22 episodes

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset.

Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

Marketing 4 Business Scott Wilson

    • Business

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset.

Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

    Video Marketing Killed The Radio Star!

    Video Marketing Killed The Radio Star!

    Video Marketing Killed The Radio The Star

    Brendan Holt is the creative talent behind Display and DJ extraordinaire at Boogie Beat. In fact, if you’ve ever been to a wedding where everyone on the dance floor cutting shapes to their best moves, chances are Brendan was the DJ.

    Here’s a snapshot of what you will discover Video Marketing Killed The Radio The Star

    * Radio Sales to Instagram Videographer - Brendan shares his journey from being passionate about photography to selling radio advertising to finally seeing how video on social media was the future.

    * Video Video Video - how creating a simple video for his DJing business led to friends and business colleagues wanting Brendan to help them create videos for them.

    * Loving Being Self-Employed – why Brendan loves being self-employed, how it makes him feel, and the major takeaway he gets from it.

    * Inspired To Learn - what inspired Brendan to want to learn about photography and the one website he used for years to upskill his creative talent.

    * Confident To Work For Free - how Brendan developed his confidence in the early days of his business and why he worked for free for the first six months.

    * Switching On & Switching Off - how Brendan used the lockdown period to change his business and balance his working and family life more.

    * Go To Business Videos - Brendan & Scott share their top go-to videos that businesses must invest in if they want to grow their market share.

    * The Celebrity Effect - how to quickly build know, like & trust using video. Get this concept, and you will out-market your competitors in 2023.

    * Video Lengths - ha ha, everyone asks me this question, “How long should my video be?” Luckily Brendan has a great answer and shares how many words are needed to make a one-minute-long video. This is gold!

    * One Marketing Asset - the one marketing asset Brendan and Scott both agree on that every business should have to market your business.

    * Starting A Business - Brendan’s top three things he recommends to have in place when starting a business. I highly recommend actioning what Brendan says here.

    And so much more 😉

    Have fun, and enjoy listening and learning from this inspiring business podcast.

    Scott Wilson

    • 55 min
    Steal This Marketing Treasure Map

    Steal This Marketing Treasure Map

    Steal This Marketing Treasure Map
    In this episode, Scott shares a marketing map you can use to stay focused and grow your business over time.
    Here’s a snapshot of what you will discover in Steal This Marketing Treasure Map
    * The Marketing Treasure Map - one piece of advice that a mentor shared with Scott that led him into the world of direct response marketing.

    * 30,000ft Marketing Vision - how to break down your business's 3-year marketing vision and clarify what you want.

    * Purpose & Core Values - how adding these to your marketing map can help you and your team stay focused and excited about the years ahead.

    * 20,000ft Marketing Goals - Scott shares how to use this section of the map to dial in the results you want to achieve in the next 12 months.

    * 10,000ft Marketing Projects - this is all about momentum and moving the needle forward monthly to generate marketing momentum.

    * The Marketing Runway - what you need to do weekly to move your marketing and business forward.

    * The Long Term Marketing Mindset - the marketing mindset formula Scott shares that all his most successful clients have and use. Model & Copy this mindset formula ;-) for your own business.

    * The 3 F’s of A Tough Market - Scott shares the 3 F’s that most businesses come across when economic times get tough. Listen to this, so you don’t become the two of the three f’s.

    * And so much more

    Have Fun & Take Action

    Scott Wilson

    • 10 min
    Putting The Turbo in Customer Service

    Putting The Turbo in Customer Service

    Putting The Turbo in Customer Service

    Hayden Knighton is the managing director of Mag & Turbo Christchurch, one of NZ’s most successful tyre and mag wheel shops.

    In this episode, Hayden shares his inspiring business story, from starting work at age 15 to his passion for helping people, building a loyal customer base and driving fast cars.

    Here’s a snapshot of what you will discover in Putting The Turbo in Customer Service.

    * The Passion Factor - Hayden shares his passion for helping his customers and what makes him tick.

    * Changing Roles - 3 key takeaways Hayden learnt from moving from Tyre Fitter to Tyre Salesman.

    * Chucked In The Deep End - How Hayden went from sales to running the Mag & Turbo Montreal Shop and managing people.

    * Going Good Meetings - the weekly meetings Hayden & Kane used to stay focused and grow sales of their businesses.

    * The Mag & Turbo Superstore - the five reasons why Hayden & Kane create a Mag & Turbo Superstore in Christchurch.

    * Attracting Team Members - the types of people that love working at Mag & Turbo and how Hayden helps them succeed in the fast-paced world of mags and tyres.

    * Growing from 6 staff to 30 staff - one key component to growing a business that keeps the doors open and the sales flowing.

    * Advertising Media - a critical advertising media Hayden runs daily to drive sales.

    * Advertise, Advertise, Advertise - Hayden's philosophy on advertising. Most businesses don’t do this and slowly lose market share daily.

    * Reading The Market - Hayden explains why to be the market leader, you must know what the market wants and how they want it.

    * Creating Loyal Customers - how Hayden has built a loyal customer base of repeat customers and one thing he wants every customer to think about after they leave the shop.

    * Training Hgh Performing Sales Teams - the process Hayden uses to train his new salespeople into high-performers that get the job done.

    * Dealing with Suppliers - how Hayden has built a tight group of loyal suppliers over the years and what they mean for his business today.

    * Hayden's Give It Go Mindset - an insight into Hayden's mindset of what makes him tick and reach his goals.


    * Hayden’s 20+ Years of Business Advice - the three pieces of business advice Hayden shares to help anyone considering starting a business.

    And so much more

    Have fun, and enjoy listening and learning from this inspiring business podcast.

    Scott Wilson

    • 50 min
    Marketing Fails At The Weakest Link

    Marketing Fails At The Weakest Link

    In this episode, Scott shares his lessons on what happens when Marketing Fails At The Weakest Link.
    Here's a snapshot of what you will discover in Marketing Fails At The Weakest Link.
    * Sharpen Your Market Skills - why now is the perfect time to sharpen your marketing skills.
    * Direct Response Marketing Failure - why a bulletproof marketing campaign failed at the weakest link.
    * 3 Really Good Direct Mail Example - steal and model these ideas today to grow your sales.
    * Scott's 5 Reasons Why Marketing Fails Today - Scott shares his 24 years of experience and gives five reasons why he thinks marketing fails today.
    * Long-Term vs Short-Term Marketing Mindset - success leaves clues, and right here, you can discover the ultimate mindset you MUST have to win in a recession.
    * 10 Years Success Stories - why Scott's clients are successful and the exact marketing formula they use to generate that success.
    * Tactics First Thinking Failures - why it's a big mistake to think tactics first regarding marketing.
    * Eyeballs Strategy - why you must have a strategy for getting more eyeballs on your business.
    * Influence Strategy - how by having this strategy in place, you will out-market 95% of your competitors.
    * Economic Strategy - put this in place, and you will dominate your competitors. Enough said.
    * Data Wins In 2023 - why whether you are running marketing in-house or with an agency, you must get data back from your marketing efforts.
    * Wrong People, Wrong Results - the number one lesson Scot received as a gift from this marketing failure.
    * Employ Your Weakness - do this in tough economic times, and you will prosper and grow your market share.
    * Action, Action, Action - 5 ACTIONS you can take right now to improve your business's marketing.
    * And so much more.

    • 14 min
    The Art of Turning a Dollar

    The Art of Turning a Dollar

    The Art of Turning a Dollar 
    Halfway through his first high school year, Shaun Stockman was summoned to the Principles Office and quickly put into a work experience program that would change his life forever. 

    In this inspiring story, you will discover how Shaun went from working on cars to developing and refurbishing multi-million buildings.

    Here's a snapshot of what you will discover in The Art of Turning a Dollar 

    * Panelbeater to Real Estate - Shaun's journey from working on cars to developing and refurbishing multi-million buildings.

    * The One Skill - how Shaun became outstanding at maths while on work experience at School and how it helped him create a successful multi-million dollar property business.

    * Shaun's First House - the intriguing story of how Shaun raised a $4000 deposit for his first house and the types of people that helped Shaun stay motivated.

    * A Keen Eye For Detail - how Shaun developed his keen eye for detail and how it's helped him grow his property business.

    * Technology Leverage - how Fax technology took over the car advertising industry and how Shaun capitalised on it.

    * Car Yard Sales - the simple little book and card system Shaun used to qualify people to increase sales.

    * The Wake Up Call - Shaun's life-changing moment in his mid-forties made him decide which career to choose.

    * Lessons from Real Estate - Five lessons Shaun learnt from being a Real Estate Agent in the early '90s.

    * 14 Properties Gone In Minutes - the damage Shaun and his business partners suffered after the Christchurch Earthquakes and how they recovered to rebuild their property portfolio.

    * Calling Christchurch Home - why Shaun & Dean invested in Christchurch rather than running off to other parts of New Zealand.

    * Advice For New Property Investors - the exact two types of properties Shaun recommends new property investors should buy today.

    * People Leave Clues - Shaun's best advice for learning from people, regardless of their material success.

    * $1200 Cellphones Bills - the best advice Shaun received from a top real estate agent, which led to him getting $1200 cellphone bills.

    * Charity Starts Here - a great story on how Shaun got his mates investing buildings to help at-risk kids and families.

    * Crossroads Youth With A Future - the charity Shaun helps and why he is passionate about helping young kids. 

    And so much more 😉

    Have fun, and enjoy listening and learning from this inspiring business podcast.

    Scott Wilson

    • 1 hr 15 min
    9 Multi-Million Dollar Business Lessons

    9 Multi-Million Dollar Business Lessons

    9 Multi-Million Dollar Business Lessons
    In this episode, Scott shares nine lessons he has learned from interviewing multi-million dollar business owners on the Marketing 4 Business podcast.

    Here’s a snapshot of what you will discover in 9 Multi-Million Dollar Business Lessons

    * Combine Harvester vs The Bailer - the two types of people you need in your business to really grow it.

    * Kevin Eder’s Take On How To Get Promoted - what you must do if you want to get a promotion in any business.

    * Kanes Killer Customer Service Rule - Kane Lawson's number one rule for customer service. Use this to grow your business's referrals and 5-star reviews.

    * The Power of Advertising - Mike James's take on why it’s important to be everywhere and why it’s important to put the hammer down when everyone else backs off.

    * Know Your Numbers - why it’s essential to know your numbers and how Brent Selwyn uses the data to out-market his competitors.

    * Kill Them With Kindness Mission - the exact mindset and attitude Fraser McKenzie has that will help you need to succeed in 2023.

    * AI Is Everywhere - where GPT3 AI technology and the practical use of it for real business that Chris Tacon that every business owner should take time to understand.

    * Quality In… Quality Out - Murray Hale's take on why it’s essential to understand business owners and their expectations, so you can really help them win.

    * Motivate Your People - Tony Jenkin's takeaways on motivating your people, including the weekly meeting he runs and why it’s important to incentive your people to win.

    * Scott’s No.1 Thing - Scott shares the answer to the question he was asked that started this podcast.

    If you want to be a better business owner, you should listen to this insightful podcast today.

    Enjoy this episode and as always, have fun and take action.

    Scott Wilson

    • 14 min

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