55 episodes

Hey there, and welcome to the Marketing 101 for Small Business Owners podcast, I am your host Philippa Channer and I am a Content Marketing Strategist helping entrepreneurs and small business owners create, implement, and measure their marketing plans & content strategies. I started this channel to help business owners like yourself take control of their marketing and get more effective results.

Marketing 101 for Small Business Owners Philippa Channer

    • Business
    • 5.0 • 1 Rating

Hey there, and welcome to the Marketing 101 for Small Business Owners podcast, I am your host Philippa Channer and I am a Content Marketing Strategist helping entrepreneurs and small business owners create, implement, and measure their marketing plans & content strategies. I started this channel to help business owners like yourself take control of their marketing and get more effective results.

    Top Marketing Mistakes to Avoid this Holiday Season

    Top Marketing Mistakes to Avoid this Holiday Season

    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed.
     
    For the past two weeks, I spoke on some of the recommended holiday marking campaigns to try this season and some of the trends to look out for. Today I want to go in the opposite direction and talk about some holiday trends we should avoid if we want to be successful this season. So let's dive right into the first of three holiday mistakes to avoid this season.
     
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
     
    Get in touch: info@channer-consulting.com

    • 11 min
    What are the Holiday Marketing Trends We Expect in 2022?

    What are the Holiday Marketing Trends We Expect in 2022?

    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed.
     
    This month I am focusing on different holiday marketing tactics. Last week I kicked off the series with an overview of holiday marketing strategies. If you missed it, check out episode 52 now and then come back to today's message. I touched on holiday marketing trends and mentioned a few to get things started. Today I wanted to expand more on some holiday trends to consider.
     
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
     
    Get in touch: info@channer-consulting.com

    • 14 min
    Holiday Marketing Strategies for 2022

    Holiday Marketing Strategies for 2022

    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed.
     
    This month, my series of choices is focused on Holiday Marketing Strategies that all small businesses can deploy with little effort. We will explore different marketing tactics we can try during the holiday session to drive awareness and encourage purchases of our most seasonal products and services. So if you find yourself with a holiday special you want to share with the world, then get ready to learn how you can start marketing your special today.
     
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
     
    Get in touch: info@channer-consulting.com
     

    • 10 min
    How to Generate Leads by creating strong Referral Partnerships

    How to Generate Leads by creating strong Referral Partnerships

    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed.
     
    Over the past three weeks, I shared how we can use high-value content, paid advertisement, and email marketing. Today I wrap up the series with a discussion on how we can generate quality leads by developing strong referral partnerships. Lead generation is a fundamental part of any business. It's the process of acquiring new customers or prospects. There are many ways to generate leads, but referral partners offer some of the most effective ways to gain quality leads today.
     
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
     
    Get in touch: info@channer-consulting.com
     
    Song: Fiko - Waiting For You [NCS Release]
    Music provided by NoCopyrightSounds
    Free Download/Stream: http://NCS.io/WaitingForYou
    Watch: http://youtu.be/lQcxnqGsNbs

    • 16 min
    A Guide on How to Generate Quality Leads using Paid Social Ads

    A Guide on How to Generate Quality Leads using Paid Social Ads

    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed.
     
    This month I am sharing a series on how we can use marketing to generate more leads. This week I am focusing on using Paid Social Ads to get quality leads. Paid social ads are a great way to generate leads. The key is to know when to use them and how to use them in the right way.
     
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
     
    Get in touch: info@channer-consulting.com
     
    Song: Fiko - Waiting For You [NCS Release]
    Music provided by NoCopyrightSounds
    Free Download/Stream: http://NCS.io/WaitingForYou
    Watch: http://youtu.be/lQcxnqGsNbs

    • 16 min
    A Guide on how to Generate Leads using Email Marketing

    A Guide on how to Generate Leads using Email Marketing

    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed.
     
    No matter our product or service, we all want our audience to be interested in what we offer. And finding ways to know who is interested and get them the information needed to make a purchase is a key to building a successful business. Last week we looked at ways to generate leads using high-value content marketing. Today we are looking at ways to use email marketing to generate leads and convert them into sales.
     
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
     
    Get in touch: info@channer-consulting.com
     
    Song: Fiko - Waiting For You [NCS Release]
    Music provided by NoCopyrightSounds
    Free Download/Stream: http://NCS.io/WaitingForYou
    Watch: http://youtu.be/lQcxnqGsNbs

    • 14 min

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