277 episodes

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:
• How you can keep your Marketing strategy and communications simple
• How you can grow your business using content marketing and social media
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Marketing and Finance (MAF) Podcast Roger Edwards interviews great people from Marketing and the world of Finance

    • Business
    • 4.2 • 11 Ratings

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:
• How you can keep your Marketing strategy and communications simple
• How you can grow your business using content marketing and social media
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

    Don't compromise on video quality in your content marketing - MAF277

    Don't compromise on video quality in your content marketing - MAF277

    Don't compromise on video quality in your content marketing - MAF277
    This week, let's talk about video quality when creating
    content for your business.
    It's all about resolution, frame rate, lighting and audio.
    It's just me and the mic and this is episode 277 of the Marketing and Finance Podcast.
    We chat about:
    Have Zoom and Teams made poor quality video acceptable - or at least tolerable?
    The film and TV studio in your pocket and how to use it
    Video resolution from Standard, to High Definition, to Ultra High Definition and what to aim for
    Frame rates and what they mean
    Video tech: Webcam, smartphones, DSLRs and GoPros
    Tips on lighting and audio
    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes.
    What is the Marketing and Finance (MAF) Podcast?
    This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
    We talk about:
    How you can grow your business using content marketing and social media
    How you can keep your Marketing strategy and communications simple
    Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)
    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

    • 19 min
    Why simple is hard and so many things are complicated - time for change - MAF276

    Why simple is hard and so many things are complicated - time for change - MAF276

    Why simple is hard and so many things are complicated - time for change - MAF276
    This week, let's talk about keeping things simple in a complicated world.
    Why simple is hard and why so many things are complicated.
    It's just me and the mic and this is episode 276 of the Marketing and Finance Podcast.
    We chat about:
    • Why simple is hard and why so many things are complicated
    • Is simple more engaging for customers?
    • The "Masterchef Australia" example
    • Red Amber Green and the Covid travel restrictions
    • How complexity diverts attention from benefits to features
    • What you can do to simplify your products, services, processes and language


    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF )for the show notes.


    What is the Marketing and Finance (MAF) Podcast?
    This podcast is all about keeping marketing simple and all things finance.
    I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!


    We talk about:
    • How you can grow your business using content marketing and social media
    • How you can keep your Marketing strategy and communications simple
    • Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)


    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

    • 13 min
    How to put together a remarkable presentation - MAF275

    How to put together a remarkable presentation - MAF275

    How to put together a remarkable presentation - MAF275
    This week, let's talk putting together a remarkable talk or presentation.
    And we're not going to open PowerPoint until the very end.
    It's just me and the mic and this is episode 275 of the Marketing and Finance Podcast.
    We chat about:
    • Why PowerPoint shouldn't drive the structure of your talk
    • Focusing on the needs of the customer (event organiser) and the audience
    • The "Idea worth spreading"
    • Knowledge, emotional and action goals to consider
    • Blistering openings and compelling closes for a remarkable talk or presentation
    • The right kind of slides for your talk
    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.
    What is the Marketing and Finance (MAF) Podcast?
    This podcast is all about keeping marketing simple and all things finance.
    I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
    We talk about:
    • How you can grow your business using content marketing and social media
    • How you can keep your Marketing strategy and communications simple
    • Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

    • 23 min
    Stories are the number one way to promote protection insurance - MAF274

    Stories are the number one way to promote protection insurance - MAF274

    Stories are the number one way to promote protection insurance - MAF274
    This week let's talk about protection insurance.
    Many people think it's dull and unimportant, but stories can overcome those perceptions. And I've got a great, but sad, story to tell.
    It's just me and the mic and this is episode 274 of the Marketing and Finance Podcast
    We chat about:
    • How an article in the Sunday Times might convince people to ignore life insurance
    • Why financial advice is always important when considering protection insurance
    • Why stories are the best way to promote protection
    • The story of "The Boy in the Manchester United Strip"
    • Let's get more positive stories out there


    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes.


    What is the Marketing and Finance (MAF) Podcast?
    This podcast is all about keeping marketing simple and all things finance.
    I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!


    We talk about:
    • How you can grow your business using content marketing and social media
    • How you can keep your Marketing strategy and communications simple
    • Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)


    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

    • 11 min
    Why we need to dump the word digital from marketing - MAF273

    Why we need to dump the word digital from marketing - MAF273

    Why we need to dump the word digital from marketing - MAF273
    This week, let's talk about dropping the word digital.
    Stop talking about digital marketing and start talking about marketing again. It may seem like a subtle difference but it’s essential for the future of the profession.
    It's just me and the mic and this is episode 273 of the Marketing and Finance Podcast.
    We chat about:
    How “digital” has revolutionised how companies and brands deliver communications messages to customers
    Why it's available to businesses of all budgets
    How "digital" has affected the other elements of the marketing mix
    Has the focus on communications tactics devalued the marketing profession
    How we started talking less about research, products and price and more about SEO, clicks and likes
    Should we just talk about marketing again, without the word "digital" in front of it?


    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.


    What is the Marketing and Finance (MAF) Podcast?
    This podcast is all about keeping marketing simple and all things finance.
    I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!


    We talk about:
    • How you can grow your business using content marketing and social media
    • How you can keep your Marketing strategy and communications simple
    • Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)


    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk (http://rogeredwards.co.uk)

    • 12 min
    Using PR to raise the profile of financial advisers with David Wright - MAF272

    Using PR to raise the profile of financial advisers with David Wright - MAF272

    Using PR to raise the profile of financial advisers with David Wright - MAF272
    This week let's talk about using PR to raise the profile of financial advisers.
    My guest is David Wright.
    And this is episode 272 of the Marketing and Finance Podcast.
    We chat about:
    · David's background and how he became involved in marketing for financial advisers
    · The power of PR and telling stories that make a difference
    · How to overcome the confirmation bias that paints a poor picture of financial services
    · Avoiding advertorials and focusing on real-life case studies
    · The process MandO Marketing use to turn financial advisers into successful spokes-people
    Who is David Wright?
    David Wright is Executive Director of Practice Development at MandO Marketing Inc. He helps financial advisers scale their business and produce a greater experience from start to finish.
    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes.
    What is the Marketing and Finance (MAF) Podcast?
    This podcast is all about keeping marketing simple and all things finance.
    I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
    We talk about:
    How you can grow your business using content marketing and social media
    How you can keep your Marketing strategy and communications simple
    Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes).
    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

    • 33 min

Customer Reviews

4.2 out of 5
11 Ratings

11 Ratings

4759272749 ,

Great insight and conversation

As a new MAF listener, I appreciate Roger’s deep knowledge of the marketing industry as well as the insight and opinions he shares with the audience. Roger is a great conversationalist and gives his guests to room to share their viewpoints and messages. Overall, a great podcast to learn about how to grow your brand and business. Would recommend!

andre sanchez7 ,

Worth listening to

You won’t regret the time you spend listening to this show if you are at all interested into anything marketing. He doesn’t skimp out on the details, and the value you receive is reflective of that. Definitely recommend it. twt @andsnc

Grusha - ElitePodcastBookings ,

Great Podcast for Growing your Business!

Cheers on the content you share on your podcast, Roger! Keep it up! For those who are new to the show, be sure to also check older episodes!

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