42 episodes

“Mapping It Out: The Roadmap of Entrepreneurship” podcast was created to take you behind the scenes on the entrepreneurship journey, highlighting what it takes to create, scale, and run a REAL company. The good, the bad, and the ugly, it's all here. Follow along as we talk about topics from “how to start a company” all the way to “the mistakes we have made”.

Mapping It Out: The Roadmap of Entrepreneurship Ryan Williams and Kota Westbrook

    • Business
    • 5.0 • 15 Ratings

“Mapping It Out: The Roadmap of Entrepreneurship” podcast was created to take you behind the scenes on the entrepreneurship journey, highlighting what it takes to create, scale, and run a REAL company. The good, the bad, and the ugly, it's all here. Follow along as we talk about topics from “how to start a company” all the way to “the mistakes we have made”.

    42. How to Start An Apparel Brand in 2023

    42. How to Start An Apparel Brand in 2023

    In this podcast, the LAST one of the year, Ryan and Kota look back on the changing landscape of business in 2022, what we learned from the year, problems we encountered, solutions we're currently deploying, and how they might apply to your own business.
     
    And also what to expect in 2023.

     
    This episode also dives into the specifics of a new product/group we're launching (and why we're doing it), so if you've been toying with the idea of starting an apparel line, or maybe you already started one and it's not going the way you expected, you're definitely gonna want to see this.
     
    The new course ITW is launching is a complete guide to get started on your journey of building and scaling an apparel brand; what to expect, how to go about it, and how to avoid the MANY pitfalls on the path.

     
    After 15 years in the apparel game and helping hundreds of other brands grow and scale (as well as his own), the course is a road map of all the lessons learned and best practices. Everything from how to search for a name, to how to scale a modern e-comm apparel brand, to how to establish a valuation model and plan an exit when the time comes.
     
    The course includes 15 video lessons that go in-depth on these topics. 
    1. Mindset
    2. Partnerships
    3. Choosing a Name & Creating a Brand
    4. Branding & Lifestyle (what is it and how to create it)
    5. Business & Banking Structure (banking set up and how to use credit cards to get free money)
    6. Creating Digital Infrastructure (your websites & social media)
    7. Choosing Products (it's not always T shirts!)
    8. Developing Art & Creatives
    9. Sizing Ratio
    10. Initial Launch Blueprint
    11. Fulfillment
    12. Data Analysis
    13. Scaling Reach & Conversions
    14. Advertising & Marketing
    15. Valuation & Positioning for Sale

    For all of these 15 lessons, we have them available as full videos, but also as downloadable PDFs as well as an audio playlist so you can absorb the info whichever way is best for you. 

    We also have a private Facebook group that has some of our friends and fellow brand owners that have 6,7, and even 8-figure businesses that can answer your questions and get you the info that actually WORKS. As you already know, it's super important to be a part of a community that wants you to succeed, and lifts you up, instead of dragging you down.


    We also have monthly LIVE ZOOM calls where Ryan and the best professionals in the industry come in and answer all of your questions! 
     
    The group will also have access to exclusive events that are very unique to the apparel world.
     
    If you are interested in learning more about the Industry Brandworks course, click the link below!
     
    Check out the FULL INDUSTRY BRANDWORKS course here:
    www.industrybrandworks.com/home
     
    If you'd like a more a la carte option, each of the products is available individually here:
    www.industrybrandworks.com/products

    • 32 min
    41. Job Titles, Decision Makers, and Business Partners

    41. Job Titles, Decision Makers, and Business Partners

    If you are new to entrepreneurship, you might be asking yourself: “When should I start to worry about giving out job titles in the workspace?”
     
    It can be a bit confusing if you don’t know what each title means and the roles involved.
    CEO, CFO, COO, and so on. 
     
    In reality, it doesn't really matter in the beginning. If you are a solopreneur and it's just you and the company, you can give yourself any role you want. IT’S YOUR COMPANY!
     
    If you do have a partner, it is important to understand each position and how you guys are moving the business forward. You need to find the lines where you don’t step on each other's toes, but you have the same end goal in mind. 
     
    In the podcast Ryan and Kota discuss:
    - Understanding the importance of making the right calls for your business (each partner has their specific roles)
    - Giving yourself space and grace to make mistakes
    -How you can branch out and expand your company through different avenues to grow the vision even further 
    -And why you SHOULDN’T move to Texas lol
     
     AND SO MUCH MORE!

    • 37 min
    40. How to Navigate Family During The Holidays And Maximize Separation Season As An Entrepreneur

    40. How to Navigate Family During The Holidays And Maximize Separation Season As An Entrepreneur

    “How do I stay strong during the holiday season?” is a common challenge for anyone who has big goals, whether in business or just life goals.
     
    Christmas is right around the corner and it's normal to struggle with maintaining balance between your business needs and family commitments. 
     
    You might be heading home for the holidays and see everyone else is taking it easy… but you know deep down inside, you can’t afford to do that. You want to SUCCEED!
     
    BUT… it is not always easy. 
     
    In the podcast Ryan and Kota discuss:
    - How to keep your business ON TRACK during the holiday season.
    - How to deal with family members and their opinion of your entrepreneur journey.
    - Learning how to let go of people (even family) to build your future.
    - The importance of surrounding yourself with people that have the same vision you do.
    - Focusing on the most influential entrepreneurs and their stories how they got to that point ( read their autobiography, watching youtube interviews, documentaries)
     
     AND SO MUCH MORE!

    • 39 min
    39. How To Handle Stress, Anxiety, And Worry As An Entrepreneur, And A Human

    39. How To Handle Stress, Anxiety, And Worry As An Entrepreneur, And A Human

    Stress is a normal part of life as an entrepreneur, but it doesn't have to control you! YOU can learn to control IT, and even USE it as an advantage.
     
    You first have to ask yourself… Why are you stressed or anxious?
     
    Are you worried about things that are actually worth worrying about?
     
    Are they things that you can control or affect change upon?
     
    Or do you find yourself worrying about things that are entirely out of your control?
     
    You don’t have to be an entrepreneur to have stress. WE ARE HUMANS! WE ALL GET IT! 
    We get scared of the unknown. 
    In this podcast, Ryan and Kota break down the importance of handling the anxiety you might have and how to turn that into a superpower. They dive into how dealing with it on your own can be hard, but finding other people that relate to you can help you get through it. 
     
    Ryan and Kota also cover:
    - Setting up dinner meetings with new entrepreneurs that you want to start networking with.
    - Ryan talks about always thinking of “the worst-case scenario” P.S. It’s usually not as bad as you think.
    - How Kota deals with his anxiety by simply doing breathing exercises.
    - Preparation is the key to dealing with stress. SCHEDULE, SCHEDULE, SCHEDULE
     
    AND SO MUCH MORE! 

    • 48 min
    38. The Importance Of Leadership, In Life As Well As Business

    38. The Importance Of Leadership, In Life As Well As Business

    Leadership is one of the most important, yet difficult skills to master. It probably can't ever be truly "mastered", as it's such a nuanced and broad topic, but you CAN make significant changes over time by understanding a few core things.
     
    Leadership is INFLUENCE, which has almost universal applications. Being a leader doesn’t mean you have to have a business. Being a strong leader can be with your family, friends, spouse, kids and so on. 
     
    Whether you're a small business owner with just a virtual assistant, or running a bigger team of 20 to 200 employees, understanding and applying the tools and skills of leadership can help you achieve your goals, as well as help build everyone around you.
     
    Like any difficult thing, becoming a leader isn’t easy. It takes time and patience, but you need to have that skill set if you are planning on building a company of any significance or size.
     
    In this podcast, Ryan and Kota break down the importance of becoming a leader and how it affects everything and everyone in the company, both up and down the chain.
     
    Ryan and Kota also cover:
    -  How Ryan had to “lead” Disney (Ryan’s wife) when she first starting working with him and finding that balance.
     
    - The importance of not burning bridges… you never know what those connections might lead to in the future.
     
    - How listening to Jocko Podcast has helped him become a better leader in both of his companies.
     
    - Why actively trying to avoid “leadership” is hurting you in the long run… It just has to be done!
     
    AND SO MUCH MORE!
     

    • 44 min
    37. Mindset, And Why It's The MOST Important, Yet Most Neglected Part of Entrepreneurship

    37. Mindset, And Why It's The MOST Important, Yet Most Neglected Part of Entrepreneurship

    If you're thinking about jumping into entrepreneurship, one of the most uncommon, yet important questions you SHOULD be asking yourself is: “What type of mindset do I have to have to be successful on this endeavor?”
     
    That is a KEY question you need to be asking yourself, yet so many people gloss over it. In order to play the game of entrepreneurship, you need to be resilient. Some people quit their normal 9 to 5 to become an entrepreneur because they say:
     
    “I want to be my own boss.”
    “I want to make my own work schedule.”
    “I want to be the pilot of my own life.”
    So on and so forth, which all sounds GREAT, but in reality, it’s not that simple.
     
    Creating your own business is not easy. You have to have a skillset that brings value to people. People that will trade their money for your time/skill. And you have to remember, your income is not always promised. You eat what you kill, there is no safety net.
     
    In this podcast, Ryan and Kota talk about how you need to have the go-ready mindset when it comes to building a business and becoming your own "boss". 
     
    Ryan and Kota also discuss:
    - Why some people operate at a “world class” level while the majority operate at "just good enough”.
    - Understanding that YOU ARE GOING TO SUCK in the beginning is the best strength to have to just get started today.
    - No one cares what you are doing day to day nearly as much as you may be afraid they do, stop over thinking social media, just post what you want because the people that do like what you offer will stick around and those that don't, don't matter.
    - "Success" is a relative term, and how you define it for yourself may be one of the most important things you can do.



      AND SO MUCH MORE!
    *****************************
    FOLLOW RYAN WILLIAMS:
    https://www.instagram.com/invictus5326/
    https://www.instagram.com/industry_threadworks/
    FOLLOW KOTA:
    https://www.instagram.com/kotafilms/
    https://www.kota-films.com/
    FEATURED: OperationStrongDad
    https://www.instagram.com/operationstrongdad/

    • 49 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

AnthonyAFI ,

Great perspectives

I love the conversation had between Ryan and Kota. Their conversations are natural and filled with great talking points on dreams, goal setting and practical business advice. Looking forward to future episodes!

txlively3 ,

Authentic and Real

This podcast is awesome and exactly what entrepreneurs need to listen to to learn raw material to propel them forward in business 🔥

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