Marketers & Coffee: Publishing Companies and Deals with Anna David Book Marketing Show Podcast with Dave Chesson

Back in Episode 61, we talked about what it’s like to work with publishers and the differences between legitimate, illegitimate, and vanity presses. But in today’s episode, we talk with an author who has gone the traditional publishing route and self-published. She has also set up her own publishing company.
Anna David became well-known as a freelance writer for magazines and newspapers. When her first novel was picked up, her publisher, unfortunately, ended up in the midst of a scandal, and the book was published under a fake imprint.
Although she received plenty of press, the book did not sell well. This was back in the early 2000s, before everyone, it seems, was on social media. But Anna also realized that unless you are a major celebrity, publishing houses will only do so much for your book.
She found even if the publisher is paying you upfront for the book, you still have to know how to market yourself. She also says it’s important to focus on owning your audience and making sure it’s not an audience you’ll lose should you decide to switch to another publisher or self-publish in the future.
Anna has now become a publisher for others with her friend Kristen McGuiness. She helps new authors establish a writing presence, and she also helps authors with their writing and marketing.
One of the most important lessons to take from this episode is just because you’re able to land a contract with a publishing company, it doesn’t necessarily mean success. Even with traditional publishers, it’s still important you know how to market your book yourself.
For more information about Anna, or any of the resources mentioned, visit the show notes at https://kindlepreneur.com/e63