What do you do when your body forces you to stop everything and your business has to keep going without you? In this episode of Manifest, Manage and Multiply Money, Audrey Faust sits down with Juliana Marulanda, Wall Street trained operations strategist, founder of ScaleTime, and creator of Pulse Dash, an AI powered data intelligence platform helping digital agency owners turn their numbers into decisions. Juliana has scaled agencies across five continents and built a business so solid it survived four surgeries without missing a beat. She calls it the Poopalooza pivot. A diagnosis of endometriosis that led to a double surgery, an emergency colostomy two days later, and a reversal four months after that. In the middle of all of it, Juliana made a decision. Instead of rebuilding what she had, she edited it. She cut the clients, the products, and the coaching program that no longer served her. She redesigned her entire business model from the inside out. And she rebuilt it using AI to bring to life a vision she had 15 years ago before AI even existed. She came out the other side with something stronger, leaner, and more aligned than anything she had built before. She also shares the mantra that carried her through the revenue dip that followed. I am not my revenue this month. And why that belief, combined with systems so solid her business ran without her, made all the difference. If you have ever wondered what it looks like to truly build a business that does not need you to show up every day, this episode will show you exactly what that requires. Chapters 00:00 — Introduction to Juliana Marulanda and ScaleTime 02:30 — The vision Juliana had 15 years ago that the world finally caught up to 04:42 — Four surgeries, the Poopalooza pivot, and the season of editing 08:49 — Why editing is just as important as optimizing 10:09 — What a revenue dip during a transition really means 10:36 — The mantra that carried her through: I am not my revenue this month 13:00 — Money beliefs and how they show up in your profit and loss 15:00 — The operations advantage and why solid systems make clients feel it 18:00 — Pulse Dash and turning your numbers into decisions with velocity 21:00 — Personal money beliefs and the credit card debt she did not want to look at 26:44 — Was Juliana ever financially phobic and what she did differently 27:31 — The ScaleMap free gift and how it works 29:26 — Fear is irrelevant: Juliana's message to women on the edge of their next level In This Episode You'll Learn: Why editing your business is just as powerful as optimizing it and how to know when it is timeWhat the Poopalooza pivot taught Juliana about building a business that truly runs without youWhy the mantra "I am not my revenue this month" is one of the most important beliefs an entrepreneur can developHow money beliefs show up directly in your profit and loss statement when you do not have checks and balances in placeWhy operations create a real competitive advantage and what clients actually feel when your systems are solidWhat Pulse Dash does and how having visibility into your numbers creates confidence to make decisions with velocityWhy hiring people early made Juliana more accountable to her numbers even when she did not want to lookHow to use the ScaleMap to identify exactly where your business has gaps in workflows, tech, training, and metricsWhy fear is irrelevant and what happens when you do things with fear versus because of it Guest Free Gift Juliana Marulanda is offering the ScaleMap, a free operations diagnostic that shows agency owners exactly where their business has gaps across workflows, tech, training, and metrics in a visual heat map. It takes just a few minutes to complete and gives you a clear picture of what is holding your agency back from running without you. If it takes you longer than five minutes, Juliana says you are having feelings about it. And that is useful information too. 🔗https://scaletime.co/scalemap Connect with Juliana Marulanda Website: scaletime.coLinkedIn: linkedin.com/in/julianamarulandaInstagram: instagram.com/julianamarulaFacebook: facebook.com/ScaleTime Where Is All My Money Going? You'll notice Audrey asks every guest if they have ever been financially phobic. About 80% say yes. Even the seven figure ones. Turns out getting to the other side of that is exactly how they grew faster. If your own financial reports still make you nervous or nauseous, this is for you. Every month Audrey hosts Where Is All My Money Going? A free live experience where she walks you through a QuickBooks sample company so you finally understand what your profit and loss statement is actually telling you. Seats are limited and there is no replay so no one feels awkward asking questions. 🔗 Grab your seat here: https://www.audreyfaustconsulting.com/money About the Host Audrey Faust, MBA, is known as The Manifesting CFO. For more than two decades she has worked with multi-six and seven-figure businesses, helping entrepreneurs understand their financials, strengthen profitability, and build long-term wealth. Through her work, Audrey has witnessed the identity shifts and leadership evolution that occur as businesses scale and the powerful role that money mindset plays in sustainable success. Audrey's Free Gift If looking at your numbers brings up feelings you were not expecting, you are not alone. Audrey Faust has created a seven minute guided meditation infused with bioneural beats, designed specifically for women who want to approach their financial information with curiosity instead of fear, shame, or judgment. Listen to it before you open your QuickBooks, your bank account, or your profit and loss statement. It will change the energy you bring to that moment. 🎧 Get instant access here: https://www.audreyfaustconsulting.com/meditation Subscribe & Follow If you enjoyed this episode, consider leaving a review or sharing it with another woman entrepreneur who would benefit from these conversations. And until next time… Keep manifesting, managing, and multiplying your money. If you’re ready to go deeper, I’ve got some powerful ways to support you. Join me inside my world: 🌐 Website: https://www.audreyfaustconsulting.com/ 📸 Instagram: https://www.instagram.com/manifesting_cfo/ 💼 LinkedIn: https://www.linkedin.com/in/audreyfaust/ 🎥 YouTube: https://www.youtube.com/@TheManifestingCFO
