205 episodes

Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line. Be sure to subscribe to the Marketing Expedition Podcast, powered by Peppershock Media, and if you would like a 15-minute free consultation with Rhea Allen, visit peppershock.com to inquire! Or visit TheMarketingExpedition.com and subscribe to the TMEC community!

Marketing Expedition Podcast with Rhea Allen, Peppershock Media Rhea Allen, CEO, Peppershock Media

    • Business
    • 5.0 • 17 Ratings

Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line. Be sure to subscribe to the Marketing Expedition Podcast, powered by Peppershock Media, and if you would like a 15-minute free consultation with Rhea Allen, visit peppershock.com to inquire! Or visit TheMarketingExpedition.com and subscribe to the TMEC community!

    How to Stop Wasting Money on Dumb Marketing Stuff with Matt Banker | Marketing Expedition Podcast

    How to Stop Wasting Money on Dumb Marketing Stuff with Matt Banker | Marketing Expedition Podcast

    Matt Banker joins us to share his journey from a background in fine arts to becoming a marketing expert. He talks about his frustration with the traditional content creation process for websites and how discovering the Story Brand Framework revolutionized his approach. Matt emphasizes the importance of clarity in marketing and how his art critique experience in college has influenced his current work.
    00:00 - 00:21 “I've become a really big believer in having a really narrow focus for myself as a business owner in the marketing space, but also for my clients, especially my accounting firm clients. When they have a really narrow focus, that's great. But the biggest fear in a lot of these cases is how do we narrow our focus without losing our current business?" — Matt Banker
    00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
    00:41 - 01:53 Matt’s Background
    01:54 - 12:06 Marketing Essentials Moment: What is a stretch goal?
    12:07 - 14:45 Welcome to the show, Matt!
    14:46 - 18:23 Narrowing Focus in Marketing Services
    18:24 - 20:04 Creativity in Art and Marketing
    20:05 - 21:07 Defining a True Niche
    21:08 - 25:50 Marketing and Building Relationships through Podcasting
    25:51 - 27:09 The Impact of Podcasting
    27:10 - 31:37 Story Brand Framework
    31:38 - 34:14 The Importance of Clarity in Marketing
    34:15 - 40:10 The Value of Mentorship
    40:11 - 45:18 The Challenges for Young Marketers
    45:19 - 46:15 Visit: https://bankercreative.com/
    46:16 - 46:44 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
































    46:45 – 47:32 Join The Marketing Expedition Podcast today!
    #Branding #Storytelling #StoryBrandFramework #StretchGoals #CreativeMarketing #Podcasting #Innovate #SEO #SearchEngineOptimization #WordofMouthAdvertising #Mentorship #NicheMarketing

    • 47 min
    How to Utilize Storytelling in Your Creative Marketing with Reenita Hora | Marketing Expedition Podcast

    How to Utilize Storytelling in Your Creative Marketing with Reenita Hora | Marketing Expedition Podcast

    Reenita Malhotra Hora is a founder, executive-level content, operations, & marketing leader, and prolific writer. With multiple years of experience in media, entertainment, communications, tech/innovation, and wellness industries in the USA and Asia.
    00:00 - 00:18 “AI is here to stay. So how do we embrace that and use it as a collaborator, editor, tool, service to better my work rather than to be afraid of it?" — Reenita Hora
    00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
    00:37 - 02:07 Reenita’s Bio
    02:08 - 10:26 Marketing Essentials Moment: Video Marketing
    10:27 - 16:24 Reenita, welcome to the show!
    16:25 - 18:46 Writing for audio and screenplays
    18:47 - 22:17 Audio as a storytelling medium
    22:18 - 25:24 Evolving methods of promotion
    25:25 - 29:33 Discovering book awards and reviews
    29:34 - 32:59 Constantly being present
    33:00 - 35:04 Finding the right representation
    35:05 - 36:35 Nadine West is an awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. 
    36:36 - 40:19 Embracing artificial intelligence
    40:20 - 45:11 AI voices and voice acting
    45:12 - 51:12 Motivation in the writing industry
    51:13 - 54:03 Fiction storytelling mastery
    54:04 - 58:42 Writing stories for younger audiences
    58:43 - 59:19 Expanding storytelling beyond stereotypes
    59:20 – 1: 00:23 Visit: https://reenita.com/
    1:00:24 – 1:01:32 Thank you so much, Reenita! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)











































    1:01:33 – 1:02:20 Join The Marketing Expedition Community today!
    #ContentMarketing #Storytelling #ArtificialIntelligence #Screenwriting #CreativeMarketing #Disrupt #Innovate #Podcasting #AudioProducer #WordofMouthAdvertising #AIvoices #BookWriting

    • 1 hr 2 min
    The Benefits of Being a Podcast Guest to Market Your Business with Christina Lenkowski | Marketing Expedition Podcast

    The Benefits of Being a Podcast Guest to Market Your Business with Christina Lenkowski | Marketing Expedition Podcast

    Seasoned podcast publicist and educator, Christina
    Lenkowski, shares her journey from working in PR to discovering the power of
    podcast guesting for her online business. With over 15 years of experience, she
    has helped numerous entrepreneurs, speakers, and authors boost their
    credibility and become go-to experts in their industries by appearing on
    podcasts.00:00 - 00:16 “There are 80 million podcast listeners, weekly podcast listeners in the US alone. There are 69 million Netflix accounts. So that should just go to show you that there are more people that are listening to podcasts than are watching Netflix." — Christina Lenkowski
    00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
    00:36 - 01:56 Christina’s Background
    01:57 - 10:49 Marketing Essentials Moment: Email Subject Lines
    10:50 - 14:24 Christina, welcome to the show!
    14:25 - 16:17 The Impact of Podcasts on Business
    16:18 - 20:05 Tracking ROI from Podcast Guesting
    20:06 - 23:16 The Importance of Sharing Podcast Episodes
    23:17 - 27:55 Building Relationships with Podcast Hosts
    27:56 - 31:04 Leveraging Podcast Appearances for Brand Growth
    31:05 - 33:15 The Evolution of Podcasting
    33:16 - 34:17 Hashtag Strategy in Publicity
    34:17 - 35:07 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Apply for a special offer for friends of this podcast.35:08 - 43:56 When to Hire a Publicist?
    43:57 - 47:46 The Growth of Podcast Listening
    47:47 - 49:03 Reach out to Christina. Visit: https://www.publicityxchristina.com
    49:04 - 50:32 Maximizing Podcast Guest Appearances
    50:33 - 57:07 Encouragement to Embrace Podcast Opportunities
    57:08 - 58:49 Thank you so much, Christina! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)







































    58:50 - 59:37 Join The Marketing Expedition Community today!
    #PodcastMarketing #PublicRelations #PodcastPublicist #ABtesting #RelationshipBuilding #ROI #ReturnOnInvestment #SEO #SearchEngineOptimization #WordofMouthAdvertising #EmailMarketing #EmailSubjectLine

    • 59 min
    Celebrating 200 Episodes and 20 Years of Peppershock Media with Rhea and Drew Allen | Marketing Expedition Podcast

    Celebrating 200 Episodes and 20 Years of Peppershock Media with Rhea and Drew Allen | Marketing Expedition Podcast

    In this special episode, Rhea Allen (Peppershock Media, The Marketing Expedition Community) and Drew Allen take a trip down memory lane, sharing the evolution of Peppershock, marketing strategies, and the lessons they have learned over 20 years working ON the business and not IN the business.
    00:00 - 00:16 “The name Peppershock is a variation, a play on Rhea's maiden name because it's so memorable. She didn't want to lose that part of her identity when she married an Allen, which is boring and common and everybody has that name." — Drew Allen
    00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
    00:36 - 01:12 Welcome to the show, Drew!
    01:13 - 01:49 Celebrating the 200th Episode
    01:50 - 04:30 Drew’s Background and Meeting Rhea
    04:31 - 07:29 Challenges in Seattle and Moving Back to Boise
    07:30 - 10:02 Starting a Business and Marriage
    10:03 - 12:46 Origin of the Name Peppershock
    12:47 - 16:20 Building Brand Recognition
    16:21 - 19:14 First Successful Client Project
    19:15 - 22:57 Hiring Employees and Expanding Offerings
    22:58 - 26:58 Understanding Audience and Marketing Impact
    26:59 - 28:00 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 
    28:01 - 33:04 Targeted Advertising and Connected TV
    33:05 - 38:50 Marketing Advice and Business Growth
    38:51 - 42:30 Understanding Accounting and Finance
    42:31 - 42:21 Distinguished Alumni Recognition
    42:22 - 46:30 Recognizing Long-Term Clients and Team Members
    46:31 - 47:50 Family Support and Work-Life Balance
    47:51 - 49:03 Peppershock Media and The Marketing Expedition Community
    49:04 - 51:19 Thank you. everybody! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)











































    51:20 - 52:05 Join The Marketing Expedition Community today!
    #RelationshipBuilding #ROI #ReturnOnInvestment #WordofMouthAdvertising #BusinessManagement #TargetedMarketing #Entrepreneurship #Branding #Marketing #Advertising #VideoProduction #Advertising

    • 52 min
    Unleashing the Power of Public Relations for Rapid Business Growth with Lynette Hoy | Marketing Expedition Podcast

    Unleashing the Power of Public Relations for Rapid Business Growth with Lynette Hoy | Marketing Expedition Podcast

    Founder and Fire Chief, Lynette Hoy, has a core value of community service,
    which is reflected in the many heart-based projects that Firetalker PR
    supports. She is a strong advocate for the American Cancer Society, serving on
    committees for events, managing event promotion, and public relations
    00:25 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast
    00:46 - 01:49 Lynette’s Bio
    01:50 - 07:15 Marketing Essentials Moment: What is a VNR (Video News Release)?
    07:16 - 09:37 Lynette, welcome to the show!
    09:38 - 14:05 Success Stories and Client Impact
    14:06 - 19:35 AI-Generated Content Ethics
    19:36 - 21:20 Accountability in Leveraging Technology
    21:21 - 26:36 Shifting Work Preferences and Connection
    26:37 - 31:41 Building Meaningful Connections in Business
    31:42 - 34:04 Networking Strategies
    34:05 - 34:54 Check out the awesome, affordable outfits that are delivered to your doorstep each month from Nadine West. Get $10 credit and free shipping on your first order.
    34:55 - 40:57 Optimizing your LinkedIn profile
    40:58 - 43:04 Entrepreneurial trends and leadership
    43:05 - 47:00 Publicity Strategist
    47:01 - 49:30 Stand Out to Get Profitable this 2024! Visit: https://firetalkerpr.com/workshop
    49:31 - 50:53 Thank you so much, Lynette! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
    50:53 - 51:41 Join The Marketing Expedition Community today!

    • 51 min
    Branding 101: Creating a Successful University Marketing Campaign with David Johnston

    Branding 101: Creating a Successful University Marketing Campaign with David Johnston

    David Johnston is the Associate Vice President for Alumni and Constituent Engagement at Boise State University. He leads the alumni annual giving marketing and communications teams within the university advancement.
    00:00 - 00:18 “Those opportunities for student involvement, those pay dividends down the road. Not only are students building great memories and having great experiences, but we know from a marketing perspective, we know that students who are involved on campus are more likely to stay involved as alumni and want to give back down the road." — David Johnston
    00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
    00:37 - 02:24 David’s Background
    02:25 - 14:53 Marketing Essentials Moment: Educational Marketing
    14:54 - 16:25 David, Welcome to the show!
    16:26 - 18:18 Member of Distinguished Alumni
    18:19 - 25:25 Alumni Association
    25:26 - 31:43 Boise State’s "Unbridled" Campaign
    31:44 - 36:50 Boise State's Three Priorities
    36:51 - 44:06 Athletics Engagement
    44:07 - 46:30 Role of Volunteers
    46:31 - 47:20 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.
    47:21 - 48:59 Be a Part of The Campaign for Boise State – Visit: unbridled.boisestate.edu
    49:00 - 54:34 Alumni Engagement Survey
    54:35 – 1:02:03 Increasing Alumni Engagements
    1:02:04 – 1:04:05 The Five R’s
    1:04:06 – 1:07:57 Boise State’s Strong Brand
    1:07:58 – 1:08:46 Thank you so much, David! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
    1:08:47 – 1:09:36 Join themarketingexpedition.com today
    #AlumniAssociation #BoiseStateUniversity #AlumniEngagements #EducationalMarketing #Branding #MarketingCampaign #StudentInvolvement #StudentRecruitment #MarketingPerspective #Leadership #Reviews #Rankings #Ratings #Referrals #Rewards

    • 1 hr 9 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

PeppershockMedia ,

Build your Brand and Your Bottom Line!

This weekly, globally ranked as a top 10% most popular podcast by ListenNotes, is to help marketing professionals, entrepreneurs and enterprise marketing leaders through the collective marketing journeys we all take. By listening, you will gain fresh new ideas, innovative tactics, insightful tips, new information on technologies and inspiration to help you build your brand and your bottom line.

Jared Elvidge ,

Great marketing information!

This is one of my favorite marketing podcasts. The guests are always knowledgeable, the interview questions always seem to extract the best, most actionable information, and the format and host make the episodes entertaining and comfortable to listen to.

I’m really glad I found this podcast!

SwingNaDrive ,

Very personal & educational podcast!

Most podcasts only hit 1 of the 2... but this one is super easy to listen to & a lot of fun for that reason!

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