The marketing podcast that is for small business owners not marketers. Always under 10 minutes with tips that you can implement right away to take your business's marketing to the next level.
We generally assume that Pinterest is for moms, but Pinterest has more active users that Twitter and LinkedIn. And with their e-commerce capabilities, you should be on there exploring ways to promote your business.
Let's Talk Facebook
If you ever hear me speak, I tend to gloss over Facebook, but that doesn't mean we should ignore Facebook. Facebook keeps growing and getting stronger, especially with their groups.
No One Way About It
In-person events are coming back! While some of us are excited to meet face-to-face again, the majority of people are hesitant about gathering in large groups. So if you're having an in-person event, make sure to explore offering an online or virtual experience as well for those who aren't comfortable with in-person events yet.
Yes, Twitter Is Still Important
Twitter is still relevant. It was up 28% year over year. And now, they just released Spaces, which is a direct competitor to Clubhouse, but unlike Clubhouse, it's available for all platforms, not just iOS users.
Influencer marketing isn't just about the Kardashians anymore. There are plenty of "regular" people with large followings that companies will pay to have access to their followers especially on TikTok.
When Is the Last Time You Sent an Email?
56% of businesses are putting out more marketing emails since the pandemic began. Impressions are needed more than ever to convert potential customers into paying customers and email marketing campaigns are a big part of that.