Manufacturing Growth Podcast

TANK New Media
  • 5.0 (4)
  • MARKETING
  • WEEKLY SERIES

Building a great company is a marathon, not a sprint. Each week Krista Ankenman and the team at TANK New Media take on growth challenges, explore technology, and interview business leaders that are always upping their game. If you're ready to build scalable systems to drive your business forward, this podcast is for you.

  1. Manufacturing Growth Introduction: Building Scalable Systems to Grow Your Business

    EPISODE 1

    Manufacturing Growth Introduction: Building Scalable Systems to Grow Your Business

    Building a great company is a marathon, not a sprint. Each week Krista Ankenman and her team at TANK New Media take on growth challenges, explore technology, and interview business leaders dedicated to growing better through continuous improvement. If you're ready to build repeatable and scalable systems to drive your business forward, this podcast is for you.

    2 min
  2. Drive Change: Adapting Sales and Marketing to the Modern Buyer

    EPISODE 2

    Drive Change: Adapting Sales and Marketing to the Modern Buyer

    The landscape for modern buyers has drastically changed over the years. Today the average buyer is highly educated before a conversation is even made. That means we have to adapt how we sell our products to meet the wants and needs of these knowledgeable consumers. In today's episode, you'll learn what the modern buyer looks like and how you can change your approach to sales and marketing to address the changes in their behavior.

    17 min
  3. Amplify Your Story: Communicating your X-factor

    EPISODE 3

    Amplify Your Story: Communicating your X-factor

    If Superman started out as a guy in tights the story wouldn't make much sense — origin stories help people relate. Telling your story and telling it well is the key to connecting with your audience. In this episode, you'll gain perspective on exactly what your X-Factor may be, why it's important for your company to have one, and how you can amplify your X-Factor to the world.

    14 min
  4. Unlock Demand: Create and Promote Content that Attracts Better Leads

    EPISODE 4

    Unlock Demand: Create and Promote Content that Attracts Better Leads

    Content can mean a lot of different things. As marketing has changed, so has the meaning of content. It's no longer just written word — it's anything that communicates, so it can be written and verbal words or visual communications. In this episode, you'll learn how to unlock demand by creating and promoting content to attract better leads.

    22 min
  5. Own the Category: Building Brand Awareness in Any Niche

    EPISODE 5

    Own the Category: Building Brand Awareness in Any Niche

    Brand awareness is important when launching new products and services, it drives consumers' decisions when differentiating between competing companies. Brand awareness goes beyond just large companies, how do you think they became well known? In this episode, you'll learn why building brand awareness is beneficial in any niche.

    16 min
  6. Grease the Wheels: Embracing Pain Points to Eliminate Friction in Your Business

    EPISODE 6

    Grease the Wheels: Embracing Pain Points to Eliminate Friction in Your Business

    Friction is essentially a pain point that shows up any time we try to communicate or have a handoff of information. Today, we are going to be discussing how to eliminate friction points in your business that may be limiting you. By eliminating these friction points, you will reclaim time and energy that is currently being squandered due to inefficiency.

    13 min
  7. Align for Growth: Bridging the Gap Between Marketing and Sales

    EPISODE 7

    Align for Growth: Bridging the Gap Between Marketing and Sales

    Having a gap between the marketing and sales departments has historically been a huge issue for companies. In this episode, John-Erik Pszenny talks through why that gap exists, what creates it, and how to successfully maneuver bridging it. By setting up better communication between these teams, the company will be able to grow with less friction.

    21 min
  8. Expedite the Close: Accelerating Your Sales with Integrated Electronic Documents

    EPISODE 8

    Expedite the Close: Accelerating Your Sales with Integrated Electronic Documents

    We recognize bottlenecks throughout the sales process. You can often see the sales process functioning as a hurry up and then wait, kind of game. Integrating electronic documents into sales simplifies the process and creates an organized environment for faster turnarounds and lower costs. Learn how to utilize electronic documents to benefit your sales team in this week's episode.

    27 min
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5
out of 5
4 Ratings

About

Building a great company is a marathon, not a sprint. Each week Krista Ankenman and the team at TANK New Media take on growth challenges, explore technology, and interview business leaders that are always upping their game. If you're ready to build scalable systems to drive your business forward, this podcast is for you.

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