Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line.
Find and subscribe to the Marketing Expedition Podcast on your preferred platform below!
Running a Values Based Business with Lisa Condon | Marketing Expedition Podcast
Lisa Condon is the owner of Lisa Condon Enterprises, a company that sparks inspiration, innovation, and collaboration through gratitude. Lisa uses a combination of theory and practices from the Project Management Institute, Six Sigma, SCRUM, EQi, and Appreciative Inquiry. Lisa is a certified Six Sigma Black Belt, SCRUM Master, Certified Scrum Product Owner, and PMP. By combining her love of creativity and her passion for process, she is the founder and creator of GRATITUDE, a proprietary program designed to spark change. She is the author of the soon-to-be-released book, “Sparking Your Business, 9 Steps of Gratitude” Lisa has won awards in Public Relations, Event Development, and Business Solutions throughout the country.
00:00 - 00:44 Lisa’s Bio
00:45 - 01:04 https://www.peppershock.com/product/coach-outlet-discount/
01:05 - 04:56 Marketing Essentials Moment: We Don’t Have Problems, We have Opportunities!
04:57 - 05:14 Welcome to Peppershock Media’s Marketing Expedition Podcast
05:15 - 06:06 Welcome to the show, Lisa!
06:07 - 08:43 Success stories on Lisa’s journey
08:44 - 11:03 “Sparking Your Business, 9 Steps of Gratitude” book
11:04 - 13:42 Lisa’s goals & visions
13:43 - 17:55 Rhea’s passion to interact with a live audience
17:56 - 19:50 Encouraging small businesses
19:51 - 27:37 Resources that can help market your own business
27:38 - 28:21 “You can either see other businesses as collaborators or you can see them as competitions.” – Lisa Condon
28:22 - 32:27 Challenges vs. Opportunities
32:28 - 37:14 Lisa is a certified Six Sigma Black Belt!
37:15 - 41:46 Running a values-based business
41:47 - 42:56 How to reach Lisa
42:57 - 43:19 Thank you so much, Lisa! Enjoy the journey!
43:20 - 44:05 Join https://themarketingexpedition.com today!
Coach Outlet Discount. Get $100 off your first $100+ order of Coach Outlet products, courtesy of your friend, Rhea Allen.
#marketing #business #marketingdigital #digitalmarketing #branding
#socialmedia #entrepreneur #socialmediamarketing #advertising #branding
#marketingstrategy #onlinemarketing #marketingtips #success #smallbusiness
Face to Face Marketing in a Digital World with Nick Aldinger | Marketing Expedition Podcast
Nick Aldinger is the CEO of IBL Events, one of Idaho’s largest producers of tradeshows, conferences, and virtual events. Nick’s passion for helping individuals and companies grow is what fuels his passion. Over the past 20 years, Nick has had the privilege of being involved in multiple startups, working for the government, being an adjunct professor for Boise State University, and working for a Fortune 500 company Micron Technology. Nick is a results-oriented, decisive leader with proven success in new market identification, tactical & strategic planning, and leading diverse cross-functional teams. Nick was born and raised in Idaho and considers Idaho one of the greatest places to live. He even convinced his wife, who is from Alabama, that the Northwest will always be home. Nick received his undergraduate degree in Business Information Systems from the University of Montana and his MBA from Northwest Nazarene University. In his spare time, Nick enjoys spending his time with his wife and two sons while occasionally getting in a round of golf.
00:00 - 01:11 Nick’s Bio
01:12 - 02:24 https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/
02:25- 08:53 Marketing Essentials Moment: Why Do You Need a Graphic Designer?
08:54 - 09:15 Welcome to Peppershock Media’s Marketing Expedition Podcast
09:16 -10:27 Welcome to the show, Nick!
10:28 - 16:43 Effects of the pandemic in the digital world
16:43 - 18:12 Starting trade shows in the new normal
18:13 - 20:14 “We have to change the way we’re providing.” –Nick Aldinger
20:15- 22:53 Nick’s variety of marketing events
22:54- 24:43 Being effective in both face to face and digital marketing
24:44 - 27:15 Success story
27:16 - 32:18 Engaging tactics in marketing
32:19 - 33:50 How to reach Nick
33:51 - 35:49 Rhea’s Five-R’s
35:50 - 37:08 https://www.peppershock.com/2021/05/new-marketing-trends-for-the-new-year/
37:09 - 38:47 Resources in keeping up with the trends
38:48 - 39:40 Nick’s favorite book
39:41- 40:58 Thank you so much, Nick! Enjoy the journey!
40:59 - 41:44 Join https://themarketingexpedition.com today!
Hey! Thought you’d like to try Ibotta, a cash back rewards app that I use to make real money every time I shop for groceries, online purchases, and more! Just use my referral code “gkeecfx” at registration. Sign up today!
#facetofacemarketing #tradeshow #tradeshowmarketing #eventplanning #marketing #advertising #branding #marketingtips #marketingstrategy #newnormal #digitalmarketing #digitalmarketingstrategy
How Libraries Support Marketing Innovation with Yuki Graviet and Allison Maier | Marketing Expedition Podcast
Yuki Graviet works for the Meridian Library District as the Business Liaison Librarian for the unBound business & tech location. Yuki is passionate about helping local business owners and entrepreneurs navigate resources that will help them thrive in Idaho’s rapidly changing economy. Allison Maier is the Communications Manager at the Meridian Library District. Allison is a nonprofit outreach coordinator, occasional freelance reporter and endeavoring fiction writer based in Boise.
00:00 - 00:51 Yuki and Allison’s Bio
00:52 - 02:56 Nadine West offer
02:57 - 10:13 Marketing Essentials Moment: Navigating Clubhouse
10:14 - 10:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
10:37 -12:02 Welcome ladies!
12:03 - 13:16 Yuki on relationship building and information
13:17 - 14:01 Allison’s transition from journalism to communication and marketing
14:02 - 1 9:05 Working at unBound
19:06 - 23:09 Giving the people free access
23:10 - 24:24 During the pandemic
24:25 - 27:40 Spreading the word about unBound
27:41 - 28:55 Favorite book?
28:56- 34:20 Yuki and Allison share some of their resources
34:21 - 36:08 Yuki was amazed as a newcomer to unBound
36:09 - 37:47 Allison was pleasantly surprised that people are engaging to their focus groups
37:48- 40:52 If you have unlimited budget, what would you spend it on
40:53 - 45:43 Library as centers of connection for people
45:44 - 47:24 How to reach Yuki, Allison, and the Meridian Library District
47:25 - 48:18 New Marketing Trends for the New Year
48:19 - 49:03 Ladies, Thank you so much! Enjoy the journey!
49:04 - 49:49 Join https://themarketingexpedition.com today!
Nadine West. Give friends $10 + FREE SHIPPING with their first order, and you'll get $10 when they make a purchase
#librariesareawesome #libraries #marketinginnovation #innovation #marketingstrategy #marketing #entrepreneur #smallbusiness #brandmanagement #brandingstrategy #marketingtips #meridianlibrarydistrict #advertising #branding #marketing
How to Find and Keep Employees with Kim Sherman-Labrum | Marketing Expedition Podcast
Kim Sherman-Labrum is a small business consultant with the Idaho SBDC, where’s she’s worked since 1998. In her capacity as a consultant, she is a professional small business cheerleader, tech-whisperer, mentor, and dream-booster focusing on the digital marketing space. She primarily works with entrepreneurs on their online marketing needs but also has specialties in start-up and franchise businesses. She’s an accomplished speaker/trainer who has developed and delivered content on many topics both locally and nationally.
00:00 - 00:36 Kim’s Bio
00:37 - 02:13 https://www.peppershock.com/2021/05/new-marketing-trends-for-the-new-year/
02:14 - 08:11 Marketing Essentials Moment
08:12 - 08:39 Welcome to Peppershock Media’s Marketing Expedition Podcast
08:40 -10:00 Welcome to the show Kim!
10:01 - 15:36 What does the SBDC do?
15:37 - 20:57 Kim shares some of her marketing journey
20:58 - 27:03 Keeping up with the trends!
27:04 - 33:00 “New Marketing Trends for the New Year” sneak peek!
33:01 - 33:44 “Embrace the changes!” - Kim Sherman-Labrum
33:45 - 47:12 Rhea and Kim enjoyed the nostalgia brought on to the show
47:13 - 48:13 Moving forward to the future
48:14 - 49:53 Words of wisdom from Kim
49:54 - 50:48 Thank you so much, Kim! Enjoy the journey!
50:49 - 51:35 Join https://themarketingexpedition.com today!
#employeeretention #employeeengagement #recruitment #workplaceculture #workplace #business #hiring #smallbusiness #smallbusinessdevelopment #ISBDC #entrepreneur #marketing #advertising #branding
What Drives Brand Reputation with Tracey Mooney | Marketing Expedition Podcast
Tracey Mooney is the Director of Relationship Development and Brand Ambassador for Paul Davis Restoration. They provide mitigation and restoration services for families and businesses, and so much more. Paul Davis Restoration provides extraordinary care while serving people in their time of need.
00:00 - 00:22 Tracey’s Bio
00:23 - 01:07 https://www.peppershock.com/product/stash-20-of-a-stock-offer/
01:08 - 07:47 Marketing Essentials Moment
07:48 - 10:07 https://www.peppershock.com/events/
10:08 -10:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
10:37 - 12:50 Welcome to the show, Tracey!
12:51 - 14:30 Tracey as a Director of Relationship Development for Paul Davis Restoration of Idaho
14:31 - 17:39 What drives brand reputation
17:40 - 20:12 “Marketing is showing value, not product demonstration” – Tracey Mooney
20:13 - 23:22 Getting involved in the community
23:23 - 25:41 Tracey overcomes stage-4 cancer
25:42 - 29:03 Fun is contagious
29:04 - 31:06 Word of Mouth Marketing
31:07 - 35:06 Advice that you wish you would have had before you started your path
35:07 - 37:20 Tips for people getting into the workplace
37:21 - 40:31 Cool, fun, and awesome events for businesswomen that Rhea and Tracey worked together
40:32 - 44:57 New Marketing Trends for the New Year event with Tracey
44:48 - 46:30 Words of wisdom from Tracey
46:31 - 47:04 How to reach Tracey
47:05 - 47:32 Thank you Tracey and see you next year! Enjoy the journey!
47:33 - 48:18 Join https://themarketingexpedition.com today!
Stash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of a stock and we’ll get a bonus too.
#brandreputation #branding #digitalmarketing #brandimage #brandidentity #brand #socialmediamarketing #brandbuilding #brandstrategy #brandawareness #business #marketing #advertising
Advertising through the Eyes of an 8th Grader with Kaden Allen | Marketing Expedition Podcast
This week we have a very special treat. Rhea’s youngest son, Kaden Allen, is on the show to talk about commercials on Tik-Tok, what catches his attention and advertising through the eyes of an 8th grader!
00:00 - 00:54 Fun interview with my 8th grader son Kaden
00:55 - 01:54 https://www.peppershock.com/product/misfitsmarket/
01:55 - 07:48 Marketing Essentials Moment: Branding Your Business on TikTok
07:49 - 08:15 Welcome to Peppershock Media’s Marketing Expedition Podcast
08:16 - 09:04 Welcome Kaden!
09:05 - 13:20 Advertising from the eye of an almost 14-year-old boy
13:21 - 15:42 What kind of things Kaden posts on Tiktok
15:43 - 17:10 Kaden’s favorite things to watch
17:11 - 18:41 Xbox vs. Playstation
18:42 - 21:34 Kaden with his Hot Wheels collection and other cool cars
21:35 - 24:21 “It’s hard to get money when you’re this young.” - Kaden
24:22 - 26:48 All about the fun stuff!
26:49 - 28:58 What catches Kaden’s attention
28:59 - 31:50 Schooling during the pandemic
31:51 - 35:25 “What do you want for Christmas?!”
35:26 - 36:35 Kaden’s music choices
36:36 - 40:18 “What do you want to be when you grow up?”
40:19 - 40:58 Thank you Kaden for that fun interview!
40:59 - 41:43 Join https://themarketingexpedition.com today!
Fight food waste with organic produce and sustainably sourced groceries delivered to your door at up to 40% off grocery store prices. Use our link to get your credit.
#tiktok #instagram #socialmedia #viral #trending #hotwheels #xboxvsplaystation #marketing #advertising #branding #marketingtips #marketingstrategy
Positive, forward looking information to help marketers plan for 2022
I greatly enjoy how Rhea interweaves inspirational messaging through storytelling with practical tips and tricks for marketers. Her engagement with the guests is approachable and warm allowing the audience to gain insight into the person behind significant market changes.
Awesome tips, well spoken host and great guests.. can’t ask for much more!
Love checking in with Rhea
Rhea herself is very knowledgable, but she also doesn't take herselff too serisouly while getting great information out of her guests. For anyone that cares about marketing, this is a great show.