Marketing Technology Podcast by Marketing Guys Marketing Guys

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle's efforts have ignited a marketing revolution, inspiring professionals to rethink their approach to content and consumer engagement.
#### **Why Bring They Ask, You Answer to the Netherlands?**
#### **Standing Out in a World Flooded with Content**
#### **Leveraging Technology with They Ask, You Answer**
#### **A Tale of Success: The Story That Stands Out**
#### **The Future of They Ask, You Answer**
Listeners, whether you're a seasoned marketing veteran or a newcomer eager to make your mark, Danielle's insights offer a beacon of inspiration and direction in the ever-evolving marketing landscape. Remember, success in marketing, as in life, begins with asking the right questions and having the courage to answer them truthfully and effectively.
Website They Ask, You Answer NL: https://theyaskyouanswer.nl/ 
LinkedIn Danielle Navas-Brandt: https://www.linkedin.com/in/daniellenavasbrandt/ 
 


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If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlightening journey through the inspiration and development of her book, providing a rare glimpse into the intersection of artificial intelligence and marketing that sparked her groundbreaking work. From initial curiosity to the comprehensive exploration, Dorder shares the pathway that led to the creation and publication of her influential book, marking a notable shift in how the marketing world perceives AI's capabilities.
Diving into the heart of how AI is reshaping marketing strategies, Charida outlines the seismic changes ushered in by advanced technology. She points to personalization and predictive analytics as key areas where AI has made a profound impact, enabling marketers to craft strategies that are more responsive and attuned to consumer needs than ever before. For Dorder, the path forward for marketers is clear—adaptation and continuous learning are essential in leveraging AI to its full potential.
The conversation takes a thoughtful turn as it broaches the critical subject of ethics in AI-driven marketing. Dorder emphasizes the importance of maintaining consumer trust through transparent practices and respect for privacy. She advocates for the establishment of clear guidelines and ethical frameworks that govern AI usage, ensuring that advancements in technology do not come at the cost of consumer rights.
Peering into the future, Charida Dorder shares her predictions on emerging trends that are set to shape the landscape of AI in marketing. She highlights the importance of voice search optimization and augmented reality, suggesting that these technologies will play pivotal roles in creating immersive and interactive consumer experiences. For Dorder, staying informed and agile in adopting new technologies is crucial for marketers aiming to stay ahead of the curve.
Finally, the episode offers a treasure trove of advice for aspiring marketers with an eye on AI. Dorder encourages a holistic approach to learning, combining technical skills in data analytics and AI with a deep understanding of consumer psychology and ethical considerations. She underlines the value of curiosity and continuous professional development as the cornerstone for a successful career in marketing's future.
This episode is not just a conversation but a guidepost for professionals at all levels in the marketing field, from seasoned executives to those just stepping into the arena. It serves as a testament to the transformative power of AI in marketing and a call to action for all those ready to navigate its dynamic waters. Whether you're a marketing veteran or just starting out, this episode offers valuable insights and practical advice for anyone looking to excel in the age of AI-driven marketing.
Website AI for Marketing Academy: https://aiformarketingacademy.com/ 
LinkedIn Charida Dorder: https://www.linkedin.com/in/charida-dorder/ 
 


** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
In this insightful episode of the Marketing Technology Podcast, Elias Crum hosts Arushi Jain, the innovative Marketing Director at Typeface. This dialogue navigates the transformative role of AI in marketing, exploring its myriad opportunities, potential threats, and its undeniable impact on the future of creative professions. This discussion, rich in depth and scope, provides a lens through which CMOs and B2B marketing professionals can view the evolving landscape of digital marketing. 
Arushi, fresh from joining the AI revolution at Typeface, shares her seasoned insights into how artificial intelligence is reshaping the field of marketing. As a precursor to a thought-provoking session, the conversation delves into the utility of AI for marketers, discussing not just the tools at their disposal but the broader implications of adopting such technologies in strategy formulation and execution.
**AI: Threat or Opportunity for Marketers?**
Arushi offers a balanced perspective on the duality of AI as both a potential disruptor and an unparalleled advantage for marketers. The heart of the matter, as Jain illustrates, is how marketers choose to adapt to and adopt AI. Far from being a harbinger of obsolescence for marketing professionals, Arushi posits AI as a catalyst that can elevate the strategic aspects of marketing, automating the mundane to allow for an increased focus on creative and strategic planning. It's about harnessing AI to enhance human ingenuity, not replace it.
**Joining the AI Revolution**
Arushi's enthusiasm for joining the AI revolution at Typeface encapsulates the momentum gathering in the sector. Her narrative underscores AI's power to transform product marketing and partnerships. She draws from her experiences, illustrating how AI solutions like Typeface's offerings can drive efficiency, creativity, and personalized marketing at scale. Arushi emphasizes the necessity for marketers to become adept in leveraging AI for content creation, audience targeting, and analytics to remain competitive in the digital era.
**Standing Out in Content**
The discussion then transitions to one of the modern marketer's greatest challenges: standing out in an era of content abundance. Here, Arushi offers a treasure trove of insights on leveraging AI to create content that not only resonates with target audiences but also aligns perfectly with brand narratives. The emphasis is on the intelligent use of AI to generate unique, engaging content that breaks through the noise. AI, as Arushi articulates, is a powerful tool for identifying and leveraging nuances that make content distinct and compelling.
**Why Demand for Creatives Will Surge**
Perhaps one of the most fascinating parts of the conversation revolves around the future of creatives in the AI era. Contrary to the narrative of displacement, Arushi forecasts a surge in demand for creative professionals. In her view, the infusion of AI in marketing workflows will amplify the need for human creativity. AI excels in efficiency and personalization, but the imaginative, emotional depth that humans bring to storytelling and brand building remains unparalleled. The future, as envisioned by Jain, is one where AI and human creativity coalesce, opening new vistas of marketing innovation.
**Engaging Insights for B2B CMOs**
For CMOs in the B2B space, Arushi's message is clear: the time to integrate AI into marketing strategies is now. Beyond the technological integration, she emphasizes the importance of fostering a culture of innovation and continuous learning within organizations. This approach ensures teams are not only proficient in using AI tools but are also able to think critically about how these technologies can be applied to solve complex marketing challenges uniquely.
**Conclusion**
As the episode wraps up, listeners are left with a deep understanding of AI

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
Right off the bat, Hanneke emphasizes the integral role of Sales Technology
On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fostering better acceptance and seamless transition. Choose a tool that addresses the most immediate need, assess its effectiveness, and gradually build from there.
In closing, she underscores the incredible potential of Salestech in streamlining processes and bolstering revenues. For her, embracing technology is not an option, but a business imperative. Remember, she cautions, the pace of technological evolution won't slow down. As sales leaders, keeping pace is crucial. To keep selling, start adapting!
Website Stryfes: https://stryfes.com/newsletter/ 
LinkedIn Hanneke Vogels: https://www.linkedin.com/in/hannekevogels/ 
 


** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl


 

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion centered on navigating the complex landscape of B2B sales in the age of the self-serving B2B buying journey, they unravel key insights and effective strategies for success.
Jacob brings a wealth of experience to the table, sharing with listeners how crucial it is to adapt and evolve to suit the modern B2B customer’s needs and preferences. During the podcast, Jacob's unique insights into the intricacies of enabling B2B salespeople to facilitate a more tailored and responsive customer buying journey can significantly enhance your business's sales effectiveness.
 
A key point of emphasis throughout the conversation is the importance of qualification. As Jacob underscores, effective early-stage qualification is not merely about distinguishing between high and low-value customers but about aligning your sales team's time and energy with customers most likely to derive substantial value from your offerings. Early stage qualification paves the way for sales teams to utilize their resources most effectively, avoid needless expenditure, and strengthen their focus on most valuable customers.
 
Further, our guests elaborate on how education is the bedrock of B2B sales success. In the digital age, potential clients usually research and gather necessary information online before even contacting sales teams. To this end, the importance of having knowledgeable salespeople, capable of advising prospects and providing valuable insights they can't obtain from their preliminary online research, cannot be overstated. This leads to deeper conversations, higher customer trust and more valuable customer relationships.
 
By educating your sales team and leveraging their expertise, they become not merely providers of products or services but trusted advisors and experts, helping customers identify opportunities and challenges that they may have been previously unaware of. This can enable your business to form stronger relationships, encourage customer loyalty, and ultimately drive growth.
 
Elias, Mark, and Jacob also delve into more granular details during the episode. They address critical issues that sales leaders should be aware of in today's fast-paced and increasingly digitized market landscape, and suggest practical tips and strategies to stay ahead. They discuss how marketing and sales alignment can influence a seamless buying journey for customers and the role of data and analytics in making informed decisions. Moreover, they reflect on how sales technologies can facilitate all of these processes, ensuring efficiency and effectiveness in operations.
 
The insights gained from this discussion are invaluable for sales leaders looking to adapt and thrive in the rapidly evolving B2B market landscape. Jacob's advice on how sales teams can better qualify and educate their leads will not only provide leaders with the strategic edge they need to stand out in the B2B market but also help in developing a more nuanced understanding of the sales process.
 
Listen to this episode to stay ahead in your sales game and give your salespeople the tools they need to create meaningful and lasting relationships with clients. Learn about the pivotal role education plays in converting prospects to clients, and hear how Jacob's practical tips and strategies can enable you to streamline your operations and build a more productive sales team.
 
Don’t miss out on this episode as it encapsulates critical components of a successful sales strategy that can fuel your business's growth and help your sales team excel in their roles. You’ll leave with plenty of insights and actionable strategies that will benefit you

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strategic approach over short-term distractions.
 
B2B tech marketing has seen significant changes due to increasing touchpoints and more individuals involved in the buying process. James discusses how this complexity has led to the need for clear marketing strategies that accurately identify and cater to the different influencers within the buying committee.
 
This highlights a complex buyer journey that necessitates tailored communication. Using a reference from the Digital Clarity website, James emphasized the need to communicate a clear offer to the right customer at the right time and screen, an element many organizations fail at. According to him, Digital Clarity utilizes an 'outsider's view' approach to assist clients in reassessing, planning and ultimately moving their marketing strategies forward.
 
Reggie further noted the detrimental impact of 'chasing short-term shiny objects' or adopting short-lived trends without a proper marketing strategy in place. Rather, companies should have well-defined objectives and an executable strategy, guiding them towards achieving their goals, a philosophy ingrained in the Digital Clarity methodology.
 
The Digital Clarity founder's vast expertise in B2B marketing offers beneficial advice to other marketing professionals navigating the constantly changing marketing landscape.
 

Website Digital Clarity: https://www.digital-clarity.com/ 

LinkedIn Reggie James: https://www.linkedin.com/in/reggiejames
 


** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl