198 episodes

Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line. Be sure to subscribe to the Marketing Expedition Podcast, powered by Peppershock Media, and if you would like a 15-minute free consultation with Rhea Allen, visit peppershock.com to inquire! Or visit TheMarketingExpedition.com and subscribe to the TMEC community!

Marketing Expedition Podcast with Rhea Allen, Peppershock Media Rhea Allen, CEO, Peppershock Media

    • Business
    • 5.0 • 16 Ratings

Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line. Be sure to subscribe to the Marketing Expedition Podcast, powered by Peppershock Media, and if you would like a 15-minute free consultation with Rhea Allen, visit peppershock.com to inquire! Or visit TheMarketingExpedition.com and subscribe to the TMEC community!

    Massive Changes for Digital Marketing in the Healthcare Space with Aaron Burnett | Marketing Expedition Podcast

    Massive Changes for Digital Marketing in the Healthcare Space with Aaron Burnett | Marketing Expedition Podcast

    Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy.
    00:00 - 00:21 “Google has announced that in 2024 they're going to eliminate third-party cookies as well. And so again, this shift is going to occur for everyone. And so the ability to aggregate and use first-party data is going to be critical. The ability to differently target and differently measure campaign effectiveness is going to be critical as well." — Aaron Burnett

    00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

    00:41 - 01:45 Aaron’s Background

    01:46 - 06:22 Marketing Essentials Moment: Google's Anti-Scam Ad Policy
    06:23 - 08:50 Welcome to the show, Aaron!


    08:51 - 12:28 Values-driven culture

    12:29 - 14:20 Delivering joy in the workplace

    14:21 - 15:21 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.  

    15:22 - 17:13 HIPAA regulations – (Health Insurance Portability and Accountability Act)

    17:14 - 20:30 New digital tracking guidelines

    20:31 - 24:13 Custom tracking implementation

    24:14 - 27:10 Boosting performance with first-party data

    27:11 - 31:37 Performance marketing in privacy-first world

    31:38 - 35:14 Evolving digital marketing trends

    35:15 - 36:31 Visit: Wheelhouse Digital Marketing Group – https://www.wheelhousedmg.com/

    36:32 - 36:56 Thank you so much, Aaron! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
    36:57 - 37:43 Join themarketingexpedition.com today
    #HealthcareMarketing #GoogleAdsPolicy #DigitalMarketingTrends #ValuesdrivenCulture #GoogleAnalytics #DataPrivacy #DigitalAdvertising #DigitalStrategy #WebsiteCookies #DigitalTrackingGuidelines #MarketingAgency

    • 37 min
    Menopause and Marketing Made Easy with Dilyana Mileva | Marketing Expedition Podcast

    Menopause and Marketing Made Easy with Dilyana Mileva | Marketing Expedition Podcast

    Dilyana Mileva is an international speaker and menopause specialist. She is known for her expertise in relaxation and holistic approaches to health and wellness. She is the founder of the Menopause Support Academy and the host of the Menopause Made Easy podcast. Dilyana's mission is to help women in midlife thrive during the transition period of menopause.
    00:00 - 00:11 “Positioning yourself as an expert in the field is really, really important. So, the more credibility you build in different way, the more you establish as expert in the market." — Dilyana
    00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
    00:31 - 01:17 Dilyana’s Bio
    01:18 - 07:15 Marketing Essentials Moment: Building your Online Reputation
    07:16 - 09:49 Welcome to the show, Dilyana!
    09:50 - 13:08 Powerful moment for self-growth and development
    13:09 - 14:45 Incorporating self-care into busy lifestyles
    14:46 - 17:19 Hormonal changes and mood shifts
    17:20 - 18:10 Nadine West offers awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.
    18:11 - 22:16 Building brand awareness
    22:17 - 24:09 Dilyana's sources of information and motivation
    24:10 - 26:18 Marketing strategies and challenges
    26:19 - 27:05 Podcasting accomplishments (Menopause Made Easy Podcast)
    27:06 - 27:31 Reach out to Dilyana at https://menopausesupportacademy.com/
    27:32 - 28:38 Thank you so much, Dilyana! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)































    28:39 - 29:25 Join The Marketing Expedition Community today!
    #BrandAwareness #OnlineReputation #SEO #SearchEngineOptimization #GoogleBusiness #SocialMediaMarketing #MenopausalStage #SelfCare #BusinessDevelopment #SelfGrowth #BusinessGrowth

    • 29 min
    Leveraging AI for SEO and Marketing Success with Jon Clark | Marketing Expedition Podcast

    Leveraging AI for SEO and Marketing Success with Jon Clark | Marketing Expedition Podcast

    Jon Clark is renowned for his successful performance marketing campaigns, which have generated significant revenue and site traffic for big and small companies alike. Jon is the founder of Moving Traffic Media, an internet marketing agency that helps local, national, or international companies grow through search engine optimization, display advertising, paid search marketing, and social media using integrated analytics.
    00:00 - 00:18 “If you haven't used code interpreter in Chat GPT, definitely encourage the use of that; even just if it's, you know, just upload a CSV of your latest Google Ads data export and just ask it for insights, you might be very surprised about what you can pull out." — Jon Clark
    00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
    00:37 - 01:15 Jon’s Background
    01:16 - 07:52 Marketing Essentials Moment: The 5 P’s of Marketing
    07:53 - 10:05 Welcome to the show, Jon!
    10:06 - 15:50 Helping Startups
    15:51 - 16:39 Focus on Regulated Industries
    16:40 - 19:22 Techniques for Staying Current in Marketing
    19:23 - 22:47 Exploring the Integration of AI in Marketing
    22:48 - 27:47 Understanding Effective Hiring and Facilitating Business Growth
    27:48 - 32:30 Highlighting a Client Success Story
    32:31 - 37:00 Formulating Strategy for Successful Product Launches
    37:01 - 40:00 SEO Tools
    40:01 - 41:36 Reach out to Jon @ https://twitter.com/jonleeclark
    41:37 - 42:16 Thank you so much, Jon! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
    42:17 - 43:03 Join themarketingexpedition.com today
    #SearchEngineOptimization #SEO #DisplayAdvertising #PaidSearchMarketing #WebsiteTraffic #IntegratedAnalytics #SocialMediaMarketing #DigitalMarketing #BusinessDevelopment #MarketingCampaigns #MarketingAgency

    • 43 min
    Scaling Your Business with Intent with Peggy Niles | Marketing Expedition Podcast

    Scaling Your Business with Intent with Peggy Niles | Marketing Expedition Podcast

    Performance and Profit Strategist, Peggy Niles shares her strategic approach to growing a business by bringing in more revenue without proportionally increasing expenses. Known for her business, Quantum Scaling, she's driven to assist overwhelmed business owners in realizing their dream lifestyle while making an impact on the world.
    00:00 - 00:23 “Scaling is growing your company. in that, you're bringing in more revenue somehow, but your expenses are increasing at a slower pace; allowing your profit, your bottom line to grow as your company grows. And, you know, how do you do that? By leveraging your resources. And like I said, marketing is a big piece, right?" — Peggy Niles
    00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
    00:43 - 01:31 Peggy’s Bio
    01:32 - 08:15 Marketing Essentials Moment: Zero Click Search
    08:16 - 10:53 Peggy, welcome to the show!
    10:54 - 15:09 Holistic approach
    15:10 - 18:00 Business development strategies
    18:01 - 26:30 Client onboarding questions
    26:31 - 30:50 Remote work in Idaho
    30:51 - 33:05 Creating a culture for your employees
    33:06 - 33:56 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.
    33:57 - 34:44 Performance and profit strategies
    34:45 - 40:19 Difference between scaling and growing
    40:20 - 43:55 Staying on trends
    43:56 - 44:37 Need for single agency solutions
    44:38 - 47:35 Discovering profitable services
    47:36 - 51:31 Ultimate business goals
    51:32 - 52:35 Reach out to Peggy. Visit: quantumscalinggroup.com
    52:36 - 54:32 Thank you so much, Peggy! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)







































    54:33 - 55:20 Join The Marketing Expedition Community today!
    Subscribe to the Marketing Expedition Podcast on iTunes, Spotify, Amazon Music, or wherever you get your podcasts!
    #ScalingWisdom #BusinessScaling #ZeroClickSEO #ProfitableGrowth #SearchEngineOptimization #RemoteWork #DigitalMarketing #BusinessDevelopment #CompanyCulture #SocialMediaMarketing #OnlineMarketing #MarketingTips #MarketingAgency

    • 55 min
    Scaling Your Business and Building Strategic Value with Ryan Margolin | Marketing Expedition Podcast

    Scaling Your Business and Building Strategic Value with Ryan Margolin | Marketing Expedition Podcast

    Ryan Margolin is the CEO of Professional Hair Labs—one of the world's leading manufacturers and suppliers of premium hair products. Ryan delivers strategic insights regarding current market dynamics and handles all aspects of digital marketing, including SEO, marketing strategies, and CRO.
    00:00 - 00:15 “One of the biggest problems, I think, is business owners. No matter at what stage they're at, they find it hard to let go. And if you cannot let go, you become the bottleneck and your business, and you will stay exactly where you are. And that's a tough pill to swallow for some people." — Ryan Margolin
    00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast
    00:35 - 02:27 Ryan’s Background
    02:28 - 08:50 Marketing Essentials Moment: Disruption
    08:51 - 13:48 Ryan, Welcome to the show!
    13:49 - 17:42 Healthy conflict of belief system
    17:43 - 21:29 Creative Process
    21:30 - 25:07 Partnering with the consumers
    25:08 - 27:57 Building your audience
    27:58 - 31:00 Educating your consumers
    31:01 - 32:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 
    32:02 - 34:59 Creating more jobs for the community

    35:00 - 40:13 Delegate for success
    40:14 - 41:59 Scaling your business as a leader
    42:00 - 47:00 Challenges in counterfeit products
    47:01 - 49:45 Anti-counterfeit solution
    49:46 - 52:50 Brand awareness campaign
    52:51 - 55:19 Resources and trends
    55:20 – 56:15 Visit: Professional Hair Labs
    56:16 - 56:48 Thank you so much, Ryan! Share this podcast, give us a review, and enjoy your marketing journey!









































    56:49 - 57:35 Join The Marketing Expedition Community today!
    #strategicvalue #businessscaling #corevalues #brandawareness #businessgrowth #businessstrategy #digitalmarketing #branding #advertising #socialmediamarketing #onlinemarketing #marketingtips #marketingagency

    • 57 min
    Analyzing Social Trends and the Economic Landscape with Trivelle Simpson | Marketing Expedition Podcast

    Analyzing Social Trends and the Economic Landscape with Trivelle Simpson | Marketing Expedition Podcast

    Trivelle Simpson is the founder and CEO of The Drive Group. A Canadian venture capital and real estate investment firm that works with entrepreneurs and developers to provide the funding needed to turn ideas into reality. Trivelle creates fresh and inventive tactics and techniques to constantly improve on and push the boundaries of the status quo.
    00:00 - 00:19 “They say — some people have a hard time pitching. I say — if you're having a startup, you're in a tech business, or even if you have a well-established business; pitching and selling is part of the primary goal. So, you as the founder don't need to be the sales guy or a woman, but you better have the sales guy or woman on speed dial. Because it's always going to come down to that at the end of the day." — Trivelle Simpson
    00:20 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
    00:41 - 02:15 Trivelle’s Bio
    02:16 - 07:00 Marketing Essentials Moment: Future Casting
    07:01 - 11:18 Welcome to the show, Trivelle!
    11:19 - 15:36 Surviving tough times by building resilience
    15:37 - 18:02 Consumers' cautious optimism
    18:03 - 25:38 Having the political conversation
    25:39 - 26:29 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast!
    26:30 - 29:38 Creating a digital presence for the business
    29:39 - 32:38 Allow the consumer to be part of the journey
    32:39 - 36:01 Watching films as a resource
    36:02 - 38:47 Creating a community of assistance
    38:48 - 40:40 Pitching is one of the key objectives
    40:41 - 42:04 Trivelle's advise
    42:05 – 42:56 Visit: The Drive Group https://thedrivegroup.ca
    42:57 - 43:22 Trivelle, thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!
    43:23 - 44:09 Join The Marketing Expedition Community today!
    #financialmarkets, #entrepreneurs, #startups, #digitalpresence, #businessnetworking, #realestate, #digitalmarketing, #branding, #advertising, #socialmediamarketing, #onlinemarketing, #marketingtips, #marketingagency

    • 44 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

Jared Elvidge ,

Great marketing information!

This is one of my favorite marketing podcasts. The guests are always knowledgeable, the interview questions always seem to extract the best, most actionable information, and the format and host make the episodes entertaining and comfortable to listen to.

I’m really glad I found this podcast!

SwingNaDrive ,

Very personal & educational podcast!

Most podcasts only hit 1 of the 2... but this one is super easy to listen to & a lot of fun for that reason!

Anne @ Go for 2 ,

Diverse marketing guests

I think Rhea has done a fantastic job of brining in a wide range of guests. It keeps it fresh and interesting.

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