100 episodes

Hey there, and welcome to the Marketing 101 for Small Business Owners podcast, I am your host Philippa Channer and I am a Content Marketing Strategist helping entrepreneurs and small business owners create, implement, and measure their marketing plans & content strategies. I started this channel to help business owners like yourself take control of their marketing and get more effective results.

Marketing 101 for Small Business Owners Philippa Channer

    • Business
    • 5.0 • 2 Ratings

Hey there, and welcome to the Marketing 101 for Small Business Owners podcast, I am your host Philippa Channer and I am a Content Marketing Strategist helping entrepreneurs and small business owners create, implement, and measure their marketing plans & content strategies. I started this channel to help business owners like yourself take control of their marketing and get more effective results.

    From One-Time Customers to Raving Fans: Building Loyalty That Lasts

    From One-Time Customers to Raving Fans: Building Loyalty That Lasts

    Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.
     
    In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer unveils the show's new name, "Empower Her Business Accelerator Show," and invites listeners to engage with the upcoming "Empower Her Power Session" workshop. Philippa shares invaluable tips on enhancing customer loyalty, suggesting personalized gestures, community building, and the importance of feedback to exceed expectations and create lasting client relationships. She also touches on the benefits of personalization in marketing efforts. The episode wraps up with a call to action for the next episode on customer relationship management and an offer for a free consultation to elevate business client experiences.
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3



    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
    Get in touch: info@channer-consulting.com
     

    • 5 min
    Hook 'Em and Keep 'Em: Attracting and Converting Your Ideal Clients

    Hook 'Em and Keep 'Em: Attracting and Converting Your Ideal Clients

    Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.
     
    In this episode of "Marketing 101 for Small Business Owners," Philippa Channer explores customer acquisition and retention. She highlights the necessity of identifying and targeting the ideal client, offering valuable content, and creating irresistible offers with clear calls to action. Philippa also announces the podcast's rebranding to "Empower Her Business Accelerator Show." She concludes by teasing the next episode's focus on building customer loyalty and invites listeners to tune in for more insights.
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3



    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
    Get in touch: info@channer-consulting.com

    • 5 min
    Moco Business Buzz with Jean Wright

    Moco Business Buzz with Jean Wright

    In this podcast episode, host Philippa Channer speaks with Jean Wright, author and sales confidence builder, about the challenges women face in sales and marketing. Gene discusses her book "Selling Your Confidence," her coaching services, and the importance of confidence, authenticity, and relationship-building in marketing. She shares her personal struggles with marketing her book and the significance of having a supportive team. Jean invites listeners to schedule a discovery call on her website to enhance their sales confidence. The episode concludes with Philippa announcing new content and a schedule change for the podcast, emphasizing the show's continued focus on empowering women entrepreneurs.

    If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.
     
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com 

    • 24 min
    My "Can't Live Without It" Toolkit for Running My Business

    My "Can't Live Without It" Toolkit for Running My Business

    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In this podcast episode, host Philippa Channer discusses how small business owners can measure the success of their social media efforts beyond likes and comments. She emphasizes the importance of tracking specific metrics such as reach, engagement, website clicks, leads, and sales to determine the impact of social media on revenue. Philippa advises setting a baseline for these metrics, using analytics tools, and regularly reviewing them to identify growth and effective strategies. She offers a free consultation for business owners to optimize their social media marketing and turn it into a profitable channel.
     
    Learn more about the EmpowerHer Program today: https://empowerherap.com/
     
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://channerconsultingllc.hbportal.co/schedule/61f460345b4a2708918ee78b
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
     
    Get in touch: info@channer-consulting.com
     

    • 15 min
    Does Your Social Media Actually Make You Money?

    Does Your Social Media Actually Make You Money?

    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In this podcast episode, host Philippa Channer discusses how small business owners can measure the success of their social media efforts beyond likes and comments. She emphasizes the importance of tracking specific metrics such as reach, engagement, website clicks, leads, and sales to determine the impact of social media on revenue. Philippa advises setting a baseline for these metrics, using analytics tools, and regularly reviewing them to identify growth and effective strategies. She offers a free consultation for business owners to optimize their social media marketing and turn it into a profitable channel.
     
    Learn more about the EmpowerHer Program today: https://empowerherap.com/
     
    Whenever you are ready, here are some ways that we can help you:
    Free 1-Hour Marketing Consultation: https://channerconsultingllc.hbportal.co/schedule/61f460345b4a2708918ee78b
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
    Linkedin: https://www.linkedin.com/company/channer-consulting-llc
    Facebook: https://www.facebook.com/channerconsulting/
    Instagram: https://www.instagram.com/channerconsulting/
     
    Get in touch: info@channer-consulting.com

    • 6 min
    MoCo Business Buzz with Wendy Iglehart

    MoCo Business Buzz with Wendy Iglehart

    In this episode of the Moco Business Buzz a special series on the Marketing 101 for Small Business Owners show, I interview Wendy Iglehart, a psychotherapist who recently moved her practice to Gaithersburg. Wendy discusses the difficulties of marketing her private practice, especially after transitioning to telehealth during the pandemic and shifting to a fee-for-service model. She talks about the complexities of using social media ethically in her field and her struggle to understand SEO and reach her target audience. I offer marketing advice while Wendy reflects on the importance of authenticity and making decisions aligned with her values. The episode touches on the personal and professional growth of small business owners.
     
    If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
    Linkedin:   / chan.  
    Facebook:   / channerconsu.  
    Instagram: https://www.instagram.com

    • 33 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

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