Marketing Blueprint Series: How to Market Luxury Real Estate Listings (Part 1) with Tami Simms Estate of Mind — The Art of Selling Luxury Real Estate

In this episode of Estate of Mind, Diane Hartley is joined by fellow podcast host Tami Simms, lead instructor at The Institute for Luxury Home Marketing. In part one of our two-part series about marketing your luxury listings, the pair discuss the importance of preparation and creating a unique marketing plan for each property you work with.

- [04:37] Getting Your Luxury Listings Launched
- [09:46] Building the Story Once You’ve Determined Your Pricing
- [15:32] The Importance of Staging Luxury Homes
- [20:15] Luxury Real Estate and the Principle of Sacrifice
- [23:36] Demonstrating and Displaying with High-Quality Materials
- [30:44] Telling Your Luxury Property’s Story
- [36:27] Approaching the Luxury Brokers Open House
- [40:25] Closing Thoughts with Tami Simms