Marketers Podcast Marketers Podcast

Tori Johnston is an experienced Chief Marketing Officer with a demonstrated history of working in the health, wellness, and fitness industry with brands like Pure Barre, SoulCycle, Xtend Barre, and AKT. Tori is a seasoned leader with a result-oriented, data-driven, innovative and passionate approach to marketing.  With a passion for health and fitness, Tori has brought her marketing and branding expertise to the Xponential Fitness family and is currently overseeing all brand and marketing initiatives as CMO of one of the fastest-growing boutique fitness studios in the country - AKT

Dr. Art Weinstein is a professor of marketing at Nova Southeastern University, Fort Lauderdale, Florida (USA) and Author of Superior Customer Value. Art is a 4-time recipient of the “Faculty of the Year” and “Excellence in Scholarly Research” awards. His marketing experience includes the A.C. Nielsen Company (Senior Marketing Researcher); Small Business Development Center at FIorida International University (Regional Manager); and Pro-Mark Services, a marketing consulting firm specializing in professional services marketing (Partner).  Art has consulted for some of the largest tech companies in the world such as Bayer Diagnostics, Cordis Corporation, Citrix Systems, Hewlett-Packard, Intel, and Motorola.  He was the founding editor of the Journal of Segmentation in Marketing and is currently on the review board for the Journal of Small Business Management and the Journal of Marketing Analytics.  Dr. Weinstein has published more than 80 scholarly articles on B2B segmentation, customer value, and entrepreneurial marketing.  In addition, he is the author of 8 books. His latest book is Superior Customer Value – Finding and Keeping Customers in the Now Economy (Routledge/Taylor & Francis, 2019). Art’s marketing blog “Customer Value in the Now Economy”  https://SCV-Weinstein.blogspot.com was named a Top 15 Business Education Blog in 2021 by feedspot.com.  Art Weinstein may be reached at art@nova.edu. Connect with him via LinkedIn or visit his website at artweinstein.com for further information.

Anu Shukla is a serial entrepreneur who founded and exited several software companies Including Fintech loyalty currency company RewardsPay, Mobile adtech and monetization player  Tapjoy, Ecommerce personalization company MyBuys  and early marketing automation pioneer Rubric. Inc. she has successfully exited 2 startups with $600MM enterprise value . She serves as the CEO of RewardsPay and is the Co Founder and Executive Chair of Botco.ai , an emerging player in the application of AI/NLP to enterprise marketing automation use cases. She has over 25 years of experience and is an active angel investor personally supporting and investing in women and minority lead enterprises. She serves on several non profit boards and has experience in SaaS, Adtech and Martech product companies. She is a graduate from  St. Stephen’s College (BA) and Youngstown State University,  where she received an MBA and a Doctorate (Honorary).