What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.
Bonus: Ease, Equity, and Access to Direct-to-Educator Grants
In this episode, we introduce The LCG Foundation, a nonprofit organization that exists to better the lives of educators by providing direct-to-educator grants. We discuss how the Foundation began, our mission, and what we’ve accomplished so far. We also reveal some high-level findings about the K-12 education grant space AND at the end of the episode, we announce something super special for Giving Tuesday.
Featuring Leoni Consulting Group team members Elana Leoni (CEO & Chairman of the LCG Foundation), Jen Gibson (LCG Account Manager), Anna Fields (LCG Project Manager) and Porter Palmer (LCG Foundation board member and LCG Director of Joy).
Trust and Security in EdTech: A Conversation With Emily McDonnell
Content Marketing for EdTech: A Conversation With Annie Teich
If you want to comprehend the nuts and bolts of content marketing, speak with Annie Teich. A highly regarded writer and EdTech industry marketing communications specialist, Annie sits down with Elana Leoni, CEO of Leoni Consulting Group, to explain the goals of content marketing, the differences between education and other market sectors, and some basic copywriting best practices. Annie mentions some great resources, which you can find below and we also provide highlights of a fun and instructive conversation.
Business-to-Education (B2E) Marketing Best Practices: A Conversation With Charlene Blohm
Charlene Blohm, CEO of Charlene Blohm & Associates (CBA) provides best practices for branding, PR, content marketing, earned and paid media, and much more.
Retaining Teachers and Designing Valuable EdTech Products: A Conversation With Adina Sullivan-Marlow
While Adina Sullivan-Marlow may not have worked at every possible job in education, she's certainly done a lot. Currently a Coordinator in the Teacher Effectiveness and Preparation unit under the Human Resource Services Division of San Diego County Office of Education, Adina sits down for an instructive chat that includes what EdTech companies could be doing better, the career possibilities and pathways in education that few know about, and how districts and administrators could better serve the diverse workforce that our students need.
Critical Skills for Critical Times: A Conversation With Laura Thomas
Laura Thomas, Director and Core Faculty of the Experienced Educators Program at Antioch University New England (AUNE), explains the Critical Skills Classroom, as well as advocates for teachers in the current climate of hostility toward public education.
As a marketer, this podcast helps me understand the world of EdTech. I love how unique each episode is, and I learn so much from each one. I would definitely recommend this podcast to anyone who wants to learn more about marketing, education and EdTech!
As an educator, I’ve loved listening to this podcast as a way to sort of “see behind the curtain” if you will in education. Great host and great guests!
Elana, through her guests, successfully does a very difficult thing: Making a very complex industry, simpler. By inviting guests that understand different aspects of the problem space, she is able to hint at solutions episode by episode