37 min
"The Market Is Huge" - Spotify Wants To Transform Podcast Advertising Just Like It Did Music Next in Media
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- Marketing
Lee Brown, Vice President of Global Advertising at Spotify discusses why brands that have leaned into programmatic advertising have been hesitant to move more dollars into podcasting - until recently. Brown says that thanks to recent acquisitions and product launches - such as the Spotify Audience Network and a dynamic ad serving tool - the plan is to make audio ads more scalable and data-driven - just like the rest of digital.
Guest: Lee Brown
Host: Mike Shields
Producer: Kenya Hayes
Lee Brown, Vice President of Global Advertising at Spotify discusses why brands that have leaned into programmatic advertising have been hesitant to move more dollars into podcasting - until recently. Brown says that thanks to recent acquisitions and product launches - such as the Spotify Audience Network and a dynamic ad serving tool - the plan is to make audio ads more scalable and data-driven - just like the rest of digital.
Guest: Lee Brown
Host: Mike Shields
Producer: Kenya Hayes
37 min