Marketing Expedition Podcast with Rhea Allen, Peppershock Media Rhea Allen, CEO, Peppershock Media

Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy.
00:00 - 00:21 “Google has announced that in 2024 they're going to eliminate third-party cookies as well. And so again, this shift is going to occur for everyone. And so the ability to aggregate and use first-party data is going to be critical. The ability to differently target and differently measure campaign effectiveness is going to be critical as well." — Aaron Burnett

00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:45 Aaron’s Background

01:46 - 06:22 Marketing Essentials Moment: Google's Anti-Scam Ad Policy
06:23 - 08:50 Welcome to the show, Aaron!


08:51 - 12:28 Values-driven culture

12:29 - 14:20 Delivering joy in the workplace

14:21 - 15:21 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.  

15:22 - 17:13 HIPAA regulations – (Health Insurance Portability and Accountability Act)

17:14 - 20:30 New digital tracking guidelines

20:31 - 24:13 Custom tracking implementation

24:14 - 27:10 Boosting performance with first-party data

27:11 - 31:37 Performance marketing in privacy-first world

31:38 - 35:14 Evolving digital marketing trends

35:15 - 36:31 Visit: Wheelhouse Digital Marketing Group – https://www.wheelhousedmg.com/

36:32 - 36:56 Thank you so much, Aaron! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
36:57 - 37:43 Join themarketingexpedition.com today
#HealthcareMarketing #GoogleAdsPolicy #DigitalMarketingTrends #ValuesdrivenCulture #GoogleAnalytics #DataPrivacy #DigitalAdvertising #DigitalStrategy #WebsiteCookies #DigitalTrackingGuidelines #MarketingAgency

Dilyana Mileva is an international speaker and menopause specialist. She is known for her expertise in relaxation and holistic approaches to health and wellness. She is the founder of the Menopause Support Academy and the host of the Menopause Made Easy podcast. Dilyana's mission is to help women in midlife thrive during the transition period of menopause.
00:00 - 00:11 “Positioning yourself as an expert in the field is really, really important. So, the more credibility you build in different way, the more you establish as expert in the market." — Dilyana
00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 01:17 Dilyana’s Bio
01:18 - 07:15 Marketing Essentials Moment: Building your Online Reputation
07:16 - 09:49 Welcome to the show, Dilyana!
09:50 - 13:08 Powerful moment for self-growth and development
13:09 - 14:45 Incorporating self-care into busy lifestyles
14:46 - 17:19 Hormonal changes and mood shifts
17:20 - 18:10 Nadine West offers awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.
18:11 - 22:16 Building brand awareness
22:17 - 24:09 Dilyana's sources of information and motivation
24:10 - 26:18 Marketing strategies and challenges
26:19 - 27:05 Podcasting accomplishments (Menopause Made Easy Podcast)
27:06 - 27:31 Reach out to Dilyana at https://menopausesupportacademy.com/
27:32 - 28:38 Thank you so much, Dilyana! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)































28:39 - 29:25 Join The Marketing Expedition Community today!
#BrandAwareness #OnlineReputation #SEO #SearchEngineOptimization #GoogleBusiness #SocialMediaMarketing #MenopausalStage #SelfCare #BusinessDevelopment #SelfGrowth #BusinessGrowth

Jon Clark is renowned for his successful performance marketing campaigns, which have generated significant revenue and site traffic for big and small companies alike. Jon is the founder of Moving Traffic Media, an internet marketing agency that helps local, national, or international companies grow through search engine optimization, display advertising, paid search marketing, and social media using integrated analytics.
00:00 - 00:18 “If you haven't used code interpreter in Chat GPT, definitely encourage the use of that; even just if it's, you know, just upload a CSV of your latest Google Ads data export and just ask it for insights, you might be very surprised about what you can pull out." — Jon Clark
00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 - 01:15 Jon’s Background
01:16 - 07:52 Marketing Essentials Moment: The 5 P’s of Marketing
07:53 - 10:05 Welcome to the show, Jon!
10:06 - 15:50 Helping Startups
15:51 - 16:39 Focus on Regulated Industries
16:40 - 19:22 Techniques for Staying Current in Marketing
19:23 - 22:47 Exploring the Integration of AI in Marketing
22:48 - 27:47 Understanding Effective Hiring and Facilitating Business Growth
27:48 - 32:30 Highlighting a Client Success Story
32:31 - 37:00 Formulating Strategy for Successful Product Launches
37:01 - 40:00 SEO Tools
40:01 - 41:36 Reach out to Jon @ https://twitter.com/jonleeclark
41:37 - 42:16 Thank you so much, Jon! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
42:17 - 43:03 Join themarketingexpedition.com today
#SearchEngineOptimization #SEO #DisplayAdvertising #PaidSearchMarketing #WebsiteTraffic #IntegratedAnalytics #SocialMediaMarketing #DigitalMarketing #BusinessDevelopment #MarketingCampaigns #MarketingAgency

Performance and Profit Strategist, Peggy Niles shares her strategic approach to growing a business by bringing in more revenue without proportionally increasing expenses. Known for her business, Quantum Scaling, she's driven to assist overwhelmed business owners in realizing their dream lifestyle while making an impact on the world.
00:00 - 00:23 “Scaling is growing your company. in that, you're bringing in more revenue somehow, but your expenses are increasing at a slower pace; allowing your profit, your bottom line to grow as your company grows. And, you know, how do you do that? By leveraging your resources. And like I said, marketing is a big piece, right?" — Peggy Niles
00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:43 - 01:31 Peggy’s Bio
01:32 - 08:15 Marketing Essentials Moment: Zero Click Search
08:16 - 10:53 Peggy, welcome to the show!
10:54 - 15:09 Holistic approach
15:10 - 18:00 Business development strategies
18:01 - 26:30 Client onboarding questions
26:31 - 30:50 Remote work in Idaho
30:51 - 33:05 Creating a culture for your employees
33:06 - 33:56 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.
33:57 - 34:44 Performance and profit strategies
34:45 - 40:19 Difference between scaling and growing
40:20 - 43:55 Staying on trends
43:56 - 44:37 Need for single agency solutions
44:38 - 47:35 Discovering profitable services
47:36 - 51:31 Ultimate business goals
51:32 - 52:35 Reach out to Peggy. Visit: quantumscalinggroup.com
52:36 - 54:32 Thank you so much, Peggy! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)







































54:33 - 55:20 Join The Marketing Expedition Community today!
Subscribe to the Marketing Expedition Podcast on iTunes, Spotify, Amazon Music, or wherever you get your podcasts!
#ScalingWisdom #BusinessScaling #ZeroClickSEO #ProfitableGrowth #SearchEngineOptimization #RemoteWork #DigitalMarketing #BusinessDevelopment #CompanyCulture #SocialMediaMarketing #OnlineMarketing #MarketingTips #MarketingAgency

Ryan Margolin is the CEO of Professional Hair Labs—one of the world's leading manufacturers and suppliers of premium hair products. Ryan delivers strategic insights regarding current market dynamics and handles all aspects of digital marketing, including SEO, marketing strategies, and CRO.
00:00 - 00:15 “One of the biggest problems, I think, is business owners. No matter at what stage they're at, they find it hard to let go. And if you cannot let go, you become the bottleneck and your business, and you will stay exactly where you are. And that's a tough pill to swallow for some people." — Ryan Margolin
00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:35 - 02:27 Ryan’s Background
02:28 - 08:50 Marketing Essentials Moment: Disruption
08:51 - 13:48 Ryan, Welcome to the show!
13:49 - 17:42 Healthy conflict of belief system
17:43 - 21:29 Creative Process
21:30 - 25:07 Partnering with the consumers
25:08 - 27:57 Building your audience
27:58 - 31:00 Educating your consumers
31:01 - 32:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 
32:02 - 34:59 Creating more jobs for the community

35:00 - 40:13 Delegate for success
40:14 - 41:59 Scaling your business as a leader
42:00 - 47:00 Challenges in counterfeit products
47:01 - 49:45 Anti-counterfeit solution
49:46 - 52:50 Brand awareness campaign
52:51 - 55:19 Resources and trends
55:20 – 56:15 Visit: Professional Hair Labs
56:16 - 56:48 Thank you so much, Ryan! Share this podcast, give us a review, and enjoy your marketing journey!









































56:49 - 57:35 Join The Marketing Expedition Community today!
#strategicvalue #businessscaling #corevalues #brandawareness #businessgrowth #businessstrategy #digitalmarketing #branding #advertising #socialmediamarketing #onlinemarketing #marketingtips #marketingagency

Trivelle Simpson is the founder and CEO of The Drive Group. A Canadian venture capital and real estate investment firm that works with entrepreneurs and developers to provide the funding needed to turn ideas into reality. Trivelle creates fresh and inventive tactics and techniques to constantly improve on and push the boundaries of the status quo.
00:00 - 00:19 “They say — some people have a hard time pitching. I say — if you're having a startup, you're in a tech business, or even if you have a well-established business; pitching and selling is part of the primary goal. So, you as the founder don't need to be the sales guy or a woman, but you better have the sales guy or woman on speed dial. Because it's always going to come down to that at the end of the day." — Trivelle Simpson
00:20 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:41 - 02:15 Trivelle’s Bio
02:16 - 07:00 Marketing Essentials Moment: Future Casting
07:01 - 11:18 Welcome to the show, Trivelle!
11:19 - 15:36 Surviving tough times by building resilience
15:37 - 18:02 Consumers' cautious optimism
18:03 - 25:38 Having the political conversation
25:39 - 26:29 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast!
26:30 - 29:38 Creating a digital presence for the business
29:39 - 32:38 Allow the consumer to be part of the journey
32:39 - 36:01 Watching films as a resource
36:02 - 38:47 Creating a community of assistance
38:48 - 40:40 Pitching is one of the key objectives
40:41 - 42:04 Trivelle's advise
42:05 – 42:56 Visit: The Drive Group https://thedrivegroup.ca
42:57 - 43:22 Trivelle, thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!
43:23 - 44:09 Join The Marketing Expedition Community today!
#financialmarkets, #entrepreneurs, #startups, #digitalpresence, #businessnetworking, #realestate, #digitalmarketing, #branding, #advertising, #socialmediamarketing, #onlinemarketing, #marketingtips, #marketingagency