256 episodes

Join hosts Audrey Strong and C. Lee Smith every other week as they dive into management, leadership, business, sales, company culture, talent retention, revenues, performance metrics, hiring and more. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change throughout your workplace.

Manage Smarter C. Lee Smith, Audrey Strong & C-Suite Radio

    • Business
    • 4.8 • 41 Ratings

Join hosts Audrey Strong and C. Lee Smith every other week as they dive into management, leadership, business, sales, company culture, talent retention, revenues, performance metrics, hiring and more. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change throughout your workplace.

    Radical Humility in Leadership with Urs Koenig

    Radical Humility in Leadership with Urs Koenig

    Urs Koenig, author of 'Radical Humility,' explores the shift from heroic to humble leadership. Learn how to develop self-awareness, build trusting relationships, and foster a growth mindset. Discover practical tips for improving leadership skills and creating a leadership factory.
    SHOW NOTES:
    Urs Koenig, a former United Nations military peacekeeper and seasoned executive coach, discusses the importance of radical humility in leadership. He emphasizes the need for leaders to develop deep self-awareness, build meaningful relationships with their team members, and view mistakes as opportunities for learning and growth. Koenig also highlights the importance of regular feedback and after-action reviews in improving leadership skills and performance.
    Our guest today says you can be a badass leader AND a good human, going from heroic to humble in your approach. It's all via the concept of Radical Humility.
    Urs Koenig can help you Manage Smarter! He is a former United Nations military peacekeeper and NATO military peacekeeping commander, a highly accomplished ultra-endurance champion, a widely published professor, bestselling author, and a seasoned executive coach and keynote speaker with more than three decades of experience helping hundreds of leaders and dozens of executive teams unlock new levels of achievement across four continents.
    He is the founder of the Radical Humility Leadership Institute and speaks frequently on the topic of leadership to corporations and associations across the globe.
    He holds a PhD in geography and a Master of Science from the University of Zürich, Switzerland, and an MBA from the Australian Graduate School of Management. He is a Professional Certified Coach (PCC) by the International Coach Federation (ICF) and holds numerous master coaching certifications. Urs is the loving father of two teenage boys who make commanding soldiers look easy. He lives in Seattle, Washington.
    In this podcast for managers, Audrey, Lee and Urs discuss:  
    · Definition of Radical Humility
    ·  How to ask your colleagues for REAL feedback
    ·  Coping with discomfort in asking for feedback
    · “If you don’t love people, you shouldn’t lead people.” What does this mean?
    ·  What’s the right balance of being tough on results and tender on people?
    ·   How Urs became a United Nations Peacekeeper
    “The number one mistake managers and leaders make is the belief that showing up with vulnerability is a sign of weakness.” – Urs Koenig
    Build Credibility and EffectiveLeadership with the Manage Smarter Podcast
    Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 
    Connect with Urs Koenig  
    www.urskoenig.com
    https://twitter.com/urskoenig
    https://www.instagram.com/koenigurs/
    https://www.linkedin.com/in/urs-koenig-ab3828/
     
     Connect with Manage Smarter Hosts
    ·        Website: ManageSmarter.com 
    ·         LinkedIn: Audrey Strong                                                                   
    ·         LinkedIn: C.Lee Smith  
     Connect with SalesFuel
    ·         Website: http://salesfuel.com/ 
    ·         Twitter: @SalesFuel 
    ·         Facebook: https://www.facebook.com/salesfuel/ 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 22 min
    B2B Is Really P2P for Sales with Frank Somma

    B2B Is Really P2P for Sales with Frank Somma

    Frank Somma, a sales and communications expert, shares his insights on the importance of interpersonal communication in the age of AI in this episode. He discusses the findings of a study by Professor Vanessa Bonds from Cornell University, which revealed that in-person communication is the most effective, followed by phone calls, with emails being the least effective. Somma also shares tips on using Neuro Linguistic Programming (NLP) to improve communication and build rapport with clients. He warns against the dangers of relying too heavily on AI in sales and emphasizes the power of listening.
    SHOW NOTES:
    Frank Somma is a sales and communications expert, speaker, author, and lifelong charity fundraiser.  Frank holds a degree in NLP, Neuro-Linguistic Programming widely accepted as THE communications science, and has been speaking professionally for over 15 years winning accolades from such notable organizations as DLL Bank, GE, Xerox, EMC and several Big I associations. His latest book is B2B is really P2P How to Win with High Touch in a High tech world is selling well and has a 4.9 star rating on Amazon! Frank lives in Holmdel, NJ and when he isn’t occupied with one of his businesses, he’s either raising money for The Cooley’s Anemia Foundation, out running with his dog or in the kitchen cooking homemade pasta.  
     In this podcast for managers, Audrey, Lee and Frankdiscuss:  
    · How big tech is affecting management tasks and workflow
    · How to lean into new technology and AI to increase efficiencies as well as communication
    ·  How to recognize and match tone, pace and speaking style of prospects and clients
    ·   Why just B2B and what about B2C?
    ·    What's the best approach? In person meeting, phone call or email?
    ·    Frank's advice for leaders on how to establish personal relationships with bankers, the board and investors?
    “In a popular Yale experiment, researchers used coffee to learn how physical sensation influenced mental judgment.  To test their hypothesis about the importance of temperature, research assistants casually asked that the undergraduate test subjects briefly hold either a warm cup of coffee or iced coffee as they wrote down the information. The subjects were then given a packet of information about an individual and then asked to assess his or her personality traits. The participants assessed the person as significantly “warmer” if they had previously held the warm cup rather than the iced cup. As an aspiring master communicator, this reminds me to see who and not through.  It reminds me to take a beat, make eye contact, and smile.  It reminds me to ask a question and listen earnestly to get to know a little about the people I encounter. ”– Frank Somma
    Build Credibility and Effective Leadership with the Manage Smarter Podcast
    Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 
    Connect with Frank Somma
    https://www.franksomma.com/
    https://www.linkedin.com/in/frank-somma-473ab612/
     
    Connect with Manage Smarter Hosts
     ·         Website: ManageSmarter.com 
    ·         LinkedIn: Audrey Strong                                                                   
    ·         LinkedIn: C.Lee Smith  

    Connect with SalesFuel
    ·         Website: http://salesfuel.com/ 
    ·         Twitter: @SalesFuel 
    ·         Facebook: https://www.facebook.com/salesfuel/ 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 22 min
    Don't Get Lazy Using AI with Ryan Ruud

    Don't Get Lazy Using AI with Ryan Ruud

     Ryan Ruud, founder and CEO of LakeOne, shares his unique perspective on the role of technology in marketing. He argues that the rise of automation systems, mass email systems, and AI has made marketers lazy, leading to mass-produced, impersonal content. Ruud emphasizes the importance of the human touch in marketing and suggests that marketers should think about what would resonate with them as consumers. He also sees potential in AI, but cautions that it should be used in conjunction with human input and output.
    SHOW NOTES:
    Ryan Ruud is the Founder & CEO of Lake One, a modern marketing partner that helps B2B companies drive sales and marketing transformation. Lake One embeds virtually with their clients to provide strategic guidance and hands-on support as they build and optimize revenue systems. He started the firm in 2014 and has led it through double digit growth every year since, attracting funded startups to enterpriseclients. Prior to launching Lake One, Ryan established his career by merging a love of storytelling and content with an insatiable curiosity for technology. With roots in broadcast journalism, he cut his teeth in both radio and tv studios while earning his Bachelors and Masters in Journalism and PR respectively. His marketing career took him from leading PR & Communications for AdTech company, NativeX (acquired by Mobvista in 2016), establishing Digital Marketing for B2BEcommerce SaaS Company Four51 (acquired by Sitecore 2021), to building and managing a Digital Marketing and Demand Generation Credit Union Service Organization (CUSO) for some of the country’s largest credit unions prior to starting Lake One.
    In this podcast for managers, Audrey, Lee and Ryan discuss:  
    · How big tech is affecting management tasks and workflow
    · How to harness the power of new tech and AI without becoming lazy and destroying credibility with stakeholders
    · How to determine what to use technology to scale and create efficiencies
    · Do’s and Don’ts of marketing automations and tech
    · Using tech properly to improve lead generation and lead quality in marketing
    “The reaction and why I have this perspective on technology in marketing is it made us all lazy! It made it too easy for us to scale without thinking about what we’re scaling.”– Ryan Ruud
    Build Credibility and Effective Leadership with the Manage Smarter Podcast
    Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 
    Connect with Ryan Ruud
    www.lakeone.io
    https://www.linkedin.com/company/lake-one/
    https://www.facebook.com/lakeonedigital/
    Connect with Manage Smarter Hosts
     ·         Website: ManageSmarter.com 
    ·         LinkedIn: Audrey Strong                                                                   
    ·         LinkedIn: C.Lee Smith  
    Connect with SalesFuel
    ·         Website: http://salesfuel.com/ 
    ·         Twitter: @SalesFuel 
    ·         Facebook: https://www.facebook.com/salesfuel/ 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 21 min
    How to Create Lifelong Clients with Richard Weylman

    How to Create Lifelong Clients with Richard Weylman

    Richard Weylman, author of 100 Proven Ways to Acquire and Keep Clients for Life, shares his insights on the importance of personalizing and humanizing every customer interaction. He discusses the role of AI in enhancing the customer experience and the need for companies to shift their focus from products to the customer experience and outcome. Weylman emphasizes the power of kindness, thoughtfulness, caring, and empathy in building strong customer relationships. He also shares his belief that a great customer experience can turn customers into advocates for the company.
    SHOW NOTES:
    Richard Weylman, at age 6, Richard was orphaned and lived in nineteen foster homes and attended eleven different schools. Rather than becoming victim of those circumstances he overcame them and has had remarkable business success including as an award-winning general sales managerof Rolls Royce to heading sales and marketing for the Robb Report- A Magazine for the Luxury Lifestyle from its inception until its record liquidity event. A Hall of Fame inducted Keynote speaker Richard has also been inducted into the Customer Experience Hall Of Fame for his legendary work helping brands engage with their customers and retain them. He is the author of two international bestsellers, the latest of which, The Power of Why: Breaking Out in a Competitive Marketplace is in seven languages and is also a CEO Reads bestseller. His next book 100 Proven Ways to Acquire and Keep Clients for Life is available on Amazon or your favorite bookstore. Finally, he is a Horatio- Alger nominee for his philanthropic work on behalf of orphans and widows.
    In this podcast for managers, Audrey, Lee and Richard discuss:  
    ·  What differentiates you with today’s customers with their experience
    ·  Concrete examples of right from wrong in service levels
    ·  Free or inexpensive ways to change your business deliverables to garner client loyalty
    · Why creating brand evangelists is critical to growing your business
    “Thoughtfulness, empathy, caring, and kindness are valuable relationship-building traits that no amount of competitor marketing dollars can defeat.”– Richard Weylman
    Build Credibility and Effective Leadership with the Manage Smarter Podcast
    Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 
     Connect with Richard Weylman
    https://richardweylman.com/
    https://www.linkedin.com/in/richard-weylman-keynotespeaker/
    Connect with Manage Smarter Hosts
    ·         Website: ManageSmarter.com 
    ·         LinkedIn: AudreyStrong                                                                   
    ·         LinkedIn: C. Lee Smith  
    Connect with SalesFuel
    ·         Website: http://salesfuel.com/ 
    ·         Twitter: @SalesFuel 
    ·         Facebook: https://www.facebook.com/salesfuel/ 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 25 min
    Build Executive Presence and Step Into Your Power with Joel Garfinkle

    Build Executive Presence and Step Into Your Power with Joel Garfinkle

    Joel Garfinkle, executive coach and author of 'Executive Presence: Step into Your Power, Convey Confidence, and Lead with Conviction,' discusses the nine essential competencies that define executive presence. These include confidence, command, charisma, authority, decisiveness, boldness, influence, vocal expression, and clarity. Garfinkle explains how these traits are crucial for building credibility and advancing in leadership roles. Whether you're an emerging leader or a seasoned executive, mastering these competencies can significantly impact your career and organizational influence.
    SHOW NOTES:
    Joel Garfinkle has been an executive coach for 20+ years and is the author of 11 books, including “Executive Presence: Step Into Your Power, Convey Confidence, & Lead With Conviction." Joel is well-known as one of the most effective and innovative executive coaches in the country. His passion and energy is infectious,
    motivating and encouraging. He has a no-nonsense style in which he advises, challenges, provokes, guides and pushes his clients. Joel possesses great insight and knowledge, which he is able to convey clearly and with enthusiasm.
    In this podcast for managers, Audrey, Lee and Joel discuss:  
    ·   What is executive presence and how do I know if I have it or not?
    ·   The 3x3Executive Presence Model
    ·   Statistics that show lack of Executive Presence could stall your career trajectory
    ·   Specific behavioral changes you can make to improve your presence
    “Too often leaders underestimate the importance of executive presence, potentially compromising their professional success. It matters. When 400 CEOs were asked how they choose next-level leaders, 89% of them said they looked for one critical trait—executive presence. As you rise in your organization, you’ll realize how much greater your executive presence must become.”– Joel Garfinkle
    Build Credibility and Effective Leadership with the Manage Smarter Podcast
    Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 
     Connect with Joel Garfinkle
    https://garfinkleexecutivecoaching.com/
    https://www.linkedin.com/in/joelgarfinkle/
    https://www.facebook.com/garfinkleexecutivecoaching
    YouTube channel: https://www.youtube.com/@joelgarfinkle
    https://twitter.com/JoelGarfinkle
    Connect with Manage Smarter Hosts
    ·         Website: ManageSmarter.com 
    ·         LinkedIn: Audrey Strong                                                                   
    ·         LinkedIn: C.Lee Smith  
    Connect with SalesFuel
    ·         Website: http://salesfuel.com/ 
    ·         Twitter: @SalesFuel 
    ·         Facebook: https://www.facebook.com/salesfuel/ 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 26 min
    Overcoming Caveman Brain with Dr. Jean Oursler

    Overcoming Caveman Brain with Dr. Jean Oursler

    Dr. Jean Oursler, also known as the Results Queen, is our guest in this episode. With a PhD in business psychology, she is considered one of the country's top business consultants. Dr. Oursler shares her insights on achieving business success through a results-oriented approach and the implementation of the Entrepreneur Operating System (EOS). She also introduces the concept of 'Caveman Brain' and discusses the role of confidence in leadership. As the author of 'Give Up Goals and Results Are Yours', she provides valuable advice for business owners and leaders.
    SHOW NOTES:
    With us today is Dr. Jean Oursler, otherwise known as the Results Queen!
    Dr. Jean has a Ph.D. in business psychology and is considered one of the
    country’s top business consultants, a top-rated speaker, and a world class
    business performance coach. She is the author of "Give up Goals and Results are Yours”. Dr. Jean works with entrepreneurs and their leadership teams to implement a comprehensive business management system called EOS which is designed to help organizations improve their performance, efficiency and profitability. EOS, which stands for Entrepreneurial Operating System, addresses the major frustrations that business owners and their leadership teams often experience. This includes improving organizational clarity, accountability, right people in the right seats, process efficiency and increased revenue.
    In this podcast for managers, Audrey, Lee and Jean discuss:  
    · What is Caveman Brain?
    · Why is having a sense of urgency killing your business?
    · The Entrepreneurial Operating System

    "Leading isn't easy and a lot of leaders make it up as they go - they don't have a
    roadmap. If leaders had a roadmap for the next 90 days of rocks, goals,
    priorities, etc. and they communicate it effectively, everyone could be working
    in the same direction for the good of the whole..”– Dr. Jean Oursler  

    Build Credibility and Effective Leadership with the Manage Smarter Podcast
    Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. 
    Connect with Dr. Jean Oursler
    www.cavemanbrain.com
    https://www.eosworldwide.com/drjean-oursler
     Connect with Manage Smarter Hosts
    ·         Website: ManageSmarter.com 
    ·         LinkedIn: Audrey Strong                                                                   
    ·         LinkedIn: C.Lee Smith  
    Connect with SalesFuel
    ·         Website: http://salesfuel.com/ 
    ·         Twitter: @SalesFuel 
    ·         Facebook: https://www.facebook.com/salesfuel/ 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 24 min

Customer Reviews

4.8 out of 5
41 Ratings

41 Ratings

Cfow110 ,

Packed with value

Audrey and Lee produce an excellent show! They are fun smart professionals, very well-prepared and bring out tons of valuable information from their guests - all in 20-minutes!

543Me ,

Detailed and useful

Practical information shared in every podcast. Nicely done!

dropinceo ,

Thought provoking and Engaging

Lee & Audrey have a way of creating fantastic conversation with the guest and indirectly the audience. The well thought out questions and follow up with the guest draws me into the conversation and makes me think about my own situation. Sincerely enjoy discovering this podcast and welcome others to subscribe.

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