Engage Martech podcast brings you the hot topics and tips in the Martech industry. Hear from a range of industry leading brands, including Boots, Ocado Group, Financial Times, Citi Bank & more, as they share their journeys, success stories and future plans that you can implement into your business.
How Brands Can Prepare for Crisis Management
Our podcast host, Rachel Aldighieri, Managing Director of the DMA is joined by Standard Chartered Banks's Director of Social Media, Charlotte Lander.
In this episode they explore reputational risk and how to use social media to build trust with your brand and how to measure it.
Social Media: Keeping Pace with Advancements
In this episode, our podcast host and the Managing Director
of the DMA Rachel Aldighieri is joined by Claire Hoang, VP Social Media at ITV Studios. In the last decade, the industry has seen tremendous growth, with new platforms appearing while others disappear.
Together, Rachel and Claire discussed how social media has
evolved (from MySpace to Threads), how we can manage brand reputation, how to keep abreast of changing customer expectations, and how to stay up to date with the latest opportunities. What is more, they explored a few best practice examples and how marketers can elevate their online presence.
Why Marketers Should Start Thinking Differently about Sustainability
In this episode, our podcast host and MD of the DMA Rachel Aldighieri is joined by the CEO of Eden Lab, Leo Rayman. Together, the two discussed the Great Transition to the Net Zero economy and how Green Growth will shape our future. More
specifically, they explored how marketing must evolve and how companies should change the way they are currently thinking about sustainability. According to Leo, marketers and technology must now come together, reimagining business and
reinventing the rules of the game.
Mastering the B2B Demand Game: Building an Irresistible Brand for Large Enterprises
Listen now as Rachel Aldighieri, Managing Director of DMA UK is joined by Duarte Garrido, Global Head of Social and Omnichannel at Standard Chartered Bank, they delve into the strategies for building brand demand in large B2B enterprises:
Targeted Marketing: Tailor your marketing efforts to address the unique needs and pain points of large B2B enterprises.
Thought Leadership: Establish your brand as a thought leader in the industry to gain credibility and influence.
Relationship Building: Invest in building strong relationships with key stakeholders and highlight customer success stories to demonstrate value.
How MarTech Delivers the Promise of Relevant, Personalised Experiences at Scale
Listen now and hear Rachel Aldighieri, Managing Director of DMA UK as she catches up with JLL's Francesco Federico to get his thoughts on:
• How the roles of the CMO and CIO are converging.
• How MarTech is helping brands deliver the promise of relevant, personalised experiences at scale.
• Why many companies are turning to conversational marketing to increase conversion and ensure a more personalised experience.
• Why digital transformation is only as good as its ability to stick and be measured.
• How to drive digital adoption and ensure these multi-year, multi-million initiatives really achieve a positive ROI.
• Digital adoption platforms (DAP) and how these emerging tools can help organisations thrive.
The Dos and Don'ts of MarTech: A Fireside Chat with Francesco Federico, Executive Director of Global Marketing at JLL
For a while now we hear that the role of CIOs and CMOs are converging, but what does it mean? We will discuss how the integration of smart technology can generate growth by modernising the marketing function and delivering those efficiencies of scale, necessary to deliver the personalisation customers expect today.