Marketing Crunch Podcast - Real marketing stories and insights Professional Services Businesses Tys Cobb

If you think your audience isn’t on Facebook, you’re dreaming. There are over 2 billion monthly active users on the platform, those users are people, some of which would most likely fall within your target market. If you’re one of those business owners in professional services who may think your audience is not on Facebook…
The post How Facebook Ads and Funnels Can Boost Your Lead Generation appeared first on Marketing Crunch Podcast.

I’m sure you know of someone in your industry who attracts all the attention online, and even offline. That person (sometimes referred to as an expert or influencer) stands out amongst the crowded marketplace we all play in. They are always filling a room, putting bums on seats at an event and engaging an audience…
The post Upscaling Your LinkedIn Profile to Enhance Your Personal Brand appeared first on Marketing Crunch Podcast.

Many business owners, CEOs, Managing Directors or which ever title they wish to use, may think that just because they have an established brand with hundreds, or even thousands of clients, that a few sour clients would have no damaging effect on the external reputation of the business. Wrong! You see, if we think about…
The post Putting Customers at the Heart of Your Business appeared first on Marketing Crunch Podcast.

The play button … it’s the most compelling call to action on the web today. People prefer video content over any other format. Why? Well for starters, our clients in professional services have attention spans of a squirrel. There is always a shiny new thing to divert their attention away from whatever they have been…
The post Creating Compelling Video Content In Professional Services appeared first on Marketing Crunch Podcast.

Do you consider your business to be customer centric? I know it sounds like a silly question, because we all know that without customers we wouldn’t be in business, right? We all KNOW our customers are our most important asset in business, and whilst you may THINK you put the customer at the heart of…
The post How To Align Your Content With Your Buyer Journey appeared first on Marketing Crunch Podcast.

If you’re a business owner or marketer in professional services, chances are you’ve heard of this thing called “Content Marketing”. One of the most cost effective and versatile marketing strategies around today.  I’m willing to bet that you’ve also experienced a situation where you’ve produced a piece of content and thought “Wow, I’m quite impressed…
The post Find Your Content Niche To Standout In A Crowded Content Marketplace appeared first on Marketing Crunch Podcast.