Marketing Expedition Podcast with Rhea Allen, Peppershock Media Rhea Allen, CEO, Peppershock Media

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. 


00:00 - 00:09 “When you lead with your personality, vision, and values; that’s when you can really create a community of people that love your work; and that you love to serve.”


00:10 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast


00:30 - 01:33 Liz’s Bio


01:34 - 10:21 Marketing Essentials Moment: Best Ways to Market on a Budget


10:22 - 11:06 Welcome to the show, Liz!


11:07 - 14:00 From an RV travel blogger to becoming the fresh princess of email marketing


14:01 - 18:56 Email staircase strategy


18:57 - 21:56 Growing your email list through referrals and affiliates


21:57 - 23:33 Creating a community with a newsletter club


23:34 - 25:35 Simplifying email marketing while having fun


25:36 - 26:21 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!  


26:22 - 29:15 How branding can assist you in connecting with your audience


29:16 - 31:22 Liz and Rhea relating to the 90’s pop cultures


31:23 - 32:38 Liz shares a tip on picking an email marketing tool that suits you


32:39 - 36:24 Creating a proper welcome sequence


36:25 - 38:18 Reach out to Liz and hit the hot pink button!


38:19 - 38:41 Thank you so much, Liz!


38:42 - 39:00 Give us a review! Enjoy your marketing journey!


39:01 - 39:47 Join The Marketing Expedition Community today!




#emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #socialmedia #contentmarketing #business #email #marketingdigital #emailmarketingtips #marketingstrategy #marketingtips #branding 

Kendall Shew has been a marketing professional for nearly two decades in Idaho and California. Currently, he is a Search Engine Marketing Manager with Boise-based performance digital marketing agency, VELOX Media. Kendall loves helping clients navigate the consumer path to purchase and come up with creative ideas to generate success. Kendall served as President of the Boise Advertising Federation and currently sits on the board for the Idaho Advertising Federation and serves as College Programs Liasion for the Northwest region (District XI) of the American Advertising Federation.




00:00 - 00:17 “It’s very important to take whoever is very receptive to your marketing already, amplify that, and scale that.”


00:18 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast


00:41 - 02:31 Kendall’s Background


02:32 - 06:40 Marketing Essentials Moment: Collaboration over Competition


06:41 - 11:13 Welcome to the show, Kendall!


11:14 - 16:17 Boise Ad Federation and American Advertising Federation


16:18 - 19:56 National Student Advertising Competition


19:57 - 23:50 Kendall sharing his experiences on a marketing competition


23:51 - 27:21 Giving students the opportunity to apply their knowledge to the real world


27:22 - 31:35 Internship and Mentorship


31:36 - 32:22 Cloud Campaign. Onboard more social media clients and charge a higher retainer with a leaner team. 


32:23 - 34:48 Having a lifetime learning mindset


34:49 - 36:56 Resources to help you learn and expand your skill set


36:57 - 44:47 Work-Life Balance


44:48 - 48:46 Learn more about Velox Media.


48:47 - 50:47 Exciting new trends that are coming down in digital media


50:48 - 52:58 Building your consumer profile


52:59 - 54:33 How are you being a positive contributor to your organization?


54:34 - 55:36 Give us a review and share this podcast with others! Enjoy the marketing journey!


55:37 - 56:23 Join The Marketing Expedition Podcast today!




#mentorship #mentor #leadership #motivation #success #entrepreneur #business #mentoring #advertising #worklifebalance #branding #marketing #boiseadfed #NSAC #americanadvertisingfederation #VELOXmedia

Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably. 




00:00 - 00:24 “Acquiring customers and not caring about how happy they are is not an option anymore. With the Net Promoter Score, you can ask customers, what are the chances for them to recommend your business to a colleague or friend…”


00:25 - 00:49 Welcome to Peppershock Media’s Marketing Expedition Podcast


00:50 - 01:25 Valentin’s Bio


01:26 - 17:58 Marketing Essentials Moment: Working with a Web Designer


17:59 - 19:11 Welcome to the show, Valentin!


19:12 - 21:29 From a struggling eCommerce entrepreneur to empowering marketers around the world


21:30 - 24:53 Conversion Rate Optimization


24:54 - 27:13 What is NPS(Net Promoter Score)?


27:14 - 28:18 The value of customer retention


28:19 - 29:06 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. 


29:07 - 32:37 How Omniconvert explorer solution works


32:38 - 35:37 A mapped customer journey


35:38 - 38:57 Valentin discusses his ongoing book project, The CLV revolution.


38:58 - 43:54 Talking about Romanian culture


43:55 - 45:43 Three main pillars of customer value optimization


45:44 - 46:27 Visit omniconvert.com and connect with Valentin Radu on LinkedIn


46:28 - 46:44 Give us a review and share this podcast with others!


46:45 - 47:31 Join The Marketing Expedition Community today!
#netpromoterscore #customerexperience #customersatisfaction #nps #customerjourney #customerjouneymap #digitalmarketingservice #digitalmarketing #customerbehavior #digitalmarketingagency #digitalmarketingtips #branding #advertising #marketing

Ryan Flannagan, the CEO of Nuanced Media, has more than fifteen years of eCommerce, multi-channel digital marketing, and third-party marketing places. He has worked with hundreds of companies to establish best practices, focusing on the 20 percent that produces 80 percent of the revenue. Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications.


00:00 - 00:17 “When we look at the kind of buying tendencies in the US, it’s gaining more on the specialization, specialization, specialization, specialization.”


00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast


00:36 - 01:50 Ryan’s Background


01:51 - 12:00 Marketing Essentials Moment: How to deal with online trolls


12:01 - 14:17 Welcome to the show, Ryan!


14:18 - 19:41 Total Advertising Costs of Sales (TACOS)


19:42 - 25:09 Evolution of multi-channel eCommerce marketing on Amazon


25:10 - 27:21 Affiliate marketing on Amazon


27:22 - 29:55 Dialing down your customer acquisition costs


29:56 - 30:55 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.  


30:56 - 35:06 Doing market analysis to help clients build and grow their product family


35:07 - 38:57 Establishing long-term relationships with clients and potential clients


38:58 - 40:02 Analyzing tools that can help your business


40:03 - 42:10 Client’s profitability


42:11 - 45:50 Focus on your specialization


45:51 - 47:58 Marketing tactics that Ryan utilized to market other business


47:59 - 51:26 Niching down and systemizing


51:27 - 52:45 If you’re interested in growth-driven advertising, Check out https://nuancedmedia.com


52:46 - 53:39 Share this podcast with others! Enjoy your Marketing journey!


53:40 - 54:26 Join The Marketing Expedition Community today!




#amazonbusiness #amazonseller #amazonfbaseller #amazonsellers #sellingonamazon #affiliatemarketing #digitalmarketing #onlinebusiness #business #maketing #advertising #entrepreneur #affiliatemarketingtips #onlinemarketing

Chelsey Roney brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of 5, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in financial planning and analysis and Microsoft where she worked in a demand center that focused on B2B omnichannel marketing. She grew and sold two businesses: a SaaS business in the University space, and a local services business. Chelsey is also an active member of her community, a dedicated parent, and a passionate supporter of women and business. 




00:00 - 00:13 “It’s going to be very pervasive really quickly, but the faster you can get in front of it, the better it’s going to turn out for you and your business.”


00:14 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast


00:39 - 01:29 Chelsey’s Bio


01:30 - 08:10 Marketing Essentials Moment: New Trends in Marketing Space


08:11 - 08:57 Welcome back to the show, Chelsey!


08:58 - 10:35 Brief overview of Proxi


10:36 - 14:06 What is Maps GPT?


14:07 - 22:00 Promoting their AI technologies across several platforms


22:01 - 24:21 Curating and branding your own map for your audience


24:22 - 25:12 Awesome, affordable outfits delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Visit: https://www.peppershock.com/product/nadine-west-offer


25:13 - 27:54 Helping map creators understand their marketing funnel


27:55 - 29:29 Creating smart recommendations using AI for consumers


29:30 - 34:13 AI takeover in the future


34:14 - 40:12 Advantage of using AI in marketing


40:13 - 41:08 Check out https://www.mapsgpt.com


41:09 - 42:00 Share this podcast with others! Enjoy your Marketing journey!


42:01 - 42:47 Join The Marketing Expedition today!




#growyourbusiness #digitalmarketing #business #smallbusiness #socialmediamarketing #marketing #businessgrowth #businesstips #entrepreneur #businessowner #businessstrategy #womeninbusiness #marketingstrategy #businesscoaching #marketingtips

This week the tables are turned! Drew interviews Rhea and she breaks down her recent trip to Riyadh, Saudi Arabia, where she spoke at this year's LEAP Tech Conference. Rhea talks about all the new tech, events, and of course, culture and food she experienced during her journey!
00:00 - 00:17 “The Conference was all about the convergence of the future of technology...”
00:18 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:39 - 27:49 LEAP Tech. Conference 2023 Rewind
27:50 - 28:54 Thank You!
28:55 - 29:25 Join The Marketing Expedition Community today!
#LEAP #LEAPtechconference #saudiarabia #riyadh #techconference #technology #ai #futuretech #marketing #advertising #branding