47 min
Managing Up, Presenting To The Board, And 2021 Planning (With Peter Mahoney, CEO, Plannuh) Revenue Talks with Justin Keller
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- Marketing
Peter Mahoney is CEO at Plannuh and the former CMO at Nuance Communications where he spent 12+ years. Follow him on Twitter @nerdCMO. In this episode we cover:
Managing up to the CEO, the board, and Peter's 5 keys for doing it right
How to work with CEO's/investors/board members who don't entirely understand what marketing does
What to present in a board meeting
How to get the CEO involved in marketing
And more, of course :)
PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.
Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.
Peter Mahoney is CEO at Plannuh and the former CMO at Nuance Communications where he spent 12+ years. Follow him on Twitter @nerdCMO. In this episode we cover:
Managing up to the CEO, the board, and Peter's 5 keys for doing it right
How to work with CEO's/investors/board members who don't entirely understand what marketing does
What to present in a board meeting
How to get the CEO involved in marketing
And more, of course :)
PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.
Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.
47 min