https://www.facebook.com/salesfuel/ 
 
 
Learn more about your ad choices. Visit megaphone.fm/adchoices