16 episodes

Market With Me Quikly is a podcast to inform, educate and assist B2C marketers in doing their jobs just a little bit better. Presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

Market With Me Quikly Quikly

    • Business
    • 5.0 • 2 Ratings

Market With Me Quikly is a podcast to inform, educate and assist B2C marketers in doing their jobs just a little bit better. Presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

    S02 Episode 5: Using consumer psychology to cut through the noise w/ Dr. Matt Johnson

    S02 Episode 5: Using consumer psychology to cut through the noise w/ Dr. Matt Johnson

    This is the fifth episode and mid-season finale of Market with me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

    When we decided to create the second season of Market With Me Quikly, we knew that doing so would mean unpacking a new set of concerns facing today’s marketers. Throughout the season, we’ve discussed the market and inflation, narcissistic consumers, the consumer psychology of conversions and the key to satisfied consumers. In this episode, we’ll talk about how marketers can cut through the noise using consumer psychology.

    Dr. Matt Johnson, Professor of Consumer Psychology and Marketing at Hult International Business School and author of “Branding that Means Business”, sat down with us to discuss how consumer psychology lends itself to the world of branding. Johnson took us through the fundamentals of human nature and how brands can position themselves for the future.

    Johnson is a writer, neuroscientist and speaker specializing in the intersection of psychology and marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing and consumer decision-making.

    • 28 min
    S02 Episode 4: The key to satisfied consumers - How the psychological flow state works

    S02 Episode 4: The key to satisfied consumers - How the psychological flow state works

    This is the fourth episode of the second season of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

    Prioritizing brand loyalty is one thing. Creating and maintaining it is another.

    Consumer psychology may have the answer for marketers who are looking to do both. It’s called the “flow state”, the perception of an optimal psychological experience, and it's said to strengthen brand awareness and promote brand loyalty.

    Dr. Eric Frazer, a top psychologist with over 20 years in psychological assessment, sat down with us to discuss what creates a flow state in consumers.

    Frazer specializes in psychological testing and has held a part-time faculty appointment as Assistant Clinical Professor at Yale University School of Medicine for 18 years.

    • 14 min
    S02 Episode 3: The consumer psychology of conversions

    S02 Episode 3: The consumer psychology of conversions

    Description: This is the third episode of the second season of Market with Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

    Conversions. They’re arguably one of the largest priorities for marketers everywhere. What makes conversions happen? What slows them down? These are questions that keep marketers up at night and while we’ve answered some of these questions on our blog, we wanted to take a deeper look at the brain science around this marketing touchpoint.

    Matej Sucha, CEO and editor-in-chief of insidebe.com, recently sat down with us to discuss the psychology of conversions.

    A behavioral consultant, TEDX speaker and graduate of the University of Copenhagen, Sucha has advised some of the largest banks, insurance companies and telco-operators in Europe.

    • 20 min
    S02 Episode 2: The science of consumer narcissism

    S02 Episode 2: The science of consumer narcissism

    This is the second episode of the second season of Market with Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

    Consumer behavior comes in various forms, and some of them focus heavily on feeling good about oneself. So good, in fact, that some consumers are considered by psychologists to be narcissistic.

    In this episode, we’ll dive deeper into the world of consumer behavior and psychology. We reached out to Dr. Colleen Kirk, consumer behavior expert and associate professor of management and marketing studies at the New York Institute of Technology to share her insights on consumer narcissism - the focus of her newest publication in the Journal of Business Research.

    An award-winning researcher and reviewer, Dr. Kirk has an extensive professional background in psychological ownership, consumer decision-making, sales, and marketing technology. Dr. Kirk holds a Bachelor of Arts from Cornell University and a Doctor of Professional Studies in Marketing and International Economics from Pace University.

    • 18 min
    S02 Episode 1: The state of inflation and its impact on consumers

    S02 Episode 1: The state of inflation and its impact on consumers

    This is the first episode of the second season of Market with Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

    When we were about to launch Season One, the pandemic had just started. So that’s what we covered. We talked about its effect on marketers and consumers, as well as the psychology behind it. This season, we’ll continue our talks on consumer behavior and psychology. But first, let’s talk about the market itself. We brought in Barbara Connors, the vice president of commercial insights at 84.51, a retail data science, insights, and media company, to talk to us about one very big thing happening right now: inflation.

    In her role, Connors works to bridge science and art to create consumer-centered strategies for some of the world’s most recognizable CPG companies in the grocery retail industry. Connors has nearly 20 years of experience in client leadership and received a Bachelor of Business Administration and Masters from the University of Georgia.

    • 16 min
    Ep. 11 - Psychology-based tips to improve your B2C marketing

    Ep. 11 - Psychology-based tips to improve your B2C marketing

    This is the final episode of the first season of Market with Me Quikly — a podcast to inform, educate and assist B2C marketers in doing their jobs just a little bit better.

    When we started making this podcast, we did not anticipate that we were going to be in the middle of a pandemic. We then saw just how big of a toll this environment had on B2C marketers, so we did everything we could to launch right away. We asked consumer psychologists, neuroscientists and professors for their expertise around how to market during a pandemic. We talked to consumers about how their spending habits had changed when they entered quarantine. And we spoke to marketing leaders at brands like Vera Bradley who told us what they were struggling with.

    We wanted to give you the information that didn’t make it into earlier episodes because we were focusing on marketing during the coronavirus. There was a lot of amazing insight from our experts that was never shared — so in this episode, we bring you that.

    To wrap up this series, we have some tips based in consumer psychology that can help improve your marketing strategy.

    • 16 min

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