Marketing Expedition Podcast with Rhea Allen, Peppershock Media Rhea Allen, CEO, Peppershock Media

In this week's podcast, we’ll be talking about video marketing and what you can do to ensure the optimum ROI. Video producers, marketers, content creators, and business owners alike will all be able to get beneficial tips and tools they can implement moving forward to ensure they are getting the best results! 
Join The Marketing Expedition Community Today!

Orsolya (short Orsi, but pronounced Orshie) didn’t wait long before revealing her passion for art and creativity: At the tender age of three, she won an International Drawing Competition in Eastern Europe. Once the time came for Orsolya to pick a career path, graphic design seemed a natural fit. Orsolya has a B.A. in Graphic Design from the New England School of Art and Design in Boston. After graduating, Orsolya began her professional design career while continuing to serve various clients as a freelance designer. In 2016, Orsolya partnered with Matt Christ to run and grow a virtual branding and marketing agency called Brand3, Inc. Together they have mobilized effective brands for a diverse range of privately held businesses and organizations. Because of ineffective marketing, many businesses will never reach their full market potential. Matt and Orsolya believe that there is actually a right way to market. Their true passion is to transform brands and provide their clients with a tailored, strategic plan to help engage and retain the right customers. 




00:00 - 00:51 Orsolya’s Bio


00:52 - 11:53 Marketing Essentials Moment: Value of using Coupons


11:54 - 12:23 Welcome to Peppershock Media’s Marketing Expedition Podcast


12:24 - 15:03 Welcome to the show, Orsolya (Orshie)!


15:04 - 23:03 How Orsolya helps businesses rethink marketing by building their foundation (Branding)


23:04 - 25:40 How brand builds trust


25:41 - 29:21 Building a brand that speaks to what the customer values


29:22 - 33:05 Understanding your Target Audience


33:06 - 33:45  Here’s a $25 credit to try Stitch Fix! Use our link to get your credit! 


33:46 - 39:07 Word of the Day: Functional Beauty


39:08 - 43:17 Transforming business brands from noise to clarity


43:18 - 43:27 “Speak value, stop talking about yourself and start talking about how you solved a problem to your customer.” -Orsolya Herbein


43:28 - 48:23 Resources and mentors that inspire Orsolya


48:24 - 51:46 Sharing marketing tactics and words of wisdom


51:47 - 52:43 Fun, fame, or fortune?


52:44 - 53:27 Reach out to Orsolya at linkedin.com/in/orsolya-orshie-herbein-95300bb/ and brand3.net


53:28 - 53:44 Thank you so much, Orsolya! Enjoy your marketing journey!


53:45 - 54:30 Join The Marketing Expedition Community today!




#marketingtactics #marketingtips #marketing #digitalmarketing #marketingstrategy #marketingstrategies #socialmediamarketing #digitalmarketingagency #socialmedia #digitalmarketingtraining #branding #marketingideas #brand3

Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees. 




00:00 - 00:45 Rick’s Bio


00:46 - 05:20 Marketing Essentials Moment: Marketing Funnels


05:21 - 05:48 Welcome to Peppershock Media’s Marketing Expedition Podcast


05:49 - 06:24 Welcome to the show, Rick!


06:25 - 10:13 From being an Athlete to becoming a Successful Entrepreneur


10:14 - 14:16 Simply Noted - An Automated Handwritten Letter Company


14:17 - 16:29 Building Relationships to Help Businesses Communicate with their Customers


16:30 - 21:13 Be Authentic and Stand out from the Competition


21:14 - 22:52 Rick talks about the Quality Control of their Service


22:53 - 23:37 Sweatcoin – It Pays to Walk! 


23:38 - 27:48 The Process of Automation


27:49 - 28:18 Reach out to simplynoted.com or linkedin.com/company/simplynoted/


28:19 - 30:56 Rick’s advice on starting your own business


30:57 - 34:10 The Trials and Tribulations of Growing your Business


34:11 - 35:29 “Delegate to Elevate.” - Rhea Allen


35:30 - 36:35 Thank you so much, Rick! Enjoy your Marketing journey!


36:36 - 37:22 Join The Marketing Expedition Community today!




#growingbusiness #smallbusiness #entrepreneur #marketing #business #marketingdigital #digitalmarketing #branding #businessrelationships #advertising #automation #authenticity #simplynoted

Nora Sudduth is a leading program design and marketing strategist and co-founder of Hello Audio. She works with business owners, companies, and corporations to design and sell their unique flagship programs using the Flagship Formula™. Nora has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more.


Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients. 




00:00 - 00:54 Nora’s Bio


00:55 - 09:04 Marketing Essentials Moment: Finding your Target Audience


09:05 - 09:36 Use Rhea’s Promo code: MONTH1


09:37 - 10:05 Welcome to Peppershock Media’s Marketing Expedition Podcast


10:06 - 11:23 Welcome to the show, Nora!


11:24 - 12:57 Architecting your Marketing Strategy


12:58 - 15:58 “Customers are going to need more reassurance in the buying process.” -Nora Sudduth


15:59 - 18:16 Defining your customer’s potential problems


18:17 - 23:45 Adopting to Market evolution


23:46 - 26:54 Increasing the Value of an Offer


26:55 - 32:13 What is a Private Podcast?


32:14 - 33:20 Monetizing your Private Podcast


33:21 -  34:21  Hello Audio is THE best format for creating a
connection between you and your audience!


34:22 - 38:51 Building a community through Success story Podcast


38:52 - 46:03 The resources that shaped Nora’s Marketing career


46:04 - 58:54 Top 10 ways How to effectively use Private Podcast


58:55 - 59:42 Reach out to Nora 


59:43 - 1:00:46 Thank you so much, Nora! Enjoy your Marketing journey!


1:00:47 - 1:01:33 Join The Marketing Expedition Community today!




#podcasting #podcast #podcasts #podcaster #privatepodcast #marketingstrategy #marketingcampaigns #marketing #branding #advertising #business #entrepreneur #helloaudio 

Joe DeMaria got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again.” After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of the group and network. After several unsuccessful attempts at developing an online course, Joe discovered a new way to create and teach online courses that inspire action in people.


"Dynamic Ascension Training", is an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple digestible training programs.


Since its introduction, Joe has become one of the most sought-after course creation consultants on the planet -- having worked to create dozens of Dynamic Ascension Training Programs for high-end entrepreneurs, coaches, and consultants.


TeachToScale is an extension of all that Joe has learned through the years of developing courses, providing training, and working with clients. 




00:00 - 01:02 Joe’s Bio


01:03 - 11:04 Marketing Essentials Moment - How to Accelerate your Word of Mouth Advertising


11:05 - 11:33 Welcome to Peppershock Media’s Marketing Expedition Podcast


11:34 - 13:49 Say your last name for me, Joe!


13:50 - 17:22 The difference between growing and scaling your business


17:23 - 24:24 Architectural strategy in marketing


24:25 - 29:59 Understanding your vision for the business


30:00 - 35:04 Relationship building


35:05 - 41:25 “People don’t want to necessarily learn how to use your product, they want to learn how to actually build skills.” —Joe DeMaria


41:26 - 42:15 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click on this link to apply for a special offer!


42:16 - 50:10 The World of Content creation as an educator


50:11 - 57:50 The value of Skill-based learning


57:51 - 1:00:16 “What do you want to tell your past self what you know now, that you wished you had known then?”


1:00:17 - 1:01:06 Empowering the people and users


1:01:07 - 1:01:50 How to reach Joe


1:01:51 - 1:06:38 Joe’s Podcast


1:06:39 - 1:07:17 Thank you so much, Joe! Enjoy your marketing journey!


1:07:18 - 1:08:04 Join The Marketing Expedition Community today!




#businessscaling #business #businessgrowth #digitalmarketing #entrepreneurship #businesstips #marketingstrategy #businessstrategy #socialmediamarketing #investment #businessgrowthstrategy #branding #advertising #teachtoscale

As an early adopter of social media and now an industry-leading social and digital marketing expert, and influencer, Rhea Allen will share the latest in tips and tactics you can use to up your social media game and fame! Review tools and technology to help you keep consistency and efficiency in your posting, scheduling, and engaging with your key audience and influencers. Get content ideas, insights, and inspiration to help you grow your followers!


00:00 - 01:24 Listen to our 2nd Thursday Webinar


01:25 - 01:54 Welcome to Peppershock Media’s Marketing Expedition Podcast


01:55 - 04:21 Introduction to Social Media Marketing


04:22 - 06:28 Importance of utilizing Social media


06:29 - 14:17 Roaming around the Metaverse/Facebook


14:18 - 20:11 Getting traction on Instagram, Visual content is the key


20:12 - 23:43 Maximize your 24-hour stories


23:44 - 28:24 LinkedIn for B2B Marketing


28:25 - 29:46 How to make an impact on Video marketing


29:47 -30:32 Cloud Campaign helps marketing agencies scale. Find out more today! 


30:33 - 37:48 Growing your brand through video marketing on Youtube and other platforms


37:49 - 42:01 Promoting on Tiktok


42:02 - 45:50 Targeting specific audience using Pinterest


45:52 - 47:36 Social media channels algorithm


47:37 - 53:48 Cloud campaign, All-in-one social media tool


53:49 - 55:05 Other resources that can help your business grow


55:06 - 56:25 Social Media Marketing Audit


56:26 - 57:26 The Marketing Expedition Community


57:27 - 57:33 Thank you so much! Enjoy your marketing journey!


57:34 - 58:19 Join The Marketing Expedition today!




#socialmedia #marketing #socialmediamarketing #digitalmarketing #instagram #branding #business #marketingdigital #seo #design #entrepreneur #graphicdesign #contentmarketing #advertising #onlinemarketing #facebook #smallbusiness #marketingstrategy