Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World Robert Plank

Strategic branding is like a secret weapon in the business world. It's more than just logos and colors; it's about creating a unique identity that resonates with your audience. With a well-defined brand strategy, you're not just selling products or services; you're offering an experience and a promise that aligns with your customers' values and desires. This approach can skyrocket your company's visibility, credibility, and profitability. In short, strategic branding is your ticket to standing out in a competitive market and driving long-term success.







In this episode, we have our guest, Jaci Russo, a brand strategist and the co-founder and CEO of brandRUSSO. Their goal is to help B2B entrepreneurs and organizations build their brands and grow their businesses by changing the conversation so they can inspire and motivate consumer behavior. Tune in as Jaci shares the importance of marketing fundamentals and adapting to industry changes. Jaci will also share advice about lifelong learning and using podcasts for professional development. Additionally, Jaci discusses overcoming business challenges and failures and emphasizes the significance of professional development and branding for success in today's competitive landscape.







Resources









BRAND STATE U Site 







Jaci Russo Site 







Jaci Russo on Facebook







Jaci Russo on Linkedin

What can branded podcasts do for podcasts? Legal professionals can harness the power of audio content as a dynamic marketing tool. Branded podcasts help law firms establish thought leadership, connect with potential clients on a deeper level, and answer their pressing legal questions. My advice? Embrace this innovative approach, as it offers a unique opportunity to build trust and engage with your audience while showcasing your expertise in an accessible and convenient format.







In this episode, we have our guest, Robert Ingalls, a professional speaker and the founder of LawPods, a podcast production agency for law firms. At LawPods, Ingalls and his team help law firms worldwide launch and grow branded podcasts that build relationships and drive revenue. Tune in as Robert shares insights into the power of podcasting in the legal industry and how their company, LawPods, can help legal professionals effectively communicate their expertise and connect with their audience. Robert will also share advice on creating compelling podcast content and leveraging it.







Resources









Lawpods Site







Robert Ingalls on Facebook







Robert Ingalls on Linkedin

Do you have an e-commerce company but are having difficulty increasing sales? Many online businesses sprouted up during the pandemic and successfully sold their products. However, as the world slowly returns to normal, simple marketing methods for online enterprises are no longer effective. Online sellers must now find a way to attract more customers, improve sales, and ultimately lead to business growth. This is where BlueTuskr comes in. With their assistance, you can now have a strategy suited to your business with nothing but success in mind.In this episode, we have our guest, Andrew Maffettone, an e-commerce marketing expert and the founder and CEO of BlueTuskr. Their goal is to provide online sellers with comprehensive marketing strategies built specifically for the success of your business. Tune in as Andrew shares the e-commerce business's current problem and how their company, BlueTuskr, can help accelerate business growth. Andrew will also share advice about purchasing, which everyone can apply in their life.







Resources









BlueTuskr Site 







Andrew Maff on Facebook 







Andrew Maff on Linkedin 







E-comm Show on Bluetuskr

Data-driven marketing utilizes insights derived from comprehensive data analysis to make informed decisions, optimize strategies, and enhance overall effectiveness. Through leveraging data, marketers can precisely target their audience, personalize content, and measure the success of their initiatives. This not only improves efficiency but also enables continuous refinement, ensuring that marketing efforts align closely with consumer behavior and preferences.







John Ainsworth is the CEO of Data-Driven Marketing, a service that enables online course creators to boost their revenue by innovating strategic funnel optimization. Today, we'll explore John's company which provides a done-for-you sales funnel-building agency, allowing you to increase your online course revenue multiple times over! Stay tuned!







Resources









Data Driven Marketing Site







Data Driven Marketing on Facebook







John Ainsworth on Linkedin

Business leadership directly influences how well a company performs for its clients. When leaders prioritize innovation, employee engagement, and strategic alignment, it improves client satisfaction and operational efficiency. Connecting leadership goals with operational objectives creates a relationship that boosts both business success and client happiness.







Chris McShanag, President and COO at MedVA and BizVA, is dedicated to optimizing the synergy between business leadership and client operational performance, striving to make a global impact in Virtual Assistant delivery. With a background in founding a healthcare consulting firm and roles at HighPoint/IQVIA and IBM, Chris brings a wealth of experience in maximizing client value and operational efficiency across diverse industries. Today, Chris will be talking about BizVA, quality remote staff and more! Stay tuned!







Resources









MedVA Site







MedVA on Facebook







Christopher D. McShanag on Linkedin

Are you going through a problem or a challenge and think there’s nothing you can do? When facing adversity, we have the tendency to lose hope in ourselves, break apart, and slowly fall into the darkness, especially if it’s something that may permanently affect our lives. If you are in this situation, remember that a problem always has a solution and that you can live a better life. Reading the book “Read This Or Die” will encourage and empower you that no matter how big the problems you face, you can survive them.Ray Edwards is a renowned leading expert on the art and business of copywriting with over 40 years of experience. He hosts the well-known podcast show called “Ray Edwards Show” and is the best-selling author of the books How To Write Copy That Sells and Read This or Die!: Persuading Yourself to a Better Life. Tune in as Ray shares what copywriting really is and the most important thing a copywriter should do. He would also discuss his experience of being diagnosed with Parkinson's disease and how it led him to write his book, Read This Or Die.







Resources









Read This Or Die Book Site  







Ray Edwards' Site 







Ray Edwards on Facebook 







Ray Edwards on linkedin 







Read This or Die!: Persuading Yourself to a Better Life on Amazon