Marketing 4 Business

Scott Wilson
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

  1. 2D AGO

    Build a Business That Runs Without You: Hiring, Culture & Leadership That Works

    What if your business could thrive without you there every day? In this episode of the Marketing 4 Business podcast, Scott chats with Brad Ferris, a Canadian agency owner, author, and former nurse turned entrepreneur, about how to build a team that actually runs the business, so you don’t have to. Brad’s been in the trenches. From managing at McDonald’s to running a 40-person agency, he’s learned what it really takes to hire well, grow leaders from within, and create a culture people want to stick around for. You’ll hear: Why most hiring processes are broken, and what to do insteadHow Brad takes 6 weeks off with full confidence in his teamThe interview question he uses to find serious talentA simple framework to grow leaders inside your businessHow your Google reviews will shape your AI visibilityAnd why marketing never fixes your problems, it just reveals them If you’re serious about building a better business, this one’s packed with insights you’ll want to action straight away. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Brad on LinkedIn here Connect with Scott on LinkedIn here Have Fun & Take Action

    1h 14m

  2. JAN 28

    Why Everyone Needs a Coach (Especially Right Now)

    Who’s in your corner when business gets tough? In this episode of the Marketing 4 Business podcast, Scott sits down with Margie Foster – former Silver Fern, high-performance coach, breast cancer survivor, and founder of Motivations NZ – to talk about the power of coaching, belief, and backing people to grow. From elite sport to youth mentoring to running government-backed employment programmes, Margie shares the mindset and methods she uses to help people bounce back, level up, and find their purpose. You’ll learn: Why every business owner (and young person) needs someone who believes in themHow Margie built a purpose-driven business that now holds six government contractsWhat sport taught her about leadership, resilience, and cultureHow to turn your team into a pack – and why themes matter more than you thinkWhy “finding a way” beats following a plan If you’re leading a business, growing a team, or just need a reminder that you’re not alone – this episode will give you clarity, energy, and a few laughs too. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Margie on LinkedIn here Connect with Scott on LinkedIn here Have Fun & Take Action

    1h 7m

  3. JAN 21

    How to Stay Calm, Think Clearer, and Lead Smarter Under Pressure with Dr Sarah Anticich

    Feeling the pressure of running a business in uncertain times? Here’s how to stay calm, clear, and in control (backed by science). In this episode of the Marketing 4 Business podcast, Scott chats with clinical psychologist Dr Sarah Anticich about how business owners can manage stress, build resilience, and lead more effectively using her Executive Frame framework. Sarah works with everyone from high-performing CEOs to people overcoming trauma, and she shares simple, powerful tools that help in both business and life. You’ll learn: What happens when you “flip your lid” and how to reset fastThe 3 pillars of strong leadership: Emotional Intelligence, Executive Functioning, and Self-DeterminationWhy micro-habits matter more than big goalsHow to build a psychologically safe workplace that actually performs If you want to lead with more clarity and calm (especially when the pressure’s on) this one’s for you. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Dr Sarah Anticich on LinkedIn here Connect with Scott on LinkedIn here Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here. Have Fun & Take Action

    1h 10m

  4. JAN 14

    What Smart Businesses Are Doing Differently in 2026

    What will actually move the needle for your business in 2026? In this episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore. Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie. You’ll learn: Why video is non-negotiable in 2026 – and how to get started without overthinking itThe rise of zero-click marketing and how to win in AI-driven searchWhat small businesses need to know about YouTube as a lead-gen toolHow most businesses are leaking money by underusing their CRM – and how to fix itWhy offline events are making a comeback (and how to run one that actually works) Whether you’re recharging at the beach or already back into the swing of things, this episode gives you a clear, confident roadmap for marketing smarter in 2026. If you're a business owner ready to grow with more clarity and less fluff, this one’s for you. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Renée on LinkedIn here Connect with Scott on LinkedIn here Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here. Have Fun & Take Action

    58 min

  5. JAN 7

    The Secret to Performing Under Pressure (on the Field and in Business)

    What do you do after a 17-year professional rugby career? If you’re Tim Bateman, you turn personal struggle into purpose and build a franchise that’s redefining recovery and wellbeing. In this Marketing 4 Business episode, Tim joins Scott to share how lessons from elite sport helped shape O-Studio, a growing wellness brand across New Zealand and now Australia. From stress and leadership to habits and high performance, this episode is not one to miss. You’ll learn: Why stress quietly kills performance and how to fix itHow to build a culture people want to be part ofThe habits Tim swears by to stay mentally and physically fitWhy recovery is the next frontier for health-focused businesses If you’re leading a business and want to perform at your best, this one’s for you. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Tim on LinkedIn here Connect with Scott on LinkedIn here Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here. Have Fun & Take Action

    1h 5m

  6. 12/31/2025

    Marketing in 2026: What’s Changing, What’s Working, What to Ignore

    What will actually move the needle for your business in 2026? In this New Year’s episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore. Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie. You’ll learn: Why video is non-negotiable in 2026 – and how to get started without overthinking itThe rise of zero-click marketing and how to win in AI-driven searchWhat small businesses need to know about YouTube as a lead-gen toolHow most businesses are leaking money by underusing their CRM – and how to fix itWhy offline events are making a comeback (and how to run one that actually works) Whether you’re recharging at the beach or already back into the swing of things, this episode gives you a clear, confident roadmap for marketing smarter in 2026. If you're a business owner ready to grow with more clarity and less fluff, this one’s for you. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Renée on LinkedIn here Connect with Scott on LinkedIn here Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here. Have Fun & Take Action

    55 min

  7. 12/24/2025

    What 2025 Taught Me – And What Every Business Owner Should Do Now

    Before you set your 2026 goals, ask yourself these seven questions. In this solo Marketing 4 Business episode, Scott shares the key reflections that helped him and his team thrive in 2025 (not just survive). You’ll get a simple but powerful framework to reset, refocus, and step into the new year with clarity. In this episode, you’ll discover: The surprising power of asking “What am I proud of?”Why most business owners miss key lessons from their toughest challengesThe energising effect of identifying your flow momentsWhat feedback to take forward – and what to leave behindOne personal goal strategy that drives real, lasting change If you’re serious about making 2026 your best year yet, this is the best gift you can give yourself. This episode is for every business owner who wants to grow intentionally, not accidentally. Take the time to pause, reflect, and reset. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Scott on LinkedIn here Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here. Have Fun & Take Action

    14 min

  8. 12/17/2025

    Work Less, Stress Less, Profit More: Lessons From a Coach Who’s Seen It All

    In this episode of the Marketing 4 Business podcast, Scott sits down with Andrew Johnston, a straight-talking business coach who’s helped thousands of business owners shift from chaos to control. Andrew shares the lessons he’s learned from running four businesses at once, coaching clients across 19 countries, and turning struggling companies into profitable, well-oiled machines. But this conversation isn’t just about business, it’s about building a better life too. You’ll hear: The real reason most NZ business owners stay stuck (and how to fix it)How to create a “financial cockpit” that helps you make better decisions, fasterThe truth about burnout and how Andrew lost 25kg and rebuilt his energyPractical ways to systemise your business, boost profit, and win back your timeWhy your business success means nothing if your health falls apart If you’re a business owner who’s feeling stretched, stuck or just ready for more – this episode is your blueprint for working smarter, living better, and finally getting ahead. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Andrew on LinkedIn here Connect with Scott on LinkedIn here Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here. Have Fun & Take Action

    1h 8m
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About

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

Information

  • Creator
    Scott Wilson
  • Years Active
    2022 - 2026
  • Episodes
    179
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Digital Influence
  • Show Website
    Marketing 4 Business