Marketers In Capes, hosted by Eytan Buchman, shares rapid-fire practical marketing advice. Each episode asks real marketing heroes, famous or not, how they do what they do so well....and all in just about ten minutes.
And Season 2 takes it to the next level, recording together with the G-CMO Forum, a community of Israel's top CMO's from global companies.
[Learn more at buchman.co.il]
The All-Powerful B2B Survey with Ramel Levin, Global Surveyz
In B2B marketing, it's not enough to get attention. To sell a vision, you need to educate. And while educating experts in their own field - is typically solved by content, crappy blog posts are so 2010.
Enter, the survey.
Crowd-sourced surveys may be one of a marketer's most effective tools. So this interview goes really deep, talking to Ramel Levin, a B2B marketing executive who believed in surveys so passionately, he started a company that does just that.
Listen to the full episode to hear how Ramel designs a survey, key tips for creating landing pages, effective distribution strategies and how a massive PalmPilot win (seriously) made it all possible.
And to see some of those surveys in action, head to the show notes at buchman.co.il/survey
Ingredients for a Perfect Explainer Video with Adam Lisagor, Sandwich
In this episode, Adam Lisagor, the founder of Sandwich, walks though the three key ingredients of every explainer video. He also touches on how the genre has evolved despite being nearly a century old, the all-powerful role of authenticity in videos, tips for working well with your agency (hint, one of them is to spend a lot :) ) and more.
Oh, I also make a life-shattering admission about a horrific video I once made.
For more great Sandwich videos, links to some of the other videos mentioned, and more, head to buchman.co.il/sandwich
Channels, Marketing, And Where Tacos Fit In with Noah Kagan (OKDork, AppSumo)
Noah Kagan is the founder of OK Dork, an early employee at Mint and Facebook, and the founder of AppSumo.com and sumome.com.
He's mastered and moved on from just about every channel there is - from a popular podcast to YouTube. In this episode, we explore channel selection, Noah's framework for marketing, and why he's so incredibly bullish on YouTube as a channel, especially in terms of new audience building.
For links to some of Noah's awesome content, including one article that played a key role in how I record this podcast, head over to buchman.co.il/noah
Beating the Tech Marketing Hiring Crunch (Cognyte, Workiz, Yotpo, Lusha)
A ton of great marketing roles are open in tech now. And a ton of great people are looking. Which means that hiring is on everyone's mind.
So in this, I interviewed four incredible senior marketers from top-tier tech companies - Yotpo, Lusha, Workiz, and Cognyte - to learn what core skills they look for when they interview. We touch on learning capabilities, emotional resonance, grit, and more. Much more. But not much, much more - it's only 11 minutes long.
More importantly, I've compiled over 40 awesome roles currently available from great Israeli tech companies, with many roles open remote. Head over to the show notes at buchman.co.il/hire to get the list.
Hamburgers, Vests, and (Actual) Account Based Marketing (Amit Bivas, Optimove)
You know the way you tell the dentist you floss every day...but the dentist knows that on a good week, you floss it once or twice?
So yea, that...but account-based marketing.
There are so many marketers who embrace ABM but don't necessarily go all in. Heck, I'm one of them.
In this podcast, we talk to Amit Bivas, the VP Marketing at Optimove, about full-on ABM. We also talk what differentiates great segmentation from "eh" segmentation (this is literally what they do), his recipe for product-oriented ABM, the specific tools he uses (hint, you already use one of them), and more.
For more, including a sample of Amit's awesome product-oriented campaigns (hi, lululemon!), a showcase of Optimove content, some of Amit's favorite marketing articles, and more, head over to the show notes at buchman.co.il/optimove
Embracing the "And" with Lisa Bennet, Kaltura
Think you're the only marketer struggling with multiple products and audiences? With dozens of decks and hundreds of personas?
You're not alone. YOU'RE NOT ALONE.
Lisa Bennet, Kaltura's VP Marketing, is the glue that holds together a sprawling ecosystem of video solutions for a growing number of verticals that would make your head spin.
In this episode, she walks through how they created - and validated - their core brand mission, tips for video marketing that only a video tech company would know, relationship pointers for that sales/marketing slide deck collaboration that usually ends in catastrophe, and more.
Grab show extras in the show notes at https://www.buchman.co.il/kaltura