96 episodes

Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line.

Find and subscribe to the Marketing Expedition Podcast on your preferred platform below!

Marketing Expedition Podcast with Rhea Allen, Peppershock Media Rhea Allen, CEO, Peppershock Media

    • Business
    • 5.0 • 6 Ratings

Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line.

Find and subscribe to the Marketing Expedition Podcast on your preferred platform below!

    The Ins and Outs of Building a Startup with Curt Cuscino | Marketing Expedition Podcast

    The Ins and Outs of Building a Startup with Curt Cuscino | Marketing Expedition Podcast

    Curt Cuscino is also the Co-Founder & CEO of GoodFetch, a finTech comparison-shopping platform for consumers that enables consumers to shop, compare from 20+ major carriers, and buy insurance in under 10 minutes from wherever they are, whenever they want. The platform also added personal loan comparison-shopping in 2020 as its next step towards simplifying the financial aspects of the modern digital human so they get back to living and waste far less time in this arena. Curt is also the Founder and CEO of HypeLife Brands, a progressive brand development + marketing agency helping B2C lifestyle startups & consumer-focused brands powerfully engage the Millennial generation. The agency is now headquartered in Southern California, in coastal downtown Oceanside. HypeLife Brands specializes in building, launching, and growing B2C/DTC lifestyle brands and startups, finely tuned for the ever-elusive Millennial generation.
    00:00 - 00:50 About Curt Cuscino
    00:55 - 01:20 $20 of bonus stock https://www.peppershock.com/product/stash-20-of-a-stock-offer/
    01:20 - 04:21 This weeks marketing essentials moment: Ways to get more creative
    04:21 - 04:33 Welcome to The Marketing Expedition Podcast
    04:33 - 09:20 Welcome Curt Cuscino
    09:20 - 11:17 How to reach Millenials
    11:17 - 18:04 Working with visionary founders
    18:04 - 26:31 Where is digital advertising headed?
    26:31 - 32:28 The best tools for marketers and young entrepreneurs
    32:28 - 33:26 Advertising on Tik Tok
    33:26 - 38:26 Viral FOMO
    38:26 - 42:12 Tips to being a successful entrepreneur
    42:12 - 43:22 How to get in contact with Curt: https://www.hypelifebrands.com/
    43:22 - 43:55 Thanks for listening to The Marketing Expedition Podcast
    43:55 - 44:26 Join https://themarketingexpedition.com/ today!
    Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of stock and we’ll get a bonus too.
    #startups #business #startup #entrepreneur #entrepreneurship #startuplife #entrepreneurs #marketing #branding #advertising #millennialmarketing #millennials #marketingstrategy #digitaladvertising #FOMO #hypelife 

    • 44 min
    Becoming a Successful Online Business Manager with Rebecca Simon | Marketing Expedition Podcast

    Becoming a Successful Online Business Manager with Rebecca Simon | Marketing Expedition Podcast

    Rebecca Simon is a Virtual Service Provider Coach and the founder of The Success Society, a corporation that has helped hundreds of women build, launch, and scale their online service-based businesses. She leads and teaches virtual assistants (VAs) and online business managers (OBMs) through one-on-one and group coaching programs.
    0:00 - 0:43 Rebecca’s Bio
    0:43 - 1:02 Welcome to Peppershock Media’s Marketing Expedition podcast
    1:02 - 6:10 Rebecca’s Journey
    6:10 - 7:30 Rebecca’s success stories
    7:30 - 9:46 Coaching background
    9:46 - 11:33 Rebecca’s ideal client
    11:33 - 13:50 Typical VA services
    13:50 - 14:45 Rebecca’s goals
    14:45 - 21:00 What to expect from a VA
    21:00 - 23:33 Resources for VA’s
    23:33 - 26:00 Content creation
    26:00 - 29:25 Growing on TikTok
    29:25 - 31:02 Marketing strategies
    31:02 - 32:15 How to connect with Rebecca https://workwithbecca.com/
    32:15 - 34:16 How to manage your TikTok
    26:35 - 35:29 Other client’s journeys
    35:29 - 36:09 Thanks Rebecca
    36:09 - 36:25 Thank you for listening
    36:25 - 36:55 Join https://themarketingexpedition.com today!
    #onlinebusinessmanager #onlinebusiness #virtualassistant #onlinebusinesscoach #onlinebusinessowner #onlinebusinesstips #business #entrepreneur #womeninbusiness #businesscoaching #virtualassistantservices #marketing #advertising #branding 

    • 36 min
    How Sponsorship Helps Businesses Grow Their Brands with Ken Ungar | Marketing Expedition Podcast

    How Sponsorship Helps Businesses Grow Their Brands with Ken Ungar | Marketing Expedition Podcast

    Ken Ungar is the President & Founder of CHARGE, focused on unlocking the power of sponsorships to enhance the brands and grow the businesses of the C-suite, sales workforce, and nonprofit space alike. Ken’s clients and collaborators have included Honda, Acura, the Los Angeles Dodgers, Coca-Cola, Disney, General Motors, Jim Beam, Microsoft, Reebok, and fifty-plus professional athletes in the NFL, NASCAR, and Indy Car. He’s been a lawyer, government official, and marketer, as well as serving as a league representative, event promoter, and business leader at the highest levels of professional sports. Ken’s experience in sports business, personal branding, media training, sponsorships, and endorsements, as well as agents and legal issues, inspired him to pen his second book, Sponsorship Strategy: Practical Approaches to Powerful Sponsorships. Ken’s also a veteran of the airwaves; you can find his interviews on ABC News, AP, CNN Money, ESPN, Forbes, Fox News, Good Morning America, LA Times, New York Times, Chicago Tribune, Washington Post, Sports Business Journal.
    0:00 - 1:58 Ken’s Bio
    1:58 - 2:50 Sweatcoin https://www.peppershock.com/offers/
    2:50 - 6:10 Marketing essentials
    6:10 - 6:32 Welcome to Peppershock Media’s Marketing Expedition podcast
    6:32 - 7:10 Welcome Ken
    7:10 - 7:50 Ken’s journey
    7:50 - 9:06 What is a sponsorship?
    9:06 - 10:41 Firestone sponsorship story
    10:41 - 12:13 Brand building with sponsorships
    12:13 - 14:15 Sponsorship fulfillment
    14:15 - 15:00 Lead generation
    15:00 - 17:03 Why Ken works in sponsorships
    17:03 - 19:29 Nonprofit sponsorships
    19:29 - 23:00 Price structure of sponsorships
    23:00 - 26:35 Most effective trinkets/tools for sponsorships
    26:35 - 26:50 How to connect with Ken https://chargesponsorship.com/
    26:50 - 27:45 Free and useful sponsorship tools
    27:45 - 28:07 Thanks Ken
    28:07 - 28:27 Thank you for listening
    28:27 - 28:57 Join https://themarketingexpedition.com today!
    Sweatcoin – Check out this free app – It Pays to Walk
    #sponsorship #sponsor #motivation #marketing #nonprofit #charity #business
    #networking #branding #advertising #marketingstrategy #charge #growyourbrand 

    • 28 min
    Implementing the GRIT Marketing Method with Christina Del Villar | Marketing Expedition Podcast

    Implementing the GRIT Marketing Method with Christina Del Villar | Marketing Expedition Podcast

    Christina Del Villar is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale, leveraging technology with 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for exponential growth, new product launches, acquisitions, and IPOs, particularly for high-growth companies where she leverages her experience and industry perspective to take them to the next level. Christina’s GRIT Marketing Method focuses on helping marketing professionals to build smarter programs, be more efficient, and exponentially grow revenue to improve overall company performance. Her book, Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, is due out in summer 2021. https://christinadelvillar.com/
    0:00 - 1:35 Christina’s Bio
    1:35 - 2:25 Schedule Once https://www.peppershock.com/product/schedule-once-offer
    2:25 - 4:21 Marketing Essentials
    4:21 - 4:42 Welcome to Peppershock Media’s Marketing Expedition podcast
    4:42 - 5:09 Welcome Christina
    5:09 - 6:08 Christina’s Journey
    6:08 - 8:22 GRIT Marketing Method
    8:22 - 11:00 Developing the GRIT Method
    11:00 - 13:35 Webinar Story from Christina’s Book
    13:35 - 19:00 Testimonials from Christina’s Career
    19:00 - 22:15 Ideal Marketing Target
    22:15 - 25:55 Helpful Resources
    25:55 - 28:12 Christina’s Motivation
    28:12 - 33:30 Christina’s Advice
    33:30 - 36:06 How to Connect with Christina https://christinadelvillar.com/
    36:06 - 36:30 Thank you, Christina
    36:30 - 37:00 Thanks for listening
    37:00 - 37:47 Join https://themarketingexpedition.com/ today!
    Schedule Once; super powered customer scheduling. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds.
    #marketingstrategies #marketing #marketingtips #marketingstrategy
    #marketingideas #marketingagency #marketingtools #advertising #branding
    #womeninbusiness #GRIT #business #entrepreneur 

    • 37 min
    Navigating the Cryptocurrency Ecosystem with Clay Space | Marketing Expedition Podcast

    Navigating the Cryptocurrency Ecosystem with Clay Space | Marketing Expedition Podcast

    Clay Space was born and raised in Albuquerque, NM, spent a short stint in LA, and moved to Idaho last May in search of an area that was more chaos resistant. Clay has extensive experience in the media/entertainment industry and has been an avid participant in the Bitcoin ecosystem for 8 years. Today, Clay is an investor and Bitcoin educator. His hobbies are writing, tennis, chess, jiujitsu, and guitar.
    00:00 - 00:30 About Clay Space
    00:30 - 01:00 https://www.peppershock.com/offers/
    01:00 - 05:01 Marketing Essentials Moment
    05:01 - 05:17 Welcome to The Marketing Expedition Podcast
    05:17 - 06:33 Welcome Clay Space
    06:33 - 07:15 Working from home
    07:15 - 08:41 Combining Crypto and fiction
    08:41 - 11:54 What are NFT's?
    11:54 - 17:34 What is Bitcoin
    17:34 - 30:18 Environmental impact of Bitcoin
    30:18 - 32:52 The large network of Bitcoin
    32:52 - 35:26 Investing in Bitcoin
    35:26 - 40:48 What other Cryptocurrencies are out there?
    40:48 - 44:54 Worldwide currency
    44:54 - 51:12 Marketing's roll in Bitcoin
    51:12 - 52:14 Bitcoin and taxes
    52:14 - 55:34 The why and how to get into Bitcoin
    55:34 - 56:30 Clay's final thoughts and how to reach him!
    56:30 - 58:57 Thank you, Clay
    58:57 - 59:15 Thank you for joining us for The Marketing Expedition Podcast
    59:15 - 59:44 Start your adventure today https://themarketingexpedition.com/
    13 Tips for Developing an Email Marketing Campaign https://www.peppershock.com/2015/07/13-tips-for-developing-an-email-marketing-campaign/
    Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of stock and we’ll get a bonus too.
    #cryptocurrency #bitcoin #crypto #blockchain #btc #forex #dogecoin #money #ethereum #trading #bitcoinmining #investment #forextrader #business #entrepreneur #marketing #advertising #branding #marketingstrategies 

    • 59 min
    Rebranding Your Company and Building Community with Jenn Graham | Marketing Expedition Podcasts

    Rebranding Your Company and Building Community with Jenn Graham | Marketing Expedition Podcasts

    Jenn Graham is on a mission to design a more inclusive world. An activist, designer, and civic tech entrepreneur, Jenn Graham is the Founder and CEO of Inclusivv, bringing diverse voices together for conversations that matter. Since starting Inclusivv as a social experiment in Atlanta, Jenn has built a global team and a digital platform that has already enabled thousands of conversations around the world—both in-person and virtual. Her clients range from Facebook to Coca-Cola, including beloved organizations such as The King Center, Sierra Club, and The Aspen Institute.
    Featured as a “2020 World-Changing Woman in Conscious Business” by Conscious Media Company, and recognized by the Atlanta Business Chronicle as “Small Business Person of the Year – Rising Star” in 2019. Jenn’s work has also been recognized by President Obama and has received numerous awards for social impact and creative community engagement. https://www.inclusivv.co/
    00:00 - 01:00 About Jenn Graham
    01:00 - 02:00 This week’s sponsor Misfit Markets! https://www.peppershock.com/offers/
    02:00 - 04:43 Rhea’s Marketing Tips
    04:43 - 04:54 Welcome to the Marketing Expedition Podcast
    04:54 - 06:57 Welcome Jenn
    06:57 - 10:11 How a bike accident inspired Jenn
    10:11 - 14:56 Rebranding your business
    14:56 - 17:32 What it's like to work with Jenn
    17:32 - 19:02 Working with TEDx Atlanta
    19:02 - 24:14 How to get someone to hire your small business
    24:14 - 27:18 Jenn’s goals
    27:18 - 30:54 Being a woman entrepreneur
    30:54 - 34:05 Helpful marketing tips
    34:05 - 38:23 Devouring books
    38:23 - 39:49 How to get ahold of Jenn - https://www.inclusivv.co/
    39:49 - 40:50 Thank you Jenn
    40:59 - 41:49 Be sure to join the https://themarketingexpedition.com/
    Misfits Market 40% off! Use our link to get your credit.
    #sustainability #ecofriendly #environment #inclusiveness #diversityandinclusion #happiness #womeninbusiness #womenempowerment #smallbusiness #entrepreneur #girlboss #bossbabe #branding #marketing #advertising #marketingstrategy #Inclusivv

    • 41 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

FloppySkull ,

A Great Podcast for Marketing and Advertising

Rhea’s fun personality really draws out some awesome interviews. Well worth the listen.

Hs23234 ,

Great Podcast!

5 star podcast! Great stories that really help grow your social media and bottom line revenue! Definitely recommend for people looking to better their marketing efforts!!

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