Market Movers: Building Brands & Links with Linkifi

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Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, the go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. Ready to rise above the noise and make your mark?

  1. قبل يوم واحد

    From $25K Commission to $250K Profits: Brian Tran on Flips, Teams & Freedom

    Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Brian Tran — founder of 50 Hills Real Estate (SF Bay Area) and VA Hub PH — a top-producing agent turned multi-business operator who scaled via content, community, and systems, while flipping across California with a tight 6-month buy box and real, measurable margins.   Key Talking Points ✅ Why Content = Recruiting + Deal Flow — Early scrappy videos → consistent output → brand familiarity → inbound agents, sellers, and partners ✅ Events That Convert — Short talks (8-minute cap), entertainment + networking, free mass events with optional VIP dinners for depth ✅ Brokerage Without Handcuffs — No Zillow leads; teach agents to hunt (skills, systems, community) instead of renting low-intent lead lists ✅ Flip Buy Box & Discipline — Prefer finishes in ~6 months, target ≥10% net of ARV (or 20–25% if >12 months/heavy reno); money is made on the buy ✅ Lead Gen for Flips — Mix of PPC (Google/Bing), direct mail (incl. “check” mailers), YouTube/content, and relentless realtor outreach ✅ VAs as an Ops Multiplier — Train-first staffing via VA Hub PH; treat VAs as admins/ops pros embedded across every workflow ✅ AI: Practical Now — Use AI to analyze channels and geos, reallocate spend (mail/PPC/YouTube) and script follow-ups; your seller demo still answers mail & TV ✅ Agents Should Flip — Present seller A/B/C options; when they want “done now,” make an ethical offer and capture upside while keeping the future listing ✅ Culture → Scale — Start small and aligned; invest in people who become leaders, then scale organically (now 5 offices / ~70 agents)   Quotes from Brian Tran 📢 “Your vibe attracts your tribe. Content is how people figure out if they want to work with you.” 📢 “I buy for a six-month turn and 10% net. If it’s a year-long project, I want 20–25%.” 📢 “You don’t need Zillow leads—you need skills, systems, and community.” 📢 “Events should be show + value + networking. No 60-minute monologues.” 📢 “Top producers who aren’t flipping are leaving money on the table.”   Actionable Insights 🧱 Content & Community Engine Publish consistent video (lo-fi is fine); show your ops, wins, and lessons. Run quarterly events: 3–4 short talks (8 min each), breaks/icebreakers, then long networking. Add VIP tier for 1:1 depth. 🧰 Flip Buy Box & Deal Screening Aim for ≤6 months from purchase → paid; target ≥10% net of ARV (post-fees/commissions). If timeline >12 months/heavy reno: target 20–25% net. Walk away if the buy doesn’t lock in the margin; don’t rely on market lift. 📣 Lead Gen Stack (Investors) PPC (Google/Bing) targeting distress terms; Direct mail (including “check” formats) to motivated lists; Agent outreach (daily), + YouTube for authority & inbound. 🗂️ Scale with VAs Centralize admin, coordination, CRM hygiene, disclosure handling, follow-ups, scripting. Train-first model (English, tools, AI basics) so hires plug in day one. 🤖 Use AI Where It Wins Today Let AI analyze channel performance and suggest budget shifts (e.g., which county/list, which offer). Draft scripts/emails and prioritize daily call lists from CRM notes. 💼 Brokerage Growth Without Lead Leases Teach agents organic playbooks (events, email, hyperlocal content) so their pipeline isn’t platform-dependent.   About Brian Tran Brian Tran is the founder of 50 Hills Real Estate (5 offices / ~70 agents) and VA Hub PH. He’s flipped luxury homes, scaled a national rental portfolio, and built brands around transparency, culture, and operational discipline — powered by content + community + systems. 📬 Connect with Brian:  Socials: @MrBrianTran Web: http://mrbriantran.com  LinkedIn: https://www.linkedin.com/in/brian-tran-77b65580/    🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

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  2. ٦ نوفمبر

    Thomas Gleeson: “ROAS Is Lying—Profit-First E-commerce Wins”

    Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Thomas Gleeson — StoreHero co-founder and former Shopify Merchant Success lead — who helps e-commerce brands grow profitably by prioritizing contribution margin, LTV, and cashflow over vanity metrics like ROAS.   Key Talking Points ✅ Why ROAS Misleads — Ad costs up, attribution messy, ops + COGS + returns rising; profit ≠ revenue, and ROAS ignores VAT, discounts, shipping, fees ✅ Contribution Margin First — Net revenue (ex-tax) minus COGS minus marketing = the North Star for budget and channel decisions ✅ The “Allowable CAC” Mindset — Winners engineer higher CAC ceilings via pricing, bundles, and offer structure—so they outbid competitors ✅ Offer Structure > Blanket Discounts — Use bundles, threshold free shipping, GWP (free gift with purchase), selective promos to protect margin ✅ Black Friday Playbook — Pull last year’s SKU-level data: target higher-AOV, high-margin items; test tiered offers; don’t copy “site-wide 30%” by default ✅ Reality of Margin Compression — Discounts, free shipping/returns, BNPL, transaction fees can halve gross margin if you’re not tracking the math ✅ Small Catalogs Can Win — Build a simple break-even ROAS calculator per offer; know fees, returns, shipping, taxes, and COGS before scaling spend ✅ Cohorts & Retention — Nov/Dec buyers often gift-led and less loyal; use Shopify cohort charts to set realistic LTV expectations ✅ LLMs as a Channel — Early signals that ChatGPT/Gemini can drive discovery; solid SEO + authority increases likelihood of being cited   Quotes from Thomas Gleeson 📢 “There’s an industry-wide obsession with ROAS. It’s flawed. Your P&L pays the bills, not ROAS.” 📢 “If gross margin drops, your marketing must overperform just to stand still.” 📢 “The game isn’t ‘lowest CAC’—it’s highest allowable CAC. Engineer offers that let you spend more than rivals.” 📢 “In Black Friday planning, increased revenue doesn’t automatically mean increased profit.” 📢 “Be honest about COGS and fees. That ‘80% margin’ often becomes 40–50% once reality is added back.”   Actionable Insights   🧮 Know Your Numbers (Before BFCM) Build a per-offer break-even ROAS: RRP → discount → COGS → VAT/tax → shipping/returns → payment fees → expected return rate. Track contribution margin weekly; tie ad budget increases to profit deltas, not revenue. 🧰 Offer Engineering Prefer bundles, GWP, and free-shipping threshold tweaks over blunt site-wide cuts. Surface SKUs with above-average AOV and margin; push with creative + merchandising, not just discount. 💸 Budgeting by Margin Improve gross margin (trim “conversion candy” that erodes it) to unlock 2–3× more ad budget at the same profit target. Separate goals: one motion for profit, another for top-line—don’t let revenue targets force margin-killing promos.   📈 Cohorts & Segmentation Expect lower LTV from Nov/Dec new customers; design tailored post-purchase flows and realistic payback windows. Reward loyal segments; avoid penalizing them while testing new-customer carrots. 🔎 LLM Visibility Solid SEO foundations, authoritative mentions, and clear USP language increase odds of LLM citations (early but growing opportunity).   About Thomas Gleeson Thomas Gleeson is the co-founder of StoreHero and former Shopify Merchant Success lead. He helps brands centralize e-com, marketing, and finance data to make profit-first decisions—shifting teams from ROAS worship to unit economics and contribution margin. 📬 Connect with Thomas:  LinkedIn: Thomas Gleeson · storehero.ai   🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

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  3. ٣٠ أكتوبر

    Meredith Fogle: The GeoFarm Playbook That Prints Listings

    Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Meredith Fogle — top-producing Maryland team leader of The Meredith Fogle Team at The List Realty, host of So You Wanna Be a Real Estate Agent, creator of the Make My Listing Famous system, and author of Farming for Real Estate Agents. Meredith breaks down how she’s built a nearly all-organic business through hyperlocal geo farming, community-first marketing, and smart automation.   Key Talking Points ✅ Hyperlocal GeoFarming — How to select, cultivate, and dominate a geographic farm with real community relationships (not just postcards) ✅ 99% Organic, 0% Paid Leads — Why relationships beat low-intent paid leads and how to create conversations that convert ✅ Make My Listing Famous — A full-funnel listing promo system (print, AI video, email, signage, in-window features, virtual tours) that markets the home and your brand ✅ Viral Listing System — Turn one listing into 1+ new listing and 3 buyers via a launch flywheel and mega open house cadence ✅ Seller Sneak Preview — The neighbors-only, party-style preview (wine/cheese or food truck) that wins future listings on the block ✅ Email that Works — Build & segment lists; write USP-driven, problem-solving emails; tell stories; funnel to website/value offers ✅ Community > Everything — Events, sponsorships (show up in person), hyperlocal blogging, and lead capture at scale (e.g., Oktoberfest raffle) ✅ AI & Ops — Newsletter and seller-update drafting, voice-note → workflow automation, AI sales manager surfacing CRM opportunities + scripts, 30-second CMA tool   Quotes from Meredith Fogle 📢 “Paid leads are low intent. If you spend the same energy building relationships, you’ll get a far better return.” 📢 “A listing is your storefront. Leverage one sign into many conversations—and many transactions.” 📢 “Neighbors aren’t ‘nosy’—they’re future sellers. Invite them first, and wow them.” 📢 “If your marketing tells a clear story, sellers see themselves in it—and call you.” 📢 “AI won’t replace the human connection, but it can supercharge your systems and speed.”   Actionable Insights   🌱 GeoFarm Playbook Define a tight geographic farm and be visibly present: volunteer, sponsor, host, and show up in person. Postcards can help—but they’re not the farm. Proximity and presence are. Publish hyperlocal content (community pages, neighborhood FAQs, market snapshots).   🎉 Viral Listing Launch Run a three-day mega open house anchored by a Seller Sneak Preview the night before (handwritten invites + call + email; add wine/cheese or a food truck). Treat the event as a brand showcase: neighbors experience your process and become your next pipeline. Standardize a launch flywheel: coming-soon → launch weekend → follow-up sequences → concierge seller service → past-client/neighbor nurture.   🎥 Make My Listing Famous (Omni-Channel) Combine print (brochures, postcards, window displays) with digital (AI videos, email campaigns, virtual tours). Every asset should market the listing and your brand (consistency in USP, offers, and calls-to-action).   📬 Email List That Converts Capture at open houses, community events (raffles), and via online home valuation pages. Segment (downsizers, move-up, past clients, buyers) and speak to problems each cohort faces. Use storytelling + testimonials; add “read more” links for SEO and value assets for deeper nurture.   🏘️ Community & Events Plan quarterly anchors (e.g., Oktoberfest booth) with lead capture and memorable giveaways. Follow up fast: thank-you email + relevant resource → add to cohort nurture sequence.   🤖 AI & Systems (Meredith’s Stack Ideas) Voice notes → transcription → tasking: auto-fill workflows, draft listing descriptions, caption photos, schedule vendors. AI Sales Manager: scans CRM daily to surface top opportunities, drafts personalized reach-out scripts/emails, references last notes, suggests next-step resources. Instant CMA: internal tool produces a 30-second comp packet to speed seller touchpoints.   🔎 AI Discoverability Ensure you’re present where LLMs pull context: authoritative listicles, local citations, social profiles, and rich on-site content. Offer clear USP language on-page so models can summarize you accurately.   About Meredith Fogle Meredith Fogle leads The Meredith Fogle Team at The List Realty (serving DC, Maryland & Virginia). She’s the author of Farming for Real Estate Agents, host of So You Wanna Be a Real Estate Agent, and a Tom Ferry real estate business coach. Meredith is known for hyperlocal geo farming, her Make My Listing Famous marketing engine, and a viral listing process that turns one listing into many. 📬 Connect with Meredith: • Book: Farming for Real Estate Agents • Podcast: So You Wanna Be a Real Estate Agent • LinkedIn: https://www.linkedin.com/in/mfoglekentlands/    🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

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  4. ٢٣ أكتوبر

    Peter Rota: How to Rank in LLMs Without Tanking Your SEO

    Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Peter Roter — a no-BS technical SEO & enterprise strategist who’s scaled results at HUB International, BuySellAds, YouTube, and Analog Devices by blending sharp execution with APIs, automations, and custom GPTs. We dig into how AI crawlers actually work, what to let them see, and how to turn LLMs into a viable discovery channel.   Key Talking Points ✅ What AI Bots Want — ChatGPT/Perplexity bots summarize and build understanding (vs. classic navigators); they’re often crawling more than Googlebot ✅ Let Them In—With Guardrails — You want LLM bots for future traffic, but constrain crawl paths (robots.txt, routing) and monitor logs to avoid overload ✅ JS & Rendering Choices — LLMs struggle with client-side JS; favor SSR/Prerender (or static HTML/Markdown) so your primary content is in the source ✅ Overlap with SEO — LLM visibility skews to brand mentions, co-citation, consensus; think Reddit, social profiles, and authoritative listicles ✅ Schema: Nice-to-Have — Helpful for rich results; mixed evidence for LLMs. Don’t expect markup alone to move needles ✅ Cloudflare Controls — Sites can block AIO usage or explore monetization paths; expect uneven compliance across bots ✅ Measuring Reality — No clean LLM “rankings”; track direct traffic, sales calls, and “How did you hear about us?” to attribute lift ✅ Enterprise Truth — Best practice ≠ shipped; success = buy-in, explainers, repeatable workflows (not hacks)   Quotes from Peter Roter 📢 “You definitely want LLM bots on your site—the traffic source will grow. Just make sure they crawl the right paths.” 📢 “Most wins come from mentions and consensus—where people see you cited next to category leaders.” 📢 “If your strategy relies on algorithm quirks, you’re on a ticking time bomb. Build brand and do real marketing.” 📢 “LLM visibility is messy to track. Treat it like podcasting—invest, then watch direct traffic and pipeline.”   Actionable Insights   🧭 Crawl & Render Hygiene Ensure primary content is HTML-visible (SSR/prerender if you use React/SPA). Use robots.txt to keep bots out of non-content areas (cart, filters, faceted junk) but allow key content paths. Watch server logs for AI bot volume; throttle only if infra strains.   🧠 LLM Discovery Playbook Seed consensus: secure inclusion in trusted listicles, refresh social profiles, and add useful Reddit contributions. On-page, state your USP plainly (headlines, first paragraph). LLMs reward clarity they can summarize. For recency-sensitive topics, publish hyper-specific, dated explainer pages and update visibly.   🔗 Brand Signals > Tricks Pursue co-citation: get referenced alongside category leaders (panels, roundups, partner content). Keep ORM tight: monitor and shape how you’re described across the web; fold customer language (reviews, call notes, Reddit) into copy.   🧾 Schema & Structure Maintain core schema (Org, Product/Service, Article) for SERP enhancements and machine clarity; don’t rely on it alone for LLM wins. Provide sitemaps and clean IA; LLMs still benefit from traditional structure.   📊 Measurement That Matters Expect answer variance across sessions—don’t “rank-track” LLMs like Google. Instrument sales to log research tools used (ChatGPT/Perplexity/Google). Report blended impact via direct traffic trend, qualified demo/call volume, and attributed revenue.   About Peter Roter Peter Roter is a technical SEO and enterprise strategist who’s driven outcomes at HUB International, BuySellAds, YouTube, and Analog Devices. He builds modern search workflows with APIs, automations, and custom GPTs, focusing on sustainable visibility across Google and LLMs. 📬 Connect with Peter: LinkedIn — Peter Roter · https://www.peterrotaseo.com/    🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

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  5. ١٦ أكتوبر

    Karl Kangur: The Man Behind SEO Estonia & Chiang Mai SEO on the Future of Search

    Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Karl Kangur — entrepreneur, affiliate operator, Director of Marketing at Smash Digital, and co-organizer of SEO Estonia and Chiang Mai SEO. Karl’s been in the trenches for 16 years (started at 12), built and exited authority sites, and now blends AI-era SEO, editorial link building, and conference-driven deal flow.   Key Talking Points ✅ Conferences > Talks — The content is valuable, but the real ROI is networking; shorter 20-min talks, more structured connection time ✅ AI-Era SEO — Understand how LLMs work (training data vs. live search), then optimize for both: training corpora and Bing/Google sources ✅ Poisoning (Legally) the Well — Get in Common Crawl, saturate the web with consistent answers/brand associations, and seed consensus ✅ AIO vs. LLMs — Google AI Overviews pull from Google; ChatGPT leans on training data + Bing; Perplexity often mirrors Google more ✅ Links Still Rule — On-page and content are finite games; links are the scalable tiebreaker—focus on powerful editorial links ✅ Power > Pixel-Perfect Relevance — DR 70+ editorial placements beat DR 30 niche posts; create contextual relevance with credible examples ✅ Outbound Penalties Are the Quiet Killer — “Sell-a-link” sites lose trust (links stop counting), so profiles crumble on spam updates ✅ Track Reality, Not Vanity — LLM visibility is messy; watch direct traffic, sales calls, and “How did you hear about us?” notes   Quotes from Karl Kangur 📢 “We’re not married to tactics—we’re hackers of algorithms. AI just gave us a new playground.” 📢 “If Google’s fought spam for 30 years and still misses, imagine how early LLMs are.” 📢 “A DR 70 editorial link can beat ten ‘relevant’ DR 30s. Power is the tiebreaker.” 📢 “Conferences changed my life—one conversation can be a six-figure swing.” 📢 “AI is a language model—feed it the language you want it to repeat.”   Actionable Insights   🤖 LLM Visibility (What to Do Now) Train the model: Ensure your brand/pages are crawled by Common Crawl; publish consistent, repeated statements you want LLMs to parrot. Own the sources: Place listicles/citations on high-authority sites that Bing/Google commonly surface—stack multiple aligned sources. Write AI-readable answers: Restate the query and answer directly in the first sentence; layer E-E-A-T proof immediately after.   🔗 Links That Still Move Needles Prioritize editorial links on DR 70–90 publications; create relevance via use-cases, examples, and data (not just exact-match niches). Expect “buy-a-link” domains to degrade over time via unnatural outbound link penalties—don’t anchor your profile to them. Fill the real bottleneck: often it’s authority, not micro-relevance or anchors.   📈 Measure What Matters LLM rankings vary by session & persona; use manual spot checks for directional insight, but report on direct traffic, booked calls, and revenue. Bake in sales-op questions (“Which tool did you use to research us? ChatGPT? Perplexity? Google?”) and log this consistently.   🎤 Conference Strategy (How to Win the Room) Treat talks as icebreakers; the deal flow is in the bars & hallways. You’re not the only introvert—open with simple prompts (“What are you building? What’s working?”). Pro tip for Chiang Mai: mornings have meetups; evenings have secrets—pace yourself (yes, there are ginger shots, IV drips, espresso martinis).   Karl’s Playbook Highlights AI Optimization: Seed training data (Common Crawl), then target the sources LLMs cite (Bing/Google top pages) with aligned listicles and citations. Editorial Link Building: Place clients as examples in CRO/marketing pieces on big pubs (e.g., “best testimonial layout” → brand mention + link + context). All-Channel Wins: One placement can be LLM-cited, rank on Google, pass authority, and drive referral traffic—optimize for overlap.   About Karl Kangur Karl Kangur is an entrepreneur, affiliate operator, and Director of Marketing at Smash Digital. He co-runs SEO Estonia and Chiang Mai SEO, and focuses on AI-era search strategy, editorial link acquisition, and conference ecosystems that compound relationships into revenue. 🎟 LinkedIn: https://www.linkedin.com/in/kangurkarl/ 🎟 SEO Estonia: http://seostoney.com 🎟 Chiang Mai SEO: https://chiangmaiseoconference.com/    🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

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  6. ٩ أكتوبر

    The King of Side Hustles Nick Loper: These Are the Businesses to Start in 2026

    Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Nick Loper — founder of Side Hustle Nation and host of The Side Hustle Show (~700 episodes). Nick shares a decade+ of patterns from thousands of stories: what still works, what AI can’t replace, and how to go from first $1k to meaningful freedom.   Key Talking Points ✅ From Amazon-Everything to Real-World Moats — The shift from Kindle/FBA/Merch/Influencer to local services, value-add directories, and UGC that brands pay for ✅ Recurring > One-Off — The $180/mo website model (templates + a 2-year term) and other subscription playbooks that print margin ✅ Simple Services, Superior Ops — Cleaning, window/pressure washing, consignment: answer fast, quote clearly, re-book—and you’ll win ✅ Directories That Outlive AI — “Near me” sites that layer useful filters/data over Maps; local, niche, and defensible ✅ UGC as a Retainer Business — Short, hooky brand videos (followers optional); shift to $3–5k/mo retainers for predictable content ✅ AI as a Power Tool — Use it for editing passes, B-roll pulls, SOPs, code scaffolding—keep humans for claims, compliance, and taste ✅ Experimenter Mindset — Take step 1, ship, get feedback; tomorrow looks like today unless you act   Quotes from Nick Loper 📢 “I built the show I wanted to hear—skip the theory, show me the steps.” 📢 “If I don’t do anything, tomorrow looks like today—that didn’t sit well with me.” 📢 “Local services win by being the better administrator—pick up the phone, follow up, re-book.” 📢 “Directories still work—if you add utility beyond a list.” 📢 “AI is a power tool, not autopilot—use it to accelerate, keep humans in the loop.”   Actionable Insights   🚀 Recurring Revenue Playbooks Flip project work to monthly packages (web builds, maintenance, reporting). Breakeven in 1–2 months, margin thereafter. Add 2-year terms + reduced “maintenance-only” pricing after the term to lock in LTV.   🏠 Local Service Edge Win on speed & certainty: answer within minutes, give transparent pricing windows, and ask, “Want me to book the next visit now?” Build “neighbor virality”: before/afters, yard signs, leave-behind offers, and a referral bonus for houses on the same street.   🗺️ Directories That Rank & Convert Start one city × one niche; add 3–5 filters the user actually needs (availability, price bands, specialties). Enrich with phone/email CTAs, FAQs, mini guides, and a short comparison grid.   🎬 UGC That Brands Buy Create 5–10 spec videos for products you already use; pitch 10 brands with a retainer (2–4 videos/month) vs. one-offs. They don’t need your following—they need on-brand creative for their ads/social.   🤖 AI in Your Workflow (Guardrails On) Podcast/video: first-pass trims, summaries, B-roll suggestions; human final cut. Content: outlines, angle ideation, drafts; human fact checks and tone. Ops: draft SOPs, client emails, proposal shells; lock down sensitive data.   🧠 Mindset & Momentum Adopt test-and-tune: ship a tiny offer, gather signal, iterate. Track leading indicators (response time, quotes sent, trials booked) as much as revenue.   Side Hustle Examples Nick Highlighted $100k/mo Web Studio via low-friction monthly website packages (niche + templates + fast edits) Unconventional Rentals: portable hot tubs/saunas with simple logistics and visible, seasonal demand Teaching → Agency: video-game classes scaled into a multi-instructor business Mobile Notary / Loan Signing: low barrier, rides financing/refi waves Amazon Influencer: 25–50 evergreen product videos → ongoing micro-payouts   Nick’s Short List (If He Had a Free Weekend) Near-Me Directories (AI-resistant, scalable once templated) Pressure Washing (cheap gear, fast ROI, “neighbor virality”)   About Nick Loper Nick Loper is the founder of Side Hustle Nation and host of The Side Hustle Show. For 12+ years he’s curated the most practical side-hustle playbooks on earth—favoring repeatable systems, recurring revenue, and AI-resilient businesses—helping millions earn their first $1k and beyond. 📬 Connect with Nick: Side Hustle Nation FB Group → sidehustlenation.com/fb 🎧 Podcast & Web: https://www.sidehustlenation.com/    🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

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  7. ٢ أكتوبر

    Parasite Conferences, Rank-and-Rent Power, and Big Link Plays Inside Kasra Dash’s Playbook

    Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Kasra Dash — SEO operator, conference founder, and the mind behind Masterminders. Known for rank & rent, parasite SEO, and big link plays, Kasra spends most of his time testing—and breaking—algorithms, busting industry myths, and pushing what’s possible in search.   Key Talking Points ✅ Myth-Busting SEO — Why Kasra chases edge cases, pressure-tests “best practices,” and refuses to play it safe ✅ Brand > Blog — Sites winning today are active on-site and across social (shorts, infographics, podcasts), often via creators/influencers ✅ Influencer Collabs That Convert — From Similarweb-style creator ads to hiring niche faces (a la Sky Bet) to front your content machine ✅ App for SEOs — Cutting spam, connecting legit buyers/sellers, listing conferences & live workshops to grow the community ✅ Email Reality Check — Don’t buy “big lists”—opt for engaged lists; test with multi-email sequences and low-friction offers ($1 mini-courses) ✅ Conference Playbook — Start as a side/mastermind alongside a big show (the “parasite conference” move), then scale into your own brand ✅ AI With Guardrails — Faster content, multi-agent fact-checking, AI avatars—but keep humans-in-the-loop and treat security as non-negotiable ✅ Growth First — Why he’ll run events at a loss early to build asset value, momentum, and deal flow   Quotes from Kasra Dash 📢 “I get excited when I break things. If there’s a myth on stage, I want to test it.” 📢 “The brands winning aren’t just blogging—they’re everywhere: shorts, pods, infographics, creator clips.” 📢 “Don’t chase list size. Chase activity. I prune non-openers so the list stays alive.” 📢 “AI makes everything faster—without guardrails it’s dangerous. Keep humans in the loop.” 📢 “My favorite conference hack? Parasite the big show with a focused mastermind—then scale.”   Actionable Insights 🚀 Brand & Distribution Pair on-site authority with off-site presence: shorts, carousels, live streams, and a recurring show. If you don’t want to host, hire creators to front your YouTube/TikTok/shorts; you own the strategy, they own the on-camera presence.   🤝 Influencer Partnerships That Work Audit engagement, not vanity: open/click rates, comment quality, recency of list growth, previous promo results. Launch with a value-first offer (e.g., $1 mini-course/webinar) and a multi-email sequence—then present the core offer.   📬 Email Hygiene Ditch giveaways/free-gadget lead magnets; they create low-intent lists. Sunset inactive subs (e.g., after 4 unopened sends) to keep deliverability and CTR high.   🎤 Conference Strategy Run a side/mastermind next to a major event to piggyback travel & attention; graduate to your own venue/yearly cadence. Monetize via tiers (mastermind → workshop → main day) and build a deal-making bar culture.   🤖 AI in SEO (with Guardrails) Use multi-agent checks (Agent B/C verify Agent A), custom GPTs per channel (YouTube scripts, LinkedIn posts, email, captions). Experiment with AI avatars for scale, but human-review everything strategic or sensitive. Treat security seriously—avoid vibe-coded apps without audits; keep sensitive models private/internal when needed.   🧪 Site & CRO Rapidly prototype pages, tests, and flows with Claude/ChatGPT—then human QA and ship. Let AI draft; let humans decide what stands.   About Kasra Dash Kasra Dash is an SEO operator and conference founder focused on experimentation, rank & rent, parasite SEO, and large-scale link strategy. He runs Masterminders, hosts workshops, and is building an SEO app to connect reputable operators, cut spam, and amplify community learning. 📬 Connect with Kasra: kasradash.com · LinkedIn   🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

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  8. ٢٥ سبتمبر

    Junaid Hussain on Growing Trust & Authority in Healthcare

    Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Dr. Junaid Hussain—UK GP and digital health strategist. Through Health Collider, PractiKey, and his own consultancy, Jay helps health-tech teams navigate clinical safety, governance, pilots, and NHS market entry. He also runs a 800+ doctor innovation community that bridges frontline needs with real-world solutions.   Key Talking Points ✅ The NHS Reality Check — Why the system feels like many NHSs, not one, with local policies, data silos, and uneven access ✅ Why Doctors Are Diversifying — Training bottlenecks, scarce GP roles, and growing interest in private clinics, content, and tech ✅ Routes to Market for Health Tech — Pilots, evidence, clinical safety cases, and picking the right practices (not just any pilot) ✅ Personal Brand = Clinical Trust — Patients (and buyers) vet clinicians via bios, credentials, video, testimonials—brand drives bookings ✅ Platform Choices That Match Goals — LinkedIn for B2B health-tech deals; Google Business Profile + local SEO for clinics; TikTok/YouTube for public education and demand gen ✅ Operations First, Not Hype — Where agentic AI is safe/useful today: reception, triage routing, follow-ups, voicemail/email, reminders ✅ Clinical AI With Caution — Augmentation over replacement; regulation, indemnity, and hallucinations remain gating factors ✅ Five-Year Outlook — More efficient admin; access still strained; disruption lags without bolder risk appetite; private care keeps rising   Quotes from Dr. Junaid Hussain 📢 “AI will augment doctors, not replace them. Clinical judgment and responsibility don’t go away.” 📢 “For clinics, Google and your bio still win—people want to know who will treat them.” 📢 “It’s not one NHS—it’s hundreds of organizations with different rules and systems.” 📢 “Meet patients where they are. If your audience lives on TikTok, educate there—credibly.”   Actionable Insights 🧭 For Health-Tech Founders Prove safety early. Build your clinical safety case, governance docs, and data-protection story before pilots. Pilot with fit. Choose practices that want your category; define success metrics and exit criteria upfront. Show up on LinkedIn. Decision-makers watch quietly—share clinical evidence, pathway wins, and implementation lessons. Map procurement paths. Understand ICS/Trust dynamics, who signs, and how outcomes are measured.   🏥 For Private Clinics Own your local intent. Nail Google Business Profile, location pages, reviews, FAQs, and appointment UX. Lead with the clinician. Rich bios, credentials, video intros, and patient testimonials reduce friction and no-shows. Automate the admin. Use AI for booking, confirmations, follow-ups, recall lists, voicemail triage—measure no-show and cycle-time drops. Pick the right socials. LinkedIn for referrals/partnerships; TikTok/YouTube for public education; repurpose long-form to shorts.   🧪 For Clinicians Exploring AI Upskill safely. Take accredited primers on AI in medicine; know what is (and isn’t) regulated. Document controls. Keep human-in-the-loop, audit logs, and escalation paths; test on back-office tasks first. Balance risk. Start where AI reduces errors (e.g., missed follow-ups) rather than clinical decision edges.   About Dr. Junaid Hussain Dr. Junaid Hussain is a UK GP and digital health strategist. After roles in the UK and Middle East (building primary-care services), he now advises health-tech companies on NHS entry, clinical safety, and governance. He co-founded Health Collider, supports innovation via PractiKey, and runs a 800+ doctor community focused on healthcare technology. 📬 Connect with Junaid: LinkedIn · drjunaidhussain.com · healthcollider.com   🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

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Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, the go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. Ready to rise above the noise and make your mark?

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