257 episodes

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:
• How you can keep your Marketing strategy and communications simple
• How you can grow your business using content marketing and social media
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Marketing and Finance (MAF) Podcast Roger Edwards interviews great people from Marketing and the world of Finance

    • Marketing
    • 4.0 • 9 Ratings

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:
• How you can keep your Marketing strategy and communications simple
• How you can grow your business using content marketing and social media
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

    No Time to Die delay and business pivoting – MAF257

    No Time to Die delay and business pivoting – MAF257

    No Time to Die delay and business pivoting – MAF257
    This week I’d like to talk about the No Time to Die film delay and business pivoting.
    Welcome to episode 257 of the Marketing and Finance Podcast.
    We chat about:
    ·      How the COVID crisis has meant businesses have had to change their offer
    ·      The delay to the launch of No Time to Die and other films
    ·      How to work out of you need to pivot
    ·      Marketing is all about the customer
    ·      Refining your offer considering the “new normal” – back to the basics of marketing
    ·      Do we need on demand films for the home as well as cinemas?
    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes.
    What is the Marketing and Finance (MAF) Podcast?
    The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
    I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
    We talk about:
    How you can grow your business using content marketing and social media
    How you can keep your Marketing strategy and communications simple
    Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)
    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk/)

    • 22 min
    Book Launch: Cats, Mats and Marketing Plans – MAF256

    Book Launch: Cats, Mats and Marketing Plans – MAF256

    Book Launch: Cats, Mats and Marketing Plans – MAF256
    It’s finished. Ready to be published.
    My book about how to keep marketing simple launches on 1 November 2020.
    Let’s grab a coffee and talk about it some more.
    Welcome to episode 256 of the Marketing and Finance Podcast.
    We chat about:
    ·      The background to the book
    ·      Why, “Cats, Mats and Marketing Plans”
    ·      Who the book is for
    ·      The Offer Goal Activity marketing plan model
    ·      How to buy your copy
    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes.
    What is the Marketing and Finance (MAF) Podcast?
    The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
    I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
    We talk about:
    How you can grow your business using content marketing and social media
    How you can keep your Marketing strategy and communications simple
    Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)
    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk/)

    • 10 min
    Robin Cangie on finding and telling your business story - MAF255

    Robin Cangie on finding and telling your business story - MAF255

    Robin Cangie on finding and telling your business story - MAF255
    This week my guest is Robin Cangie.
    We chat about how she helps businesses find, craft and tell their stories to better engage their customers.
    Welcome to episode 255 of the Marketing and Finance Podcast.
    We chat about:
    How Robin went from a corporate marketing job to consultancy
    Her views on why sometimes marketing confuses companies so much
    Finding the story of a business and crafting and refining it to stand out
    The difference between stories for companies and "personal brands"
    How to weave the story throughout the marketing communications mix
    Who is Robin Cangie?
    Once upon a time, Robin was a marketing executive in the San Francisco tech scene. working for a number of B2B SaaS companies
    Now, she helps startups and solopreneurs feel less confused and make better decisions about marketing.
    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes.
    What is the Marketing and Finance (MAF) Podcast?
    The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
    I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
    We talk about:
    How you can grow your business using content marketing and social media
    How you can keep your Marketing strategy and communications simple
    Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)
    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk/)

    • 33 min
    What should our marketing priorities be after lockdown? – MAF254

    What should our marketing priorities be after lockdown? – MAF254

    What should our marketing priorities be after lockdown? – MAF254
    As we emerge from lockdown companies are starting to talk about marketing again.
    But what should be the priorities that we focus on?
    Let’s grab a coffee and talk about it some more.
    Welcome to episode 254 of the Marketing and Finance Podcast.
    We chat about:
    ·      Marketing as an investment rather than an expense
    ·      Reviewing marketing priorities after lockdown
    ·      Redefining your offer to take account of what has changed
    ·      Minimum pricing for your offer
    ·      Setting goals and accountability
    ·      Marketing communications activity and how it fits with your offer
    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes.
    What is the Marketing and Finance (MAF) Podcast?
    The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
    I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
    We talk about:
    How you can grow your business using content marketing and social media
    How you can keep your Marketing strategy and communications simple
    Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)
    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk/)

    • 15 min
    Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253

    Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253

    Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253
    My guest this week is Victoria Taylor, a customer experience expert.
    We chat about her fascinating ideas about using theme park thinking to create engaging customer experiences. Is this the future of retail and marketing?
    Welcome to episode 253 of the Marketing and Finance Podcast.
    We chat about:
    ·      How Victoria developed a focus on the hospitality industry
    ·      Possibility versus practicality: Why possibility is where the magic can happen
    ·      Giving businesses the time and space to dream
    ·      Theme Park Thinking lessons from Disney to Alton Towers
    ·      Why are some companies happy to be the same as everyone else?
    ·      How product focus can miss the mark with customer experience
    ·      Staging a good experience and redefining the retail experience
    Who is Victoria Taylor?
    Victoria works with brands to make people matter; providing impactful, seamless and meaningful customer and employee experiences.
    She's a customer experience leader who brings together the digital and physical worlds, transforming experience at every moment and interaction someone has with a brand
    She works with clients holistically covering all areas of CX. This covers physical (real world) experience and digital (online) experience. Both are critical for businesses when it comes to creating experience
    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes.
    What is the Marketing and Finance (MAF) Podcast?
    The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
    I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
    We talk about:
    How you can grow your business using content marketing and social media
    How you can keep your Marketing strategy and communications simple
    Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)
    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk/)

    • 35 min
    Philip Courtenay on behavioural and emotional finance - MAF252

    Philip Courtenay on behavioural and emotional finance - MAF252

    Philip Courtenay on behavioural and emotional finance - MAF252
    My guest this week is Philip Courtenay, the founder of Applied Emotional Finance.
    We chat about behavioural and emotional factors and how they affect financial advice.
    Welcome to episode 252 of the Marketing and Finance Podcast.
    We chat about:
    Moving from a career in marketing strategy to starting a consultancy around behavioural and emotional finance
    Financial coaching, lifestyle planning and traditional financial advice.
    Rational and irrational, subconscious and emotional decisions, and what drives them
    Going beyond the regulatory prescription for financial advice and deeply understanding client needs.
    Why financial advice is all about change and why advisers are change agents
    Overcoming the perception that this science is all about nudging and manipulation
    Who is Philip Courtenay?
    Philip has held senior marketing and strategy roles within the wealth management industry, as well as acting as a consultant and trainer. 
    He runs Applied Emotional Finance where he combines the latest academic thinking and industry expertise to help financial services firms understand investor behaviour and put this knowledge into practice through adviser training and strategic consultancy. 
    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes.
    What is the Marketing and Finance (MAF) Podcast?
    The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
    I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
    We talk about:
    How you can grow your business using content marketing and social media
    How you can keep your Marketing strategy and communications simple
    Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)
    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk/)

    • 34 min

Customer Reviews

4.0 out of 5
9 Ratings

9 Ratings

Grusha - ElitePodcastBookings ,

Great Podcast for Growing your Business!

Cheers on the content you share on your podcast, Roger! Keep it up! For those who are new to the show, be sure to also check older episodes!

KayMiller ,

Listen to grow your business!

This podcast is packed with great ideas for marketing and growing your business. Roger is personable, likeable and relateable. A fun and informative listen!

Kelly Baader ,

Refershing and Relevant, highly recommended!

I love how Roger brought different fields of experts from Branding, PR, Podcast Creating, etc It's all about today's cutting edge marketing knowledge to this podcast for business owners! Highly recommended!

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