78 episodes

If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..

Market Mentors Matt Dodgson

    • Business

If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..

    76. Series 2 | Episode 39. 5 Proven Demand Generation Tactics to Increase Your ARR, with Adam Holmgren Head of Demand Generation at GetAccept

    76. Series 2 | Episode 39. 5 Proven Demand Generation Tactics to Increase Your ARR, with Adam Holmgren Head of Demand Generation at GetAccept

    As there becomes more noise and evidence that economies around the world are moving towards a recession, the pressure to generate demand for B2B tech marketers mounts.

    So in this episode, Adam Holmgren, Head of Demand Generation at GetAccept, shares the five tactics he's used at GetAccept to help skyrocket demand.
     
    We cover;
    GetAccept's business and GTMWhy they moved focus from lead generation and what's working better How they were able to differentiate their solutions in a crowded market The move from sales led to product led, and how they're now blending the two and entering mid-market and enterprise segmentsThe power of building a community And so much more...

    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 24 min
    75. Series 2 | Episode 38 How B2B Content Marketers Can Elevate Their Impact Through Product Marketing, with Emily Dumas, Senior Content Marketing Manager at Evernote

    75. Series 2 | Episode 38 How B2B Content Marketers Can Elevate Their Impact Through Product Marketing, with Emily Dumas, Senior Content Marketing Manager at Evernote

    Are you a B2B content marketer that's looking to have more impact within the business you work for?

    One way of doing that is to get more involved in product marketing. Because, amongst other things, doing that enables you to participate in more strategic conversations across the business.

    But how do you do that?

    Well today's guest has done exactly this. Emily Dumas, Senior Content Marketing Manager for Evernote talks to Matt Dodgson about her experience in content marketing and how she's been able to have more impact by getting involved in product marketing.

    In this episode they discuss;
    What being a 'traditional' B2B content marketer meant to EmilyWhen she first started to get involved in product marketingHow Evernote structures its content marketing teamWhat content marketing activities Emily gets involved in now she's focussing more on product marketing Tips to shift your focus more from traditional content marketing into product marketingWhat value your business can gain from you making this shift How this shift can impact your careerWhere Emily has gone to learn more about product marketingA recent campaign Emily's been involved in What skills and attributes Emily looks for when hiring B2B content marketers And so much more...

    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 21 min
    74. Series 2 | Episode 37 A How-To Guide for Launching a Product Marketing Function in Your B2B Tech Start-Up, with Ashley Wood, VP of Marketing at LANDR

    74. Series 2 | Episode 37 A How-To Guide for Launching a Product Marketing Function in Your B2B Tech Start-Up, with Ashley Wood, VP of Marketing at LANDR

    This week’s guest has a proven track record of successfully launching and managing product marketing functions from scratch, which is a challenge many business leaders are currently struggling with. 
    In this episode, Ashley Wood, VP of Marketing at LANDR, provides a helpful how-to guide for launching a product marketing function in your B2B tech start-up. 
    We cover;
    If you don't have a product marketing function, why should you start building one nowWhat needs to happen before you start a product marketing functionWhat kind of product marketer Ashley suggests hiring as your first product marketerWhat areas a CEO should discuss with a product marketer to get them excited about a job like thisHow to prioritise things as a 'first in' product marketerThe key 2 or 3 things to get done first to set yourself up for successWhen it's time to start hiring more people into the functionCommon pitfalls to avoid And so much more...

    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 19 min
    73. Series 2 | Ep 36 Product Marketing Metrics - How to Measure and Communicate Success, with Kirsten Jepson, Senior Director of Product Marketing at TELUS International

    73. Series 2 | Ep 36 Product Marketing Metrics - How to Measure and Communicate Success, with Kirsten Jepson, Senior Director of Product Marketing at TELUS International

    Today, product marketing is a crucial function for companies in the B2B tech industry. A great product marketer will create cohesion between your sales, marketing, and product development teams, while also ensuring each one is doing their job as well as possible.
    But when it comes to product marketing metrics, how do you measure and communicate the success product marketing has? 
    In this episode, Kirsten Jepson, Senior Director of Product Marketing at TELUS International, shares some fascinating insights on this from her 15 years of experience working in product marketing. 

    She also provides useful guidance for any businesses looking to get started with a product marketing function, or to gain more value from their existing product marketing team. 
    She covers;
    What product marketing is to Kirsten and what it provides a businessHow the TELUS International product marketing team communicates with each other and keeps track of what everyone is working onHow each product marketers' performance is measuredWhat's reported back to internal stakeholdersWhat metrics you should track if you're in a product marketing team of oneWhat backgrounds you should hire product marketers fromAnd so much more...

    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 25 min
    72. Series 2 | Ep 35 Making a Success of Being a B2B Tech Start-up's First Marketer, with Pinja Dodik, Marketing Manager at Swarmia

    72. Series 2 | Ep 35 Making a Success of Being a B2B Tech Start-up's First Marketer, with Pinja Dodik, Marketing Manager at Swarmia

    The very first marketing role in a high-growth start-up is an extremely important one. As that person comes into the business to raise brand awareness, generate demand, build a sales pipeline, and drive revenue growth, it’s obvious to see why. 
    Of course, with modern B2B marketing involving so many different aspects, having just one person responsible for juggling everything – while consistently hitting their targets – is no mean feat. 
    In this episode, Pinja Dodik talks to Matt Dodgson about her experience as the first marketing hire for Swarmia. Not only did she successfully adapt to working as a stand-alone marketer, but she has been one of the driving forces behind a period of strong growth for the company. 
    They cover;
    What attracted Pinja to join a Start-up as their first marketerThe reasons why Swarmia were ready to hire their first marketer What being a 'self-starter' actually meansHow to prioritise what to do, when there's so much to doKey challenges of a role like thisHow to manage expectationsWhen you should hire your second marketerThe questions you should ask before joining a Start-up as their first marketerWhat its like being a marketer for a Start-up versus a more established companyAnd so much more...

    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 30 min
    71. Series 2 | Ep 34 How to Set Up Marketing Operations in Your B2B Tech Company, with Emily Gravel, Lead Marketing Operations Manager at VMware

    71. Series 2 | Ep 34 How to Set Up Marketing Operations in Your B2B Tech Company, with Emily Gravel, Lead Marketing Operations Manager at VMware

    Having a marketing operations function within your marketing team is becoming critical, not just for large enterprises but for businesses of all sizes. Why? Because it keeps everything running smoothly and enables the rest of the team to excel in their own roles. 
    In this episode, Emily Gravel provides useful advice for setting up a marketing operations function that will make your marketing team more effective and drive increased business growth. 
    We cover;
    How does Emily define what marketing ops isCommon triggers for needing a marketing operations function in the first placeWhat the company should do before hiring someoneWhat type of candidate they should hire as their first dedicated MOps personWhat you should focus on in your first 90 days when setting up the functionWhat you can put in place to define and measure your successIf you're looking for a new marketing operations job - what Emily thinks should be the top 2 or 3 to understand before you move forward on itRed flags to look out for in the interview processWhat marketing operations candidates can do at interview to better position themselves for the jobAnd so much more...

    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 25 min