100 episodes

The mission of Manufacturing Marketing Matters is to advance the practice of marketing within the manufacturing organization. Manufacturing marketers are challenged with a unique set of circumstances, but these challenges are very common from one organization to the next. This podcast is dedicated to helping marketers in manufacturing to excel in their profession, make a known contribution to the business goals and advance the marketing function within their organization. Ultimately, our goal for manufacturing marketers is to transform themselves, their teams and their place in the organization from one of a simple line item on the expense side of the ledger to a source of revenue on the income side of the ledger.

Manufacturing Marketing Matters Bruce McDuffee

    • Business
    • 5.0, 6 Ratings

The mission of Manufacturing Marketing Matters is to advance the practice of marketing within the manufacturing organization. Manufacturing marketers are challenged with a unique set of circumstances, but these challenges are very common from one organization to the next. This podcast is dedicated to helping marketers in manufacturing to excel in their profession, make a known contribution to the business goals and advance the marketing function within their organization. Ultimately, our goal for manufacturing marketers is to transform themselves, their teams and their place in the organization from one of a simple line item on the expense side of the ledger to a source of revenue on the income side of the ledger.

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Jeff L Herrmann ,

Insightful Content and Awesome Host

Bruce makes order from the chaos of (digital) marketing for the B2B sector. He helps us understand strategy and take action. The steps provided are sure to help marketing teams challenged with a lack of budget and depth of resources. The challenge question is especially helpful as we all struggle with the same issues. HIGHLY recommend.

Hyper Dog Media ,

Manufacturing is a unique space

This podcast is tailored to the unique marketing needs of manufacturing. There is no better authority than Bruce Mcduffee, and he’s assembled a team of experts to share their knowledge. Highly recommended!

Cassidy Michelle ,

Interesting!

I found these podcasts to be very interesting and helpful. I will be sure to keep listening to them!

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