The true secret to success in sales is caring. We couldn't agree more with our guest today, Mareo McCracken. He believes those who care the most, sell the most. He joins us to talk about his new book, Really Care For Them. In this episode, we discuss how to escape adversarial, competitive, self-destructive sales behavior by developing a collaborative, trust-based approach to selling in a way that builds value and trust. We also end by talking about how to create your creed! Would you like to be a part of a community of like-hearted sales professionals? Learn more about the Selling From the Heart INSIDERS Group at www.sellingfromtheheart.net/insiders.