Managing Consumer Relationships with Cleo Franklin The Land.US Podcast

When you buy land, you need to be able to work on the land. For a lot of people, that means equipment that they don’t know much about to begin with, like tractors, lawnmowers, hay equipment, and more. How do dealers serve their demographic? What is the audience for these products? Where do manufacturers figure in? Cleo Franklin of Franklin Strategic Solutions joins the podcast today to talk about his background in agriculture marketing, his consulting work, and what he recommends to dealerships and manufacturers. Listen in to hear what Cleo has to say about what consumers should be asking, how to choose a dealership, and the things that a dealership must do. 


Topics Discussed in Today’s Episode:


Cleo’s backstoryCleo’s background in agriculture marketingThe audience for Cleo’s servicesThe questions that consumers most need to askA real-world example of choosing a dealershipThings that dealerships must doHow dealerships get their customers to recommendManufacturer feedbackRelationship managementLeveraging data to drive down costsThe value of a CRM systemLessons that Cleo has learned in consultingThe leadership foundationThe importance of access at a young ageWhat Franklin Strategic Solutions is all aboutWhat it was like to make the work transition during the pandemicWhat the acronym RAVE is aboutCleo’s advice for college grads with a marketing degree

Resources:
Franklin Strategic Solutions