Marketing 101 for Small Business Owners Philippa Channer

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.
 
In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer discusses strategies for overcoming the summer slowdown in business. She acknowledges the challenges female entrepreneurs face during this period, such as client vacations and decision fatigue. Philippa emphasizes adopting a solution-focused mindset, using the slowdown for strategic reflection and goal-setting. She suggests offering smaller, targeted services like strategy sessions and workshops to address summer-specific pain points. Additionally, she advises revamping marketing and streamlining business systems. Philippa invites listeners to explore the Empower Her program for ongoing support and announces a Q&A session for the next episode.
 
Whenever you are ready, here are some ways that we can help you:
 
Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3



Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
 
Connect with us:
Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/
Get in touch: info@channer-consulting.com

Welcome to the EmpowerHer Business Accelerator channel where you will find practical tips and guidance on building a thriving business with confidence!  Each week, you'll learn actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO. 
In this episode of the podcast, I had the pleasure of interviewing Whitney Hahn who shares her entrepreneurial journey, highlighting the challenges and lessons learned from her parents' business. The discussion emphasizes the importance of understanding the customer's perspective and crafting effective marketing strategies. Whitney and the hosts delve into the significance of using clear, relatable language in marketing to resonate with clients. They also stress the value of gathering testimonials and success stories to better understand client needs and enhance marketing messages. Whitney offers practical advice and resources for entrepreneurs to improve their marketing efforts and build successful, sustainable businesses.
https://provokebetter.com/empower/ 
 
WHITNEY HAHN
President, Chief Business Growth Advisor
provokebetter.com   240-566-5931
 
Whenever you are ready, here are some ways that we can help you:
 
Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3
 
Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
 
Connect with us:
Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/
Get in touch: info@channer-consulting.com
 

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.
 
In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer discusses the importance of shifting from a hero to a guide in the client's journey. She explains the drawbacks of a savior mindset, such as client dependency and burnout, and advocates for a guide mindset to empower clients. Philippa shares personal anecdotes and provides language examples to reflect this shift. She emphasizes the role of a guide in offering strategies and support while allowing clients to achieve their own success. Philippa also hints at discussing how to incorporate this guide mindset into marketing in the next episode.
 
Whenever you are ready, here are some ways that we can help you:
 
Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3



Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
 
Connect with us:
Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/
Get in touch: info@channer-consulting.com
 

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.
 
In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer recaps the previous episode on identifying ideal clients' pain points and stresses the importance of positioning oneself as the ultimate solution. She encourages new listeners to subscribe and explore the Empower Her program, which focuses on developing a strategic CEO mindset. The main topic is client-centric marketing, emphasizing the need to highlight outcomes and benefits rather than technical details. Philippa provides practical examples and exercises for transforming feature-focused messaging into benefit-driven statements. She concludes by inviting listeners to book a free discovery call and teases the next episode on showcasing unique value.
 
Whenever you are ready, here are some ways that we can help you:
 
Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3



Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
 
Connect with us:
Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/
Get in touch: info@channer-consulting.com
 

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.
 
In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer delves into the significance of understanding clients' pain points to craft compelling marketing messages. She highlights common struggles faced by female entrepreneurs, such as niche clarity, brand messaging, and tech overwhelm. Philippa shares a personal success story of using AI tools to help a client. She advises on identifying pain points through client feedback, competitor analysis, and social media monitoring. Philippa concludes by inviting listeners to book a free discovery call to explore the Empower program for tailored business solutions.
 
Whenever you are ready, here are some ways that we can help you:
 
Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3



Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
 
Connect with us:
Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/
Get in touch: info@channer-consulting.com
 

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.
 
In this episode of the Empower Business Accelerator podcast, host Philippa Channer delves into the intricacies of identifying ideal clients and crafting effective buyer personas. She shares her expertise on niching down, refining client definitions, and gathering crucial psychographic and demographic data. Philippa underscores the importance of targeted marketing, especially for solopreneurs, and offers practical advice on utilizing buyer personas to enhance marketing strategies. She also introduces the Empower Her program and provides a digital buyer persona template from HubSpot. Listeners are encouraged to subscribe, refine their buyer personas, and explore a free consultation to see if the Empower program suits their needs.
 
Whenever you are ready, here are some ways that we can help you:
 
Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3



Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
 
Connect with us:
Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/
Get in touch: info@channer-consulting.com