Marketing Distilled Jonathan Gaby
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- Business
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Marketing Distilled is the podcast for full proof marketing tips, tricks, insights, and more that just so happens to be fool proof.
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How to Create a Killer Marketing Strategy
Introduction
If you're in business you know you need to market what you do or what you sell. Without sales of your product you won't make money or last long in your business. If you don't provide your services to clients or customers they won't experience the benefit that you provide. Most businesses are in the business of selling their products at a profit, or providing their services so that more people can experience the transformation you provide.
This sounds simple enough, but what I find is that most businesses don't think through how they will market themselves and grow their business. Business owners and managers often focus on the operations, products, or services they provide, but don't go far enough to work on the business's marketing plan. If they do, it's likely that they decide to have a website and a social media presence. That's it.
In this episode though, I'll guide you through a process to create a killer marketing strategy. This strategy can be used for a product or a service. At the end you'll be able to work through these steps for any aspect of your business. Ready to get started? Let's dig in!
How to Create a Killer Marketing Strategy
You begin with your business first, not your customer.
You know what your company's objective is.
You know your customer and how to talk to them.
You know how to execute your plan.
You know how to analyze the results and adjust.
Show Website:
Marketing Distilled
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info@marketingdistilled.net
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Interview with Colin Jeffries, VP of Marketing and Communications at Brightview Health
Marketing Distilled interviews Colin Jeffries, VP of Marketing and Communication at Brightview Health.
About Colin Jeffries
In less than four years, Colin built the most sophisticated and efficient multi-channel in-house marketing and communications function in addiction treatment in the United States. He is an award-winning marketing executive who frequently speaks and writes on the follies of mainstream marketing methods. He is an inductee of the Hospital Marketing National Hall of Fame, one of Podcast Magazine's 40 Under 40, and was named Chief Marketing Officer of the Year in 2023 by the Cincinnati Business Courier. He leads marketing, communication, and innovation efforts for BrightView Health, co-hosts The Rethink Marketing Podcast, and serves in advisory roles for several organizations. He has his bachelor of business administration degree from the University of Cincinnati, Carl H. Linder College of Business, and the MBA from Indiana University's Kelley School of Business
Colin Jeffries is the Host of The Rethink Marketing Podcast and both Rethink Marketing and Marketing Distilled podcasts are members of the Marketing Podcasts Network.
Colin Discusses the Following
In this episode, we answer some of the following questions:
You had started out in the AEC Architecture, Engineering, and Construction industry, but now work in healthcare. Colin, tell us what led you to switch industries.
Uncovering why your organization is really better than the competition.
Why conventional marketing wisdom is probably backfiring for your organization and what to do about it (team hiring practices, web page word count, bounce rate, segmentation, etc.)
Major learnings from trying to connect with an “impossible to reach” audience.
Major learnings from scaling a "marketing team of one" to a team of 10 within 4 years.
Lightning round of questions.
Connect with Colin
Connect with Colin Jeffries via LinkedIn, and subscribe to his podcast using the links below:
LinkedIn
The Rethink Marketing Podcast
Personal Website
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The Power of Personalization in Marketing
Twitter (X): @MKTGDistilled
LinkedIn: @MKTGDistilled
Have you ever stepped inside a business hoping to buy from them, only to discover you're just another transaction the staff had to deal with? I think we all have had that experience. I experience this nearly every time I go to a big-box store. I'm just a number, a transaction, and worse, a walking dollar sign as I navigate the aisles and shelves. As a consumer I'm sure you'll agree that this type of experience is less than ideal. How can you avoid this cold, soul-less, walking dollar sign approach to your business?
That's the subject of this episode of Marketing Distilled, I'll cover personalization in marketing. I'll talk about what it is, how you can incorporate it into your business, what to avoid, and some examples of how I see companies do this well, and how companies have really messed up in their execution of being more personalized in their marketing.
What is personalization?
How Does Personalization Benefit me and my customers?
How to get started personalizing your marketing
How to Avoid the pitfalls of personalization
Conclusion
To conclude this episode, you've learned about the power of personalization in marketing. You've learned what it is, the benefits you have as a business, and the benefits you give your customers. You have an idea of what you need to do in your business to start if you haven't already. Finally, you have a cautionary tale on the pitfalls of personalization.
References
What Is Personalized Marketing? | Mailchimp
What is personalization? | McKinsey
The Power Of Personalization In Marketing | by Taylor Wilson | Medium
How Companies Learn Your Secrets - The New York Times
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How to Market an Unsexy or Unglamorous Brand
Marketing Distilled opens up their virtual mailbag and answers a question from Jeff Parrott, owner of a debt collection company.
He asks, "how do I market an unsexy or unglamorous brand or business?"
On the show you'll learn:
How to reframe ones thinking about unsexy or unglamorous brands
Discover the features, benefits, and emotions of a business
A sampling of frameworks that someone can use
Finally, after a short commercial break, our Master Distiller, Jonathan Gaby, gives some actionable tips and ideas on how to put into practice some of the theory behind the marketing challenge, including websites, social media, and email marketing.
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Interview with Troy Sandige, Strategy Hacker
Marketing Distilled sits down with Troy Sandige, Strategy Hacker, to get to know his business, his background, insights into the world of marketing and more.
Tune in for a triple pour of wisdom, insights, and more from Troy Sandige.
You'll discover:
How Troy went from being an electrical engineer to 5x agency owner.
How he grew donations for fetal heartbeat monitors in Africa
His frameworks for every business you can use today.
You'll also learn about DEIB Marketing strategies and why it's important for every business.
And, because it's Marketing Distilled, the interview concludes with a smooth finish of actionable items for the early career marketer and the business owner, looking to grow their business.
Troy has written a book, called Strategize Up. Click the link to learn more.
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Reflections of a Rookie Adjunct Professor of Marketing
In this episode, Master Distiller Jonathan Gaby reviews his first full year of being an adjunct professor of marketing at a small historically black college or university (HBCU) in Kentucky State University.
Highlights include:
Start small
Be smart in my approach
Figure it out as I go
Make small changes over time.
Then, Jonathan thanks the newest followers of Marketing Distilled Podcast on LinkedIn.
Episode Webpage: https://www.marketingdistilled.net/reflections-of-a-rookie-adjunct-professor-of-marketing/
Follow Marketing Distilled on Twitter (X) : https://twitter.com/MKTGDistilled
Connect with Marketing Distilled on LinkedIn: https://www.linkedin.com/company/marketing-distilled-podcast/
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Customer Reviews
Smart, Practical Thinking
I love Marketing Distilled! Not only does Jonathan include some fun bourbon-themed references, he’s a practitioner sharing practical advice and observations from the real world of marketing. He’s not just some talking head who worked at an agency once 20 years ago. He’s doing it, which makes the advice more real and practical.
Jonathan rocks!
I’m loving Marketing Distilled. There is something here for any new and seasoned marketer!
Great Info
Jonathan provides timely, actionable information
that moves your marketing efforts forward.