116 episodes

Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line.

Find and subscribe to the Marketing Expedition Podcast on your preferred platform below!

Marketing Expedition Podcast with Rhea Allen, Peppershock Media Rhea Allen, CEO, Peppershock Media

    • Business
    • 5.0 • 11 Ratings

Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line.

Find and subscribe to the Marketing Expedition Podcast on your preferred platform below!

    Running a Values Based Business with Lisa Condon | Marketing Expedition Podcast

    Running a Values Based Business with Lisa Condon | Marketing Expedition Podcast

    Lisa Condon is the owner of Lisa Condon Enterprises, a company that sparks inspiration, innovation, and collaboration through gratitude. Lisa uses a combination of theory and practices from the Project Management Institute, Six Sigma, SCRUM, EQi, and Appreciative Inquiry. Lisa is a certified Six Sigma Black Belt, SCRUM Master, Certified Scrum Product Owner, and PMP. By combining her love of creativity and her passion for process, she is the founder and creator of GRATITUDE, a proprietary program designed to spark change. She is the author of the soon-to-be-released book, “Sparking Your Business, 9 Steps of Gratitude” Lisa has won awards in Public Relations, Event Development, and Business Solutions throughout the country.




    00:00 - 00:44 Lisa’s Bio


    00:45 - 01:04 https://www.peppershock.com/product/coach-outlet-discount/


    01:05 - 04:56 Marketing Essentials Moment: We Don’t Have Problems, We have Opportunities!


    04:57 - 05:14 Welcome to Peppershock Media’s Marketing Expedition Podcast


    05:15 - 06:06 Welcome to the show, Lisa!


    06:07 - 08:43 Success stories on Lisa’s journey


    08:44 - 11:03 “Sparking Your Business, 9 Steps of Gratitude” book


    11:04 - 13:42 Lisa’s goals & visions


    13:43 - 17:55 Rhea’s passion to interact with a live audience


    17:56 - 19:50 Encouraging small businesses


    19:51 - 27:37 Resources that can help market your own business


    27:38 - 28:21 “You can either see other businesses as collaborators or you can see them as competitions.” – Lisa Condon


    28:22 - 32:27 Challenges vs. Opportunities


    32:28 - 37:14 Lisa is a certified Six Sigma Black Belt!


    37:15 - 41:46 Running a values-based business


    41:47 - 42:56 How to reach Lisa


    42:57 - 43:19 Thank you so much, Lisa! Enjoy the journey!


    43:20 - 44:05 Join https://themarketingexpedition.com today!




    Coach Outlet Discount. Get $100 off your first $100+ order of Coach Outlet products, courtesy of your friend, Rhea Allen. 




    #marketing #business #marketingdigital #digitalmarketing #branding
    #socialmedia #entrepreneur #socialmediamarketing #advertising #branding
    #marketingstrategy #onlinemarketing #marketingtips #success #smallbusiness

    • 44 min
    Face to Face Marketing in a Digital World with Nick Aldinger | Marketing Expedition Podcast

    Face to Face Marketing in a Digital World with Nick Aldinger | Marketing Expedition Podcast

    Nick Aldinger is the CEO of IBL Events, one of Idaho’s largest producers of tradeshows, conferences, and virtual events. Nick’s passion for helping individuals and companies grow is what fuels his passion. Over the past 20 years, Nick has had the privilege of being involved in multiple startups, working for the government, being an adjunct professor for Boise State University, and working for a Fortune 500 company Micron Technology. Nick is a results-oriented, decisive leader with proven success in new market identification, tactical & strategic planning, and leading diverse cross-functional teams. Nick was born and raised in Idaho and considers Idaho one of the greatest places to live. He even convinced his wife, who is from Alabama, that the Northwest will always be home. Nick received his undergraduate degree in Business Information Systems from the University of Montana and his MBA from Northwest Nazarene University. In his spare time, Nick enjoys spending his time with his wife and two sons while occasionally getting in a round of golf. 




    00:00 - 01:11 Nick’s Bio


    01:12 - 02:24 https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/


    02:25- 08:53 Marketing Essentials Moment: Why Do You Need a Graphic Designer? 


    08:54 - 09:15 Welcome to Peppershock Media’s Marketing Expedition Podcast


    09:16 -10:27 Welcome to the show, Nick!


    10:28 - 16:43 Effects of the pandemic in the digital world


    16:43 - 18:12 Starting trade shows in the new normal


    18:13 - 20:14 “We have to change the way we’re providing.” –Nick Aldinger


    20:15- 22:53 Nick’s variety of marketing events


    22:54- 24:43 Being effective in both face to face and digital marketing


    24:44 - 27:15 Success story


    27:16 - 32:18 Engaging tactics in marketing


    32:19 - 33:50 How to reach Nick


    33:51 - 35:49 Rhea’s Five-R’s


    35:50 - 37:08 https://www.peppershock.com/2021/05/new-marketing-trends-for-the-new-year/


    37:09 - 38:47 Resources in keeping up with the trends


    38:48 - 39:40 Nick’s favorite book


    39:41- 40:58 Thank you so much, Nick! Enjoy the journey!


    40:59 - 41:44 Join https://themarketingexpedition.com today!




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    #facetofacemarketing #tradeshow #tradeshowmarketing #eventplanning #marketing #advertising #branding #marketingtips #marketingstrategy #newnormal #digitalmarketing #digitalmarketingstrategy

    • 41 min
    How Libraries Support Marketing Innovation with Yuki Graviet and Allison Maier | Marketing Expedition Podcast

    How Libraries Support Marketing Innovation with Yuki Graviet and Allison Maier | Marketing Expedition Podcast

    Yuki Graviet works for the Meridian Library District as the Business Liaison Librarian for the unBound business & tech location. Yuki is passionate about helping local business owners and entrepreneurs navigate resources that will help them thrive in Idaho’s rapidly changing economy. Allison Maier is the Communications Manager at the Meridian Library District. Allison is a nonprofit outreach coordinator, occasional freelance reporter and endeavoring fiction writer based in Boise. 






    00:00 - 00:51 Yuki and Allison’s Bio


    00:52 - 02:56 Nadine West offer


    02:57 - 10:13 Marketing Essentials Moment: Navigating Clubhouse


    10:14 - 10:36 Welcome to Peppershock Media’s Marketing Expedition Podcast


    10:37 -12:02 Welcome ladies!


    12:03 - 13:16 Yuki on relationship building and information


    13:17 - 14:01 Allison’s transition from journalism to communication and marketing


    14:02 - 1 9:05 Working at unBound 


    19:06 - 23:09 Giving the people free access


    23:10 - 24:24 During the pandemic


    24:25 - 27:40 Spreading the word about unBound


    27:41 - 28:55 Favorite book?


    28:56- 34:20 Yuki and Allison share some of their resources


    34:21 - 36:08 Yuki was amazed as a newcomer to unBound


    36:09 - 37:47 Allison was pleasantly surprised that people are engaging to their focus groups


    37:48- 40:52 If you have unlimited budget, what would you spend it on


    40:53 - 45:43 Library as centers of connection for people


    45:44 - 47:24 How to reach Yuki, Allison, and the Meridian Library District


    47:25 - 48:18 New Marketing Trends for the New Year


    48:19 - 49:03 Ladies, Thank you so much! Enjoy the journey!


    49:04 - 49:49 Join https://themarketingexpedition.com today!
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    #librariesareawesome #libraries #marketinginnovation #innovation #marketingstrategy #marketing #entrepreneur #smallbusiness #brandmanagement #brandingstrategy #marketingtips #meridianlibrarydistrict #advertising #branding #marketing

    • 49 min
    How to Find and Keep Employees with Kim Sherman-Labrum | Marketing Expedition Podcast

    How to Find and Keep Employees with Kim Sherman-Labrum | Marketing Expedition Podcast

    Kim Sherman-Labrum is a small business consultant with the Idaho SBDC, where’s she’s worked since 1998. In her capacity as a consultant, she is a professional small business cheerleader, tech-whisperer, mentor, and dream-booster focusing on the digital marketing space. She primarily works with entrepreneurs on their online marketing needs but also has specialties in start-up and franchise businesses. She’s an accomplished speaker/trainer who has developed and delivered content on many topics both locally and nationally. 




    00:00 - 00:36 Kim’s Bio


    00:37 - 02:13 https://www.peppershock.com/2021/05/new-marketing-trends-for-the-new-year/


    02:14 - 08:11 Marketing Essentials Moment


    08:12 - 08:39 Welcome to Peppershock Media’s Marketing Expedition Podcast


    08:40 -10:00 Welcome to the show Kim!


    10:01 - 15:36 What does the SBDC do?


    15:37 - 20:57 Kim shares some of her marketing journey


    20:58 - 27:03 Keeping up with the trends!


    27:04 - 33:00 “New Marketing Trends for the New Year” sneak peek!


    33:01 - 33:44 “Embrace the changes!” - Kim Sherman-Labrum


    33:45 - 47:12 Rhea and Kim enjoyed the nostalgia brought on to the show


    47:13 - 48:13 Moving forward to the future


    48:14 - 49:53 Words of wisdom from Kim


    49:54 - 50:48 Thank you so much, Kim! Enjoy the journey!


    50:49 - 51:35 Join https://themarketingexpedition.com today!




    #employeeretention #employeeengagement #recruitment #workplaceculture #workplace #business #hiring #smallbusiness #smallbusinessdevelopment #ISBDC #entrepreneur #marketing #advertising #branding

    • 51 min
    What Drives Brand Reputation with Tracey Mooney | Marketing Expedition Podcast

    What Drives Brand Reputation with Tracey Mooney | Marketing Expedition Podcast

    Tracey Mooney is the Director of Relationship Development and Brand Ambassador for Paul Davis Restoration. They provide mitigation and restoration services for families and businesses, and so much more. Paul Davis Restoration provides extraordinary care while serving people in their time of need. 




    00:00 - 00:22 Tracey’s Bio


    00:23 - 01:07 https://www.peppershock.com/product/stash-20-of-a-stock-offer/


    01:08 - 07:47 Marketing Essentials Moment


    07:48 - 10:07 https://www.peppershock.com/events/


    10:08 -10:36 Welcome to Peppershock Media’s Marketing Expedition Podcast


    10:37 - 12:50 Welcome to the show, Tracey!


    12:51 - 14:30 Tracey as a Director of Relationship Development for Paul Davis Restoration of Idaho


    14:31 - 17:39 What drives brand reputation


    17:40 - 20:12 “Marketing is showing value, not product demonstration” – Tracey Mooney


    20:13 - 23:22 Getting involved in the community


    23:23 - 25:41 Tracey overcomes stage-4 cancer


    25:42 - 29:03 Fun is contagious


    29:04 - 31:06 Word of Mouth Marketing


    31:07 - 35:06 Advice that you wish you would have had before you started your path


    35:07 - 37:20 Tips for people getting into the workplace


    37:21 - 40:31 Cool, fun, and awesome events for businesswomen that Rhea and Tracey worked together


    40:32 - 44:57 New Marketing Trends for the New Year event with Tracey


    44:48 - 46:30 Words of wisdom from Tracey


    46:31 - 47:04 How to reach Tracey


    47:05 - 47:32 Thank you Tracey and see you next year! Enjoy the journey!


    47:33 - 48:18 Join https://themarketingexpedition.com today!




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    #brandreputation #branding #digitalmarketing #brandimage #brandidentity #brand #socialmediamarketing #brandbuilding #brandstrategy #brandawareness #business #marketing #advertising  

    • 48 min
    Advertising through the Eyes of an 8th Grader with Kaden Allen | Marketing Expedition Podcast

    Advertising through the Eyes of an 8th Grader with Kaden Allen | Marketing Expedition Podcast

    This week we have a very special treat. Rhea’s youngest son, Kaden Allen, is on the show to talk about commercials on Tik-Tok, what catches his attention and advertising through the eyes of an 8th grader!


    00:00 - 00:54 Fun interview with my 8th grader son Kaden


    00:55 - 01:54 https://www.peppershock.com/product/misfitsmarket/


    01:55 - 07:48 Marketing Essentials Moment: Branding Your Business on TikTok


    07:49 - 08:15 Welcome to Peppershock Media’s Marketing Expedition Podcast


    08:16 - 09:04 Welcome Kaden!


    09:05 - 13:20 Advertising from the eye of an almost 14-year-old boy


    13:21 - 15:42 What kind of things Kaden posts on Tiktok


    15:43 - 17:10 Kaden’s favorite things to watch


    17:11 - 18:41 Xbox vs. Playstation


    18:42 - 21:34 Kaden with his Hot Wheels collection and other cool cars


    21:35 - 24:21 “It’s hard to get money when you’re this young.” - Kaden


    24:22 - 26:48 All about the fun stuff!


    26:49 - 28:58 What catches Kaden’s attention


    28:59 - 31:50 Schooling during the pandemic


    31:51 - 35:25 “What do you want for Christmas?!”


    35:26 - 36:35 Kaden’s music choices


    36:36 - 40:18 “What do you want to be when you grow up?”


    40:19 - 40:58 Thank you Kaden for that fun interview!


    40:59 - 41:43 Join https://themarketingexpedition.com today!




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    #tiktok #instagram #socialmedia #viral #trending #hotwheels #xboxvsplaystation #marketing #advertising #branding #marketingtips #marketingstrategy 

    • 41 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

bipartisan maven ,

Positive, forward looking information to help marketers plan for 2022

I greatly enjoy how Rhea interweaves inspirational messaging through storytelling with practical tips and tricks for marketers. Her engagement with the guests is approachable and warm allowing the audience to gain insight into the person behind significant market changes.

ThePhotoDon ,

Love it!

Awesome tips, well spoken host and great guests.. can’t ask for much more!

yogastud ,

Love checking in with Rhea

Rhea herself is very knowledgable, but she also doesn't take herselff too serisouly while getting great information out of her guests. For anyone that cares about marketing, this is a great show.

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