214 episodes

Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line. Be sure to subscribe to the Marketing Expedition Podcast, powered by Peppershock Media, and if you would like a 15-minute free consultation with Rhea Allen, visit peppershock.com to inquire! Or visit TheMarketingExpedition.com and subscribe to the TMEC community!

Marketing Expedition Podcast with Rhea Allen, Peppershock Media Rhea Allen, CEO, Peppershock Media

    • Business
    • 5.0 • 18 Ratings

Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line. Be sure to subscribe to the Marketing Expedition Podcast, powered by Peppershock Media, and if you would like a 15-minute free consultation with Rhea Allen, visit peppershock.com to inquire! Or visit TheMarketingExpedition.com and subscribe to the TMEC community!

    Authenticity Always Wins: Personalizing Value in Your Sales and Marketing Strategy with Brent Keltner | Marketing Expedition Pocasts

    Authenticity Always Wins: Personalizing Value in Your Sales and Marketing Strategy with Brent Keltner | Marketing Expedition Pocasts

    Brent Keltner, Ph.D., is the founder and president of Winalytics LLC. Brent brings a unique perspective to the marketing and sales landscape, drawing on his extensive background as a revenue leader and his early career as a social scientist. His insights into buyer personalization and creating effective buyer journeys are invaluable for anyone looking to accelerate their revenue growth.
    00:00 - 00:23 "Now, what you need to do is create content. You need to create sequences and campaigns around that. So, the question is, what's your best messaging? But what's your best content? Because we know content tells a story. And so, we talk about content journeys as one of your key plays. Anytime you have a personalization category, you need a content journey that guides the buyer journey." — Brent Keltner
    00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
    00:43 - 02:25 Brent’s Bio
    02:26 - 13:35 Marketing Essentials Moment: Tips on how to get hired at an advertising agency
    13:36 - 16:32 Brent, Welcome to the show!
    16:33 - 20:34 Revenue Leader
    20:35 - 25:55 Measuring Success
    25:56 - 29:39 Building Marketing and Sales Playbooks
    29:40 - 31:41 Accelerating Word of Mouth
    31:42 - 32:42 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.
    32:43 - 35:59 Brent’s Entrepreneurial Journey
    36:00 - 39:11 Future Growth and Industry Trends
    39:12 - 39:48 Reach out to Brent on LinkedIn or visit Winalytics
    39:49 - 42:33 Importance of Personalizing Interactions for Success
    42:34 – 43:06 Thank you so much, Brent! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)































    43:07 – 43:52 Join The Marketing Expedition Community today!
    #WordofMouth Advertising #IndustryTrends # RevenueLeader #SalesLandscape #Authenticity #MarketingCampaign #BusinessStrategy #GrowthStrategies #BrandMessaging #ContentMarketing #AdvertisingAgency

    • 43 min
    Getting the Best Out of Your Marketing Team with Allyns Melendez | Marketing Expedition Podcast

    Getting the Best Out of Your Marketing Team with Allyns Melendez | Marketing Expedition Podcast

    Allyns Melendez serves as CEO at HR Transformed and COO at a national public relations firm. She has 25 years of human resources and business management experience and helps businesses understand the necessary tactics that will help develop, train, educate, and motivate their employees.
    00:00 - 00:10 "Culture is, like I said, signal strength. The signal strength of these people create the culture, whether it's a weak signal or a strong signal. All those signals together is your culture." — Allyns Melendez
    00:11 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast
    00:30 - 02:11 Allyns’ Background
    02:12 - 08:15 Marketing Essentials Moment: When to Hire an Agency
    08:16 - 10:02 Welcome to the show, Allyns!
    10:03 - 12:01 Transformative Purpose in HR
    12:02 - 17:08 Identifying Signal Strengths in Organizations
    17:09 - 21:41 Performance Management and Communication Styles
    21:42 - 29:09 Employee Feedback and Retention
    29:10 - 30:00 Nadine West has awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.  
    30:01 - 35:41 Predictive Analytics for Turnover
    35:42 - 41:17 Implementing a Four-Day Workweek
    41:18 - 44:13 Employee Motivation and Role Elevation
    44:14 - 48:36 HR Trends and Public Conversations
    48:37 - 51:06 Encouraging Interest in HR
    51:07 - 51:59 Visit HR Transformed - https://www.hrtransformed.com/
    52:00 – 52:55 Thank you so much, Allyns! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
    52:56 – 53:42 Join The Marketing Expedition Community today!
    #CompanyCulture #CorporateBranding #EmployeeRetention #Communication #HRtrends #EmployeeManagement #BusinessStrategy #GrowthStrategies #PublicRelations #HumanResources #AdvertisingAgency

    • 53 min
    Exploring CGI-Driven Marketing Strategies with Faruk Heplevent | Marketing Expedition Podcast

    Exploring CGI-Driven Marketing Strategies with Faruk Heplevent | Marketing Expedition Podcast

    Faruk Heplevent is a creative force in the automotive marketing industry. He founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. With a portfolio including top car brands and prestigious awards, Faruk is a leader in his field.
    00:00 - 00:13 "Therefore, I'm a big fan of all the tech development, up to AI, honestly. Because in the end, it's all technology that is enabling creatives to output their vision, ideally." — Faruk Heplevent
    00:14 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast
    00:33 - 01:58 Faruk’s Bio
    01:59 - 17:43 Marketing Essentials Moment: Getting Ready to Hire an Agency
    17:44 - 18:50 Faruk, welcome to the show!
    18:51 - 22:48 Transition to CGI
    22:49 - 24:48 Career Highlights
    24:49 - 31:03 The Impact of Photorealistic CGI
    31:04 - 35:55 The Evolution of Marketing Beyond the Automotive Industry
    35:56 - 40:36 Award-winning Advertising Campaigns
    40:37 - 49:09 The Rise of Virtual Reality and Metaverse in Marketing
    49:10 - 53:10 The Future of Previsualization in Sales and Marketing
    53:11 - 56:24 Principles of Design
    56:25 – 1:00:49 Creating virtual worlds and authenticity
    1:00:50 – 1:01:42 Reach out to Faruk at: https://www.linkedin.com/in/farukheplevent/
    1:01:43 – 1:02:08 Thank you so much, Faruk! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
    1:02:09 – 1:02:55 Join The Marketing Expedition Community today!
    #CGI #ComputerGeneratedImagery #Innovation #CGphotography #CGIDrivenMarketing #CarPhotography #Branding #AI #ArtificialIntelligence #MetaverseMarketing #AdvertisingAgency

    • 1 hr 2 min
    Using AI and Data to Level Up Your Marketing Strategy with Carolyn Bao | Marketing Expedition Podcast

    Using AI and Data to Level Up Your Marketing Strategy with Carolyn Bao | Marketing Expedition Podcast

    Carolyn Bao, VP of Marketing at AppsFlyer, is a business executive specializing in revenue-driving go-to-market strategy, data-driven business innovation, and building high-performing marketing teams with 10x measurable business impact.
    00:00 - 00:19 "Creativity in marketing is becoming much more of a science where, because of the massive amount of data that marketers have at our disposal and the tools that allow us to really make sense out of that data in a much faster way when we deliver a story, it is pretty well thought through, backed by data." — Carolyn Bao
    00:20 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast
    00:40 - 01:50 Carolyn’s Background
    01:51 - 14:42 Marketing Essentials Moment: Sentiment Scoring
    14:43 - 18:16 Welcome to the show, Carolyn!
    18:17 - 23:17 Embracing Data-Driven Creativity in Mobile Marketing
    23:18 - 28:20 Data Collaboration Unblocks Internal Teams
    28:21 - 31:22 AI Enhances Ad Performance Analysis
    31:23 - 35:49 Empowering Paid Media Managers with Learning Agendas
    35:50 - 36:38 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.
    36:39 - 39:56 AppsFlyer's AI-Powered Solutions for Actionable Insights
    39:57 - 42:28 AI-Powered Anomaly Detection for Business Data
    42:29 - 46:48 Staying Informed in the Business World
    46:49 - 53:01 Unblocking a Complex Product Launch
    53:02 - 57:11 Embracing AI for Marketers
    57:12 - 57:36 Reach out to Carolyn: https://www.linkedin.com/in/carolynbao/
    57:37 – 58:10 Thank you so much, Carolyn! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)



































    58:11 – 58:57 Join The Marketing Expedition Community today!
    #ArtificialIntelligence #AITools #Marketingtools #ModernMarketing #BusinessData #PaidMediaManagers #MobileMarketing #GrowthStrategies #DataDrivenMarketing #Trending #SentimentScoring

    • 58 min
    How to Use A.I. Marketing Tools to Generate On-Brand Content with Ernie Harker | Marketing Expedition Podcast

    How to Use A.I. Marketing Tools to Generate On-Brand Content with Ernie Harker | Marketing Expedition Podcast

    Ernie Harker is a creative fireball of branding expertise who has been igniting businesses and convenience stores for nearly 30 years. Ernie founded EarnBurn, a production studio in 1995 that quickly earned a reputation for sparking exciting brand development.
    00:00 - 00:23 "If you're not a good writer, ChatGPT can do a much better job at writing than you can, especially much faster. So, what I'm trying to do is encourage people to define their brand and then use that definition to coach generative AI tools so that when generative AI tools go to work for them, they're actually getting unique stuff back." — Ernie Harker
    24:00 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
    00:43 - 02:02 Ernie’s Bio
    02:03 - 12:55 Marketing Essentials Moment: Customer Retention
    12:56 - 15:50 Ernie, welcome to the show!
    15:51 - 18:57 Transition from Illustration to Marketing
    18:58 - 21:28 Starting a Freelance Business
    21:29 - 28:19 Branding Messaging
    28:20 - 33:49 Consistency in Branding
    33:50 - 37:09 Rhea Allen’s Upcoming Talks on AI Tools
    37:10 - 38:10 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.
    38:11 - 39:35 Underrated AI Tech in Marketing
    39:36 - 42:17 Posting Frequency and AI Scheduling
    42:18 - 47:07 The Potential Overuse of AI in Social Media
    47:08 - 52:14 The Process of Developing Your Brand with AI
    52:15 - 54:48 Real Value in Your Brand
    54:49 - 56:28 Visit: https://ernburn.com/



































    56:29 – 57:35 Thank you so much, Ernie! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
    57:36 – 58:22 Join The Marketing Expedition Community today!
    #Marketingtools #ContentMarketing #BusinessGrowth #ArtificialIntelligence #AITools #Branding #BrandDevelopment #GrowthStrategies #BrandingExpert #Trending #CustomerRetention

    • 58 min
    Everything You Need to Know About Pinterest Marketing with Jen Vazquez | Marketing Expedition Podcast

    Everything You Need to Know About Pinterest Marketing with Jen Vazquez | Marketing Expedition Podcast

    Jen Vasquez is the founder and CPO and chief Pinterest Officer of Jen Vasquez Media. She helps businesses boost their online presence, engage audiences with captivating visuals, and harness the power of Pinterest.
    00:00 - 00:15 "Anyone who really wants to use Pinterest at its fullest should have a blog. Yes, you can pin lead magnets. Yes, you can pin all kinds of things. But really, when it comes down to it, it is really freaking great at driving traffic to those blogs." — Jen Vazquez
    00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast
    00:35 - 01:45 Jen’s Background
    01:46 - 15:42 Marketing Essentials Moment: Customer’s Journey
    15:43 - 16:10 Welcome to the show, Jen!
    16:11 - 21:01 Transition to Pinterest Marketing
    21:02 - 24:09 Pinterest as a Search Marketing Tool
    24:10 - 27:17 Brand Inspiration
    27:18 - 32:22 Trending Pins and Client Success Stories
    32:23 - 37:03 The Importance of Video and Graphics
    37:04 - 37:49 Get up to a $20 credit to spend on Billie razors and body care.
    37:50 - 43:26 Delegating and Prioritizing Work
    43:27 - 49:04 Setting and Meeting Business Goals
    49:05 - 51:49 Conducting a Marketing Audit
    51:50 - 56:15 Resources to check out
    56:16 - 57:20 Visit: https://jenvazquezcoach.com/ and https://thepinterestqueen.com/
    57:21 - 59:35 Jen’s Pinterest Challenge
    59:36 – 1:01:04 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)





































    1:01:05 – 1:01:51 Join The Marketing Expedition Podcast today!
    #PinterestMarketing #SocialMediaMarketing #BusinessGrowth #AudienceEngagement #Keywords #Branding #CustomerExperience #GrowthStrategies #CustomerJourney #Trending #MarketingAnalytics

    • 1 hr 1 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

Gihoran ,

AI Conversation

Super interesting to hear how AI is going to shape this industry and how to take advantage of the benefits without overdoing it!! Great listen to get me through the morning 😁

Jared Elvidge ,

Great marketing information!

This is one of my favorite marketing podcasts. The guests are always knowledgeable, the interview questions always seem to extract the best, most actionable information, and the format and host make the episodes entertaining and comfortable to listen to.

I’m really glad I found this podcast!

SwingNaDrive ,

Very personal & educational podcast!

Most podcasts only hit 1 of the 2... but this one is super easy to listen to & a lot of fun for that reason!

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