113 episodes

Entrepreneurs and thought leaders share their journey and a framework they use to grow businesses.

Management Blueprint Steve Preda

    • Business
    • 5.0 • 27 Ratings

Entrepreneurs and thought leaders share their journey and a framework they use to grow businesses.

    114: Build A Label-Free Meritocracy with Alexander Kunz

    114: Build A Label-Free Meritocracy with Alexander Kunz

    Alexander Kunz is the CEO and co-founder of OP2 Labs, an INC. 5000 company that develops, manufactures, and sells innovative nutritional supplements under two brand names, Frog Fuel and Pro T Gold. We discuss the core competencies of a good leader, how to build a label-less organizational culture, and the process of manufacturing nutritional supplements. 

     

    Time Stamps

    [00:32] Alexander's entrepreneurial journey

    [05:12] Alexander starts contracting for government agencies

    [08:31] What it's like working in the cybersecurity space

    [12:41] The exposure of working for a global company

    [14:52] What to do if you discover your company is breaking the law

    [18:05] Understanding the target market for nutritional supplements 

    [20:33] The process of manufacturing nutritional supplements

    [23:55] How to create a label-less culture in your organization

    [28:36] Why we need to rethink the way we classify people

    [32:12] Important things to remember when incentivizing employees

    [35:30] Characteristics of a good leader

    [37:03] Parting thoughts 

     

    Links and Resources

    Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

    Op2labs.com

    Alexander's LinkedIn

    • 36 min
    113: Turn a Customer into Two with David St. Germain

    113: Turn a Customer into Two with David St. Germain

    David St. Germain is the Founder and CEO of Cactus Credit which helps people improve their credit profiles. He is also the author of Zero To Hero: 7 Simple Strategies for Creating the Life You've Always Wanted. We talk about upselling best practices, the drawbacks of too much innovation, and the role of environment in business success. 

     

    Time Stamps

    [00:26] David's entrepreneurial journey

    [02:52] How to double your company's revenue fast

    [06:46] Ways to uncover upselling opportunities

    [09:00] Benefits of upselling value to existing customers

    [09:56] Why business owners need to focus more on what's probable

    [12:22] Too much innovation can be a bad thing

    [13:49] The role of environment in business success

    [16:54] Goal setting: match your effort with your goal

    [20:08] David's goal achieving system

    [22:22] Parting thoughts

     

    Links and Resources

    Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

    Davidstg.com

    David's Book - Zero To Hero: 7 Simple Strategies for Creating the Life You've Always Wanted

    David's LinkedIn

    • 22 min
    112: Build A Repeatable Sales Process with Pat Clawson

    112: Build A Repeatable Sales Process with Pat Clawson

    Pat Clawson is the chairman and CEO of Resurface Labs, a software company that provides continuous API security by detecting and responding to API attacks at runtime. We discuss the four main types of sales research, working with APIs in your business, and API security best practices. 

     

    Time Stamps

    [00:33] Pat's entrepreneurial journey

    [03:58] Pat's success operating other people's businesses

    [04:35] The four main types of sales research

    [07:29] Why businesses cannot succeed without sales research

    [08:35] Understanding the focused sales framework 

    [11:32] Drive results using a repeatable sales process

    [12:24] What is an API?

    [14:15] Risks of API integration and how to mitigate them

    [15:43] How to know if you're engaging with APIs

    [16:49] Working with APIs in your business

    [18:39] How to protect yourself from a potential API attack

    [22:30] Protecting your APIs from potential attacks

    [23:44] API security best practices

    [26:28] Parting thoughts

     

    Links and Resources

    Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

    Pat's LinkedIn

    Resurface.io

    Pat's email: pat@resurface.io

    • 27 min
    111: Make Your People Care About Your Business with Sri Chellappa

    111: Make Your People Care About Your Business with Sri Chellappa

    Srikant Chellappa is the president and co-founder of Engagedly, an employee engagement and development software platform that redefines the performance review process. In his spare time, Sri also produces movies, makes music, and hosts the People Strategy Leaders Podcast. We discuss the benefits of having engaged employees, how OKRs ramp up employee motivation, and where most companies fail with employee engagement. 

     

    Time Stamps

    [00:47] Sri's entrepreneurial journey

    [02:22] A simple framework to improve employee engagement

    [05:49] Where most companies are failing with employee engagement

    [08:45] Employees want to feel purpose in their work

    [10:57] The 3Es engagement framework at Engagedly

    [12:56] Performance reviews for employee engagement 

    [15:17] OKRs and performance management: How they work together

    [17:46] How OKRs ramp up employee motivation

    [19:18] How managers can use Engagedly to improve employee engagement

    [21:22] Engagedly is a people strategy platform

    [23:20] Why HR should be executives at the people strategy table

    [25:23] Parting thoughts

     

    Links and Resources

    Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

    Sri's LinkedIn

    Engagedly.com

    People Strategy Leaders Podcast

    • 26 min
    110: Discover Your Pricing Mistakes with Per Sjofors

    110: Discover Your Pricing Mistakes with Per Sjofors

    Per Sjofors is a six-time CEO, pricing expert, and author of The Price Whisperer: a Holistic Approach to Pricing Power. We talk about price anchoring, the mistakes businesses make with pricing, and how low prices can potentially scare away customers. 

     

    Time Stamps

    [00:40] Per's entrepreneurial journey

    [04:08] Specific problems with modern pricing strategies

    [07:00] Reasons why pricing is critical for business success

    [09:56] How to develop a practical pricing framework

    [12:03] The risk of overcomplicating pricing

    [13:59] When and when not to hide prices on your website

    [16:11] The psychology behind hidden prices

    [18:19] What is price anchoring, and is it effective?

    [22:42] How to defend and justify your pricing

    [27:01] Can low prices scare away customers?

    [28:37] The drawbacks of attracting price-sensitive clients

    [30:52] Parting thoughts 

     

    Links and Resources

    Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

    Per's Book - The Price Whisperer: A Holistic Approach to Pricing Power

    Per's LinkedIn

    Persjofors.com

    • 29 min
    109: Hone Your Strategic Creativity with Robin Landa

    109: Hone Your Strategic Creativity with Robin Landa

    Robin Landa is an ideation expert, an author of 25 books, and a distinguished professor at Kaen University in New York. And she is very prolific. We talk about strategic creativity, the benefits of being curious in life, and the difference between good copy and a sales pitch.

     

    Timestamps 

    [00:40] How to become an expert in ideation and creativity

    [02:01] The two main types of creativity

    [03:54] Can creativity be taught?

    [06:37] Why curiosity is an innate human trait

    [08:24] Curiosity is the fuel for creativity

    [10:41] What is strategic creativity?

    [13:42] Creativity: How much is too much?

    [16:41] How to unlock your creative potential

    [19:45] Closing the gap from where you are and where you want to be

    [22:42] The difference between good copy and a sales pitch

    [25:36] Parting thoughts 

     

    Links and Resources

    Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

    Robinlanda.com

    Robin’s LinkedIn

    Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design by Robin Landa

    • 26 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

Gleb23 ,

Great helpful podcast

Love the podcast, interesting ideas and angles to look at thinking problems.

MikeVacca95 ,

Fantastic Podcast and Host

Steve is incredible host that knows what he’s looking to get out of the interviewee to provide value to the listeners.

12()654 ,

Excellent podcast

Great series of business conversations, love the pace and intensity of these discussions