68 episodes

What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.

Marketing and Education Elana Leoni | Leoni Consulting Group

    • Business
    • 4.9 • 14 Ratings

What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.

    Decoding the National EdTech Plan: A Conversation with Kristina Ishmael

    Decoding the National EdTech Plan: A Conversation with Kristina Ishmael

    In this week’s episode of All Things Marketing and Education, Elana and our guest, Kristina Ishmael, get into the nooks and crannies of the National EdTech Plan.
    They discuss the broader role of the Office of EdTech, the specific goals of the National EdTech Plan in 2024, and how you can use it whether you’re an educator, administrator, or EdTech professional. They highlight the inclusivity and collaboration in the plan, as well as the challenges and priorities it addresses. Looking ahead, they consider the future of the plan and the potential challenges and opportunities in education by 2030.
    Kristina currently works as an Education Strategic Advisor at her own shop — Ishmael Consulting — but she has formerly served in the classroom, at the state level, and at the national level, and was personally instrumental in the creation of the National EdTech Plan.
    Episode show notes.
    Purchase the EdTech Marketer's Planner 2024.
    Mentioned in this episode:
    The EdTech Marketer's Planner - Extended Edition
    Want a comprehensive list of timely education events to inform your 2024 marketing plans?

    Struggling to find the time you need to strategically plan for content and social media?

    Spending countless hours just trying to aggregate conferences, awards, events, holidays, and famous birthdays is most important to education stakeholders?

    Our first-ever Extended EdTech Marketer’s Planner was created to help you easily create a marketing and content plan that generates leads. It includes proven templates, strategies, editable calendars, and more.

    • 38 min
    The Role of Student Voice in K-12 Educational Reform: A Conversation with Milton Chen

    The Role of Student Voice in K-12 Educational Reform: A Conversation with Milton Chen

    In this week’s episode of All Things Marketing and Education, Elana sat down with Milton Chen, author, speaker, and board member of great organizations like the Kellogg Foundation, the National Park Service, The Fred Rogers Center, The Panasonic Foundation, and more. Milton reflects on his journey in education, from his early days at Sesame Workshop to his tenure at the Kellogg Foundation, offering valuable lessons learned along the way. He explores the role of experiential learning, project-based education, and workplace experiences in shaping students' futures, advocating for a more holistic approach to education that extends beyond traditional classroom boundaries.
    Milton candidly shares his insights into the political nature of education, likening it to a complex system resistant to change. Drawing from his extensive experience, he sheds light on the decentralized structure of American schools, consisting of over 14,000 individual districts, each with its own set of challenges and entrenched interests.
    No matter who you are in the education industry, this is as inspiring, refreshing, and thought-provoking conversation about the history of K-12 education and its future. 
    Episode show notes + resources.

    • 51 min
    EdTech Product Design That Improves Learning Outcomes: A Conversation with Thor Prichard

    EdTech Product Design That Improves Learning Outcomes: A Conversation with Thor Prichard

    In this week’s episode of All Things Marketing and Education, Elana sat down with Thor Prichard, President & CEO at Clarity Innovations, a mission-driven, K-12 education-focused professional services and consulting firm that provides education strategy, content creation, engineering, and design solutions. They discuss the importance of designing EdTech products with learning outcomes in mind, the challenges of creating effective EdTech products, and the UX/UI non-negotiables from an educator’s point of view.
    Thor reminds us of all the considerations when creating effective EdTech tools with the end user, students, in mind, particularly that implementation and professional development programs are essential steps to the process. Thor also highlights some of the current trends in the EdTech space.
    Episode show notes.

    • 40 min
    Navigating News Literacy: A Conversation with Miriam Romais

    Navigating News Literacy: A Conversation with Miriam Romais

    Elana sat down with Miriam Romais, Director of NewsLitNation at The News Literacy Project, Documentary photographer, nonprofit leader, and all-around misinformation super-fighter, to talk about all things News Literacy.
    Miriam discusses the importance of news literacy in education and how it can be integrated into various subjects. She addresses misconceptions about news literacy and highlights the role of critical thinking in evaluating information. Miriam also shares resources and strategies for educators to teach news literacy effectively. The conversation emphasizes the power of community and the long-lasting impact teachers can have on their students.
    View the episode's show notes for all of the resources mentioned.
    Here's the full transcript of Miriam’s podcast episode.

    • 34 min
    The Challenges and Priorities of a High School Principal: A Conversation with Henry J. Turner

    The Challenges and Priorities of a High School Principal: A Conversation with Henry J. Turner

    In this episode of All Things Marketing and Education, Elana welcomes Henry J. Turner, an award-winning high school principal and co-author of Change the Narrative: How to Foster an Anti-Racist Culture In Your School. Henry, whom you might remember from our previous episode on fostering an anti-racist classroom, shares his wealth of experience in education, spanning 22 years as both a teacher and principal in Massachusetts.
    Today, Henry delves into the intricacies of education leadership, discussing his priorities for the school year, how he selects specific EdTech products, and whether these priorities evolve annually. We explore his insights on the buying cycle, providing valuable information for marketers and EdTech professionals. As the 2020 K-12 Principal of the Year, Henry's perspective is grounded in a unique blend of classroom and leadership experience.
    Join us as we navigate through the challenges and priorities of education leadership, with Henry J. Turner as our guide.
    View the episode show notes.

    • 26 min
    Academic Integrity in the AI Era: A Conversation with Ian McCullough

    Academic Integrity in the AI Era: A Conversation with Ian McCullough

    In this week’s episode of All Things Marketing and Education, our host Elana Leoni sat down with Ian McCullough, the Director of Marketing for Global Campaigns at Turnitin. Ian took us on a journey into the fascinating intersection of ChatGPT, AI writing, and academic integrity, giving insights from the history of plagiarism and the need for plagiarism detection to academic integrity in the world of AI today. Join Elana and Ian as they share lighthearted anecdotes, discuss the collaborative nature of EdTech, and explore the transformative power of networking in the field.
    View the episode show notes.

    • 34 min

Customer Reviews

4.9 out of 5
14 Ratings

14 Ratings

Eyrvoth ,

Seamlessly bridges the worlds of Edtech and Education

This is an outstanding podcast for educators and edtech professionals. Elana has a great mix of guests, and she is one of the few people who really gets what teachers want and need and knows what's going on in the education world while connecting with ed tech. So often I feel like tech companies are trying to solve the problems they perceive or that the administrators (who are making the actual purchases) are clamoring for, instead of finding out what students and teachers really need. This podcast has been hitting so many truly important and meaningful topics and I really appreciate the work Elana’s team is doing.

MB2012a ,

Love hearing these stories!

I appreciate getting a behind-the-scenes look at marketing and education through these interviews. Can’t wait for the next episode!

ppalmer21 ,

Engaging and informative

All Things Marketing and Education is an exceptional podcast that seamlessly combines the worlds of marketing and education. The show offers invaluable advice and insights from educators, EdTech entrepreneurs, and industry experts. It equips listeners with the tools they need to enhance their marketing efforts and make a positive impact on their audience's lives. This is a must-listen for anyone looking to transform their marketing strategies in the education sector.

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