Marketing and Sales, Over Cocktails Allan Langer

So everyone is telling you that video is where it's at today, when it comes to building your brand.

Use video for all your content!
Use video in your emails!
Use video on your website!

But is anyone telling us what we should be doing, or more importantly, what we should be saying, in all these videos?

Enter stage left, EMMY WU, a former behind-the-camera guru for the likes of Paramount and Disney, who joined me for episode 62 of Marketing and Sales, Over Cocktails, and breaks down for all of us, the how and what and why behind all the videos you make, to take your brand to the next level.

After spending two decades for those big names, Paramount and Disney, Emmy has always been a storyteller. She spent most of her career coordinating things behind the camera and served as a medium between cast and crew. Eventually, she realized that her talents were better served in front of the camera, and she started her own business helping clients discover their own unique way of promoting their business and brand through video. 
Her company has two branches: one is an agency side that produces branded content and serves as a media outlet, and the other is teaching business owners how to grow with storytelling through video. A huge part of her work is helping her clients get over their fears of being on camera, and that taking small steps with the bigger vision in mind will lead you to success.
Another unique aspect of her distillation of a client's goals, is understanding that each person has their own unique way of expressing themselves. Through her customized distillation process, she discovers a client’s personalized storytelling archetype. From there, she helps them put together a plan that they feel good about and makes them want to show up more. Her clients are able to then tell their story in a beautiful, artful way that’s also clear and effective in terms of a sales strategy. 
So pop in your ear buds and get ready for a truly unique and wonderful listen as Emmy will take you by the hand and help you understand that being in front, and behind, the camera, is where you need to be to grow your business. 
 What’s Inside:
●       How you can use video to show up authentically and promote your business.
●       The four archetypes of story and how they impact the way you present yourself on video.
●       Why doing deep work to get to your core message is important before creating content. 
●       What kind of stories you should be telling to promote your brand.
Mentioned in this Episode:
MarketingandSalespodcast.com
Emmy Wu on Instagram
Emmy Wu on LinkedIn
Emmywu.com

Sure, getting the latest and greatest tips on marketing and selling is great, but if you don't have your business set up to be PROFITABLE, nothing else matters.

Let me introduce you to profit and business expert, ROCKY LALVANI, a disciple of the amazing book, "Profit First," the best-selling book by Mike Michalowicz. Rocky takes the principles and concept in Profit First, and helps businesses of all shapes and sizes, understand what it takes to be profitable.

Putting your profits first in your small business can look and feel counterintuitive to everything you thought you knew about making money, or anything you may have been told. Lalvani’s method of structuring your business bank accounts will not only change the way you look at making money, but will transform your business into a profit-making machine.

All you need to learn to do is to set it up the right way.

This is an absolute must-listen to anyone out there who owns their own business, big or small. Becoming a millionaire might not be that far out of your reach.

What’s Inside:
●       Steps to put profit first in your small business.
●       How our inherited money mindsets can block us from financial success.
●       How to structure your business bank accounts.
●       Why it’s important to pay yourself first when putting together your budget.
Mentioned in this Episode:
MarketingandSalespodcast.com
Profitcomesfirst.com
Rocky on LinkedIn

Are you grateful for things you don't have yet?

So asks entrepreneurial and success coach, LIZ WOLFE, in the next eye-opening episode of Marketing and Sales, Over Cocktails, which is milestone episode NUMBER 60!

Wolfe, who's tagline reads: 𝗜 𝗵𝗲𝗹𝗽 𝗳𝗿𝗮𝘇𝘇𝗹𝗲𝗱 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗴𝗲𝘁 𝘂𝗻𝘀𝘁𝘂𝗰𝗸 𝘀𝗼 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝘁𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱 𝗮𝗻 𝗮𝗯𝘂𝗻𝗱𝗮𝗻𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

And what we think is abundant may not necessarily be true at all. Wolfe talks about her THREE KEYS to start building an abundant business and an abundant life.

They are: 
- Ask powerfully
- Give wholeheartedly
- Receive gracefully

With ASKING, many times people tend to be vague with their questions and wind up not getting what they want. Asking directly and with clarity yields much better results. 

Once you ask for what you want, then you must create the environment for the universe to deliver it to you. By GIVING without any attachment, you can create the space needed for what you desire to enter. 

And the last key, RECEIVING GRACIOUSLY, is important because you don’t want to block what is on its way to you. Removing judgment around receiving allows for you to continue to receive more in larger quantities. 
This is just one segment of a powerful episode that will make you rethink not only how to become more abundant, but how to bring about true happiness, in your business and in your personal life. 

Sit back and enjoy!
 What’s Inside:
●       How to ask for what you want with more clarity.
●       Why giving is the key to receiving more of what you want.
●       How practicing gratitude increases abundance.
●       Tips for better time management.
 
Mentioned in this Episode:
MarketingandSalespodcast.com
LizWolfeCoaching.com
Liz Wolfe on LinkedIn

Is your marketing stuck in the past? Are you still using conservative copy, stale sentences, and safe social media?

Or, here's the better question...does your copy convert?

Well if not, pull up a chair for Episode 59 of Marketing and Sales, Over Cocktails, as business owner ALEYA HARRIS of Flourish Marketing takes us to school and how to wake up your marketing.

A lively and fun episode that you won't want to miss, Aleya covers many topics you're going to want to hear. Among them, she speaks about how content should always make your potential client feel like they’re understood, and good copy comes from a place of empathy and clarity.

"Your business is like an airplane," she discusses. "The body is your overhead, and that needs to be light. If not, you're going down. Your engines are your marketing and your sales."

Listen to the whole episode for great tips that include:
●       Tips on how to grow your brand presence fast as a new business owner
●       Why authenticity matters in marketing
●       How to position yourself as an expert and why researching is important
●       What to consider when building an email marketing strategy that converts

So sit back and relax and get ready to be entertained in episode 59 with Aleya Harris! 
Mentioned in this Episode:
MarketingandSalespodcast.com
FlourishMarketing.co
Aleya Harris on Instagram
SocialMediaPantry.com

Let's face it...social media marketing can be overwhelming.

But it doesn’t have to be. Ask Tamay Shannon, owner of W2S Marketing, who joins me for episode 58 of Marketing and Sales, Over Cocktails.

She has helped small businesses achieve social media success through creating a solid plan, filled with consistency, and learning how to navigate through the ever-changing nature of the platforms, without feeling engulfed in the swamp of it all.

On a mission to take away this "overwhelm" for small businesses, Tamay has ten years of experience in her craft. Inspired by her mom, she took the leap and started her own business after realizing she had a gift for helping people navigate the tricky world of social media.
 She says, "So much of social media overwhelm comes from not having a solid strategy. People tend to throw things at the wall to see what sticks, and this can lead people to burnout and not see success."

Tamay suggests getting out there with what she calls “messy perfection”. It’s better to test your strategy and then refine it rather than not have a strategy at all. Consistency is also important. It’s impossible to tell what will go viral, but if you’re creating and posting consistently, your chances of something catching fire certainly increases. 

She also discusses some great free tools you can use that can help you create relevant content around what your audience is looking for. 
 What’s Inside:
●       The importance of having a social media marketing strategy.
●       Why you should be consistent in creating and sharing content.
●       Navigating ever-changing platforms and why you might want to think about where you direct your audience.
●       Tools to help you create content based on what your audience is searching for.
 
 Mentioned in this Episode:
MarketingandSalespodcast.com
W2S Marketing
Tamay Shannon on LinkedIn
W2S Marketing on Instagram
 

So you have a podcast, or are thinking about starting one. Have you thought about all the ins and outs, the details, the hosting platform, the editing, the design, all of it? But also, have you thought about making some money from it as well?

Meet podcast monetization expert, HEATHER OSGOOD of True Native Media, an advertising agency that works with mid-level podcasters. After realizing that only the top 1-2% of podcasts had advertisers, Heather wanted to help folks in that middle range make their monetization dreams come true, and her company was born.
 In today's episode, she touches on so many important things, including the ad strategy for your podcast. Where your ads fall within each episode is important, as well as choosing between a host-read ad and something more automatic. Opting to represent brands that align with your podcast is also something to think about. Studies have shown that most podcast listeners don’t mind listening to ads, but if you can make them interesting, it’s beneficial for everyone.
“Podfading” is a term that refers to folks that start up a podcast, but only stick with it for a handful of episodes. This is common, and we saw a lot of this happen this past year when it seemed like everyone was starting a podcast. Heather recommends a podcast to help boost your personal brand, but only if it’s something you’re motivated to stick with. As a content creator, when you’re not into what you’re creating, your audience won’t be either.
Heather has a ton of tips to help your podcast earn you some cash through advertising, as well as great advice on how you can grow your audience.
 What’s Inside:
●       Interesting statistics on podcasts and advertising
●       Why you don’t necessarily need a huge audience to start running ads
●       Why a podcast isn’t always necessary to grow your brand
●       Tips on how to grow your podcast audience
 
Mentioned in this Episode:
MarketingandSalespodcast.com
True Native Media
Heather Osgood on LinkedIn
HeatherOsgood.com