Marketing Blueprint Series: Building Your Luxury Real Estate Brand (Part 2) with Ricardo Rodriguez Estate of Mind — The Art of Selling Luxury Real Estate

In this episode of Estate of Mind, Tami Simms is joined by Ricardo Rodriguez, an award-winning real estate professional with Coldwell Banker Realty, a Coldwell Banker Global Luxury Ambassador Worldwide, and an International Luxury Alliance member. In the second part of our two-part episode about building your luxury real estate brand, the pair discuss building more genuine relationships with the people around you in order to differentiate your personal luxury brand and stand out from your competition.

- [04:45] The Power of Your Sphere of Influence
- [07:24] Establishing Personal Brand Recognition in Luxury Real Estate
- [14:55] Leveraging Tools and Resources from Your Brokerage
- [21:27] The Benefits of Being a Part of a Community of Luxury Professionals
- [24:35] How Community Involvement Factors into Your Brand Image
- [27:35] What “Luxury” Really Means in Real Estate
- [31:20] Closing Thoughts with Ricardo Rodriguez