100 episodes

Marketing for Coaches from Book Yourself Solid is the show that's guaranteed to get you more coaching clients than you can handle, even if you hate marketing and selling. Hosted by Matthew Kimberley, with surprise appearances from the biggest names in the marketing and coaching world, this show is guaranteed to make you smile, think, and enjoy a more profitable and sustainable and relaxed career as a coach. Rated five stars everywhere that stars matter. Find out more at https://marketingforcoaches.com

Marketing for Coaches Matthew Kimberley

    • Business
    • 5.0 • 16 Ratings

Marketing for Coaches from Book Yourself Solid is the show that's guaranteed to get you more coaching clients than you can handle, even if you hate marketing and selling. Hosted by Matthew Kimberley, with surprise appearances from the biggest names in the marketing and coaching world, this show is guaranteed to make you smile, think, and enjoy a more profitable and sustainable and relaxed career as a coach. Rated five stars everywhere that stars matter. Find out more at https://marketingforcoaches.com

    You Will Be Known By Your Clients' Results

    You Will Be Known By Your Clients' Results

    There are no two ways around it: you’re known by your clients’ results, and no matter how selfish your motivation is, the only way to get your clients good results is to focus on helping them first and foremost.
    Today, I talk about the need for a focus on business delivery over business growth. I talk about what systems you can systematically implement in your coaching business to ensure that your clients get the amazing results that they want, and I ask what your next step will be.
    “Just because 100 people have bought your program doesn’t mean that you have helped 100 people.”
    - Matthew Kimberley
    This week on the Book Yourself Solid® Marketing For Coaches Podcast:
    The importance of delivering stellar results Why your reputation depends on the results you deliver The importance of focus Putting systems in place to ensure business delivery and customer satisfaction Resources Mentioned:
    Book Yourself Solid Write to matthew@bookyourselfsolid.com Get More Clients in 60 Days!
    Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
    My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
    So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
    Get More Leads, Prospects & Clients
    Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
    Be sure to share your favorite episodes on social media to help me reach more coaches like you.
    Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

    • 10 min
    Coach Marketing vs Coach Prospecting

    Coach Marketing vs Coach Prospecting

    A lot of us spend too much time marketing and not enough time understanding our market. In this episode, I talk about the difference between marketing and prospecting.
    Today, I define marketing and prospecting. I note the importance of getting to know your audience instead of simply telling a general crowd about your product. I note that knowing your audience will help you fine-tune your message, and I posit that marketing doesn’t get you clients; it just lets potential clients know you exist. Finally, I note the power of simply selling to the leads you already have.
    “When you know exactly what the prize looks like, then you can fine-tune your message. And you actually need to do less marketing and more examination of who’s out there and what they need to hear.”
    - Matthew Kimberley
    This week on the Book Yourself Solid® Marketing For Coaches Podcast:
    Marketing vs prospecting Why marketing doesn’t get you clients Identifying the most likely prospects for your business Resources Mentioned:
    Book Yourself Solid Write to matthew@bookyourselfsolid.com Get More Clients in 60 Days!
    Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
    My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
    So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
    Get More Leads, Prospects & Clients
    Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
    Be sure to share your favorite episodes on social media to help me reach more coaches like you.
    Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

    • 10 min
    The One Thing To Do In Your Coaching Business This Year

    The One Thing To Do In Your Coaching Business This Year

    With every new year comes a new list of goals for your coaching business. But this year, I have a challenge for you: in the spirit of the importance of repetition, use this year to focus on selling just one thing.
    Today, I talk about the importance of focus. I discuss the power of repetition, and I note that, if you put the effort into moving forward toward a single goal that you currently put into moving sideways toward distractions, you could reach new heights.
    “The vast majority of coaches sell too much stuff.”
    - Matthew Kimberley
    This week on the Book Yourself Solid® Marketing For Coaches Podcast:
    The importance of repetition The need for focus Why you should work toward just one goal this year Resources Mentioned:
    The Marketing for Coaches Podcast - Ep. 56: Five Coaching Clients and a Telephone Book Yourself Solid Write to matthew@bookyourselfsolid.com Get More Clients in 60 Days!
    Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
    My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
    So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
    Get More Leads, Prospects & Clients
    Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
    Be sure to share your favorite episodes on social media to help me reach more coaches like you.
    Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

    • 11 min
    When The Sh*t Hits The Fan

    When The Sh*t Hits The Fan

    Happy New Year! In this episode, I talk about the sh*t that hit the fan this past year when my ex-wife and I parted ways. During this time, I found it difficult to show up for work; on paper, I might as well have been unemployed. Yet the company’s numbers reached a record high. Why? Because I’ve designed my business to be able to function without me.
    Today, I talk about the importance of doing just this. I note that there will always be times of crisis, and when there are, it’s important to be able to rest assured that it doesn’t mean the end of your business. I explain the reasons my business was able to run with a headless chicken at the helm, and I refer you to two earlier episodes on disaster-proofing your business.
    “If the headteacher doesn’t show up to school, school keeps running. How can you put something similar in place in your coaching business?”
    - Matthew Kimberley
    This week on the Book Yourself Solid® Marketing For Coaches Podcast:
    Making your business self-sufficient Disaster-proofing your business for times of crisis Why it’s okay to take the time you need to process crisis situations Resources Mentioned:
    The Marketing for Coaches Podcast - Ep. 18: Disaster-Proofing Your Coaching Business, Part One The Marketing for Coaches Podcast - Ep. 19: Disaster-Proofing Your Coaching Business, Part Two Book Yourself Solid Write to matthew@bookyourselfsolid.com Get More Clients in 60 Days!
    Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
    My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
    So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
    Get More Leads, Prospects & Clients
    Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
    Be sure to share your favorite episodes on social media to help me reach more coaches like you.
    Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

    • 11 min
    What Do You Do Between Coaching Sessions?

    What Do You Do Between Coaching Sessions?

    In recent years, I’ve done less and accomplished more in terms of impact. How? I don’t do the heavy lifting for my clients. A client recently asked me for a session summary after our meeting. In this episode, I talk about why I told her no.
    Today, I talk about the dangers of scope creep: the tendency to try to do everything, with the result that what you’re supposed to be focusing on suffers. I note that avoiding scope creep is beneficial to your clients too, because refusing to do the heavy lifting for your clients forces them to get more out of your time together. I note that scope creep comes in all shapes and sizes, and I emphasize the importance of stopping when the clock stops.
    “You’ve got to be careful of scope creep, and committing to doing stuff between sessions is very dangerous.”
    - Matthew Kimberley
    This week on the Book Yourself Solid® Marketing For Coaches Podcast:
    The No Homework Rule Defining your role The benefits of making your clients do their own lifting Avoiding scope creep Resources Mentioned:
    Book Yourself Solid Write to matthew@bookyourselfsolid.com Get More Clients in 60 Days!
    Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
    My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
    So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
    Get More Leads, Prospects & Clients
    Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
    Be sure to share your favorite episodes on social media to help me reach more coaches like you.
    Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

    • 9 min
    Should You Go Into Business With Your Clients?Ma

    Should You Go Into Business With Your Clients?Ma

    It’s fairly common for a coach’s clients to want to partner up. As the coach being approached, you need to know how to respond to these propositions and recognize when to accept and when to decline them.
    Today, I talk about how to respond to a client’s offer to go into business together. I offer some questions to consider before answering. I share a story illustrating the importance of making sure your new role lies within your expertise, and I note the need to consider how much control you would give up in accepting any new role. I note that every business deal is more complicated in reality than it first seems, and I advise you to move slowly when approached by anyone with a business offer.
    “Business plans on paper are very, very easy to conjure up--and in reality, you may find yourself juggling an entire situation that you are not in control of and trading out all of the luxuries of self-employment as a coach that you have built for yourself so far.”
    - Matthew Kimberley
    This week on the Book Yourself Solid® Marketing For Coaches Podcast:
    What do you do when a client wants to partner with you Recognizing when and when not to go into business with your client Some questions to consider before answering a business proposal Staying within your expertise The importance of moving slowly and cautiously Resources Mentioned:
    Book Yourself Solid Write to matthew@bookyourselfsolid.com Get More Clients in 60 Days!
    Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
    My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
    So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
    Get More Leads, Prospects & Clients
    Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
    Be sure to share your favorite episodes on social media to help me reach more coaches like you.
    Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

    • 13 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

JHisey ,

Mattherw's ideas work

This guy is always a fun way to spend a little time talking about marketing and growing your business. All of that is true but his stuff really work and he is fun to listen to. You must never miss another episode!!

mrsbee615 ,

Yummy Bite Size Tips

I only came to know of this podcast very recently. Matthew was a podcast guest on Mike Kim’s Brand You Podcast (here’s a shameless plug for you, Mike). First, I just loved his accent and then I wanted to hear more from him since I am a coach in the grief and loss space. I just downloaded the 30 August episode because who doesn’t want to hear more about “how to structure an easy sales conversation”? 🙋‍♀️ I also love that each episode is less than 20-minutes. Big bonus in my life! Thank you Matthew Kimberley for the great and easy digestible content! Keep up the great work! To my fellow Podcast listeners, don’t forget to subscribe and download! If you are a coach, this podcast is for you!

SBarnacle ,

Fun, delightful, helpful

Today I found myself flying down one of the busiest interstates in Washington state with tears streaming down my cheeks, screaming with laughter, pounding on the consul of my Suburban.

The fertility/idearreah metaphor from the “Beat Distraction” episode got a little messy and weird, and you were HILARIOUS about it and awesome. And I will forever respect you for sticking with it all the way to the end AND publishing the thing.

I will never forget to focus on one idea/product/marketing hypthosis at a time!!!

Also, I hope you bought Ms. K flowers after that posted!
:) Sara

PS - love these short episodes for little nuggets I can hold onto and put into action easily

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