42 min
Mark Lewis on Intelligent Content Design and Metadata Content Matters
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- Business
Episode Summary:
Mark Lewis is a content engineer and the co-founder of the intelligent content consultancy, Caliper Content Services. Mark joined us on the Content Matters Podcast to talk about a topic near to his heart, and a source of frequent frustration – metadata.
You think it’s simple to create metadata on your content, but there’s a lot to think about to build your metadata model and we cover it all in this episode.
Key topics included:
What is content engineering
What is metadata and why it’s so important
Why you can’t design metadata as an afterthought
His advice for content strategists
This is the first time we’ve gone deep into a discussion on intelligent content and Mark takes what could be a complex topic and explains it in easy-to-understand terms.
Additional Resources:
Presentation: https://www.linkedin.com/pulse/alignment-understanding-objects-mark-lewis/
Book: Object Technology: A Manager’s Guide
About Mark Lewis:
Mark is a content strategist, content engineer, speaker, author and STC Fellow. He is recognized throughout the industry for his ability to prove the business case for moving static content to XML and intelligent content. Through design metrics, his approach can prove alignment across content strategy and corporate strategy.
His experience spans a variety of industries including life sciences, finance, aviation, education, and oil & gas. Mark started the DITA Metrics community to promote the sharing of metrics, ROI and case studies. In his book DITA Metrics 101, Mark’s cost models offer a framework to determine the savings possible with enterprise-wide intelligent content implementation.
He is a contributing author of DITA 101 and a technical reviewer of Managing Enterprise Content: A Unified Content Strategy, both by the Rockley Group. Mark is also a contributing author of The Language of Technical Communication and The Language of Content Strategy.
Where You Can Find Mark:
LinkedIn: Mark Lewis | LinkedIn
Twitter: https://twitter.com/LewisDITAMetricMark Lewis (@LewisDITAMetric) / Twitter
Caliper Content Services: https://calipercontentservices.com/
Episode Summary:
Mark Lewis is a content engineer and the co-founder of the intelligent content consultancy, Caliper Content Services. Mark joined us on the Content Matters Podcast to talk about a topic near to his heart, and a source of frequent frustration – metadata.
You think it’s simple to create metadata on your content, but there’s a lot to think about to build your metadata model and we cover it all in this episode.
Key topics included:
What is content engineering
What is metadata and why it’s so important
Why you can’t design metadata as an afterthought
His advice for content strategists
This is the first time we’ve gone deep into a discussion on intelligent content and Mark takes what could be a complex topic and explains it in easy-to-understand terms.
Additional Resources:
Presentation: https://www.linkedin.com/pulse/alignment-understanding-objects-mark-lewis/
Book: Object Technology: A Manager’s Guide
About Mark Lewis:
Mark is a content strategist, content engineer, speaker, author and STC Fellow. He is recognized throughout the industry for his ability to prove the business case for moving static content to XML and intelligent content. Through design metrics, his approach can prove alignment across content strategy and corporate strategy.
His experience spans a variety of industries including life sciences, finance, aviation, education, and oil & gas. Mark started the DITA Metrics community to promote the sharing of metrics, ROI and case studies. In his book DITA Metrics 101, Mark’s cost models offer a framework to determine the savings possible with enterprise-wide intelligent content implementation.
He is a contributing author of DITA 101 and a technical reviewer of Managing Enterprise Content: A Unified Content Strategy, both by the Rockley Group. Mark is also a contributing author of The Language of Technical Communication and The Language of Content Strategy.
Where You Can Find Mark:
LinkedIn: Mark Lewis | LinkedIn
Twitter: https://twitter.com/LewisDITAMetricMark Lewis (@LewisDITAMetric) / Twitter
Caliper Content Services: https://calipercontentservices.com/
42 min