Greycroft: Investing Along the Frontier of Cloud Platforms and Enterprise Software | Mark Terbeek, Partner Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors

In Episode #29, we explore investing along the frontier of cloud platforms and enterprise software. with Mark Terbeek, Partner at Greycroft. We cover comparing enterprise vs. consumer venture capital investing and their trends, the allure of system of record software businesses, and Icertis and contract intelligence.
“When customers ask for it, it's almost too late already. You should have already done it.” – Mark Terbeek
EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)
https://www.danielscrivner.com/notes/mark-terbeek-outliers-show-notes 
FULL TEXT TRANSCRIPT
https://www.danielscrivner.com/notes/mark-terbeek-outliers-transcript 
CHAPTERS
This episode is our definitive guide to investing along the frontier of cloud platforms and enterprise software. In it we cover:

(00:00:00) – Introduction

(00:01:32) – Mark’s background at Goldman Sachs and McKinsey

(00:09:22) – Mark’s foray into entrepreneurship and the VC world

(00:17:48) – How the world of venture capital has changed over the past 20 years

(00:21:12) – Comparing enterprise vs. consumer venture capital investing and their trends

(00:20:15) – Greycrof’s focus areas, including intelligent enterprise and vertical SaaS

(00:36:38) – Why being API-forward is so important in modern tech companies

(00:41:09) – Icertis and contract intelligence

(00:47:30) – The allure of system of record software businesses

(00:50:40) – Mark’s fundamental investment beliefs

(00:56:53) – Advice for entrepreneurs and investors: it’s okay to be honest and vulnerable

ABOUT MARK TERBEEK AND GREYCROFT
Mark Terbeek is a partner at the prolific venture capital firm, Greycroft. Mark's entire focus is on investing in enterprise software as service technology companies and while many might think those sorts of businesses are unsexy, many of the most valuable companies in the world fit this mold from Salesforce, to Zendesk, to ServiceNow, and Snowflake.
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ABOUT OUTLIER ACADEMY
Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.
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ABOUT DANIEL SCRIVNER
Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts.
Website: https://www.danielscrivner.com
Twitter: https://www.twitter.com/danielscrivner
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