143 episodes

Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line.

Find and subscribe to the Marketing Expedition Podcast on your preferred platform below!

Marketing Expedition Podcast with Rhea Allen, Peppershock Media Rhea Allen, CEO, Peppershock Media

    • Business
    • 5.0 • 12 Ratings

Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line.

Find and subscribe to the Marketing Expedition Podcast on your preferred platform below!

    Video Marketing Made Easy with Rhea Allen | Marketing Expedition Podcast

    Video Marketing Made Easy with Rhea Allen | Marketing Expedition Podcast

    In this week's podcast, we’ll be talking about video marketing and what you can do to ensure the optimum ROI. Video producers, marketers, content creators, and business owners alike will all be able to get beneficial tips and tools they can implement moving forward to ensure they are getting the best results! 
    Join The Marketing Expedition Community Today!

    • 51 min
    Rethink Your Marketing and Transform Your Brand with Orsolya Herbein | Marketing Expedition Podcast

    Rethink Your Marketing and Transform Your Brand with Orsolya Herbein | Marketing Expedition Podcast

    Orsolya (short Orsi, but pronounced Orshie) didn’t wait long before revealing her passion for art and creativity: At the tender age of three, she won an International Drawing Competition in Eastern Europe. Once the time came for Orsolya to pick a career path, graphic design seemed a natural fit. Orsolya has a B.A. in Graphic Design from the New England School of Art and Design in Boston. After graduating, Orsolya began her professional design career while continuing to serve various clients as a freelance designer. In 2016, Orsolya partnered with Matt Christ to run and grow a virtual branding and marketing agency called Brand3, Inc. Together they have mobilized effective brands for a diverse range of privately held businesses and organizations. Because of ineffective marketing, many businesses will never reach their full market potential. Matt and Orsolya believe that there is actually a right way to market. Their true passion is to transform brands and provide their clients with a tailored, strategic plan to help engage and retain the right customers. 




    00:00 - 00:51 Orsolya’s Bio


    00:52 - 11:53 Marketing Essentials Moment: Value of using Coupons


    11:54 - 12:23 Welcome to Peppershock Media’s Marketing Expedition Podcast


    12:24 - 15:03 Welcome to the show, Orsolya (Orshie)!


    15:04 - 23:03 How Orsolya helps businesses rethink marketing by building their foundation (Branding)


    23:04 - 25:40 How brand builds trust


    25:41 - 29:21 Building a brand that speaks to what the customer values


    29:22 - 33:05 Understanding your Target Audience


    33:06 - 33:45  Here’s a $25 credit to try Stitch Fix! Use our link to get your credit! 


    33:46 - 39:07 Word of the Day: Functional Beauty


    39:08 - 43:17 Transforming business brands from noise to clarity


    43:18 - 43:27 “Speak value, stop talking about yourself and start talking about how you solved a problem to your customer.” -Orsolya Herbein


    43:28 - 48:23 Resources and mentors that inspire Orsolya


    48:24 - 51:46 Sharing marketing tactics and words of wisdom


    51:47 - 52:43 Fun, fame, or fortune?


    52:44 - 53:27 Reach out to Orsolya at linkedin.com/in/orsolya-orshie-herbein-95300bb/ and brand3.net


    53:28 - 53:44 Thank you so much, Orsolya! Enjoy your marketing journey!


    53:45 - 54:30 Join The Marketing Expedition Community today!




    #marketingtactics #marketingtips #marketing #digitalmarketing #marketingstrategy #marketingstrategies #socialmediamarketing #digitalmarketingagency #socialmedia #digitalmarketingtraining #branding #marketingideas #brand3

    • 54 min
    Building Meaningful Relationships with Your Clients with Rick Elmore | Marketing Expedition Podcast

    Building Meaningful Relationships with Your Clients with Rick Elmore | Marketing Expedition Podcast

    Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees. 




    00:00 - 00:45 Rick’s Bio


    00:46 - 05:20 Marketing Essentials Moment: Marketing Funnels


    05:21 - 05:48 Welcome to Peppershock Media’s Marketing Expedition Podcast


    05:49 - 06:24 Welcome to the show, Rick!


    06:25 - 10:13 From being an Athlete to becoming a Successful Entrepreneur


    10:14 - 14:16 Simply Noted - An Automated Handwritten Letter Company


    14:17 - 16:29 Building Relationships to Help Businesses Communicate with their Customers


    16:30 - 21:13 Be Authentic and Stand out from the Competition


    21:14 - 22:52 Rick talks about the Quality Control of their Service


    22:53 - 23:37 Sweatcoin – It Pays to Walk! 


    23:38 - 27:48 The Process of Automation


    27:49 - 28:18 Reach out to simplynoted.com or linkedin.com/company/simplynoted/


    28:19 - 30:56 Rick’s advice on starting your own business


    30:57 - 34:10 The Trials and Tribulations of Growing your Business


    34:11 - 35:29 “Delegate to Elevate.” - Rhea Allen


    35:30 - 36:35 Thank you so much, Rick! Enjoy your Marketing journey!


    36:36 - 37:22 Join The Marketing Expedition Community today!




    #growingbusiness #smallbusiness #entrepreneur #marketing #business #marketingdigital #digitalmarketing #branding #businessrelationships #advertising #automation #authenticity #simplynoted

    • 37 min
    Using Private Podcasts in Your Marketing Strategy with Nora Sudduth | Marketing Expedition Podcast

    Using Private Podcasts in Your Marketing Strategy with Nora Sudduth | Marketing Expedition Podcast

    Nora Sudduth is a leading program design and marketing strategist and co-founder of Hello Audio. She works with business owners, companies, and corporations to design and sell their unique flagship programs using the Flagship Formula™. Nora has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more.


    Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients. 




    00:00 - 00:54 Nora’s Bio


    00:55 - 09:04 Marketing Essentials Moment: Finding your Target Audience


    09:05 - 09:36 Use Rhea’s Promo code: MONTH1


    09:37 - 10:05 Welcome to Peppershock Media’s Marketing Expedition Podcast


    10:06 - 11:23 Welcome to the show, Nora!


    11:24 - 12:57 Architecting your Marketing Strategy


    12:58 - 15:58 “Customers are going to need more reassurance in the buying process.” -Nora Sudduth


    15:59 - 18:16 Defining your customer’s potential problems


    18:17 - 23:45 Adopting to Market evolution


    23:46 - 26:54 Increasing the Value of an Offer


    26:55 - 32:13 What is a Private Podcast?


    32:14 - 33:20 Monetizing your Private Podcast


    33:21 -  34:21  Hello Audio is THE best format for creating a
    connection between you and your audience!


    34:22 - 38:51 Building a community through Success story Podcast


    38:52 - 46:03 The resources that shaped Nora’s Marketing career


    46:04 - 58:54 Top 10 ways How to effectively use Private Podcast


    58:55 - 59:42 Reach out to Nora 


    59:43 - 1:00:46 Thank you so much, Nora! Enjoy your Marketing journey!


    1:00:47 - 1:01:33 Join The Marketing Expedition Community today!




    #podcasting #podcast #podcasts #podcaster #privatepodcast #marketingstrategy #marketingcampaigns #marketing #branding #advertising #business #entrepreneur #helloaudio 

    • 1 hr 1 min
    Building a Predictable, Sustainable and Profitable Business with Joe DeMaria | Marketing Expedition Podcasts

    Building a Predictable, Sustainable and Profitable Business with Joe DeMaria | Marketing Expedition Podcasts

    Joe DeMaria got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again.” After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of the group and network. After several unsuccessful attempts at developing an online course, Joe discovered a new way to create and teach online courses that inspire action in people.


    "Dynamic Ascension Training", is an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple digestible training programs.


    Since its introduction, Joe has become one of the most sought-after course creation consultants on the planet -- having worked to create dozens of Dynamic Ascension Training Programs for high-end entrepreneurs, coaches, and consultants.


    TeachToScale is an extension of all that Joe has learned through the years of developing courses, providing training, and working with clients. 




    00:00 - 01:02 Joe’s Bio


    01:03 - 11:04 Marketing Essentials Moment - How to Accelerate your Word of Mouth Advertising


    11:05 - 11:33 Welcome to Peppershock Media’s Marketing Expedition Podcast


    11:34 - 13:49 Say your last name for me, Joe!


    13:50 - 17:22 The difference between growing and scaling your business


    17:23 - 24:24 Architectural strategy in marketing


    24:25 - 29:59 Understanding your vision for the business


    30:00 - 35:04 Relationship building


    35:05 - 41:25 “People don’t want to necessarily learn how to use your product, they want to learn how to actually build skills.” —Joe DeMaria


    41:26 - 42:15 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click on this link to apply for a special offer!


    42:16 - 50:10 The World of Content creation as an educator


    50:11 - 57:50 The value of Skill-based learning


    57:51 - 1:00:16 “What do you want to tell your past self what you know now, that you wished you had known then?”


    1:00:17 - 1:01:06 Empowering the people and users


    1:01:07 - 1:01:50 How to reach Joe


    1:01:51 - 1:06:38 Joe’s Podcast


    1:06:39 - 1:07:17 Thank you so much, Joe! Enjoy your marketing journey!


    1:07:18 - 1:08:04 Join The Marketing Expedition Community today!




    #businessscaling #business #businessgrowth #digitalmarketing #entrepreneurship #businesstips #marketingstrategy #businessstrategy #socialmediamarketing #investment #businessgrowthstrategy #branding #advertising #teachtoscale

    • 1 hr 8 min
    Up Your Social Media Game and Fame with Rhea Allen | Marketing Expedition Podcast

    Up Your Social Media Game and Fame with Rhea Allen | Marketing Expedition Podcast

    As an early adopter of social media and now an industry-leading social and digital marketing expert, and influencer, Rhea Allen will share the latest in tips and tactics you can use to up your social media game and fame! Review tools and technology to help you keep consistency and efficiency in your posting, scheduling, and engaging with your key audience and influencers. Get content ideas, insights, and inspiration to help you grow your followers!


    00:00 - 01:24 Listen to our 2nd Thursday Webinar


    01:25 - 01:54 Welcome to Peppershock Media’s Marketing Expedition Podcast


    01:55 - 04:21 Introduction to Social Media Marketing


    04:22 - 06:28 Importance of utilizing Social media


    06:29 - 14:17 Roaming around the Metaverse/Facebook


    14:18 - 20:11 Getting traction on Instagram, Visual content is the key


    20:12 - 23:43 Maximize your 24-hour stories


    23:44 - 28:24 LinkedIn for B2B Marketing


    28:25 - 29:46 How to make an impact on Video marketing


    29:47 -30:32 Cloud Campaign helps marketing agencies scale. Find out more today! 


    30:33 - 37:48 Growing your brand through video marketing on Youtube and other platforms


    37:49 - 42:01 Promoting on Tiktok


    42:02 - 45:50 Targeting specific audience using Pinterest


    45:52 - 47:36 Social media channels algorithm


    47:37 - 53:48 Cloud campaign, All-in-one social media tool


    53:49 - 55:05 Other resources that can help your business grow


    55:06 - 56:25 Social Media Marketing Audit


    56:26 - 57:26 The Marketing Expedition Community


    57:27 - 57:33 Thank you so much! Enjoy your marketing journey!


    57:34 - 58:19 Join The Marketing Expedition today!




    #socialmedia #marketing #socialmediamarketing #digitalmarketing #instagram #branding #business #marketingdigital #seo #design #entrepreneur #graphicdesign #contentmarketing #advertising #onlinemarketing #facebook #smallbusiness #marketingstrategy

    • 58 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

PeppershockMedia ,

Build your Brand and Your Bottom Line!

This weekly, globally ranked as a top 10% most popular podcast by ListenNotes, is to help marketing professionals, entrepreneurs and enterprise marketing leaders through the collective marketing journeys we all take. By listening, you will gain fresh new ideas, innovative tactics, insightful tips, new information on technologies and inspiration to help you build your brand and your bottom line.

bipartisan maven ,

Positive, forward looking information to help marketers plan for 2022

I greatly enjoy how Rhea interweaves inspirational messaging through storytelling with practical tips and tricks for marketers. Her engagement with the guests is approachable and warm allowing the audience to gain insight into the person behind significant market changes.

ThePhotoDon ,

Love it!

Awesome tips, well spoken host and great guests.. can’t ask for much more!

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