What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.
How to Make the Most of EdTech Conferences: A Conversation With Steven Anderson
Elana sits down with Steven Anderson, a thought leader in EdTech and educational transformation, to discuss the upcoming International Society for Technology in Education (ISTE) conference and how to navigate many education conferences. Steven, who attends 30-40 conferences every year, advises how to get the most from a large event like ISTE.
2022 Social Media Marketing Tools and Trends: A Conversation With Shana Bull
https://shanabull.com/ (Shana Bull) and Elana review their takeaways from the 2022 Social Media Marketing World (SMMW), including new social media trends and localized marketing tips. Shana also shares marketing lessons as a children's book author.
Why EdTech Brands Need to Be Audience-Obsessed: A Conversation With Jacob Hanson
https://www.leoniconsultinggroup.com/team-lcg (Elana) sits down with https://www.linkedin.com/in/jacobhanson1/ (Jacob Hanson), CEO and Storyteller at https://www.prp.group/ (PRP Group). Jacob had a lot to say about EdTech companies and their interactions with the market they serve, including how they can understand and improve that dynamic for everyone involved.
Digital Equity in K12 Education: A Conversation With Beth Holland
In this episode, https://www.linkedin.com/in/brholland/ (Dr. Beth Holland), a Partner at https://practices.learningaccelerator.org/guides/digital-equity/introduction (The Learning Accelerator) (TLA), talked with https://www.leoniconsultinggroup.com/team-lcg (Elana) about the nuances and challenges of achieving digital equity, explains why the most successful EdTech products are often the simplest ones, reframes “learning loss” as “unfinished learning,” and so much more.
How to Appreciate Teachers All Year Long: A Conversation with Teachers
Elana Leoni, CEO of LCG, spent eight years at http://edutopia.org/ (Edutopia), whose founder is George Lucas. One of the things he would say over and over again was that, "Education is the single most important job of the human race" and that "The most powerful element in education is the teacher. Nothing will ever compete with that." In that spirit, our Teacher Appreciation episode of All Things Marketing and Education features three educators whom we're privileged to work alongside in an education community we’re helping build called Nourished Teachers: Rodney Crouse, Christine Ruder, and Tracy Selock. They share encouragement, wisdom, support, and perhaps most importantly, what it's like to be a classroom teacher 24 hours a day, 7 days a week, 365 days a year.
From Educator to EdTech: A Conversation with Meredith Allen
Elana sits down with Meredith Allen, Head of Customer Happiness at Soundtrap, in this episode of All Things Marketing and Education. The conversation covered a lot of ground, including Meredith's path from teaching to EdTech, working in a role that engages her in yet removes her from education, and how the EdTech industry could become a player in education reform.
As an educator, I’ve loved listening to this podcast as a way to sort of “see behind the curtain” if you will in education. Great host and great guests!
Elana, through her guests, successfully does a very difficult thing: Making a very complex industry, simpler. By inviting guests that understand different aspects of the problem space, she is able to hint at solutions episode by episode
Love hear stories!
I appreciate getting a behind-the-scenes look at marketing and education through these interviews. Can’t wait for the next episode!