19 episodes

Marketing Distilled is the podcast for full proof marketing tips, tricks, insights, and more that just so happens to be fool proof.

Marketing Distilled Jonathan Gaby

    • Business
    • 5.0 • 5 Ratings

Marketing Distilled is the podcast for full proof marketing tips, tricks, insights, and more that just so happens to be fool proof.

    The Power of Personalization in Marketing

    The Power of Personalization in Marketing

    Twitter (X): @MKTGDistilled
    LinkedIn: @MKTGDistilled
    Have you ever stepped inside a business hoping to buy from them, only to discover you're just another transaction the staff had to deal with? I think we all have had that experience. I experience this nearly every time I go to a big-box store. I'm just a number, a transaction, and worse, a walking dollar sign as I navigate the aisles and shelves. As a consumer I'm sure you'll agree that this type of experience is less than ideal. How can you avoid this cold, soul-less, walking dollar sign approach to your  business?
    That's the subject of this episode of Marketing Distilled, I'll cover personalization in marketing. I'll talk about what it is, how you can incorporate it into your business, what to avoid, and some examples of how I see companies do this well, and how companies have really messed up in their execution of being more personalized in their marketing.

    What is personalization?
    How Does Personalization Benefit me and my customers?
    How to get started personalizing your marketing
    How to Avoid the pitfalls of personalization
    Conclusion
    To conclude this episode, you've learned about the power of personalization in marketing. You've learned what it is, the benefits you have as a business, and the benefits you give your customers. You have an idea of what you need to do in your business to start if you haven't already. Finally, you have a cautionary tale on the pitfalls of personalization.
    References
    What Is Personalized Marketing? | Mailchimp
    What is personalization? | McKinsey
    The Power Of Personalization In Marketing | by Taylor Wilson | Medium
    How Companies Learn Your Secrets - The New York Times
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 26 min
    How to Market an Unsexy or Unglamorous Brand

    How to Market an Unsexy or Unglamorous Brand

    Marketing Distilled opens up their virtual mailbag and answers a question from Jeff Parrott, owner of a debt collection company.
    He asks, "how do I market an unsexy or unglamorous brand or business?"
    On the show you'll learn:



    How to reframe ones thinking about unsexy or unglamorous brands



    Discover the features, benefits, and emotions of a business



    A sampling of frameworks that someone can use




    Finally, after a short commercial break, our Master Distiller, Jonathan Gaby, gives some actionable tips and ideas on how to put into practice some of the theory behind the marketing challenge, including websites, social media, and email marketing.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 39 min
    Interview with Troy Sandige, Strategy Hacker

    Interview with Troy Sandige, Strategy Hacker

    Marketing Distilled sits down with Troy Sandige, Strategy Hacker, to get to know his business, his background, insights into the world of marketing and more.
    Tune in for a triple pour of wisdom, insights, and more from Troy Sandige.
    You'll discover:

    How Troy went from being an electrical engineer to 5x agency owner.

    How he grew donations for fetal heartbeat monitors in Africa

    His frameworks for every business you can use today.


    You'll also learn about DEIB Marketing strategies and why it's important for every business.
    And, because it's Marketing Distilled, the interview concludes with a smooth finish of actionable items for the early career marketer and the business owner, looking to grow their business.
    Troy has written a book, called Strategize Up. Click the link to learn more.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 3 min
    Reflections of a Rookie Adjunct Professor of Marketing

    Reflections of a Rookie Adjunct Professor of Marketing

    In this episode, Master Distiller Jonathan Gaby reviews his first full year of being an adjunct professor of marketing at a small historically black college or university (HBCU) in Kentucky State University.
    Highlights include:

    Start small

    Be smart in my approach

    Figure it out as I go

    Make small changes over time.


    Then, Jonathan thanks the newest followers of Marketing Distilled Podcast on LinkedIn.
    Episode Webpage: https://www.marketingdistilled.net/reflections-of-a-rookie-adjunct-professor-of-marketing/
    Follow Marketing Distilled on Twitter (X) : https://twitter.com/MKTGDistilled
    Connect with Marketing Distilled on LinkedIn: https://www.linkedin.com/company/marketing-distilled-podcast/
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 23 min
    Maximize your Customer Experience with This Framework

    Maximize your Customer Experience with This Framework

    In this episode of Marketing Distilled, I'll talk about how you can take charge of and start thinking about the experience your customers have when they do business with you. In the simple framework I talk about you'll have a great tool set to use to help make sure that the experience your customers have is actually the desired experience your business, brand, or cause wants to have.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 44 min
    A Framework to Improve Your Marketing, Part One

    A Framework to Improve Your Marketing, Part One

    Marketing is hard to begin with and what makes marketing harder is not having the right tools or frameworks to adequately solve business problems and make intelligent decisions. The Big Picture Framework is the best framework and approach to solving business problems and marketing strategy.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 33 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

JasonFalls ,

Smart, Practical Thinking

I love Marketing Distilled! Not only does Jonathan include some fun bourbon-themed references, he’s a practitioner sharing practical advice and observations from the real world of marketing. He’s not just some talking head who worked at an agency once 20 years ago. He’s doing it, which makes the advice more real and practical.

@davedelaney ,

Jonathan rocks!

I’m loving Marketing Distilled. There is something here for any new and seasoned marketer!

CRSteward ,

Great Info

Jonathan provides timely, actionable information
that moves your marketing efforts forward.

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