100 episodes

Hey there, and welcome to the Marketing 101 for Small Business Owners podcast, I am your host Philippa Channer and I am a Content Marketing Strategist helping entrepreneurs and small business owners create, implement, and measure their marketing plans & content strategies. I started this channel to help business owners like yourself take control of their marketing and get more effective results.

Marketing 101 for Small Business Owners Philippa Channer

    • Business
    • 5.0 • 2 Ratings

Hey there, and welcome to the Marketing 101 for Small Business Owners podcast, I am your host Philippa Channer and I am a Content Marketing Strategist helping entrepreneurs and small business owners create, implement, and measure their marketing plans & content strategies. I started this channel to help business owners like yourself take control of their marketing and get more effective results.

    From Brand Recognition to Reputation

    From Brand Recognition to Reputation

    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer explores the critical role of brand consistency in building trust and recognition. She advises maintaining a uniform brand image across various platforms and the importance of a cohesive visual identity and messaging. Philippa discusses adapting branding strategies without losing the core brand essence, leveraging employee advocacy, and utilizing customer feedback for improvement. She underscores that brand consistency is a continuous effort and offers a free consultation for businesses seeking personalized branding advice.
     
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
     
    Get in touch: info@channer-consulting.com

    • 11 min
    The Art of Connection & Crafting Your Business's Unique Brand Story

    The Art of Connection & Crafting Your Business's Unique Brand Story

    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses the importance of crafting a compelling brand story. She emphasizes the emotional connection a narrative creates between a brand and its audience, going beyond mere transactions. Channer explains that a brand's "why" should reflect deeper motivations than profit, such as her own drive to support nonprofits and women entrepreneurs. She highlights the success of Grab in East Asia as an example of a brand that effectively integrated its mission into its story. Channer advises authenticity in storytelling across all platforms to build trust and loyalty, ultimately leading to strong customer relationships and brand advocacy. The episode concludes with a call to refine and embrace one's brand story for deeper audience engagement.
     
     
     
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
     
    Get in touch: info@channer-consulting.com

    • 15 min
    Strategies for a Powerful Business Image in 2024

    Strategies for a Powerful Business Image in 2024

    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In this episode of the Marketing 101 for Small Business Owners podcast, I delve into the importance of brand identity for small businesses. I discuss how a strong brand identity transcends mere visuals; it's about creating a profound connection with your audience through the values, personality, and emotions that your brand conveys. I offer advice on examining successful brands, establishing a brand persona, and grasping the nuances of local market characteristics to foster trust and relevance. I provide actionable strategies such as performing a brand audit and ensuring that all brand elements are in harmony with your business objectives. The episode wraps up with my invitation to listeners for free consultation sessions and a sneak peek at the next episode, which will focus on crafting a compelling brand story.
     
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
     
    Get in touch: info@channer-consulting.com

    • 10 min
    Embracing Print Media into your marketing strategy with Jessica Embree

    Embracing Print Media into your marketing strategy with Jessica Embree

    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In this podcast episode, the host, Philippa Channer of Channer Consulting, LLC, introduces Jessica Embree, a marketing expert from Tulip Media Group, who discusses the synergy of print and digital marketing. Embree debunks the myth that print is obsolete, highlighting its unique ability to cut through digital clutter and build lasting brand credibility. She shares insights on creating engaging print content like custom magazines and newsletters and the importance of tangible customer experiences. The episode covers strategic print marketing approaches, targeting, and the enduring relevance of print across various industries. Embree encourages businesses to embrace print to complement digital efforts for enhanced brand presence.
     
    Learn more about and connect with Jessica Embree:
     
    Jessica is the Creative Director with Tulip Media Group - TulipMediaGroup.com. You can Book A Call with Jessica calendly.com/jessicaembree or connect with her on Linkedin: https://www.linkedin.com/in/jessicaembree/
     
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
     
    Get in touch: info@channer-consulting.com

    • 19 min
    Evaluating the previous year's performance and learnings

    Evaluating the previous year's performance and learnings

    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses the importance of reflecting on the past year to improve future business strategies. She guides listeners through key lessons, including analyzing metrics, gathering customer feedback, assessing marketing campaigns, and learning from challenges. Tanner stresses using these insights to create actionable plans, refine marketing approaches, and preemptively address potential challenges. The episode concludes with an invitation for a free marketing consultation and a teaser for the next episode on print marketing.
     
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
     
    Get in touch: info@channer-consulting.com

    • 10 min
    Planning your marketing strategy for the entire year.

    Planning your marketing strategy for the entire year.

    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer underscores the necessity of year-long marketing strategy planning for small businesses. She delves into understanding the target audience, setting clear goals and KPIs, selecting appropriate marketing channels, and the importance of a content calendar. She offers practical advice on audience analysis, aligning KPIs with business objectives, channel evaluation, and content planning to maintain consistency and a strong online presence. Her insights aim to build a solid marketing foundation for small business success, and she concludes by inviting listeners to subscribe and participate in a free marketing consultation session.
     
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
     
    Get in touch: info@channer-consulting.com

    • 12 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

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