Marketing Boost Solutions Marco Torres

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco interviews an expert in leadership communication and influence, Dr. Laura Sicola. She’s the founder of Vocal Impact Productions, and author of the book Speaking to Influence: Mastering Your Leadership Voice. Her TEDx talk, “Want to Sound Like a Leader? Start by Saying Your Name Right,” has nearly 7 million views (how cool is that?) ;-) And she has a great podcast, “Speaking to Influence: Communication secrets of the C-Suite,” which is all about the role of communication as an essential leadership skill.This conversation tackles the importance of sounding credible in various roles and the pitfalls of not considering the audience. Dr. Laura emphasizes the need to align the message with how it is delivered and the importance of branding and consistency in conveying a message. They also talk about the real significant elements in closing the deal. Her website offers a ten-week program called "Ten Weeks to Influence," which focuses on taking expertise and passion and effectively communicating it to captivate the audience. Find out more about her below:

Website:https://vocalimpactproductions.com/

LinkedIn: https://www.linkedin.com/in/drlaurasicola/

Facebook:https://www.facebook.com/leadershipvoice1/



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Timestamps:

The importance of audience and premeditated planning [00:03:54] Dr. Laura discusses the significance of considering the audience and planning ahead to achieve the desired impact.

Aligning what is said with how it is said [00:05:12] Dr. Laura emphasizes the importance of aligning the message with the delivery to establish credibility and trust.

The three C's: Command, Connect, and Close [00:08:10] Dr. Laura explains the three C's of commanding the room, connecting with the audience, and closing the deal for effective communication and influence.

The importance of branding and audience [00:10:54] Dr. Laura discusses the importance of considering the audience and aligning one's brand with the message being conveyed.

The Pitfalls of Forgettable Communication [00:20:59] Discussion on how some speakers were forgettable due to bland content, nervousness, and lack of fluency.

Coaching for Future Debates [00:22:24] Advice on how to improve performance in debates, including avoiding telegraphing nerves and being more judicious in tone and delivery.

The Power of Video in Building Influence [00:26:04] Importance of using videos to connect with the audience, promote personal branding, and increase recognition and engagement.

The importance of being interesting and engaging [00:31:10] Dr. Laura discusses the importance of being both smart and interesting to captivate and connect with the audience.

Free resources for improving communication skills [00:35:06] Dr. Laura mentions two free resources: a guide to equipment recommendations for virtual influence and a one-page worksheet called "Listening to Influence" for having sensitive conversations.

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco interviews business strategist, marketing expert, AI consultant, and certified Google trainer, Joe Apfelbaum. He authored 5 books, including High Energy Marketing. As a LinkedIn trainer and strategist, Joe trains over 600 business and sales professionals on how to leverage LinkedIn each year in his online course and coaching sessions with Evyrgreenai Networking. He shares his journey of learning how to optimize websites for search engines and generate recurring revenue. Joe discusses the power of artificial intelligence (AI) in marketing and introduces his startup which uses AI to assist with LinkedIn marketing. He emphasizes the various ways in which AI can enhance productivity and lower costs in different industries. Joe also offers valuable insights on utilizing AI and encourages listeners to connect with him below: 

Website: https://www.evyrgreen.com/ai/

LinkedIn: http://www.joelinkedin.com/

Facebook: https://www.facebook.com/joeapfelbaum



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Timestamps:

The power of recurring revenue [00:15:08] Discovering the benefits of recurring revenue and how it transformed Joe's business.

Using AI to enhance LinkedIn marketing [00:17:23] Introducing a new startup that utilizes artificial intelligence to generate content and improve workflow on LinkedIn.

Leveraging AI in various industries [00:21:31] Exploring the potential of AI in different industries, such as gardening, marketing, and healthcare, and the advantages it offers.

Nine different things you can do with artificial intelligence [00:23:32] How to turn LinkedIn into a cash machine [00:26:16]

Six strategies to monetize, get exposure, credibility, expand network, and get more clients [00:30:18]

The timestamp's title [00:30:44] Living is giving and making a difference" Joe talks about the secret to living is giving and his mission to make a difference for more people.

Unlimited access and support [00:31:36] Joe discusses the unlimited access and support provided by his AI tool and offers to make introductions for the listeners.

Where to find Joe and his tools [00:32:49] Joe shares the links to his website, AI course, and LinkedIn profile, and encourages listeners to connect with him.

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features a bestselling author, coach, and authority on credibility marketing, Michael DeLon. He is the President and Publisher at Paperback Expert who helps business owners publish a book that positions them as the expert in their respective fields. He explains how he helps business owners write books without actually writing them, emphasizing the importance of storytelling and personal connection in marketing. He also shares his journey from a job he hated to finding his passion in helping others clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. You can also find more about Michael DeLon and his services below:

Website: https://paperbackexpert.com/

Facebook:https://www.facebook.com/MichaelDeLonPaperbackExpert/



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Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab



Timestamps:

[00:03:09] Introduction of Michael Dillon as a guest on the podcast, highlighting his expertise in teaching business owners how to write a book without actually writing it.

[00:07:56] The Journey to Finding Passion. Michael shares his experience of climbing the corporate ladder, facing reorganizations, and ultimately leaving to pursue his passion in helping small business owners with marketing.

[00:09:29] Using a Book to Establish Expertise. Michael explains how he wrote a book on marketing to establish himself as an expert and gain clients, highlighting the impact it had on his business and life.

[00:11:07] The Speak to Write Process Michael advises against traditional book writing and instead recommends speaking to write a book, outlining the process he created to help business owners communicate their ideas effectively.

[00:13:03] The power of storytelling. Using a personal injury attorney's story as an example, Michael explains the importance of telling a unique and relatable story to connect with the audience.

[00:17:10]  Using a book as a marketing tool. Michael emphasizes the need to go beyond just being an author and explains how to use a book as the centerpiece of a marketing message, including capturing emails and utilizing direct mail marketing.

[00:19:44]  Building credibility with or without a book. Michael discusses the importance of building credibility and connecting with potential clients through a book, allowing them to get to know you and trust you before the first interaction.

[00:22:04] Creating a magazine-style about oneself. Michael mentions that creating a magazine can be a great option to showcase credibility, although it may not have the same impact as being an author.

 [00:28:41] Using automation booster with your book. Michael discusses how business owners can use automation booster to repurpose the content from their book into various marketing materials such as podcasts, blog posts, emails, and webinars.

[00:33:43] Free coaching and training . Explore the free section on paperbackexpert.com for coaching, training, and webinars on marketing systems and building credibility.

[00:35:08] Putting your book on Amazon. Hire Michael to get your book published on Amazon and receive support throughout the process.

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features Erin Marcus, Founder & CEO of Conquer Your Business. She is an award-winning business owner, nationally renowned speaker, author, and consultant, who has been creating business successes for nearly 20 years. Her vast corporate experience combined with her MBA business savvy, and street-smart upbringing have led her to helping entrepreneurs and organizations to expand exponentially.

The discussion covers the power of incentives in lead generation and the importance of mindset in business. She emphasizes the bridging of the gap between marketing and sales and shares her expertise on genuinely getting people from awareness to sales conversations. She also covers topics about the traps in marketing strategies and the need for core processes and systems. Erin helps entrepreneurs and small business owners get the financial and emotional freedom they need to build a business and a life they’re proud of by learning how to Be In Charge, Take Action and Get Results! Grab a spot of her Lead Generation Masterclass. Join Erin Marcus on Thursday, September 14, 2023 11:00 AM - 3:00 PM Central. Learn expert strategies and techniques to generate quality leads and increase your sales. Find out more below:

Website: https://conqueryourbusiness.com/

Facebook:https://www.facebook.com/ErinMarcusConquerYourBusiness

YouTube: https://www.youtube.com/channel/UCLFD-aM6LmA10FQrFC_QchQ



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Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab



Timestamps:

Lead Generation Masterclass [00:04:29] Erin discusses the importance of creating a client journey to bridge the gap between marketing and sales in a lead generation masterclass.

Year of Reflection [00:10:17] She reflects on her challenging year of transition from a corporate job to entrepreneurship, experiencing a significant dip in income in 2018.

The mindset challenge [00:15:32] Discussion on the difficulties of maintaining a positive mindset when starting a business from scratch.

The impact of victimhood [00:16:06] Exploration of how victimhood can hold individuals back from achieving success and how changing mindset is crucial.

The importance of consistent marketing [00:19:34] Explanation of how random acts of marketing and inconsistency can hinder potential results and the need for a consistent marketing strategy.

The importance of starting small and avoiding overcomplication [00:27:53] Starting small and avoiding overcomplicating business strategies to achieve faster cash flow and success.

Intentional lead generation masterclass [00:30:17] Announcement of a lead generation masterclass for service professionals and the importance of influencing and assisting potential clients.

Creating systems and processes in your business [00:34:52] The benefits of implementing automation, processes, and teams to handle more clients and marketing strategies, and the importance of tracking and measuring processes.

The Emotional Sales Conversation [00:40:42] Discussion on the importance of having emotional conversations with frustrated clients and avoiding manipulative sales tactics.

Be in Charge, Take Action, Get Results [00:43:03] Explanation of the top-line approach to personal responsibility and decision-making in various aspects of life, including health, finances, relationships, and business.

In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features Dave Schneider, CEO and Founder of a Full Service Inbound Digital Marketing Agency at Shortlist.io, as well as two software products in the organizational management space: Inspirar.io and UseFocus.co. He decided to quit his job and went digital nomading around the world, visiting over 60 countries in 5 years. He bootstrapped NinjaOutreach, an influencer marketing platform, and LessChurn, a churn reduction software, to successful exits. For the last 15 years, Dave has worked as a Serial Entrepreneur, launching several remote businesses in the services and software industries that have reached excesses of a million dollars in sales.

Dave’s journey into the digital nomad lifestyle was not a conventional one. Initially a traditionalist, from backpacking to business success, the freedom and flexibility he embraced in the reality of digital nomadism are unparalleled. This inspiring episode covered a range of topics, from Dave's background to his experiences running a SaaS business and a digital marketing agency packed with valuable insights, especially for those interested in the digital nomad lifestyle or starting their own business. I encourage you to give it a listen and share it with others who might find it beneficial. 



Find out more about Dave Schneider  below:

Website: http://shortlist.io/

Facebook: https://www.facebook.com/dave.schneider3



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Timestamps:

[00:01:54] Dave's Background and Agency Services: Dave discusses his background, his agency, and the services they provide, including inbound marketing, SEO, content strategy, content marketing, and website design and development.

[00:06:23] Dave's Digital Nomad Lifestyle: Dave talks about his decision to become a digital nomad, how he and his wife decided to travel and work remotely, and their experiences in over 60 countries.

[00:07:13] The transition to digital nomad life: Dave shares how he transitioned into a digital nomad lifestyle, starting with a one-year backpacking trip and growing a travel blog.

[00:10:10] Selling the SaaS business and starting an agency, Dave shares his decision to sell his SaaS business, the challenges he faced with the travel blog, and his transition to starting an agency focused on SEO and content strategy.

[00:13:34] Comparison between agency and SaaS businesses, discussing the pros and cons of each.

[00:20:55] Building a Remote Team in Macedonia Dave talks about how he started building a remote team in Macedonia, starting with one employee and eventually growing the team.

[00:21:56] Outsourcing and Hiring Smarter Team Members Dave and Marco discuss the importance of outsourcing and hiring team members who are better and smarter than you in areas where you are weak.

[00:23:13] Mistakes and Myths in SEO Marketing Dave discusses common mistakes and myths in SEO marketing, including starting too early or too late and the importance of building a library of content before focusing on SEO optimization.

[00:27:21] Dave discusses his process for hiring good people, emphasizing the importance of paying attention to the first few weeks and red flags to look out for.

[00:33:41] Meeting people and partnerships, Dave discusses the value of meeting people and forming partnerships in business, especially in the remote work era.

In this episode of the Marketing Boost Solutions, Capt. Marco features Dawn Bates, a world-renowned sailor and award winning, international bestselling author of 17 books on five continents. She specializes in developing global leaders into real authorities who wish to give a voice to the voiceless whilst working with them to create brand expansion strategies through activism and authorship. Profound truths, social justice and human rights underpin everything she does, and at the core of her soul is a passion for being of service to humanity, giving hope, courage and confidence for others to stand in their truth and live a life of conviction. Her books are powerful and consist of solo compilations and multiple collaborations of the highest calibre. Dawn brings together the multi-faceted aspects of the world we live in and takes you on a rollercoaster ride of emotions, whilst delivering mic dropping inspiration, motivation and awakening. Her work captures life around the world in all its rawness.



Dawn shares her experiences as an author and her commitment to raising awareness about social injustices and human rights violations. She believes that writing books in a relatable and accessible manner can reach a wider audience. Dawn also discusses her work as a publisher, helping authors develop their manuscripts for various purposes. She mentions specific books she has worked on, including ones about mental health, sport, and family life. She gives her point of views on women's rights, encouraging women to take action and not play the victim. Her passion for sailing, writing, and advocacy is infectious, and her commitment to making a difference in the world is admirable. Whether you're a sailor, an author, or someone who cares about social justice and human rights, there's a lot to learn from this episode. 



Find out more about Dawn Bates below:

Website:https://dawnbates.com/writers/



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Timestamps:

The accidental author [00:13:15] Dawn Bates talks about how she became an author out of frustration and the topics she covers in her books.

Writing books for a cause [00:16:18] Dawn Bates discusses the importance of writing books about causes that are close to one's heart and how it can attract like-minded individuals.

The importance of authenticity [00:23:13] Dawn and Marco discuss the challenges of expressing their true beliefs in today's world and the consequences they faced on social media platforms.

The value of staying true to oneself [00:24:04] Dawn emphasizes the importance of not compromising one's identity and values to please others, using her personal experiences as a sailor and author as examples.

The significance of deep and meaningful writing [00:27:13] Dawn criticizes the trend of producing shallow and repetitive books, encouraging aspiring authors to focus on creating meaningful content that reflects their message and values.

The Trinity of Trilogies [00:33:51] Dawn Bates discusses her series of three books, "Walking Away from Religion to Save Your Soul," "Relentless Rebel Duology," and "Laughing in Egypt During the Uprising."

Victimhood and Excuses [00:57:13] Exploration of the culture of victimhood and the need to overcome excuses to achieve success.

Special Offer for Listeners [00:57:59] Details about a special offer for listeners to receive personalized books from Dawn Bates.