Generate passive income and earn a living from home using internet marketing, membership sites, webinars, email marketing, podcasting, and more.
970: Buyer Persona: The Best Practices to Get Qualified Leads, Increase Conversions and Grow Sales with Jim Kraus
In the complicated world of B2B sales, the key to ensuring your products or services meet your customers' exact wants is understanding their unique pain points, preferences, and decision-making processes. With this information, you can better match your marketing and sales strategies and build trust and credibility with possible clients. By addressing their specific concerns and making the buying process easy, you not only make it more likely that you'll close the deal, but you also make it more likely that pleased customers will become loyal brand advocates. This practical way of getting to know your B2B customers can help you make more money, keep more customers, and keep your business growing.
Jim Kraus is the President of Buyer Persona Institute, a division of KS&R, which was founded in 2010 to give B2B companies insight into what their prospective customers need to know and experience before they will buy. With three decades of experience managing high-performing market research teams on the client and supplier side, he's worked on hundreds of studies that directly inform marketing, sales, and product strategy, focusing on understanding buyer attitudes and behaviors. Jim's focus is championing the "voice of the buyer", particularly in helping clients improve the ROI of all their marketing and sales activities, including thought leadership, demand generation, lead nurturing, and sales plays. Today, Jim will talk about redefining the concept of buyer personas and how it differs from the traditional understanding, the importance of structuring buyer personas around specific buying decisions to inform and improve marketing and sales strategies, and ultimately helping listeners understand how these insights can influence their decision-making processes in marketing and sales.
Buyer Persona Institute Site
Jim Kraus on Linkedin
969: Twibi Agency: Digital Marketing, Lead Generation, SEO and AI Strategies with Brenton Thomas
Achieving marketing goals demands a multifaceted approach, and a good strategy often encompasses multiple tactics such as paid search, which enables instant visibility and precise targeting, ensuring your message reaches the right audience at the right time. Paid social leverages the vast user base of social media platforms, allowing for engaging and highly targeted campaigns. Meanwhile, SEO forms the bedrock of your long-term online presence, organically elevating your brand's visibility in search results and cementing its authority in your industry. Using these strategies, businesses can unlock a powerful synergy that propels them toward their marketing goals.
Brenton Thomas is the founder of Twibi Agency, a digital marketing agency based in Portland, Oregon. With an unwavering passion for propelling businesses to new heights, Brenton has masterminded multiple highly successful digital marketing campaigns. Throughout his career, he's been instrumental in orchestrating revenue surges, amassing a total of over $20 million in generated income for numerous clients. Today, Brenton will talk about Google, Facebook, YouTube, LinkedIn, AI, PPC, content marketing, and many other topics in the realm of digital marketing. Stay tuned!
Twibi Agency Site
Twibi on Facebook
Brenton Thomas on Linkedin
968: Maly Marketing: Strategic Data-Driven Marketing Campaigns and Multi-Channel Media Buys with Steve Maly
Creativity and ingenuity are the lifeblood of brand development. They enable a brand to stand out in a crowded marketplace by crafting a unique identity that resonates with its target audience. It's about finding that distinctive angle, that fresh perspective, and that innovative approach that captures attention and creates lasting impressions. Harnessing creativity and ingenuity can not only help brands differentiate themselves but also forge deep emotional connections with customers, fostering loyalty and long-term success.
Steve Maly, the CEO and Founder of Maly Marketing leads a dynamic full-service marketing and advertising agency headquartered in Lincoln, Nebraska. At Maly Marketing, their core strength lies in creative problem-solving, a skill honed and proven across a wide spectrum of industries. Their portfolio spans from comprehensive branding initiatives to cutting-edge digital campaigns, all of which are crafted with ingenuity and innovation to consistently yield substantial and lasting impact. Today, Steve will talk about the mechanics of traditional marketing, the key to all marketing, marketing budget, and shed light on the vital role of KPIs. Stay tuned!
Maly Marketing Site
Steve Maly on Facebook
Steve Maly on Linkedin
967: Noble Studios: Entrepreneurial Operating System and Growth Mindset with Jarrod Lopiccolo
Having an entrepreneurial mindset centered on growth is essential for success in today's dynamic business landscape. It involves adopting a proactive approach, continuously seeking opportunities, and being open to innovation. Entrepreneurs who prioritize growth are constantly looking for ways to expand their reach, develop new products or services, and enter new markets. They understand the importance of resilience, adaptability, and learning from failures.
Jarrod Lopiccolo is the CEO of Noble Studios, a company renowned for its creative digital performance. Joining him as a guest with William Crozer, their Senior Digital Marketing Manager. Noble Studios stands as a prominent figure in the industry, boasting collaborations with giants like Adobe, Google, and Disney. Their approach to achieving inspiring results emphasizes the importance of patience, data-driven processes, and, above all, an unwavering passion for what they do. Today, Jarrod and William will focus on the intricacies of marketing to decision makers and CEOs, nurturing an entrepreneurial mindset, and fostering a growth-oriented perspective. Stay tuned!
Noble Studios Site
Noble Studios on Facebook
Jarood Lopiccolo on Linkedin
William Crozer on Linkedin
966: Respona: SEO Organic, Backlinks and Keywords with Farzad Rashidi
In the ever-evolving landscape of business, the key to success lies not in stagnation but in continuous growth. To effectively market yourself and your business, it's crucial to stay adaptable and embrace change. Engaging with your audience through various channels, from social media to content marketing, can help expand your reach and influence. Additionally, fostering innovation, seeking new opportunities, and consistently delivering value to your customers are essential strategies for sustainable growth.
Farzad Rashidi is the Lead Innovator at Respona, an all-in-one digital PR and link-building software that seamlessly blends personalization and productivity to empower businesses in their outreach efforts. Farzad brings a wealth of expertise in this field, and today he's here to shed light on link building, organic traffic generation, company bootstrapping, marketing strategies, search engine optimization, methods to enhance business growth, avoiding stagnation, and so much more!
Respona App on Facebook
Farzad Rashidi on Linkedin
965: Appvance: The Innovator of Generative AI with Keynote Speaker Kevin Surace
Harnessing the potential of AI is similar to unlocking a treasure trove of opportunities for businesses. AI can optimize operations, improve decision-making, and enhance customer experiences like never before. With some expertise, companies can tap into this transformative power, driving innovation and staying ahead in the dynamic landscape of AI-driven business evolution.
Kevin Surace is a renowned artificial intelligence and AI innovator from appvance.ai. Kevin is deeply passionate about harnessing the extraordinary potential of AI to bring about revolutionary changes in the business world and drive innovation. With an impressive history of building billion-dollar ventures, he has channeled his expertise into becoming a sought-after speaker, consultant, and thought leader. His insights are invaluable for companies seeking to navigate the ever-evolving terrain of AI-driven transformation. Today, Kevin will delve into the profound impact of AI, highlighting its capacity to revolutionize various aspects and dispel common misconceptions about its innovation. Stay tuned!
Kevin Surace on Facebook
Kevin Surace on Linkedin
So many insights in the backlog of episodes, it’s wild!
You can pick pretty much any episode and get a fresh insight or idea that can help you market better, I just love it!
Robert is a rockstar podcaster
I started listening to this show after 800 episode. Robert has so much experience as a podcaster and can extract extreme value from his guests to leverage it for the listeners benefit. Legend! Keep it up 👍🏻 👍🏻
LOVE this podcast!!!
Robert asks REALLY good, thoughtful questions...Sometimes on podcasts, you can tell that they are asking the same questions over and over and if you've heard someone guest on one podcast, you've heard them on EVERY podcast...but I love how he really digs in, gets GOOD info outof them, and brings out some really easy to implement, actionable steps....
Super happy to have found this podcast!