83 episodes

If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..

Market Mentors Matt Dodgson

    • Business
    • 5.0 • 1 Rating

If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..

    81. Series 2 | Episode 44. Developer Marketing - Expert Tips to Make a Success of It, with Christie Fidura, Director - Salesforce Developer Community at Salesforce

    81. Series 2 | Episode 44. Developer Marketing - Expert Tips to Make a Success of It, with Christie Fidura, Director - Salesforce Developer Community at Salesforce

    Developer marketing can be quite challenging for a lot of B2B marketers. Not only do developers dislike being ‘marketed to’, but they can often be a tough audience to reach.
    So how can you make a success of it?

    Today I’m joined by Christie Fidura, a developer marketing expert and someone who’s been doing developer marketing for over a decade. 
    We talk all about developer marketing: 
    why it’s regarded as hard to dohow you can find out more about what your developer audience wantsexamples of what resonates with that audience.If you’re in developer marketing or want to become better at it, this isn’t an episode you want to miss.
    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 34 min
    80. Series 2 | Episode 43. How to Get Your First 100 Customers and Grow Your B2B Start-Up, with Asia Orangio, CEO & Founder of DemandMaven

    80. Series 2 | Episode 43. How to Get Your First 100 Customers and Grow Your B2B Start-Up, with Asia Orangio, CEO & Founder of DemandMaven

    As an early stage B2B tech start-up, getting your first 100 customers is a significant task. Not only is the technology market incredibly competitive these days, but customer acquisition costs are going through the roof. And if that wasn’t enough, there’s growing economic uncertainty.
    The obvious solution is to hire a demand generation focussed marketer and start to run a wide variety of campaigns. Putting some budget behind things like this will start to get everything moving.
    Unfortunately, that doesn’t always set you up for success. And it can often lead to frustrations between the founding team and the marketer(s), which in turn leads to people getting despondent about marketing altogether.

    So what’s a better way to get your first 100 customers?

    Today I’m joined by Asia Orangia, CEO & Founder of DemandMaven, Board member @ Moz (successfully acquired in 2021), and previously at two 10x startups, who talks to me about the proven steps she goes through when working with early stage B2B tech start-ups on customer acquisition. 

    We cover;
    The common reasons Founders struggle to get their first customersWhat stage your B2B tech start-up needs to be at before investing in marketingThe foundations that need to be in place before you launch campaigns How to decide what channels to use Proven marketing strategies that Asia has seen work at B2B tech start-ups The metrics you should be trackingThe various options for Founders wanting to build a marketing engine (pros & cons)The marketing stack Asia recommends for B2B tech start-ups And so much more...

    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 45 min
    79. Series 2 | Episode 42. How to Achieve Effective Personalised Marketing at Scale with a Small Budget and Limited Resources, with Kevin Tate, CMO at Clearbit

    79. Series 2 | Episode 42. How to Achieve Effective Personalised Marketing at Scale with a Small Budget and Limited Resources, with Kevin Tate, CMO at Clearbit

    In the B2B tech space, personalisation is becoming increasingly important as your customers’ preferences for marketing continue to evolve. However, launching a highly personalised strategy such as account-based marketing, can often be very expensive and resource heavy. 


    In this week’s episode, Kevin Tate, CMO at Clearbit, explains how you can achieve effective personalised marketing at scale with a small budget and limited resources.


    We cover;
    Why it's the right time to be thinking about less expensive marketing programsWhat a fully-blown ABM program looks like in comparisonThe first step to creating personalisation at scale without the high costHow to optimise for intentTips to target the right people within the focus accountsHow to tackle messaging at scale without losing the personalisationTools you need to execute a strategy like thisWhat Kevin looks for when hiring ABM marketers And so much more...

    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 23 min
    78. Series 2 | Episode 41. Product-Led Growth - Tips to Emulate Some of the Fastest Growing SaaS Companies, with Wes Bush, CEO of ProductLed

    78. Series 2 | Episode 41. Product-Led Growth - Tips to Emulate Some of the Fastest Growing SaaS Companies, with Wes Bush, CEO of ProductLed

    If your company is trying to market and sell a B2B tech product, embracing a product-led growth strategy could enable you to drastically improve customer acquisition, experience, and retention.

    But what is product-led growth, really, and how do you determine whether a strategy like this is the right fit for your business?

    In this podcast, Wes Bush, CEO of ProductLed, chats to Matt Dodgson about his experience using a product-led strategy to increase revenue and accelerate growth in B2B tech companies.

    They cover;
    What is product-led growth?Why companies adopt a strategy like thisIs product-led growth right for your business?Where to start when adopting a product-led growth strategyHow you should structure your marketing team to support this Metrics to trackPitfalls and how to avoid them
    And so much more...

    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 24 min
    77. Series 2 | Episode 40. The Secret to Building a Successful Marketing Career, with Maya Grossman, Peak Performance Career Coach & 2x VP Marketing | Ex Google, Microsoft

    77. Series 2 | Episode 40. The Secret to Building a Successful Marketing Career, with Maya Grossman, Peak Performance Career Coach & 2x VP Marketing | Ex Google, Microsoft

    Going to work every day, and working on your marketing career, are two very separate things. But it’s easy to become so consumed by your day job that you neglect your long-term ambitions and lose sight of what you want to achieve in the future. Thankfully, this week’s guest has a wealth of in-depth guidance to help you solve those challenges.  
    In this episode, Maya Grossman, Peak Performance Career Coach & 2x VP Marketing, provides a proven formula for taking control of your career and accelerating yourself on the journey towards success. 

    We cover;
    What it takes to achieve success in marketing, or your career in generalWhy so many people - who have great skills and are willing to work hard - stay stuck in their careersThe first step to skyrocket your careerWhat you can do to get closer to a 'goal job'Skills versus mindset, and what you can do to build confidence and resilienceWhat people can do to eliminate or quieten imposter syndrome What you can do to consistently stay on track to achieve your career goalsMaya's view on the core aspects that B2B Tech marketers need to master in order to succeed in their careerAnd so much more...

    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 28 min
    76. Series 2 | Episode 39. 5 Proven Demand Generation Tactics to Increase Your ARR, with Adam Holmgren Head of Demand Generation at GetAccept

    76. Series 2 | Episode 39. 5 Proven Demand Generation Tactics to Increase Your ARR, with Adam Holmgren Head of Demand Generation at GetAccept

    As there becomes more noise and evidence that economies around the world are moving towards a recession, the pressure to generate demand for B2B tech marketers mounts.

    So in this episode, Adam Holmgren, Head of Demand Generation at GetAccept, shares the five tactics he's used at GetAccept to help skyrocket demand.
     
    We cover;
    GetAccept's business and GTMWhy they moved focus from lead generation and what's working better How they were able to differentiate their solutions in a crowded market The move from sales led to product led, and how they're now blending the two and entering mid-market and enterprise segmentsThe power of building a community And so much more...

    Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

    If you'd like to be a future guest on the Market Mentors podcast you can apply here.

    • 24 min

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