Everybody’s into the world of online marketing nowadays. Even small businesses have a place online where they market the products they offer. That’s why today’s episode will surely be interesting and informative for everyone who is using Facebook ads at the moment, or those who have eCommerce sites.
Today I’ll be speaking to Tyler Garner, founder of Standout Social, about what’s working with Facebook ads at present. We’ll also discuss marketing as we see it in the future, as well as what Tyler does in social media for himself and his clients.
If you’re keen on knowing about these topics, check out the show notes and stay tuned until the end for a ton of valuable insights.
Tyler’s Story (3:35)
Being in sales
How Tyler started his journey into Facebook
Building Tyler’s first digital agency
How Tyler’s first experience made him more eager to venture into digital marketing
What Does Tyler Offer (7:35)
Online businesses of all kinds
Digital Info Products
Direct Response Advertising
Facebook Sales Funnels: What works nowadays? (9:34)
Top Funnels – For those who have never engaged with the seller’s products in any way.
– Content needs to be as native as possible.
– Use user-generated content (videos, images).
Middle Funnels – For those who have visited a seller’s site.
– For those who engage on Facebook and Instagram.
Bottom Funnels – For regular site visitors.
– For those who took actions from purchase up to post-purchase.
Coming back to solid foundations and fundamentals is the way to grow steadily.
It doesn’t need to be over-complicated.
It’s essential to test the marketing tools to figure out the best way to go.
How Tyler keeps up with the trends despite not buying any courses (15:21)
The funny truth behind Tyler’s success story.
Two critical areas you need to be good at on Facebook to make marketing work.
Tyler’s additional tips on how you could make marketing work on Facebook.
Observe successful competitors and take a look at how they got to where they are.
Success is a collaborative approach—build connections and learn from each other.
Future Trends in Technical Marketing (19:40)
Videos are going to be big, but the platforms are ever-changing.
Be ready to pivot and change.
What Tyler thinks about TikTok.
The most important thing is going to be how you position an offer.
It’s not going to be an ongoing perfect picture.
Be recession-proof through digital marketing.
Don’t rely on one platform alone.
Do we still see Webinars as a trend in the future?
One of the struggles marketers usually face.
The right people will buy, the wrong people won’t.
More marketing tips from Tyler and Will (24:44)
Don’t overcomplicate your marketing.
Respect the marketplace.
Show the people why they need you—tell them how you can help them solve their problems.
Be light years ahead of everyone by going specific on how you can help people.
Keep pushing the solutions.
Tyler’s take on Courses and Course Pricing (30:40)
Courses will always be needed.
If you know you can GENUINELY help people, you’d be foolish not to sell it.
Buying courses is a practical thing to do right now.
Will and Tyler share stories about degrees and courses.
Tyler Garner is the Founder of Standout Social, who aims to help entrepreneurs achieve their dreams and visions through Digital Marketing. Tyler has helped clients who were at the brink of bankruptcy rise and earn $90-$100k in less than three months.
For contacts, you can either send an email to Tyler at email@example.com, visit his website: Standout Social or add him on Facebook.
We now have a free resources section on our website. In this section, you can find a bunch of free resources that will definitely help you grow your business, get more leads, sales,