50 episodes

If you’re a small business owner who’s tired of throwing money at marketing tactics you’re not sure are working, have felt the pain of hiring the “wrong” marketer, or are tired of agencies feeding you metrics that sound good but aren’t leading to sales, you’re in the right place. Tune into the Marketer for Hire podcast where you’ll get practical tips, tools, and insights that help small business owners hire, train, and manage their marketing talent, whether it’s a fractional position or a full-time team member. Sunny helps you navigate who to hire and breaks down complex marketing concepts into the bite-sized nuggets you need to know to lead and manage your marketer in a way that grows your business, without getting mired down in the details.

Marketer For Hire Sunny

    • Business
    • 5.0 • 19 Ratings

If you’re a small business owner who’s tired of throwing money at marketing tactics you’re not sure are working, have felt the pain of hiring the “wrong” marketer, or are tired of agencies feeding you metrics that sound good but aren’t leading to sales, you’re in the right place. Tune into the Marketer for Hire podcast where you’ll get practical tips, tools, and insights that help small business owners hire, train, and manage their marketing talent, whether it’s a fractional position or a full-time team member. Sunny helps you navigate who to hire and breaks down complex marketing concepts into the bite-sized nuggets you need to know to lead and manage your marketer in a way that grows your business, without getting mired down in the details.

    Convert leads and cultivate loyalty with these 5 nurturing tactics

    Convert leads and cultivate loyalty with these 5 nurturing tactics

    In today's episode, we're diving deep into a common dilemma: the marketing gap that's preventing your prospects from transitioning into paying clients. Stay tuned as we uncover where nurturing fits into your marketing funnel and why it’s your number one tool to skyrocket your sales.


    In this episode, you will:
    The role of nurturing tactics in the consideration phaseThe five essential nurturing tactics to include in your strategyHow to cultivate loyalty and convert leads 

    Full Show Notes Here!


    Connect with Sunny
    Website
    LinkedIn
    Instagram

    I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

    • 17 min
    How to Leverage Brand Collaborations to Grow Your Audience Overnight with Sydney Ludden

    How to Leverage Brand Collaborations to Grow Your Audience Overnight with Sydney Ludden

    Are collaborations part of your marketing strategy? If not, they should be! Collaborations are not only great for lead generation and list building, they also work wonders for brand positioning and increasing revenue. The right collaboration can be a very authentic way of marketing that automatically builds trust with a new audience of target clients. 

    Sydney Ludden joins me today to discuss each step of creating a winning collaboration—from choosing who to collaborate with to promoting it and measuring its success. Whether you’re a small, local business or a national franchise, strategic collaborations are one key marketing strategy you should be leaning into. 


    In this episode, you’ll learn:
    What to look for in strategic collaboration partners.The role collaborations play in positioning your brand.How to start building relationships with potential collaborators.The best way to promote a collaboration and determine its success.Full Show Notes Here!
    Connect with Sydney:
    Website
    Instagram


    Connect with Sunny
    Website
    LinkedIn
    Instagram

    I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

    • 24 min
    A guide to growing sales through strategic offer timing

    A guide to growing sales through strategic offer timing

    In today's episode, you'll have the chance to eavesdrop as I coach entrepreneur Brenda Winkle. Her dedication to helping clients has led her to develop courses, group programs, a private coaching program, e-books, and even published a book. 
    Her email list and audience are growing rapidly, but sales aren’t keeping pace. There are so many ways to work with her…so what gives? In this episode, we get to the bottom of what’s keeping her prospects from saying ‘yes’ and hitting the ‘buy’ button.
    Listen in as we clarify Brenda's messages and streamline her offer sequence, ensuring her prospects receive the right offer at the perfect time and understand its value.


    In this episode, we cover:
    Diagnosing and treating sales and marketing challenges in your businessWhat to include on your website homepage to attract leads and get conversionsStreamlining your offers by creating upsells and downsells.Dripping your offers according to the customer journey frameworkFull Show Notes Here!

    Tell us what you think. We'd love to hear from YOU!
    Links & Mentioned Resources
    Try Breathwork


    Connect with Brenda:
    Website
    Instagram
    Podcast


    Connect with Sunny
    Website
    LinkedIn
    Instagram

    I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

    • 28 min
    Grow Your Reach and Revenue through Podcast Guesting with Christina Lenkowski

    Grow Your Reach and Revenue through Podcast Guesting with Christina Lenkowski

    We can all agree that connecting with new audiences is incredibly impactful for business growth. But how do we quantify the impact of podcast guest appearances on our business revenue? What mistakes have we unknowingly been making as podcast guests? And which metrics should we be tracking from these publicity opportunities? Luckily, Christina Lenkowski is here to give us the 411 on the ROI of podcast guesting! (And to all my introverted entrepreneurs—you’re going to love this episode!) 
    Tune in as Christina shares how and why podcast guesting contributes to your visibility and your ROI, how to pitch, and what you need to do to after the interview to maximize your impact.
    In this episode, you will:
    Discover why publicity marketing is the most impactful type of marketing.Uncover the best way to leverage podcast guesting to grow your business.Learn the one question we should all be asking immediately after a podcast interview ends.Full Show Notes Here!

    Tell us what you think. We'd love to hear from YOU!
    Links & Mentioned Resources
    Christina’s 6-Part Private Podcast Series


    Connect with Christina:
    Website
    Instagram


    Connect with Sunny
    Website
    LinkedIn
    Instagram

    I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

    • 37 min
    How to Write, Publish and Market a Business Book with Dr. Cindy Childress

    How to Write, Publish and Market a Business Book with Dr. Cindy Childress

    It seems like everyone in the business world is writing a book. A book can help market and grow your business—but how exactly does that work? And how hard is it to write a book and get it published? If you’re looking to establish your authority and showcase your expertise, this might be the answer you’ve been looking for! Today I’m chatting with Dr. Cindy, an expert ghostwriter and book writing coach who works with entrepreneurs to write books. She’s got some great advice on how to find a winning book idea, what your publishing options are, and how much time and money you can expect to invest in this project. Even if writing a book isn’t on your radar, I hope you’ll listen to this interview because you might just change your mind after you hear our conversation.
    In this episode, you will:
    Discover how much time and money it takes to write a good book.Uncover the business benefits of writing a book.Learn the 3 publishing options available to authors.Full Show Notes Here!
    Links & Mentioned Resources
    Strategy Sprints by Simon Severino
    We'd love to hear from YOU!

    Connect with Dr. Cindy:
    Website
    Instagram
    Facebook
    LinkedIn


    Connect with Sunny
    Website
    LinkedIn
    Instagram

    I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

    • 25 min
    Practical Steps to Improve Your Digital Ad Game with Jake Madoff

    Practical Steps to Improve Your Digital Ad Game with Jake Madoff

    If you’ve dabbled in digital advertising, at some point, you’ve probably found yourself wondering why some ads perform better than others. Well, you're not alone. Lucky for us, Jake Madoff knows exactly how to analyze the data, which metrics to pay attention to, and how to improve your digital ad performance. In this episode, he guides us through practical steps to boost your digital ad game. Whether you’re new to running ads or have been doing it for a while, there’s a lot to learn in this episode!
    In this episode, you will:
    Discover how to analyze ad performance during months one, two, and three on Meta and Google.Uncover which metrics to pay attention to from various ad campaigns.Learn the 5 key metrics to watch to improve digital ad performance for your business.Full Show Notes Here!
    Links & Mentioned Resources
    Meta guide
    Rockerbox
    Northbeam
    Triple Whale
    GoHighLevel
    Hubspot
    Perpetual Traffic
    Connect with Jake:
    Website
    LinkedIn


    Connect with Sunny
    Website
    LinkedIn
    Instagram

    I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

    • 33 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

AmandaGotchaMama ,

Essential marketing for small business owners

Sunny and her guests are so great at offering valuable, practical, bite sized marketing tips and strategies to help small business owners grow. This is a perfect listen for you if you’re ready to grow your rockstar team to support you with marketing that works!

MarketingNewbee ,

Well worth your time!!!

Marketer For Hire is so incredibly helpful! Sunny is so knowledgeable & fun. Her points are very clear and helpful. Do yourself a favor and listen!

Baker Extraordinaire II ,

Insightful, authentic, binge worthy!

This podcast is an outstanding addition to the marketing world. Sunny delivers insightful discussions on various marketing strategies, making complex concepts easy to understand. With practical examples and real-world applications, Sunny offers actionable advice for marketers and business owners of all levels. The diverse range of topics covered ensures there's something valuable for everyone, and the high production quality makes it a pleasure to listen to. Without a doubt, this podcast is a must-listen for anyone looking to enhance their marketing skills.

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