Marketing for Coaches from Book Yourself Solid is the show that's guaranteed to get you more coaching clients than you can handle, even if you hate marketing and selling. Hosted by Matthew Kimberley, with surprise appearances from the biggest names in the marketing and coaching world, this show is guaranteed to make you smile, think, and enjoy a more profitable and sustainable and relaxed career as a coach. Rated five stars everywhere that stars matter. Find out more at https://marketingforcoaches.com
How Long Should You Work With Your Coaching Clients?
In this episode, I talk about how to know how long you should work with a client. I note that the answer is different for everyone, and I explain what the Gym Membership Business Model is. I list the different types of agreements coaches and clients can arrive at, and I note the implications of each one on the coach’s responsibility to the client. I explain why it’s okay not to be the right lifetime coach for everybody.
What To Do When Your Clients Don't Do The Work
Today, I point out the danger of sticking with a client who isn’t putting in the work. I note that a coach’s reputation is based on their clients’ results, and I talk about the distinction between a temporary slump and a dud client. I note that you have to consider your own position, and I explain why pushing ahead with dud clients will leave you with a bag of mixed reviews. I posit that there are some clients you just aren’t supposed to work with.
Difficult Conversations and How Not To Have Them
Whatever the case, it’s always a good idea to have an assistant to take care of these things--not only because you shouldn’t have to take care of them, but because you shouldn’t be seen taking care of them. Today, I talk about what to look for in your staff and why a personal assistant is beneficial to your business.
Should You Buy A Business Coaching Franchise?
In today’s episode, I discuss what franchising is and its prevalence in every industry, including business coaching. I describe my personal experience with franchising and reveal the three reasons I decided against buying into a coaching franchise. I illustrate the disadvantages associated with a coaching franchise, including territorial rights and its financial costs.
Does Your Coaching Business Wipe Its Own Ass?
Today, I talk about how a business is like a child. I note that it goes through many stages that ultimately lead to its relative independence. I note that running a business isn’t just handling problems as they come; it’s putting systems in place to handle those problems in the future so you don’t have to.
Why "Always Be Closing" is Terrible Sales Advice For Coaches
In this episode, I reveal the dangers of the ABC approach to sales and marketing and describe what could happen if you implement it in your business. I reveal the two camps of coaching education and explain how the ‘always be closing’ principle came about. I illustrate the relationship between how much clients invest in your coaching services and the trust you have earned.
Mattherw's ideas work
This guy is always a fun way to spend a little time talking about marketing and growing your business. All of that is true but his stuff really work and he is fun to listen to. You must never miss another episode!!
Yummy Bite Size Tips
I only came to know of this podcast very recently. Matthew was a podcast guest on Mike Kim’s Brand You Podcast (here’s a shameless plug for you, Mike). First, I just loved his accent and then I wanted to hear more from him since I am a coach in the grief and loss space. I just downloaded the 30 August episode because who doesn’t want to hear more about “how to structure an easy sales conversation”? 🙋♀️ I also love that each episode is less than 20-minutes. Big bonus in my life! Thank you Matthew Kimberley for the great and easy digestible content! Keep up the great work! To my fellow Podcast listeners, don’t forget to subscribe and download! If you are a coach, this podcast is for you!
Fun, delightful, helpful
Today I found myself flying down one of the busiest interstates in Washington state with tears streaming down my cheeks, screaming with laughter, pounding on the consul of my Suburban.
The fertility/idearreah metaphor from the “Beat Distraction” episode got a little messy and weird, and you were HILARIOUS about it and awesome. And I will forever respect you for sticking with it all the way to the end AND publishing the thing.
I will never forget to focus on one idea/product/marketing hypthosis at a time!!!
Also, I hope you bought Ms. K flowers after that posted!
PS - love these short episodes for little nuggets I can hold onto and put into action easily