84 episodes

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset.

Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

Marketing 4 Business Scott Wilson

    • Business

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset.

Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

    The Chairman of Ideas

    The Chairman of Ideas

    In this episode of the Marketing 4 Business Podcast, Scott chats with Doug Gold, chairman of a top media company. He shares his unique journey from copywriting to owning a radio station, the development of More FM, and his innovative business strategies that reshaped radio advertising.
    This episode covers:
    The Unexpected Beginning
    - Doug's accidental entry into radio advertising and his transition from a copywriter to a radio entrepreneur
    Starting More FM
    - The acquisition of More FM frequency and promoting staff engagement
    Unique Business Approaches
    - Doug's shift to a flexible management style and commission-based revenue plans
    Creating a Legacy
    - The significance of reliable branding and adapting sales methods to the evolving media landscape
    This Marketing 4 Business Podcast episode provides practical tips from Doug Gold’s innovative approaches, stressing the importance of creativity, questioning norms, and consistent branding. Listen to understand how these principles can foster innovation and growth in your own business.
    If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
    See below for ways to get in touch with us…
    Follow the Marketing 4 Business podcast on Instagram here
    Follow Digital Influence on Instagram here
    Connect with Scott on LinkedIn here
    Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
    Have Fun & Take Action

    • 1 hr 16 min
    Surfing The Digital Marketing Wave

    Surfing The Digital Marketing Wave

    In this episode of the Marketing 4 Business Podcast, Scott chats with web developer, Anna Hayes from Innovate Digital, a cutting-edge digital marketing agency. They discuss the journey of SEO and digital marketing, the harmony between web design and development, and the shift towards inclusive digital spaces. 
    In this Marketing 4 Business Podcast episode, you'll learn about:
    Digital Marketing Evolution
    - The transition from HTML to responsive CSS.
    - The role of COVID-19 in fast-tracking digital marketing strategies.
    SEO and PHP Development Insights
    - Backend optimisation for search engine ranking.
    - The shift from structured employment to freelancing.
    Consumer Behaviour and Digital Marketing
    - Generational differences in search habits and how to adapt strategies.
    - The importance of identifying and targeting your ideal client.
    Business Growth Through Marketing
    - Using personal interests to connect with your audience.
    - The role of a growth team in enhancing marketing strategies.
    Mindset and Future Trends
    - The importance of mindset in personal and professional growth.
    - The potential of AI in digital marketing and the continuous need for creativity.
    This episode provides valuable insights for those looking to understand and navigate the digital marketing landscape. Learn about the evolution of SEO, the significance of consumer behaviour, and the importance of a growth mindset to improve your online presence and business success.
    If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
    Connect with Anna on LinkedIn here
    Follow Innovate Digital on LinkedIn here
    Follow Innovate Digital on Instagram here
    See below for ways to get in touch with us…
    Follow the Marketing 4 Business podcast on Instagram here
    Follow Digital Influence on Instagram here
    Connect with Scott on LinkedIn here
    Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
    Have Fun & Take Action
     

    • 55 min
    Scott’s 50 at 50 Sales & Marketing Lessons

    Scott’s 50 at 50 Sales & Marketing Lessons

    In this special episode of the Marketing 4 Business Podcast, Scott is hitting a big milestone: his 50th birthday! To celebrate, he's sharing 50 learnings not just from a career in marketing and business, but from 50 years of life experiences. 
    By the end of this Marketing 4 Business Podcast episode, you'll have a bunch of useful tips, smart tactics, and the motivation to tackle your own business, marketing or life challenges. Whether you’re at the beginning of your career, scaling a business, or looking for ways to reinvent your approach, Scott’s 50 lessons offer something for everyone. 
    If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
    See below for ways to get in touch with us…
    Follow the Marketing 4 Business podcast on Instagram here
    Follow Digital Influence on Instagram here
    Connect with Scott on LinkedIn here
    Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
    Have Fun & Take Action
     

    • 45 min
    Making Millions From Clean Sheet Selling

    Making Millions From Clean Sheet Selling

    In this enlightening episode of the Marketing 4 Business Podcast, Scott sits down with inspiring entrepreneur, Nick Burns. Nick shares his story, highlighting how he converted his operational expertise into a lucrative business. We delve into the concept of 'Clean Sheet Selling' and explore how it skyrocketed Nick's company to international fame.
    Here's what you can look forward to in this Marketing 4 Business Podcast episode:
    Switching from Numbers to People: Understanding the value of interpersonal skills in business and sales, and learning to embrace the human aspect.
    The Birth of Emendo: The chance beach encounter that led to the creation of a business and the division of responsibilities among the founders.
    Mastering Clean Sheet Selling: Discover how active listening and building internal support can drive your business growth.
    Branching Out Internationally: Using success stories from clients to break into new markets and establish credibility.
    Investment Tips and Financial Smarts: Balancing family, friends, and finance in the startup world, and strategies for sustained success.
    Ongoing Personal Development: Cultivating daily habits for improved learning and productivity, and how influential literature can shape your mindset.
    Nick's story underscores the power of 'Clean Sheet Selling' in driving business success. His strategies can help entrepreneurs stimulate growth, build strong networks, and make smart investments. Whether you're starting up or already running a business, this episode provides valuable insights for overcoming challenges with confidence and resilience.
    If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
    Connect with Nick on LinkedIn here
    Book your spot at the Christchurch Hi Tech Sales Meetup here
    See below for ways to get in touch with us…
    Follow the Marketing 4 Business podcast on Instagram here
    Follow Digital Influence on Instagram here
    Connect with Scott on LinkedIn here
    Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
    Have Fun & Take Action
     

    • 1 hr 18 min
    Marketing the Social Media Gap

    Marketing the Social Media Gap

    In this eye-opening episode of the Marketing 4 Business Podcast, Scott chats with Sarah Anderson about her entrepreneurial journey. From her high school crafting days to running three successful businesses, they dive into Sarah's strategies for growth, how she connects with customers, and her flexibility in navigating the challenges of the pandemic.
    Here’s what you will learn in this episode of the Marketing 4 Business Podcast:
    Sarah's Entrepreneurial Beginnings: Discover how her upbringing and education fueled her business journey, leading from student life to owning three businesses.Hard Work Equals Success: Hear about the pivotal role of hard work in entrepreneurship and Sarah's journey from a university side hustle to a thriving event business.Customer Focus: Learn the significance of customer service in the event sector and get insights into True Macro, Sarah's health-oriented meal service.Authentic Marketing: Explore how authenticity and personal connections enhance customer trust and delve into Sarah's unique marketing strategies.Growth Mindset and Routine: Understand the impact of a positive mindset and routine on business success and productivity, straight from Sarah's experiences.
    Sarah's experiences offer valuable lessons for anyone hoping to turn their passion into a successful business. Whether you're just starting or aiming to expand, the useful advice and innovative strategies shared in this episode will help you pave your way to success.
    If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
    Connect with Sarah on LinkedIn here
    Follow Sarah on Instagram here
    Check out True Macro here
    Check out PureBowl here
    Check out Celebration Hire here
    See below for ways to get in touch with us…
    Follow the Marketing 4 Business podcast on Instagram here
    Follow Digital Influence on Instagram here
    Connect with Scott on LinkedIn here
    Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
    Have Fun & Take Action

    • 1 hr 11 min
    Flip Your Marketing Switch

    Flip Your Marketing Switch

    In this episode of the Marketing 4 Business Podcast, Scott discusses effective marketing strategies that are applicable to various businesses, providing real examples to illustrate how these strategies can enhance your business growth.
    Here's what you'll learn from this episode:
    Understanding Your 'Where You Can Win Zone'
    - Learn how every business has a specific 'Where You Can Win Zone' and how to leverage it to outperform your competitors.
    Setting 'A to B Marketing Goals'
    - Learn the significance of setting specific 'A to B' marketing goals that align with your overall business objectives. 
    Mastering the Art of Marketing, Branding, and Advertising (MBA)
    - Understand Scott Wilson's Marketing 101 Law on growing your market share by increasing your potential customer mindshare.
    Emphasising 'Content, Content, Content'
    - Learn how to generate high-quality, engaging content that educates, entertains, or inspires your audience across various platforms.
    Adopting a Multi-Channel Approach
    - Learn to use a mix of online and offline channels such as social media, email marketing, SEO, PPC, and traditional advertising to reach a broader audience.
    Maintaining Consistent Branding
    - Learn about the importance of consistent branding elements across all marketing channels for better brand recognition.
    Making Data-Driven Decisions
    - Learn to use analytics and data to track your marketing campaigns' performance and make informed decisions for optimisation.
    Enhancing Customer Engagement
    - Learn to build relationships with your audience through interactive content, personalised communication, and prompt responses to enquiries.
    Building a Community
    - Understand the importance of creating a community around your brand by engaging with your audience, encouraging user-generated content, and participating in relevant events or discussions.
    Pursuing Continuous Marketing Improvement
    - Learn to regularly evaluate and refine your marketing strategies based on feedback, market trends, and changing consumer behaviours.
    Having Fun with Your Marketing
    - Lastly, learn when to inject some fun into your marketing strategy, as this can enhance creativity and engagement.
    Don’t miss this insightful episode of the Marketing 4 Business podcast. It’s time for you to Flip Your Marketing Switch and turn your marketing into a lead and sales-generating machine!
    If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
    See below for ways to get in touch with us…
    Follow the Marketing 4 Business podcast on Instagram here
    Follow Digital Influence on Instagram here
    Connect with Scott on LinkedIn here
    Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
    Have Fun & Take Action

    • 37 min

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