Marketing 4 Business Scott Wilson

In this episode of the Marketing 4 Business Podcast, Scott chats with Kim Marshall from WK Advisors and Accountants about her journey from a high school student who loved numbers to becoming a chartered accountant and strategic business advisor. Kim shares how WK Advisors transitioned from traditional accounting to innovative advisory services, stressing the importance of simplicity in business strategy.
Kim also discusses effective coaching methods from "The Coaching Habit" by Michael Bungay Stanier and the value of a 90-day strategic framework. She explains how having a clear vision can improve team alignment and drive success. This episode is filled with tips to simplify your business operations and build resilience. Embrace simplicity and strategic clarity to boost your business in 2024.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Kim Marshall on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy call with Scott to discuss your marketing here.
Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott sits down with media expert George Berry. George takes us on an insightful journey from his days at TVNZ to founding T2, a live-streaming and remote broadcasting company. He shares his expertise on the power of new media tools, the importance of business owners getting camera-ready, and the transformative shifts in the media landscape driven by technological advancements and the COVID-19 pandemic.
This episode is a must-listen for anyone wanting to leverage media tools to enhance their brand visibility and connect more authentically with their audience. George discusses building and maintaining relationships, ethical journalism in sports, and the shift towards authentic storytelling. Listeners can apply these lessons to improve their media presence, engage more effectively with their target market, and ultimately drive business growth.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with George on LinkedIn here
Connect with Scott on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Eager to enhance your marketing strategy? Book in for a complimentary strategy call with Scott to discuss your marketing here.
Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott dives into one of his all-time favourite books, "Positioning: How to Be Seen and Heard in an Overcrowded Marketplace." ​​Scott explores five main concepts: creating a unique position in the customer's mind, the importance of focus over creativity, the power of perception, simplifying messaging, and adapting to change. 
Learn how businesses like Pita Pit and the AA have successfully positioned themselves and discover actionable tips to apply these strategies to your business. Whether it's highlighting your unique benefits, maintaining consistent brand messaging, or staying agile in a changing market, the insights shared in this Marketing 4 Business Podcast episode will help you stand out and connect with your target audience. 
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Marketing Into Money’ call with Scott to discuss your marketing here.
Have Fun & Take Action

In this episode of the Marketing for Business Podcast, Scott chats with Jake Bailey, an incredible young man who became a symbol of resilience and leadership after being diagnosed with Burkitt’s non-Hodgkin’s lymphoma in 2015. Jake’s inspiring journey began with his unforgettable senior monitor speech at Christchurch Boys High School, which touched hearts far beyond the school grounds.
Jake shares his life-changing experiences, discussing themes of perseverance, the power of community support, and the importance of living true to one's values. He also offers practical strategies for building resilience in young people and overcoming adversity through small moments of joy.
The insights shared by Jake in this episode are not only inspiring but also very practical. Don't miss this chance to learn from Jake's extraordinary journey and apply these lessons in your own life.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Jake on LinkedIn here
Check out Jake’s website here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Marketing Into Money’ call with Scott to discuss your marketing here.
Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott discusses ‘What’s Working Right Now in Digital Marketing’ with insights from his team. The episode covers essential email marketing tactics, including maintaining clean email lists and leveraging segmentation for better engagement. Learn how to optimise social media ad placements and utilise lead-generating tools. The episode also highlights the potential for business growth through consistent content sharing and thought leadership on professional networking platforms.
Whether refining your email campaigns, targeting the right audience on social media, or establishing your presence on professional networks, these actionable strategies are designed to drive meaningful client interactions and generate leads. Transform your marketing approach with these proven tactics. 
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott chats with Sam Frost about the essential strategies for effective B2B digital marketing. Sam shares his journey from a high school student exploring online money-making opportunities to becoming a seasoned expert in the digital marketing field. He emphasises the importance of a customer-centric approach, leveraging AI in marketing, and balancing online and offline tactics.
This Marketing 4 Business Podcast episode is a must-listen for anyone navigating the complex world of B2B marketing. Whether you’re developing your marketing strategy or looking to integrate AI tools into your processes, Sam’s insights and practical tips will help you enhance your marketing efforts, build stronger customer relationships, and drive business growth.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…
Connect with Sam on LinkedIn here
Visit Sam’s website here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action