Marketing Distilled Jonathan Gaby

Marketing Distilled sits down and interviews marketing consultant and author Aaron Templer.

Aaron Templer
Aaron Templer is an unapologetic eclectic. By day he is a 20+ year senior marketing professional. Aaron founded and owns Three Over Four, a full service, boutique marketing firm that works with people and organizations that have values at their center.

His first book, Leading in a Social World, is available now. You can learn more about the book and order it at www.leadinginasocialworld.com

Aaron consults with organizations in the areas of brand, brand management, marketing, strategy, and leadership.
He's actively involved with the American Marketing Association as a professional instructor, past president, and volunteer for their national Professional Chapters Council.

By night Aaron has a music problem. Some of his current projects are:

SF1 Music

Mudra Dance Studio

Mudra Rhythm Section.


Aaron also likes to spread ideas as a keynote speaker, sitting on and facilitating panels and workshops, and by way of an occasional adjunct faculty gig on the topics of the social web, branding, the creative mind, and marketing communications.

Aaron spoke at a recent Cincinnati AMA Ignite event where he didn't pull any punches about the dangers and ethical concerns on Artificial Intelligence at this years conference talking about AI.

Marketing and the Ethics of AI
Marketers have AI all wrong. While unions strike and artists file lawsuits over AI job- and value-displacement, marketers wring our hands about so-called AI threatening marketing jobs and making our marketing departments obsolete while we … wait for it … use AI to do marketing.

Operating under this strange dichotomy, marketers have fallen hard for unprecedented hype and are rushing to be the first to master AI tech, hell-bent on self-fulfilling a fate of our own making — all for a tool that, as one scientist puts it, is nothing more than algorithms that are “haphazardly stitching together sequences of linguistic forms … according to probabilistic information.” Or as a user on Mastodon put it, “mansplaining as a service: superficially plausible but totally fabricated nonsense presented with unflagging confidence.”

Implausibly, we’ve decided to pay a steep ethical price for participating in this illusion:
• We're now just stealing content (content that we’ve created for our brands and clients, astonishingly).
• We're publishing content from and giving juice to a biased system that causes real harm to many groups, a system that one scholar calls “the civil rights issue of our time.”
• We're choosing not to accept the significant environmental impact of our actions during a climate and humanitarian crisis.

How to Follow Aaron
Three Over Four Agency
Aaron Templer's Personal Site
Aaron Templer on LinkedIn
Aaron Templer on Mastadon
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Intro
For the past couple months, I have been working and onboarding to a new marketing role. Because I am a department of one, I often need hep with what I need to do. Artificial Intelligence (AI) has helped me in my career so far. In this episode I share with you the top five ways I am using AI to help me become a better marketer.


Help me create an onboarding plan

Help me generate an agenda for my day

Use Dall-E to generate images for social media and the web

Generate a workflow and first ideas for a Vlog

Create Social Media Content for specific avatars or personas

BONUS: Create strategies and tatics to communicate with your avatars or personas


Tips:

Verify what ChatGPT and other AI generate. Sometimes it can be incorrect or not suitable for your purposes

Manage your expectations. It's not a genius. It's more like an intern or personal assistant

Be curious about it and ask GPT or your AI of choice if it can do what you think it should


Conclusion
AI is a remarkable tool that you can use to enhance your career as a marketer. You can use it to generate an onboarding plan. You can use it to create a daily agenda. You can use it to generate images for social media or the web. You can use it to generate a workflow and first ideas for a vlog. Finally you can use AI to create a custom avatar or persona and use that persona to help you create social media and other resources geared towards the avatar.

How are you using AI
How are you using AI in your career? Leave me a tip via email at info@marketingdistilled.net.

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Jonathan Gaby, Master Distiller of Marketing Distilled, interviews Heather Heuman, CEO of Sweet Tea Social Marketing, social media strategist, international keynote speaker, and author of The Golden Rules of Social Media Marketing.
She has 24 years experience in sales, social media, and business. Identified as a Top Business Influencer, Heather has worked with Chick-fil-A as well as hundreds of businesses, CEOs and organizations. Heather also hosts the #2 Christian Business podcast talking all things business for Christians in the Marketplace. Heather calls Columbia, South Carolina home where she lives with her husband of 21 years, where they are raising their three teens.


Career Questions

What You're most proud of in your career

What event or taught you the most

Marketing strategies and tactics for the small business owner

Being a Christian in the market place

Motherhood in business

Lightning round

Conclusion


Connect with Marketing Distilled
Website: www.marketingdistilled.net
LinkedIn: www.linkedin.com/company/marketing-distilled-podcast
Twitter (X): @MKTGDistilled
Connect with Heather Heuman
Website: https://www.sweetteasocialmarketing.com
Podcast: The Infinitely More with Heather Heuman
Twitter (X): @HeatherHeuman
Facebook: Sweet Tea Social Marketing
YouTube: @TheHeatherHeuman
LinkedIn: Heather Heuman
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How do marketers adjust to a new job? In this episode I share with you some personal news and share six tips and lessons for anyone who gets a new job.

People in new roles need to learn a lot!

Do not think your questions are dumb.

Learn from your mistakes.

Give yourself lots of grace, space, and patience.

Get organized.

Stay close to your supervisor and your team.


These tips will undoubtedly get you off on the right foot in your new career.
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Marketing Distilled sits down with Sarah Panus, a content marketing expert, to talk about career and marketing content.

About Sarah:
Biography: Marketers and business leaders often lack the right people, skills or time to create content plans. Content expert & Certified StoryBrand Guide, Sarah Panus, helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get time back while confidently engaging new and existing customers with great content that drives business results.  It shouldn’t feel like you’re falling behind because you can’t figure out your content. Sarah understands how hard it is to juggle your demands. Her client roster includes big and small B2C & B2B brands including: Sleep Number, Starbucks, SHEFIT, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Western Green, Cox Communications, Alta Tech, King Technology, Christos Bridal, and numerous small businesses. She’s a content marketing strategy consultant, podcast host of Marketing With Empathy® (in top 5% of all marketing podcasts), Certified StoryBrand Guide, speaker, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Content Directors through her online courses, keynotes and workshops. Visit www.kindredspeak.com to learn more.
Show Notes

Get to know Sarah Panus (career, hobbies, the 360 view of Sarah)

Career: What are you the proudest of in your career?

Career: Tell us a story of when you made a mistake and what you learned from it?

Sarah is a Certified StoryBrand Guide. What is that and why did you get that certification? What was easiest about the course and what was most difficult?

What's the StoryBrand Framework? Why is story telling a good way to market a business?

In the Framework, where is it toughest to move the hero from one phase to the next? How can you make sure they don't change the channel?

What are two or three key things a brand gets wrong abour the StoryBrand framework?

How SB integrates into a content plan, beyond the typical sales funnel.

Lightning round of questions.


How to Connect with Sarah Panus
Website: www.kindredspeaks.com
LinkedIn: Sarah Panus
Instagram: Sarah Panus
Listen to Her Podcast
Marketing With Empathy®


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Introduction
If you're in business you know you need to market what you do or what you sell. Without sales of your product you won't make money or last long in your business. If you don't provide your services to clients or customers they won't experience the benefit that you provide. Most businesses are in the business of selling their products at a profit, or providing their services so that more people can experience the transformation you provide.
This sounds simple enough, but what I find is that most businesses don't think through how they will market themselves and grow their business. Business owners and managers often focus on the operations, products, or services they provide, but don't go far enough to work on the business's marketing plan. If they do, it's likely that they decide to have a website and a social media presence. That's it.
In this episode though, I'll guide you through a process to create a killer marketing strategy. This strategy can be used for a product or a service. At the end you'll be able to work through these steps for any aspect of your business. Ready to get started? Let's dig in!
How to Create a Killer Marketing Strategy

You begin with your business first, not your customer.

You know what your company's objective is.

You know your customer and how to talk to them.

You know how to execute your plan.

You know how to analyze the results and adjust.


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