77 episodes

The Marketing Bound Podcast focuses on helping service-based entrepreneurs with actionable inbound marketing strategies. Every week, host Laura L. Bernhard chats with a marketing expert to bring you the inbound marketing strategies you can implement right after listening to the episode. Inbound marketing strategies include blogging, podcasting, social media, email nurturing, branding, SEO, landing pages, and more!

Marketing Bound Podcast Laura L Bernhard

    • Business
    • 5.0 • 7 Ratings

The Marketing Bound Podcast focuses on helping service-based entrepreneurs with actionable inbound marketing strategies. Every week, host Laura L. Bernhard chats with a marketing expert to bring you the inbound marketing strategies you can implement right after listening to the episode. Inbound marketing strategies include blogging, podcasting, social media, email nurturing, branding, SEO, landing pages, and more!

    #88: Why Your Content Is NOT Working, with Stephen G. Pope

    #88: Why Your Content Is NOT Working, with Stephen G. Pope

    For content creators and anyone who wants to create content, this episode is for you.
    Stephen G. Pope leveraged TikTok to obtain B2B clients for his service-based business. So in this episode, the successful entrepreneur and content creator reveals:
    The MOST important component of any video content
    The real reason many people are too shy to record on camera
    What it really takes to create content consistently
    RESOURCES:
    Stephen's TikTok: https://www.tiktok.com/@stephengpope
    Stephen's LinkedIn: https://www.linkedin.com/in/stephengregorypope/
    TikTok masterclass https://bit.ly/38pud56


    GUEST BIO:
    After Stephen sold the tech company he founded, reflecting on the 12 years it took to grow the company, he knew it could have been done faster.
    With a passion for helping and working with entrepreneurs, he saw the opportunity to use his previous experience, and all that he had learned in internet marketing, to help others grow their business ― fast.
    _______________

    Subscribe to the Marketing Bound Podcast!

    Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

    Website:https://www.marketingbound.com/ ( https://www.marketingbound.com/)

    • 26 min
    #87: How To Turn One Piece Of Content Into 23 Pieces, with Laura Stewart

    #87: How To Turn One Piece Of Content Into 23 Pieces, with Laura Stewart

    After this episode, you will have the tools you need to create content and repurpose it.
    I talk to Laura Stewart, the VP of Sales and Marketing at REC Canada and we discuss how to turn one pillar piece of content into 23 micro-pieces.
    We discuss tips on how to manage content creation and she reveals 3 unique ways to grow your podcast. A lot of value in this episode on content creation.
    You don’t want to miss any of it.
    RESOURCES:
    Laura's Instagram: https://www.instagram.com/laurastewartto/
    Podcast Distributor That I Use: https://www.captivate.fm/
    Transcription service I use: https://www.descript.com/


    GUEST BIO:
    Her path to success was anything but typical. After completing a 4-year undergraduate degree in Nutrition, Laura was confident that she no longer wanted a career in the health industry. Working in Concierge Services to make ends meet, Laura then went back to school in order to obtain her Retail Buying Certificate; from there she worked as an Assistant Buyer for Canada’s top luxury department stores, Holt Renfrew and The Hudson’s Bay.
    At 26 years old and still unfulfilled, Laura decided to take a job as a Special Needs Caregiver during the day and would obtain her Master of Business Administration from the world-renowned Schulich School of Business in the evenings.
    With a desire to pave her own future, Laura simultaneously attained her real estate licence and by the age of 30 was finally starting her career in sales. Not wanting to waste any more time, Laura joined one of Toronto’s top teams, The Real Estate Centre so that she could learn from the best in the business. Always putting her hand up for opportunities and willing to work for free, Laura propelled herself from real estate agent to the Director of Sales and Marketing for the now #1 Team in all of Canada for Royal LePage.
    Leveraging all of her prior experience and education, Laura has facilitated in the rebranding of the team to REC Canada, systematized their sales process, launched one of Canada’s Top Business Podcasts (The Jas Takhar Podcast), all the while aiding in the sale of over $280M of Real Estate.
    Wanting to empower others to follow their dreams and never settle, Laura has documented her experience in her Blog, titled Laura’s Playlist. Her true hope is to encourage woman to find fulfillment and happiness by owning their decisions and the trajectory of their. It’s time to “Woman Up”.


    _______________

    Subscribe to the Marketing Bound Podcast!

    Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

    Website:https://www.marketingbound.com/ ( https://www.marketingbound.com/)

    • 31 min
    #86: How To Livestream On LinkedIn, with Travis Lachner

    #86: How To Livestream On LinkedIn, with Travis Lachner

    Learn how to livestream on LinkedIn.
    How to use livestreaming as part of your content marketing strategy
    How to promote a livestream
    Tips on how to manage this strategy
    How to monetize your livestream for your business
    RESOURCES:
    Travis’ LinkedIn: https://www.linkedin.com/in/travislachner/ (https://www.linkedin.com/in/travislachner/) https://podcasts.apple.com/us/podcast/digital-transformation-leadership-with-danny-levy/id1509494511 ( )

    GUEST BIO:
    Former athlete and music producer turned creative entrepreneur... Helping high-performers level-up with media-based marketing and authority acceleration

    _______________

    Subscribe to the Marketing Bound Podcast!

    Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

    Website:https://www.marketingbound.com/ ( https://www.marketingbound.com/)

    • 45 min
    #85: How Podcasting Increases Business Opportunities, with Danny Levy

    #85: How Podcasting Increases Business Opportunities, with Danny Levy

    This is the second part of my interview with Managing Director and podcaster, Danny Levy. In this episode, we reveal:
    7 more reasons why every business should start a podcast today
    How to optimize your episodes for your target audience
    The time it takes us to release an episode every single week
    Be sure to subscribe to the Marketing Bound Podcast and check the show notes for the free worksheet on how to write the best podcast episode titles.
    RESOURCES:
    Danny’s Podcast: https://podcasts.apple.com/us/podcast/digital-transformation-leadership-with-danny-levy/id1509494511 (https://podcasts.apple.com/us/podcast/digital-transformation-leadership-with-danny-levy/id1509494511)
    Danny’s LinkedIn: https://www.linkedin.com/in/danny-levy-38842511/ (https://www.linkedin.com/in/danny-levy-38842511/)
    Workbook: How to Generate Leads with your Podcast: https://www.marketingbound.com/generate-leads-with-your-podcast (https://www.marketingbound.com/generate-leads-with-your-podcast)
    Free Podcast Episode Cheat Sheet: https://lauralbernhard.gumroad.com/l/pbFgDT


    GUEST BIO:
    I've worked in senior leadership roles in Singapore for over 10 years, specialising in sales and marketing, delivering revenue in the millions throughout my career.
    I'm currently the Managing Director, APAC for Worldwide Business Research/WBR Insights, a market leading B2B research, large scale summits, 1-1 meetings and virtual summits business.
    Brand’s that we own include eTail, NGCX, Programmatic Pioneers, Digital Travel, ProcureCon, Field Service, FinTech Connect and TradeTech FI, FX and Equities.
    In addition to running WBR APAC, I’m also the founder and host of, Digital Transformation and Leadership, a top 100 Business podcast.
    Previously, I launched and grew two start-ups from zero to seven figures.


    _______________

    Subscribe to the Marketing Bound Podcast!

    Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

    Website:https://www.marketingbound.com/ ( https://www.marketingbound.com/)

    • 27 min
    #84: 6 Reasons Your Business Needs A Podcast, with Danny Levy

    #84: 6 Reasons Your Business Needs A Podcast, with Danny Levy

    It has come to my attention that people are still apprehensive about starting a podcast for their businesses. So I grabbed my friend Danny Levy to chat about 12 reasons every business should start a podcast. In this two part series, we cover the first 6 benefits that are summarized at the end of the episode.
    RESOURCES:
    Danny’s Podcast: https://podcasts.apple.com/us/podcast/digital-transformation-leadership-with-danny-levy/id1509494511 (https://podcasts.apple.com/us/podcast/digital-transformation-leadership-with-danny-levy/id1509494511)
    Danny’s LinkedIn: https://www.linkedin.com/in/danny-levy-38842511/ (https://www.linkedin.com/in/danny-levy-38842511/)
    Workbook: How to Generate Leads with your Podcast: https://www.marketingbound.com/generate-leads-with-your-podcast (https://www.marketingbound.com/generate-leads-with-your-podcast)


    GUEST BIO:
    I've worked in senior leadership roles in Singapore for over 10 years, specialising in sales and marketing, delivering revenue in the millions throughout my career.
    I'm currently the Managing Director, APAC for Worldwide Business Research/WBR Insights, a market leading B2B research, large scale summits, 1-1 meetings and virtual summits business.
    Brand’s that we own include eTail, NGCX, Programmatic Pioneers, Digital Travel, ProcureCon, Field Service, FinTech Connect and TradeTech FI, FX and Equities.
    In addition to running WBR APAC, I’m also the founder and host of, Digital Transformation and Leadership, a top 100 Business podcast.
    Previously, I launched and grew two start-ups from zero to seven figures.


    _______________

    Subscribe to the Marketing Bound Podcast!

    Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

    Website:https://www.marketingbound.com/ ( https://www.marketingbound.com/)

    • 25 min
    #83: 7 Steps To Conduct Effective Content Audits & Determine How To Align Your Content Strategy With Your Business Goals, with Christine McLean

    #83: 7 Steps To Conduct Effective Content Audits & Determine How To Align Your Content Strategy With Your Business Goals, with Christine McLean

    Today, we’re looking into how to conduct an effective content audit. But you’re thinking, what is the value of a content audit. One, it can be to review why your content strategy may not be working, or two, identify how to adjust your content strategy to your new business goals. In this episode, I chat with Christine McLean, Content Writer And Content Strategist about the step-by-step process of how to conduct an effective content audit.
    She reveals:
    The importance of a content audit
    How to set content goals that align with your business
    What may be missing from your customer insights that make a huge difference in how your content converts
    How to know what content needs to be updated
    And the short terms KPIs to know if your new content strategy works
    If your content strategy is not getting the results you want or your business goals have changed, then this episode is for you.
    RESOURCES:
    Christine’s Blog about content audits: https://www.cemwritingservices.com/blog/2021/8/22/7-simple-steps-for-an-effective-seo-content-audit (https://www.cemwritingservices.com/blog/2021/8/22/7-simple-steps-for-an-effective-seo-content-audit)
    Christine’s LinkedIn: https://www.linkedin.com/in/christine-mclean-7b120896/ (https://www.linkedin.com/in/christine-mclean-7b120896/)
    Christine’s Youtube: https://www.youtube.com/channel/UCEeqDiDZjnCmnOelIhQscBw (https://www.youtube.com/channel/UCEeqDiDZjnCmnOelIhQscBw)
    Christine’s Website: https://www.cemwritingservices.com/ (https://www.cemwritingservices.com/)
    Christine’s Instagram: https://www.instagram.com/cemwritingservices (https://www.instagram.com/cemwritingservices)
    Keyword Analyzer: https://app.pageoptimizer.pro/#/register?affiliateCode=06OL0LKP (https://app.pageoptimizer.pro/#/register?affiliateCode=06OL0LKP)
    Google page speed insights: https://developers.google.com/speed/pagespeed/insights/ (https://developers.google.com/speed/pagespeed/insights/)
    Talia Wolf’s research on emotions: https://getuplift.co/two-emotional-triggers-that-boost-conversions/
    Website heatmap tool: https://www.hotjar.com/ (https://www.hotjar.com/)


    GUEST BIO:
    Christine is a content marketer based in Jamaica. Her journey in content marketing began in 2013 when she started doing content writing as a side hustle. She left her full-time job in September 2019 and decided it was time to expand her knowledge and enter the broader world of content marketing. Since then, she has become a DMI Certified Digital Marketing professional and helps her B2B clients use content marketing to get results for their businesses.


    _______________

    Subscribe to the Marketing Bound Podcast!

    Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

    Website:https://www.marketingbound.com/ ( https://www.marketingbound.com/)

    • 29 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

malfoxley ,

Great show!

Laura, host of the Marketing Bound Podcast, highlights all aspects of SEO and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

realestatedilly ,

Awesome!

Laura is awesome! And a great interviewer, lots of good nuggets in these shows :)

IamBilal2 ,

Very insightful

Good podcast. I just listened to the episode about reaching millions and it was insightful, especially with seeing how one person started from scratch and got to where he's at today. I just wish that there were some solid steps at the end for people to consider so they could find a way to grow their audience. All in all, a very good show and podcast. Looking forward to listening to more episodes.

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